That’s the neat thing, they don’t.
Marketing looks like it is there to make you buy products, but it’s a well-known fact that this doesn’t work, and online ads specifically allow performance measurements, and they show that it’s not worth the money.
So what are ads actually there for then?
First, remember that the thing that marketing departments are best at is marketing their own importance to company management. They are really good at convincing their companies that if they stop marketing, everything will collapse. So in this way, marketing is there to finance the marketing department, and everyone’s too scared to stop marketing, because if they do they will be seen as the biggest idiots ever.
Second, marketing is there to provide a small revenue stream to the platform where you see the ads, but more importantly to punish you for not paying premium. Youtube makes you watch a shitton of ads, not because they care about whether you buy anything from the ads, but to punish you for not paying premium and to get you to do so. A premium customer brings in orders of magnitude more money than an ad-only customer.
TheFogan@programming.dev 2 weeks ago
Why do you think some of the most advertised things are… predatory loans and gambling.
Honestly for me the worse of it is, basically on linkedin and similar, people pretending to be recruiters, opening with a fake job posting and asking for your resume, then to follow it up with "Hey you know I don’t think this resume is going to get by, can I put you in contact with my resume company, they will sharpen up your resume for $300. Umm… so yeah, don’t know if you guessed this, but I have no clue when my next paycheck is coming in, this isn’t the time to ask me to drop a large amount of money on something that may not do anything.
HubertManne@piefed.social 2 weeks ago
ugh yeah. the gambling. I mean that one is straight out like. play our game and you will make millions guaranteed. I mean with that voice saying the bank account balance thing. this should be crazy illegal. Im a big victimless crimes person but I have to say I would like advertising for adult things to be limited to adult venues. I don’t think they should allow gambling sites to even be listed in app stores or be indexed by search engines but like if your at a bar or strip club they could have a poster with a QR code.
BremboTheFourth@piefed.ca 2 weeks ago
“Victimless crime” has always been kind of a grey term anyway. There are two sides to the types of things that refers to.
Doing drugs? Being a prostitute? Gambling your money away? Victimless crimes.
Manufacturing drugs? Being a pimp? Running a casino? I’m not so sure.
Whats_your_reasoning@lemmy.world 2 weeks ago
And nowdays you just know their $300 “service” is going to be “run it through an LLM.”
SchmidtGenetics@lemmy.world 2 weeks ago
There’s zero ads for loans and gambling where I am since it’s illegal. So that’s not relevant everywhere.
I_Fart_Glitter@lemmy.world 2 weeks ago
It’s also demographic based. I get ads for hormones to fix the perimenopause, weed gummies and comfy pants.