Next courageous Apple creation:
Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
Submitted 6 hours ago by Khuda@lemmy.world to technology@lemmy.world
https://www.roadtovr.com/report-apple-meta-augmented-reality-glasses-race/
Comments
PlantPowerPhysicist@discuss.tchncs.de 3 hours ago
Imperor@lemmy.world 6 hours ago
This AR obsession is utterly baffling to me. There are so few real applications and the hardware requirements are insane so it’s not something that will get widely adapted anyway. Sure in a decade or so it might have matured enough to have shed all these issues, but AR/VR feels like a really out of touch thing to prusue, especially if you look at the garbage ideas they have on how to use it - virtual meetings??
I get movies and games on these, possibly even some recording and porn, but these are not their B2B wet dreams anyway.
suicidaleggroll@lemm.ee 33 minutes ago
Sure in a decade or so it might have matured enough to have shed all these issues
That’s the point. They want to set themselves up so that when the issues are shed and it becomes a realistic product, they’re already in a place where their product can be the one that takes over the market. If you wait until a product is viable before starting on development, you’re too late.
LiPoly@lemmynsfw.com 5 hours ago
In theory, there’s a Million awesome business applications for it.
Let’s say you’re in construction and your glasses tell you exactly what to build where and how.
You’re a waiter and the glasses tell you which table ordered what, needs attention, etc.
You’re a network engineer and the glasses show you on every port which device is connected.
And don’t even get me started on the military applications.
Of course we’re not there yet. But that’s why they’re so obsessed with it. They want to be the first.
floofloof@lemmy.ca 5 hours ago
In the current US political climate, giving everyone glasses with always-on cameras run by big tech companies seems particularly dangerous.
AA5B@lemmy.world 1 hour ago
This could also be the breakout app for AI. While AR glasses obviously need shape recognition and manipulation, the real world has many many more things than likely to be codified. How do you deal with that? AI. How do you do arbitrary summaries of whatever you’re looking at? AI. How do you interact with the glasses and the real world? Speech recognition and AI.
You heard it here first, folks. Two hot new technologies with no real use yet will find each other and turn into something useful
Thedogdrinkscoffee@lemmy.ca 4 hours ago
Imagine being anyone anywhere whipped like an Amazon worker. Will the waitress have to piss in bottles? Bad for tips I think.
Knock_Knock_Lemmy_In@lemmy.world 1 hour ago
This AR obsession is utterly baffling to me.
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It’s a mobile phone you don’t need to hold.
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It’s a mobile phone that never goes in your pocket.
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It’s a mobile phone that is always on and has access to everything you see and hear.
kayazere@feddit.nl 43 minutes ago
Sounds like a fucking nightmare, but a wet dream to Big Trch.
Tarquinn2049@lemmy.world 20 minutes ago
Exactly, it’s literally just the next step more convenient than a smartphone. You know how many people have neck and back problems now from smartphones? Not having to look at your hands or even hold anything in your hands is going to be so much better. Not having to pull your phone out of your pocket for a map or a web search or a text or to translate stuff(visual or audio). Having both hands free while doing the things your current phone does, or new things a current phone can’t do.
It’s going to be so much nicer, and sure, the first one is gonna be expensive and not perfect, but it only needs nerds to start with anyway. We’ll make sure it gets to a point where it doesn’t annoy normal people and offers real value. And while the most popular ones will inevitably be the ones made with walled gardens like apple and meta, there will be good ones too for us nerds to move to once we have finished beta testing the mass market ones for you guys.
It’s the same as every tech product cycle. You know the main thing preventing wider adoption of VR/MR/XR right now? Headsets don’t look cool… so, once they are a pair of glasses, or sun glasses, the main barrier is gone. Can’t say people wouldn’t spend 500$ to 2000$ on something as un-necessary as a smartphone every couple of years. They very much do. And if you no longer need to buy or carry a smartphone, all of a sudden you got exactly that amount of money in your pocket.
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AA5B@lemmy.world 1 hour ago
Maybe it’s as simple as the next big product. When smartphones were new, nobody foresaw just how huge they’d become. Nobody could have foreseen what a force they’d turn Apple into. But now improvements are simply iterative, the market is nearing saturation, there’s not much room left to expand what’s next?
Maybe AR. It’s a really cool technology just now becoming practical to implement. Think of them as where smartphones were 15 years ago. Maybe they won’t go anywhere but imagine if they did! Imagine being the company most associated with the next hit tech product!
osef897@lemmy.world 3 hours ago
overlaying ads on literally everything could be the end goal.
AtHeartEngineer@lemmy.world 47 seconds ago
We need laws restricting advertising
dubyakay@lemmy.ca 2 hours ago
Apple is not that strong in the overlaying ads over everything department though.
thedeadwalking4242@lemmy.world 6 hours ago
I’d really just like some glasses that simulate multiple monitors without needing special software. That’s all I want
Knock_Knock_Lemmy_In@lemmy.world 1 hour ago
WeirdGoesPro@lemmy.dbzer0.com 5 hours ago
Yep, and that seems to be the route Apple was going. Screens you can place anywhere in your visual field.
