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This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he’d do it again

⁨465⁩ ⁨likes⁩

Submitted ⁨⁨2⁩ ⁨days⁩ ago⁩ by ⁨themachinestops@lemmy.dbzer0.com⁩ to ⁨technology@lemmy.world⁩

https://fortune.com/2025/08/17/ceo-laid-off-80-percent-workforce-ai-sabotage/

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  • Dekkia@this.doesnotcut.it ⁨2⁩ ⁨days⁩ ago

    CEO of enterprise-software powerhouse IgniteTech.

    Can someone tell me me what they do? They don’t have a Wikipedia Article and their website is mostly AI slop.

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    • PieMePlenty@lemmy.world ⁨2⁩ ⁨days⁩ ago

      They throw buzzwords at venture capitalists in hopes of one day selling out.

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      • chaosCruiser@futurology.today ⁨2⁩ ⁨days⁩ ago

        After grilling their silly LLM for a while, I was able to squeeze out what that company really is all about. They don’t really make anything. They just buy miscellaneous software companies, and turn those apps into subscriptions based cloud cancer. Enterprise software meets maximum enshittification, yeah baby!

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      • Zwuzelmaus@feddit.org ⁨2⁩ ⁨days⁩ ago

        They throw buzzwords

        Now I understands why the CEO thinks AI could replace everybody.

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    • SkunkWorkz@lemmy.world ⁨2⁩ ⁨days⁩ ago
      [deleted]
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      • Dekkia@this.doesnotcut.it ⁨2⁩ ⁨days⁩ ago

        I understand what enterprise software is. That wasn’t my question.

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  • krimson@lemmy.world ⁨2⁩ ⁨days⁩ ago

    “Doing Our Part to Make the World a Greener Place”

    Clown company. You can’t promote AI and do a claim like that at the same time.

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    • Clent@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      By accelerating the collapse of a human survivable ecosystem we will bring about the end of humanity, resulting in a greener environment for the handful of surviving species.

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      • ayyy@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

        By accelerating the collapse ofpivoting a human survivable ecosystem we will bring about the endaccelerate a paradigm shift of humanity, resulting in a greener environment for the handfulstable base of surviving species. recurring revenue.

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  • deathbird@mander.xyz ⁨1⁩ ⁨day⁩ ago

    “Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels.”

    So the people that understood it best were sceptical, and this didn’t give him pause.

    Can someone explain to me why all these empty suits dick ride LLMs so hard?

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    • Benaaasaaas@group.lt ⁨1⁩ ⁨day⁩ ago

      Because they try the tools, realize that their job is pretty much covered by LLMs and think it’s the same for everyone.

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    • aesthelete@lemmy.world ⁨1⁩ ⁨day⁩ ago

      They’re easily conned and they love yes men.

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    • MysteriousSophon21@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Technical staff were skeptical because they actually know what AI can and can’t do reliably in production environments - it’s good at generating content but terrible at logical reasoning and mission-critical tasks that require consistancy.

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      • echodot@feddit.uk ⁨1⁩ ⁨day⁩ ago

        So it’s the CEO they should replace.

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      • end_stage_ligma@lemmy.world ⁨1⁩ ⁨day⁩ ago

        it’s good at generating content but terrible at logical reasoning and mission-critical tasks that require consistency. Thank goodness nobody is crusading to have AI take over medicine.

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      • medem@lemmy.wtf ⁨1⁩ ⁨day⁩ ago

        …which is why I categorically refuse to use the term Artificial intelligence .

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    • Randelung@lemmy.world ⁨1⁩ ⁨day⁩ ago

      The bullshitters were quick to adopt the bullshit factory.

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    • zarkanian@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

      Can someone explain to me why all these empty suits dick ride LLMs so hard?

      $$$$$$$

      AIs are cheaper than humans.

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      • It_Is1_24PM@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Cheaper NOW, when OpenAI operates at huge loss

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      • echodot@feddit.uk ⁨1⁩ ⁨day⁩ ago

        Not really. Because they don’t work and then they have to hire more humans which is more expensive than just keeping them on for the 6 months it’ll take for the CEOs to realise that.

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  • Treczoks@lemmy.world ⁨2⁩ ⁨days⁩ ago

    Just like an AI. Instead of learning from mistakes, he repeates them, and denies any wrongdoing.

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    • rozodru@lemmy.world ⁨2⁩ ⁨days⁩ ago

      “You’re Absolutely right!”

