Business don’t care about consumers because nowadays business sell to other business
Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead
Submitted 16 hours ago by tonytins@pawb.social to technology@lemmy.world
https://www.theverge.com/news/837594/crucial-ram-ssd-micron-ai
Comments
MrSilkworm@lemmy.ml 1 hour ago
SapphironZA@sh.itjust.works 5 hours ago
Translation, Micron is shutting down Crucial for short term shareholder value at the cost of a sustainable and proven long term brand and channel.
SkunkWorkz@lemmy.world 1 hour ago
It’s not just for shareholder value, like a downsize or stock buyback would achieve. This will literally fill their coffers to the brim faster then staying in the consumer market. Also the consumer market won’t go away anytime soon and there are very few competitors to begin with. They can just return to the consumer market once the AI bubble has burst like nothing has changed. Only difference is they will have way more money in the bank than if they never left.
Appoxo@lemmy.dbzer0.com 5 hours ago
They will return to the market with a new brand once the bubble bursts.
tiramichu@sh.itjust.works 1 hour ago
Probably just the same brand, honestly?
Velypso@sh.itjust.works 6 hours ago
I built a god rig in 2022, i bought the best 64gb ddr5 4-stick ram kit i could, an nvidia 4090, the best processor i could, and attached it to the best mobo i could.
I spent about 4800.
My pc is now worth about 6500.
This is some crazy ass shit. Never should a pc appreciate in value.
What the hell is going on.
Saledovil@sh.itjust.works 5 hours ago
AI companies are buying up all of the RAM in a futile bit to reach AGI.
Tattorack@lemmy.world 3 hours ago
And haven’t even achieved AI yet. What we call “AI” is still nothing more than an upjumped calculator.
Agent641@lemmy.world 5 hours ago
I bought a fairly good custom build in April of this year for A$3218.
The same approximate build now costs A$4783 on their website.
Dawn_Vibration@lemmy.world 7 hours ago
AI is really ruining fucking everything. The enviorment, entertainement, music, art, jobs, reality, freedom / privacy / rights.
phx@lemmy.world 6 hours ago
No, corporate greed is ruining everything with AI.
Because you know if they built a super-AI that give them perfect instructions on how to build Earth into a paradise, but it would require they give up 1/4 of their wealth, they’d be reaching for the reset button before it finished printing them out…
Xenny@lemmy.world 5 hours ago
They don’t even need that current AI will tell them that. They’ve actually ran these questions and they ignore the answer every time
Credibly_Human@lemmy.world 6 hours ago
The fact people are blaming the tech rather than the tech bros is a big part of why this keeps happening.
Its the decision of real people that make this situation suck.
TheGrandNagus@lemmy.world 1 hour ago
Indeed.
I have a model running locally on my NAS that does image recognition for photos in my Immich app (think Google Photos, but private). It does a decent job and runs well on AMD integrated graphics on a Ryzen 5 3400G. I just search for [daughter’s name], and there she is.
I use Firefox’s translation feature (that also runs locally and can run on low end hardware).
My sister is blind and uses an AI assisted screen reader that works way better than what she was using before.
The issue isn’t AI/machine learning in itself, it’s this tech bro arms race. It’s them manipulating models to push agendas. It’s them shoehorning an LLM into every fucking Google query. It’s them telling companies they can fire all their staff and rely on LLMs.
Soggy@lemmy.world 5 hours ago
Yeah but we can’t possibly hold people accountable for the actions of their company, think of the shareholders!
whoisearth@lemmy.ca 1 hour ago
A fun reminder that during the pandemic, before AI, there was a backlog in new cars because all the crucial chips were unavailable due to an increase in bullshit like wifi enabled toasters.
It has nothing to do with AI. Consumers are asking for this shit and companies are delivering.
Alaik@lemmy.zip 12 minutes ago
No one is asking for ads on their fridge. You are really underestimating the cartel like behavior of business in general now.
