I feel like it’s a CEO’s job to care about all aspects of the company he is supposed to lead.
Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
Submitted 11 months ago by Khuda@lemmy.world to technology@lemmy.world
https://www.roadtovr.com/report-apple-meta-augmented-reality-glasses-race/
Comments
daggermoon@lemmy.world 11 months ago
Does anyone even want AR glasses? I don’t.
vrighter@discuss.tchncs.de 11 months ago
yes, not from apple though. That’s a guarantee they would be useless for a tinkerer
untakenusername@sh.itjust.works 11 months ago
id get them if they were from framework or something and ran some open sourced AR software
Almacca@aussie.zone 11 months ago
Came to ask the same thing. Who is demanding this?
PhAzE@lemmy.ca 11 months ago
I mean, maybe of ots done well. I have the meta raybans and love them, mainly because I can listen to music as if I had earphones in, and talk on my phone with them, record, and take videos.
If it had a UI to select options and could display info too, that would be pretty sick imo.
red_pigeon@lemm.ee 11 months ago
I’m curious what drives you to record videos using the glass. As opposed to a phone/camera, the POV is very restricted as you cannot move vertically (unless kneel/crawl and look up/down ofc). So I’m sure it cannot be called a replacement to a traditional phone/camera.
So what is your motivation to use it ?
Vanilla_PuddinFudge@infosec.pub 11 months ago
It’s the smartwatch bullshit all over again.
torrentialgrain@lemm.ee 11 months ago
Wdym lol smartwatches are everywhere now.
Vanilla_PuddinFudge@infosec.pub 11 months ago
1 in 10 is still a lot of people.
AnimalsDream@slrpnk.net 11 months ago
I would love to have a good pair of ar glasses to play games on my Steam Deck with. Connect a controller, and not have to hold up the heavy Deck itself.
But given Apple’s propensity for walled gardens and lock-in, and Meta putting manipulative spyware into everything they make, these hypothetical glasses won’t be coming from either of those companies.
chiliedogg@lemmy.world 11 months ago
Look into Xreal glasses.
BradleyUffner@lemmy.world 11 months ago
I’ve got prosaspoagnosia, I just want them to display little name tags under the faces of people that I know.
Blackmist@feddit.uk 11 months ago
I’d be a little more enthused if both companies main goal from this wasn’t to make us work while wearing them.
pachrist@lemmy.world 11 months ago
I think this is a case where the imagination is much, much better than the reality.
For the mobilization of technology, miniaturization has had a lot of benefits, not just in the technology, but in the accessibility. Having a desktop computer instead of a mainframe was huge. It brought the computer to the home. Laptops becoming viable was huge again. It untethered the computer from the wall. For most of the planet, we’re still in the midst of the massive leap that is smart phones. It put a computer in the pocket of billions of people.
Beating that is hard. Smart phones are the most accessible, most powerful devices most end users have ever used. We take that for granted, and we take the time it took to get there for granted. It took 25 years of desktops to get real, decent laptops (personally, I’d say mid 90s). It took 25 of laptops to get real, decent smartphones (again personally, I’d say ~2010ish).
Like it or not, we have another decade to go probably before the technology is there for the next evolution in personal computing. But the problem we have really is that there’s not another leap as far as accessibility is concerned. Smart phones work places where laptops can’t. Laptops work places where desktops can’t. Desktops work places where mainframes can’t. Smart phones can work anywhere. Taking the computer from the datacenter, to the home, to your backpack, to your pocket is huge. Is the next step from the pocket to your wrist? To your face? Is it worth it? Is it really that much better?
Suburbanl3g3nd@lemmings.world 11 months ago
They’re not trying to solve the next ‘where you can compute’ problem. Smartphones can already be used anywhere. They’re solving the ‘when’ problem and there are lots of times that a phone can’t be used.
Lots of people see the ‘when can I compute’ optimal solution to be anytime. Think of all the places people bring cameras. That’s where they’d love to have a computer. An HMD can do that if it gets small enough
alehel@lemmy.zip 11 months ago
I don’t want ads thrown into my eyeballs. So that’s a big no from me.
sem@lemmy.blahaj.zone 11 months ago
I agree with you fully. It’s a sad state that we can’t even imagine wearable glasses tech without invasive ads
13igTyme@lemmy.world 11 months ago
Google already made AR glasses and they failed. Not because the product was bad, but because AR is stupid and has such a niche case that it’s practically worthless.