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      • KneeTitts@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Image

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    • MrScottyTay@sh.itjust.works ⁨2⁩ ⁨days⁩ ago

      Because he asks the ai what’s best but the chatbot always treats it as a loaded question and it wants to be seen as helpful so it finds a way to agree yes-man style.

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  • Curious_Canid@lemmy.ca ⁨1⁩ ⁨day⁩ ago

    Late stage capitalism rewards management for any appearance of change. It really doesn’t matter whether the results of that change are good or bad. And even a CEO who keeps destroying companies can always find a similar position elsewhere. The feedback loop is hopelessly broken.

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    • jve@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Reminds me of the song Just Movement by Robert DeLong

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  • zarkanian@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

    Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels. They were the “most resistant,” he said, voicing various concerns about what the AI couldn’t do, rather than focusing on what it could. The marketing and salespeople were enthused by the possibilities of working with these new tools, he added.

    Imagine that.

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    • echodot@feddit.uk ⁨1⁩ ⁨day⁩ ago

      Yeah I have a CEO like that, it makes me want to strangle him. He constantly considers the raising of valid concerns to be some sort of personality failing. Meetings with him are an utterly pointless exercise, they’re not meetings, they are times where he tells us what he’s already decided to do.

      Fortunately the held on Teams now, so I just joined the meeting and then go make a cup of coffee.

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    • StarryPhoenix97@lemmy.world ⁨1⁩ ⁨day⁩ ago
      [deleted]
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      • redwattlebird@lemmings.world ⁨1⁩ ⁨day⁩ ago

        No, I disagree. The CEO is by far the most replaceable person when it comes to AI if the directive is to simply make more money for shareholders based on market research. I would argue that the CEO is being a parasite here.

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  • billwashere@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Does he still have a company at all?

    This type of shortsightedness should be punished. I mean AI can be useful for certain tasks but it’s still just a tool. It’s like these CEOs were just introduced to a screwdriver and he’s trying use it for everything.

    “Look employees, you can use this new screwdriver thing to brush your teeth and wipe your ass. “

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    • aceshigh@lemmy.world ⁨1⁩ ⁨day⁩ ago

      You can use this new screwdriver to fuck yourself. We’re working late boys!

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  • jordanlund@lemmy.world ⁨2⁩ ⁨days⁩ ago

    “The marketing and salespeople were enthused by the possibilities of working with these new tools, he added.”

    youtu.be/KHJbSvidohg#t=13s

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    • fluxion@lemmy.world ⁨2⁩ ⁨days⁩ ago

      Same reason as forcing people back into the office even though it’s the solution to a number of serious issues affecting society:

      Investors/banks have tons of money in these markets and are incentivizing/forces companies to adopt these policies to prop up the markets, whether it is in their interest or not.

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      • jordanlund@lemmy.world ⁨2⁩ ⁨days⁩ ago

        Oh, yeah, we have that too… we want people in the office because collaboration! Synergy! etc. etc.

        “How does that work if you want everyone using AI?”

        “. . .”

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    • Almacca@aussie.zone ⁨1⁩ ⁨day⁩ ago

      “The marketing and salespeople were enthused by the possibilities of working with these new tools, he added.”

      [sigh] Because of course they do. Those people couldn’t find their own arses even if they used both hands.

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  • CaptPretentious@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Today, I ran into a bug. We’re being encouraged to use AI more so I asked copilot why it failed. I asked without really looking at the code. I tried multiple times and all AI could say was ‘yep it shouldn’t do that’ but didn’t tell me why. So, gave up on copilot and looked at the code. It took me less than a minute to find the problem.

    It was a switch statement and the case statement had (not real values) what basically reads as ’ variable’ == ‘caseA’ or ‘caseB’. Which will return true… Which is the bug. Like I’m stripping a bunch of stuff away but co-pilot couldn’t figure out that the case statement was bad.

    AI is quickly becoming the biggest red flag. Fast slop, is still slop.

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    • echodot@feddit.uk ⁨1⁩ ⁨day⁩ ago

      AI thinks in the same way that ants think, there’s no real intelligence or thought going on but ants are still able to build complex logistics chains by following simple rules, although AI works on completely different principles the effect is the same, it’s following a lot of simple rules that lead to something that looks like intelligence.