Agent641@lemmy.world 6 hours ago
And it will burst and mostly disappear, taking with it half the economy, thousands of jobs, and become a military industrial complex blackbox tax sponge, the worst of all possible outcomes.
Appoxo@lemmy.dbzer0.com 5 hours ago
First blockchain shit now AI shit (╯°□°）╯︵ ┻━┻)
hayvan@feddit.nl 4 hours ago
It’s capitalism, it’ll never end. Working as intended.
NoForwardslashS@sopuli.xyz 5 hours ago
But on the other hand, it’s really polite about me knowing nothing about anything, so I think we should invest all the money on Earth into it.
thfi@discuss.tchncs.de 16 hours ago
I can only hope that the A.I. bubble bursts in time when I need to buy a new computer.
empireOfLove2@lemmy.dbzer0.com 16 hours ago
What I’m becoming worried about now is all these corporations now realizing that they can simply supply price the average consumer out of owning electronics or any kind of compute. And locking them into renting or leasing access to data center compute and keeping the power of information further consolidated in corporate interests.
pinheadednightmare@lemmy.world 16 hours ago
“You will own nothing and be happy”
TeamAssimilation@infosec.pub 15 hours ago
Holy cow that’s a very real danger I hadn’t thought! The industry needs a new trend to reuse all this capacity they built, because AI will likely scale back as many startups fail to reach profit.
Renting your home computer might be the next trend, and it could be gratis at first so people get used to it. Why spy on users when you can actually own their computers?
deliriousdreams@fedia.io 14 hours ago
Aren't we already seeing that though?
The vast majority of people who surf the web don't use a computer to do it. People who do belong to niches. People over a certain age grew up with and still buy computers. People who game still buy computers or consoles. People who stream/create content still use computers and other electronics for that purpose, same with like. Engineers and hobbyists using CAD and other software in creative spaces.
But the smart phone has overtaken the computer as a personal computing device by quite a large margin now. And at every turn companies are trying to make cell phones a den of ad service, slop, and addictive content while stealing any user data that's not nailed down to increase their revenue and continue the circle.
bridgeenjoyer@sh.itjust.works 16 hours ago
“Please insert more corpo-coin for compute access”
chunes@lemmy.world 8 hours ago
I hope it means the return of old, old hardware and the software that comes along with it. This is why projects like collapseOs are important.
Corkyskog@sh.itjust.works 16 hours ago
I hope they do, it will just break stuff more and people will be more likely to go with Linux and open source software. My 10 year old computer still is super fast if it’s not bloated.
Dudewitbow@lemmy.zip 15 hours ago
theyd have to all collorbate to make that happen though, which is really unfeasable on their end. a BUNCH of companies will go under if they cannot sell product. they arent going to willingly take losses for the sake of a different company.
CoderSupreme@programming.dev 15 hours ago
Wouldn’t the chinese or whoever doesn’t chose to do that gain market share?
brbposting@sh.itjust.works 10 hours ago
Anybody hold onto all their old electronics just in case in spite of the financial/resource “waste”?
Buffalox@lemmy.world 15 hours ago
Only if you use their products and allow them to profit from it.
spongebue@lemmy.world 16 hours ago
First it was GPUs because crypto, then this. Wonder what useless thing the tech bros will cover up with in a few years!
lividweasel@lemmy.world 16 hours ago
Article in 2027:
Keyboard prices soared this month, as tech giants pivoted from failed AI projects to employing hoards of monkeys typing randomly. One CEO was quoted as saying, “Just a few trillion more dollars, and I think our random typing model could reproduce the lost contents of the Library of Alexandria.”
TheEighthDoctor@lemmy.zip 3 hours ago
If the AI bubble bursts most of the western world will be thrown into deep recession again and I hope we don’t get a repeat of 2008 just for cheap RAM or GPUs
givesomefucks@lemmy.world 15 hours ago
Good luck…
Even when the bubble bursts, they’re going to have an insane amount of computing power just sitting there, it will get sold off in bankruptcy proceedings, and some company will gobble it up and operate at a loss while continuing to secure future supply contracts.