Valmond@lemmy.world 5 hours ago
Gotta need some insane resolution for that right? And 1000hz refresh to make things good I guess.
I mean for text editing, coding etc.
AtHeartEngineer@lemmy.world 5 hours ago
I want a GTA style HUD at all times 🤪
DrFistington@lemmy.world 4 hours ago
It’s for real time facial recognition for LEO so they can easily identify and round up immigrants and dissidents. They want the government contracts
rottingleaf@lemmy.world 4 hours ago
It was in the movies they liked when they were kids. Or at least in the movies they think users want to see brought to reality.
As in an answer to the question “what’s cool and futuristic”. Solving medieval barbarism and wars is futuristic, but turns out to not be achievable. Same with floating/underwater oceanic cities, blooming deserts, Mars colonies and 20 minutes on train from Moscow to New Delhi. At the same time the audience has been promised by advertising over years that future will be delivered to them. So - AR. For Apple this is the most important part, I think.
Also to augment something you have to analyze it, and if you have to analyze it, you are permitted to scan and analyze it. That’s a general point of attraction, I think. They are just extrapolating what led them to current success.
Also in some sense popular things were toys or promises of future for businesses and individuals alike, in the last 10-15 years. The audience is getting tired of toys and promises, while these companies don’t know how to make something else.
So let Tim Apple care about anything from AR in front of him to apples in his augmented rear, he surely knows what he wants. As another commenter says, a source of instructions and hints for a human walking drone is one, with visualization. I’m not sure that’s good, because if you can get that information for the machine, having a human there seems unnecessary. And if that information is not reliable enough, then it may not improve human’s productivity and error rate.
And the most important part is that humans learn by things being hard to do, it’s like working out in an exoskeleton, what’s the purpose? And if training and work are separated here, then it seems more effort is spent in total. Not sure.
IllNess@infosec.pub 5 hours ago
Being able to keep a screen in front of the user at all times is the goal. This is one step closer to replacing the eyes Cyberpunk style.
This is why Siri and Apple Intelligence is so important to Apple, getting away an actual keyboard will make this more addicting. They can decide what to show you before you even start thinking about it!
Corporations would love being able to not only know where you are at all times, but now they have the tech to see exactly what you see!
acosmichippo@lemmy.world 2 hours ago
it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.
Auntievenim@lemmy.world 1 hour ago
They already did this with Google glass and failed spectacularly. There is no market for this. Nobody is wishing they had computer glasses. It is something being forced onto consumers for the benefit of apple and it will not work.
You’d think with the massive failure of their apple vision they’d have learned this lesson already.
markovs_gun@lemmy.world 2 hours ago
There’s a gag in Futurama about ads being displayed in your dreams. If that were possible they’d be doing that, but right now they’re settling for just the waking hours.
Dadifer@lemmy.world 4 hours ago
If only Siri could understand what I say
IllNess@infosec.pub 4 hours ago
I have turned off any assistant app in any of my devices. It would be easier and a lot of times faster just typing out what I need.
baggachipz@sh.itjust.works 1 hour ago
That’s ok, I’ll just disagree with their Terms of Service!
vane@lemmy.world 3 hours ago
oxjox@lemmy.ml 5 hours ago
I’d be interested to hear from the youngest generation (15-20 YO) to hear if they care about this at all.
I’m approaching 50 years old and had been an early adopter most of my adult life. Growing up from the 1980s through 2000s, there was a near-mainstream narrative that we were living in a unique era of emerging technologies. It was exciting and we were anxious for anything new.
It seems to me that nothing is really new and there is nothing exciting, if not interesting, about technology today.
I’ve actually been stripping down the technology from my life as it’s become too distracting to get things done and has prevented personal growth and the formation of memories. For one example, I recently subscribed to a print magazine because I prefer a tangible object that I can associate with in and of itself (and choose to own and collect).
Looking at analog trends like vinyl records and film photography and cassette tapes, it seems like people are at least trying to incorporate tangible objects into a modern lifestyle. Then you have the trend of the dumb phones which indicate people are becoming more aware of the detriments caused by an always connected lifestyle. Thankfully, some car manufacturers are returning buttons to their cars in response to owner feedback about everything being a touch screen.
I mean, I’m not a multi-trillion dollar organization with different departments studying the feasibility of future products but I do wonder if something like AR glasses are already more of our past than our future.
I think there’s a more than reasonable desire for a device to help you through your day - especially in foreign countries. But do you think you want that to be glasses or something else?
Lastly, this reminds me of the prediction from Michio Kaku in Physics of the Future about augmented reality contact lenses. Should we at least accept AR glasses as first step towards contact lenses? Do you think society would accept these 20-40 years in the future?