      The problem is a lot of people seem to think that AIs are genuinely simulations of a brain, they think the AI is genuinely conjugating because they kind of look like they do sometimes. The world is never going to get taken over by a mindless zombie AI. If we ever do get AGI it won’t be from LLMs that’s for sure.

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    • KumaSudosa@feddit.dk ⁨1⁩ ⁨day⁩ ago

      I do find AI useful when I’m debugging a large SQL / Python script though and gotta say I make use of it in that case… other than that it’s useless and relying on it as ones main tool is idiotic

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  • tarknassus@lemmy.world ⁨1⁩ ⁨day⁩ ago

    “Vaughan was surprised to find it was often the technical staff…”

    Tell me you’re completely out of touch with your company and what it does without telling me you’re completely out of touch with your company and what it does. FFS how is this guy the CEO? Oh, he’s one of the founders? Brilliant.

    Vaughan says he didn’t want to force anyone. “You can’t compel people to change, especially if they don’t believe.”

    But he did. Change or be fired, basically.

    “You multiply people…give people the ability to multiply themselves and do things at a pace,” he said, touting the company’s ability to build new customer-ready products in as little as four days, an unthinkable timeline in the old regime.

    Ooh I bet some nefarious hacker types will be salivating at the incredibly rushed code base that is probably a spaghetti mess and as insecure as fuck.

    Vaughan disclosed that the company, which he said is in the nine-figure revenue range, finished 2024 at “near 75% Ebitda”—all while completing a major acquisition, Khoros.

    I had to look up EBITDA - some interesting points to consider when you look at this metric he used:

    A negative EBITDA indicates that a business has fundamental problems with profitability. A positive EBITDA, on the other hand, does not necessarily mean that the business generates cash. This is because the cash generation of a business depends on capital expenditures (needed to replace assets that have broken down), taxes, interest and movements in working capital as well as on EBITDA.
    While being a useful metric, one should not rely on EBITDA alone when assessing the performance of a company. The biggest criticism of using EBITDA as a measure to assess company performance is that it ignores the need for capital expenditures in its assessment.

    Hmmm… I’m no accountant (I leave that to my actual accountant), but surely if they were being profitable it would sound better to say something like “We’ve remained profitable throughout and our earnings per quarter are on par if not greater than before.”?

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    • lime@feddit.nu ⁨1⁩ ⁨day⁩ ago

      I’m no accountant but surely if they were being profitable it would sound better to say something like “We’ve remained profitable throughout and our earnings per quarter are on par if not greater than before.”?

      no, because profitability isn’t the key figure they are interested in. it’s growth. i recently got fired because of disappointing growth; e.g. the increase in profitability was not as large as they expected. which means they still made more money than last year.

      this is why expenditures get relegated to “externality” status; because otherwise projections would make it look like a company can not grow infinitely large, and surely that’s not true

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  • random_character_a@lemmy.world ⁨2⁩ ⁨days⁩ ago

    What if we just swap CEOs with psychopathic assholes that only… oh wait.

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  • andallthat@lemmy.world ⁨1⁩ ⁨day⁩ ago

    As a paid, captive squirrel, focusing on spinning my workout wheel and getting my nuts at the end of the day, I hate that AI is mostly a (very expensive) solution in search of a problem. I am being told “you must use AI, find a way to use it” but my AI successes are very few and mostly non-repeatable (my current AI use case is: “try it once for non-vital, not time-sensitive stuff, if at first you don’t succeed, just give up, if you succeed, you saved some time for more important stuff”).

    If I try to think as a CEO or an entrepreneur, though, I sort of see where these people might be coming from. They see AI as the new “internet”, something that for good or bad is getting ingrained in everything we do and that will cause your company to go bankrupt for trying too hard to do things “the new way” but also to quickly fade to irrelevance if you keep doing things in the same way.

    It’s easy, with the benefit of hindsight, to say now “haha, Blockbuster could have bought Netflix for $50 Millions and now they are out of business”, but all these people who have seen it happen are seeing AI as the new disruptive technology that can spell great success or complete doom for their current businesses. All hype? Maybe. But if I was a CEO I’d be probably sweating too (and having a couple of VPs at my company wipe up the sweat with dollar bills)

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    • Kissaki@feddit.org ⁨1⁩ ⁨day⁩ ago

      I’m working in a small software development company. We’re exploring AI. It’s not being pushed without foundation.