There’s a very real chance that we’re witnessing the slow death of home computing.
The way things shake out it might end up being prohibitively expensive compared to cloud computing, and once that’s the norm they price gouge like Walmart did to destroy small businesses.
Instead of dropping a couple grand for a PC every couple years, we’ll have steady contracts paying for month at a time indefinitely.
jollyrogue@lemmy.ml 11 hours ago
Nah. Web devs will create even more bloated web pages to keep home computing in business.
For real though, most people don’t need that much computing power, and we reached the plateau 12 years ago. That’s why we’re seeing crypto and AI grifts happen. They recentralize decentralized systems. The elites are striking back.
You know the saying“information wants to be free; information wants to be expensive”? This is the expensive part where people try to horde knowledge by making it inaccessible to everyday people.
fluffykittycat@slrpnk.net 13 hours ago
Those GPUs fry themselves in a year or two, and utility prices will put pressure on governments to concept datacenters
kryptonianCodeMonkey@lemmy.world 14 hours ago
Right? Feel bad for anyone that just had a system fry or have been saving up to upgrade.
ZoteTheMighty@lemmy.zip 10 hours ago
I think it’s a lost cause. Essentially both crypto and AI were big because someone figured out how to offload shit to a GPU efficiently. There’s probably a ton of other appllications for GPUs we haven’t even tapped.
hark@lemmy.world 7 hours ago
I’ve got this crazy idea where we can use GPUs to render 3D scenes efficiently.
tal@lemmy.today 6 hours ago
Serial compute isn’t doing the double-every-18-months-in-speed since something like the early 2000s.
Unlike with serial compute, not all problems can be solved, run faster, with parallel compute. But at some point, unless we figure out some sort of new way to play with physics, we pretty much have to move to parallel compute where we can if we want much more performance.
Mwa@thelemmy.club 16 hours ago
Same
buddascrayon@lemmy.world 13 hours ago
I am really beginning to fucking hate AI. Like, before I just didn’t care for it, it just wasn’t really my interest. But now I’m really beginning to fucking despise that shit and I really can’t wait to see the “AI economy” completely fucking destroyed.
hayvan@feddit.nl 12 hours ago
AI even ruined AI. Up until this insane hype train, ML models were specialized tools to achieve their tasks. Now the whole field is dominated by LLMs and slopgen bullshit.
oce@jlai.lu 2 hours ago
There was a lot of ML bullshit from the big data bubble ~ 2010 and before ChatGPT, together with all of the fuss about data scientists. But now it’s a 100 times worse.
chronicledmonocle@lemmy.world 10 hours ago
Yeah that’s the annoying thing. Generative AI is actually really useful…in SPECIFIC situations. Discovering new battery tech, new medicines, etc. are all good use cases because it’s basically a parrot and blender combined and most of these things are rehashes if existing technologies in new and novel ways.
It is not a fucking good solution for a search engine replacement to ask “Why do farts smell?”. It uses way too much energy for that and it hallucinates bullshit.
Kyrgizion@lemmy.world 13 hours ago
So far, AI has cost me a few hobbies (as in, made them a lot less enjoyable) and one job.
If there’s an uprising against clankers, you’ll find me at the front lines.
hayvan@feddit.nl 12 hours ago
Your enemy is, as usual, billionaires and their fanboys. Clankas don’t exist as a separate thing, they are tools of the wealthy to further oppress the common folk.
IronBird@lemmy.world 11 hours ago
i always thought the butlarian jihad was silly but now i get it
MangioneDontMiss@feddit.nl 12 hours ago
exactly how i feel. literally aid something very similar to my wife last night. I fucking hate AI. I think activist group are going to starting popping up hard against it. And if they aren’t already, they really should. This shit is destroying our world. The only people this is helping is billionaires.
floofloof@lemmy.ca 12 hours ago
Capitalism is destroying the world. We need to rise up against that. The AI bullshit is just one manifestation of the whole world being geared to serve capital and the handful of people that control it.