Khuda@lemmy.world 5 hours ago
i am somewhere around it, and i think the best part about AR glasses is we don’t have to buy monitors,
when i used to be 15 couple of years ago i also fantacized about the asthetics of 80’s after watching many 80’s animation films, there was just something about them ,although i wasn’t alive during that period.
i am personally more excited about fdvr, i hope we have it in 25 years, but i don’t think we will
ItsComplicated@sh.itjust.works 2 hours ago
It seems to me that nothing is really new and there is nothing exciting, if not interesting, about technology today.
There is the massive infiltration of personal privacy to surveil everyone for whatever reason that is currently deemed acceptable, so there is that - smh
kreskin@lemmy.world 1 hour ago
add those to a long line of things no one asked for or will buy, like tablets, ipods, and the metaverse.
Netrunner1197@lemmy.world 1 hour ago
Are you actually trying to say no one bought iPods or tablets?
iPod’s were literally the hottest piece of tech in the world in their heyday
Thedogdrinkscoffee@lemmy.ca 4 hours ago
A reality distortion field that seperates a person from the real world? What could go wrong?
It’s about as dystopian as it gets.
Imgonnatrythis@sh.itjust.works 2 hours ago
It’s taxing imagining everyone naked all the time. I’m at least looking forward to technology doing that for me.
killeronthecorner@lemmy.world 3 hours ago
You don’t have to strap the internet to someone’s face to distort their reality with it, as demonstrated by… Well, gestures broadly
7112@lemmy.world 6 hours ago
Honestly, this is probably the next game changing tech. There are lot of uses for AR. Size, style, and battery life are probably the biggest issues to overcome.
Valmond@lemmy.world 5 hours ago
With the exception for extremely niche stuff like surgery (and they won’t use off the shelf AR anyways) what’s your usecases to bring AR to the masses?
taladar@sh.itjust.works 4 hours ago
Thinking of that article about Deepfake porn the other day probably real-time nude body overlays for everyone you meet.
StarlightDust@lemmy.blahaj.zone 5 hours ago
This is just another attempt to capture even more control over our attention - advertising everywhere. Of course Apple wants it
floofloof@lemmy.ca 5 hours ago
But think of the constant, total surveillance opportunities for Apple, and how this could help them win favor from the fascist government!
MolecularCactus1324@lemmy.world 3 hours ago
Apple doesn’t do that though. That’s Google, Amazon, and Meta’s MO.
Khuda@lemmy.world 6 hours ago
tim (is) cook(ed)
Num10ck@lemmy.world 1 hour ago
nobody on this planet is more qualified to navigate the oncoming global operational tsunami. doesn’t mean he’s an engineering visionary, or knows how to build the machines that build the machines.
ABetterTomorrow@lemm.ee 6 hours ago
Boringgggg, do another trick apple.
Flagstaff@programming.dev 3 hours ago
Right? Where’s the Apple Car already?
ABetterTomorrow@lemm.ee 3 hours ago
Anything that will create jobs, help people and the planet. Fuck everything else.
kikutwo@lemmy.world 5 hours ago
Mega fail inbound.
Zero22xx@lemmy.blahaj.zone 5 hours ago
This guy is so behind the curb. Doesn’t he know that the latest fad is
NFTs and blockchainAI?AA5B@lemmy.world 20 minutes ago
AR goggles and AI: two hot technologies that go great together. They need each other
HappySkullsplitter@lemmy.world 5 hours ago
so, the iPhone 17 gonna be the same again then
DrFistington@lemmy.world 4 hours ago
They know that the government contracts for real time facial recognition via AR will be massive. They want to make a fortune enabling oppression
tunetardis@lemmy.ca 5 hours ago
This seems like a tech that would be hard to get right? There are a lot of trade-offs involving cost, weight, resolution, processing, battery life, etc.
For my part, I would probably use AR features rather sparingly to maintain my sanity, but they could be very useful in certain narrow applications. Whether these would be sufficient to justify the price tag is uncertain. I also tend to be rough on glasses, so that would be a worry.
taladar@sh.itjust.works 4 hours ago
The most useful applications I can think of that would run permanently (while wearing them) would be stuff like name tags for people if you are forgetful, labeling roads in front of you with their names or maybe the destinations in that direction at an intersection and similar low intrusiveness applications. Certainly nothing that could be considered a killer application.
tunetardis@lemmy.ca 4 hours ago
Yeah, I suppose they could also be useful for translation when travelling someplace where you can’t read the language, provided it’s reasonably accurate and not too laggy?
In terms of occasional use, I was thinking they could be good for loading speeches or music/lyrics when you’re up on a stage. But while that seems like it ought to be a fairly trivial feature to implement, as both a software developer and performer, I could see this being more challenging than you think to get a good experience out of that sort of app.
rottingleaf@lemmy.world 4 hours ago
I’d prefer a Mandalorian helmet with a removable physical display inside. OK, walking in such a helmet is a bit weird. But better than bigass glasses, since a helmet can at least be supported with something on your shoulders, have weight and pressure distributed better.
Raiderkev@lemmy.world 57 minutes ago
Guess what Tim Apple? No one wants them just like no one wanted your stupid headset that I honestly can’t even remember what it was called.