      There’s no need to commit when you don’t even know what you’re committing to, disregarding cost and risk. It just doesn’t make sense. We should expect better from CEOs than emotionally following a fear of missing out without a reasonable assessment.

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    • daggermoon@lemmy.world ⁨1⁩ ⁨day⁩ ago

      The only difference between AI and NFTs is that the market believes in it.

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      • zarkanian@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

        There are use cases for AI. There are none for NFTs.

        One use case is whenever you need to produce some inane bullshit that nobody is probably going to read anyway, but it’s still required for some reason. Like cover letters.

        Now, you might argue that we should work towards a society where we don’t have to produce this inane bullshit that nobody’s going to read anyway, and I would agree with you. But as long as we’re here, we might as well offload this pointless labor onto a pointless labor-saving machine.

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    • willington@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      My use case for AI is to get it to tell me water to cereal ratios, like for rice, oatmal, corn meal. If there is a mistake, I can easily control for it, and it’s a decent enough starting point.

      That said, I am just being lazy by avoiding taking my own notes. I can easily make my own list of water to cereal ratios to hang on the fridge.

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      • zarkanian@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

        Yeah, so far all of the cooking stuff I got from ChatGPT were things that I could’ve found on my own if I had searched better. It will give you a recipe that is edible. It will have the same 4-6 spices as every other recipe and it will require a can of tomatoes. These are all savory dishes; I assume there are a different set of spices and no tomatoes if it’s sweet, but I haven’t tested that theory.

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  • LaunchesKayaks@lemmy.world ⁨1⁩ ⁨day⁩ ago

    That CEO:

    Image

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  • doctortofu@piefed.social ⁨2⁩ ⁨days⁩ ago

    You have to use AI! For what? I dunno, figure it out or you're fired! <- a genius businessman, apparently...

    This blind lemming-like rush towards AI that so many CEOs seem to suffer from seriously resembles cult behavior or severe drug addiction, my god...

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    • HejMedDig@feddit.dk ⁨2⁩ ⁨days⁩ ago

      They are so hung up on replacing employees with AI, but they don’t know how, so they force the employees to use AI, in the hope that the employee will teach the AI how to replace them

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    • PattyMcB@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Off-topic, but not-so-fun fact: lemmings don’t actually follow each other off cliffs in mass suicide events. The people filming the documentary actually scared and chased them to get them to panic and do that.

      Horrible, I know

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      • doctortofu@piefed.social ⁨1⁩ ⁨day⁩ ago

        True and completely right, but I lack the vocabulary to replace it with something more accurate and still evocative enough :)

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    • MonkderVierte@lemmy.zip ⁨2⁩ ⁨days⁩ ago

      Bah, vulture capital.

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    • 5too@lemmy.world ⁨1⁩ ⁨day⁩ ago

      AI will now supplement all interactions with the genius businessma

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  • aesthelete@lemmy.world ⁨1⁩ ⁨day⁩ ago

    I’ve never heard of this jackass nor his shitty software. I feel privileged.

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  • MehBlah@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Of course he would. He could probably give hitler lessons on oven design.

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  • jeena@piefed.jeena.net ⁨2⁩ ⁨days⁩ ago

    You probably don't want to work at a company like that anyway.

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    • CosmoNova@lemmy.world ⁨2⁩ ⁨days⁩ ago

      Or work with them. Or hire them. And I don‘t even know what they do.

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  • misteloct@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

    I wonder if he thinks we’re dumb or just doesn’t care. They’d have been laid off either way. “Return to work”, “Stack ranking”, “AI refusal”, whatever you say bro.

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  • vk6flab@lemmy.radio ⁨2⁩ ⁨days⁩ ago

    I think as a society we need to go through this, watching companies fail and shareholders losing their shit before the perpetrators of Assumed Intelligence end up in court.

    I have mixed feelings about the employees who are caught up in this … let’s call it what it is … scam.

    It’s easy to say … you lost your job because your boss is an arsehole, but how much influence did each individual really have in the overall process?

    I’ve been looking for the next paid challenge for five years … well before this AI scam was perpetrated on the world. Despite having 40+ years industry experience and an aging population, my own age appears to be a barrier for the HR teams relying on the same tools that is causing them to lose their jobs.

    As I said, I think this needs to blow up before it gets better, hopefully before I’m too old to do meaningful work.