Texas_Hangover@lemmy.radio 10 hours ago
It’s so annoying, I hate this bubble shit. It happens over and over, it’s like a bad movie lol.
discocactus@lemmy.world 10 hours ago
If it crashes the hardware will suddenly be dirt cheap though so. There’s that.
bold_atlas@lemmy.world 6 hours ago
They’ll cheat us out of that too. Chip manufacturers will pay and coerce and liquidators and retailers to shovel all the surplus into the ocean to keep prices high.
MonkderVierte@lemmy.zip 2 hours ago
Since nobody can afford memory, this means mainboards and cases will get cheaper, right?
HugeNerd@lemmy.ca 1 hour ago
Or… we could learn to code software so the average mouse driver doesn’t require a gig of free RAM, 10 gigs of swap space, and 15 CPU cores?
Just a thought.
Aceticon@lemmy.dbzer0.com 1 hour ago
The mouse driver is already part of the OS in Window and Linux.
That shit is the Adverts Delivery & Private Data Capture system.
MonkderVierte@lemmy.zip 1 hour ago
I agree, but how does this help me building an affordable gaming rig?
gravitas_deficiency@sh.itjust.works 15 hours ago
Holy shit, really? Crucial? They’ve been a major player for AGES. That’s wild.
iAmTheTot@sh.itjust.works 13 hours ago
I mean, Crucial is just the name that Micron puts on the memory they want to sell to consumers. So this story is basically just, “Micron no longer wants to sell to consumers”.
jjlinux@lemmy.zip 10 hours ago
When the shit hits the fan and they come back to consumers, we should just buy from anyone but them, on principle alone.
Elgenzay@lemmy.ml 14 hours ago
Damn, that was the only brand of RAM without LEDs and racing stripes on it
Psythik@lemmy.world 12 hours ago
I used to hate on RGB in PCs, until I realized that they can do more than just rainbow vomit; with enough LEDs you can actually get a visible image… If you squint…
One of my favorite things to do with RGB is use the RAM sticks as VU meters and the CPU radiator fans as visualizers when playing music; gives off oldschool HiFi vibes and reminds me of my Winamp days.
tal@lemmy.today 6 hours ago
Damn, that was the only brand of RAM without LEDs and racing stripes on it
hits Google Shopping
www.gamestop.com/pc-gaming/…/333745.html
Aside from being a black circuit board rather than green, that doesn’t look especially blinged up.
TheBat@lemmy.world 11 hours ago
I have Corsair Vengeance which is without RGB.
LiveLM@lemmy.zip 6 hours ago
My next computer will be a bag of LSD and YouTube Longplays.
Rcklsabndn@sh.itjust.works 2 hours ago
As someone who spent the majority of the '10s with a similar rig as you described, make sure you work nights and have an SO that tolerates whatever nonsense you are blathering about when she gets home.
khannie@lemmy.world 13 hours ago
I deeply, genuinely, hope that the AI bubble bursts and they get fucked. It’s just so short sighted to not hold on to the safety rope.
Typhoon@lemmy.ca 10 hours ago
It will burst but they won’t get fucked. They’ll either get bailed out or reorganize their debt into another corporation and ride off with all the riches.
__hetz@sh.itjust.works 13 hours ago
I’d love it if their equipment racks all simultaneously burst into flame the day it pops so they can’t pivot or hock their hoarded hardware to recoup the investment. Then again, if that finger on the monkey’s paw did curl, they’d probably all get bailed out by the taxpayers the following week anyway.
markz@suppo.fi 16 hours ago
A few months from now: Crucial unshutting down
SnotFlickerman@lemmy.blahaj.zone 16 hours ago
If that happens, prior Crucial consumers (like myself) should boycott because they already showed what they actually care about and it isn’t their loyal customer base. They don’t want us to buy their products? We should happily give them what they want now should they change their mind later.
Anyway yeah, if they come back, they’re officially on my shit list.
SnotFlickerman@lemmy.blahaj.zone 16 hours ago
You gotta be fucking kidding me, I swore by Crucial RAM and SSDs. Eat shit, Micron.
HertzDentalBar@lemmy.blahaj.zone 10 hours ago
Fuck AI, may the people pushing it die by its hands.
danhab99@programming.dev 7 hours ago
humanspiral@lemmy.ca 9 hours ago
I don’t believe this, because it is too stupid. 2026 demand forecasts for HBM I don’t believe will materialize, as customers can’t pay those crazy RAM prices either, OpenAI can’t pay for all of their promises, demand isn’t high enough for the planned data centers, and power and labour constraints.
I don’t believe it because Micron is a brand that has value premium to it. Even if they just keep charging extortionist prices while HBM demand fantasy remains propagandized, there will eventually be worthwhile consumer demand for RAM, right? Killing the division and firing everyone in it, is Micron saying “making too much money from HBM must forever put all eggs in HBM basket”
LoafedBurrito@lemmy.world 13 hours ago
Crucial is the only good brand I can afford. This sucks ass and I HATE AI. I hope AI companies lose all their money and go bankrupt.
AI is destroying so many awesome things, all for profit.
fuzzywombat@lemmy.world 10 hours ago
Damn. This sucks. I’ve been buying Crucial ram sticks as long as I can remember. They’ve been the reliable go to brand for me. First it was EVGA and now Crucial. How depressing.
funny_alias@europe.pub 3 hours ago
My 5-year-old mainboard only supports DDR4. I’m just looking to increase my RAM and have two free slots available. But even the prices of DDR4 sticks have increased 100%-200% compared to a year ago.
They are more affordable than DDR5 sticks to be sure but still crazy.
EndlessNightmare@reddthat.com 6 hours ago
Right after Windows 10 stopped being supported, rendering a lot of computers “obsolete”.
/yes I know about Linux
anon_8675309@lemmy.world 10 hours ago
I hope when the AI bubble pops, Micron goes with it then.
Also, I can’t wait to buy up used RAM for pennys when the bubble pops.
PineRune@lemmy.world 5 hours ago
I had to look it up. The RAM I bought 12 months ago for $99 is now $350. This is insane.
Velypso@sh.itjust.works 1 hour ago
,b
reddig33@lemmy.world 16 hours ago
These CEOs seem really slow on the uptake. Gonna put all your chips into the AI business just as the bubble is about to burst.
tal@lemmy.today 14 hours ago
I read an article yesterday that Samsung’s memory division wasn’t even willing to let Samsung’s own cell phone division lock in any long-term memory buying agreement with them, which the cell ohone division hsd been trying to do. Too much money in selling HBM memory for parallel compute to datacenters.
reuters.com/…/ai-frenzy-is-driving-new-global-sup…
Some 6,000 miles away in California, Paul Coronado said monthly sales at his company, Caramon, which sells recycled low-end memory chips pulled from decommissioned data-center servers, have surged since September. Almost all its products are now bought by Hong Kong-based intermediaries who resell them to Chinese clients, he said.
“We were doing about $500,000 a month,” he said. “Now it’s $800,000 to $900,000.”
I threw away a bunch of large-capacity DDR4 DIMMs last year, figured that theyld be useless in the future. Kind of wish I hadn’t, now. Reusing old DIMMs is probably the only source of supply that can be ramped up in the near term.
themachinestops@lemmy.dbzer0.com 5 hours ago
China might dominate the ram market if things go this way:
firepenny@lemmy.world 7 hours ago
Fuck…
claymore@pawb.social 4 hours ago
Great. What SSDs are worth buying then? Kioxia? Solidigm? Never going to buy WD, Samsung is on my shit list too but if there’s no other options left…
SharkAttak@kbin.melroy.org 13 hours ago
I'm not much of a conspirationist, but this memory "shortage" doesn't add up for me; it's like AI companies went from buying 10 memories as usual to 1000000, all of a sudden! It's too fast, and sus.
scala@lemmy.ml 2 minutes ago
Shits wild the same ram I bought over a year ago is 400% more for half the amount of GB.