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  • drunkpostdisaster@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Has ai ever disagreed with anyone? That’s probably why it’s so popular with rich ‘people’

    Granted, my ideas are all baller as fuck. But still…

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    • aceshigh@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Those people don’t hear no often…

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  • AwesomeLowlander@sh.itjust.works ⁨2⁩ ⁨days⁩ ago

    God, this article is so full of bullshit my phone stinks. And I’m not even an AI-phobe

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  • pyre@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Image

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  • mctoasterson@reddthat.com ⁨23⁩ ⁨hours⁩ ago

    “It enabled us to shit out products in 4 days.”

    Glad they incorporated such thorough testing in their process.

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  • deathbird@mander.xyz ⁨1⁩ ⁨day⁩ ago

    One guy is like “Friday is forced AI ‘training’ day” (as if one must ‘train’ to write prompts. Using natural language rather than a unique language or syntax and trusting the computer to make a comprehensible and accurate output is the whole point), and then he has the gall to claim “turns out people hate learning!”

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    • Ronno@feddit.nl ⁨1⁩ ⁨day⁩ ago

      Writing prompts is definitely a thing users must learn to do properly, to get the right results.

      But anyways, any company that fires people in favor of AI is only digging their own grave anyways. I personally believe AI (of which LLM is only a small part) can definitely serve as an automation tool that can increase output. Great companies will use this tech to give their employees more time to work on things that are meaningful to the company, that the AI cannot do. For instance, a company could free up some time of highly skilled engineers to help a couple hours a week on the most complicated service desk issues to increase customer satisfaction. Or the LLM can create more time for sales to have meetings with customers, instead of doing admin they already hate, etc… Use it to grow, not to shrink.

      Besides, if your company can be completely run by AI anyways, then congratulations, you just reached the end goal of open sourcing your company. Because why the heck won’t anyone be able to replicate that quickly?

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      • echodot@feddit.uk ⁨1⁩ ⁨day⁩ ago

        Besides, if your company can be completely run by AI anyways, then congratulations, you just reached the end goal of open sourcing your company. Because why the heck won’t anyone be able to replicate that quickly?

        Yeah that’s the thing these tech bros never seem to understand. It’s obviously not going to work because if it did work it would have already been done by somebody else, it’s called the Law Of Mediocrity. It’s simply requires the base assumption that you are not the smartest person in the universe, which of course is where it all falls down, because they always assume they are.

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  • beemikeoak@lemmynsfw.com ⁨1⁩ ⁨day⁩ ago

    One little thing AI can’t do is probably the reason why I also use AI with caution. I use it for all the bullshit emails and communication I have to keep doing just to stay employed. But there’s this one little trick it can’t do. Sure it can summarize a resume or a book or give me the equation to calculated the size of Pythagora’ss triangular dick. But the one little thing it really can’t do is thinking. AI can’t think and come up with original content. It can only mimic and regurgitate old ideas and thoughts, not new ones.

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    • BCsven@lemmy.ca ⁨1⁩ ⁨day⁩ ago

      Many people can’t come up wit new ideas either 😜

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      • echodot@feddit.uk ⁨1⁩ ⁨day⁩ ago

        I may not have a lot of respect for some of my co-workers, and frankly a lump of lard would be an improvement, bit even the most useless human can out think an AI when it comes to anything slightly out of the box.

        My nephew got in a bit of trouble at school a while ago because he answered a question “write a sentence containing the word 'why”." With “Why?” You can ask an AI dozen times the same thing and it will always just do the obvious thing, it’ll never be original. He’s six and he can outthink an AI.

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      • beemikeoak@lemmynsfw.com ⁨1⁩ ⁨day⁩ ago

        Very true if not real reality at its finest.

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    • aceshigh@lemmy.world ⁨1⁩ ⁨day⁩ ago

      You can ask it to synthesis information. More specially you can ask it to compare the data and ask to give examples of other things that share the same attributes as the other 2. Also, if I’m painting I sometimes ask about color, but I just got a color wheel.

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  • abbiistabbii@lemmy.blahaj.zone ⁨2⁩ ⁨days⁩ ago

    Jesus fucking christ they wanna force us to use AI.

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  • Zwuzelmaus@feddit.org ⁨2⁩ ⁨days⁩ ago

    replacing nearly 80% of staff

    So the title seems a little misleading. Maybe even clickbaity? 😉

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  • Slovene@feddit.nl ⁨1⁩ ⁨day⁩ ago

    m.youtube.com/watch?v=THfBccihkVQ

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