Gudl@feddit.org 11 months ago
Luigi :)
altphoto@lemmy.today 11 months ago
And I care zero about ever purchasing those things.
Sarmyth@lemmy.world 11 months ago
I think the fundamental problem with the AR glasses is something that can’t be overcome.
I think its easy to see the utility to owning a pair of glasses that look good and provide real time information as desired for what you are looking at or hearing.
HOWEVER, I think very few people will want the product these co.panies will make. This will be a method to throw ads literally in front of your eyeballs. Enshitification is too big of a thing now and so any new product is tainted by the expectation it will rapidly turn to garbage at a high price to you.
Also, while we may think we can be trusted, we dont trust anyone else having all that info, I dont like the obvious privacy implications that these can present. Filming with them is also terrifying.
vaultdweller013@sh.itjust.works 11 months ago
Yeah my best guess is that at most these will at best lead to homebrew and specialist uses. For example I have to wear glasses my astigmatism is rather severe so contacts don’t work, so if I could attach a small projector to my glasses and put my phones display onto it I would have so many uses.
YouAreLiterallyAnNPC@lemmy.world 11 months ago
So, just to be clear, that ‘something that can’t be overcome’ is… checks notes capitalism?
Sarmyth@lemmy.world 11 months ago
It does ruin most things doesn’t it? 😮💨
Venus_Ziegenfalle@feddit.org 11 months ago
You might be giving people too much credit here because the same things could be said about a lot of products and services that have come out over the last 10 years
Sarmyth@lemmy.world 11 months ago
😆 And here I was think I wasn’t giving anyone any credit. I just proclaimed none of us could be trusted!
melsaskca@lemmy.ca 11 months ago
They would have been done by now but they’re still figuring how to throttle the batteries from afar so folk’ll have to buy new and improved ultra next-level glasses after their current pair “dies”.
GreenKnight23@lemmy.world 11 months ago
Classic Tim Apple.
Prandom_returns@lemm.ee 11 months ago
Good, I wanna see Apple flop just like Meta’s VR nonsense did.
REDACTED@infosec.pub 11 months ago
Why do you people hate VR?
vaultdweller013@sh.itjust.works 11 months ago
I think it’s less that people hate VR and moreso that tech companies obsession with it as a next step in tech and not as a piece of specialized hardware.
drmoose@lemmy.world 11 months ago
How is Quest a flop? Or are you talking about something else?
Bot quest and ray band products are huge success dominating their respective markets.
I really wish people were more serious about these markets so it can be done well from the get got rather than starting to be fixed and regulated 2 decades later.
Viper_NZ@lemmy.nz 11 months ago
Having borrowed a quest 3 last week I’ve almost pulled trigger on buying one.
The only thing holding me back is… it’s Meta.
maki@lemm.ee 11 months ago
He’s f*** detached
Prandom_returns@lemm.ee 11 months ago
TwinTitans@lemmy.world 11 months ago
Not on Reddit. You might hurt someone’s feeling and be accused of threatening violence.
SkaveRat@discuss.tchncs.de 11 months ago
Fork
RedditIsDeddit@lemmy.world 11 months ago
I mean, AR is pretty awesome to be fair.
3laws@lemmy.world 11 months ago
Never from big stock market corpos. Fuck their “vision”.
flop_leash_973@lemmy.world 11 months ago
There are a lot of things at Apple that I, as the paying customer, would rather Cook care more about than AR/VR boondoggles.
Raiderkev@lemmy.world 11 months ago
Guess what Tim Apple? No one wants them just like no one wanted your stupid headset that I honestly can’t even remember what it was called.
sibachian@lemmy.ml 11 months ago
why? AR has always been superior to VR in terms of technology. i had hopes googles and later microsofts demo a few years back would take off but the tech just couldn’t find a niche market to hold onto and its just taken a backseat because it isn’t as gimmicky and easy to market to a ready-to-burn-money demography as VR (gaming). AR has actual real-life every-day application. as long as Apple does it well, competitors will follow, and as they do, we’ll actually be able to use it one day.
HobbitFoot@thelemmy.club 11 months ago
But you’re going to get a lot of people who don’t want to be around Glassholes as all AR includes a camera.
loutr@sh.itjust.works 11 months ago
Well I do want this, augmented/virtual reality is exactly the kind of shit I dreamt about as a kid during the 90’s, and having a huge screen available anywhere I go is pretty fucking cool.
But yeah, I used a VR headset exactly once for like 5 minutes, and there’s no way in hell I’d buy one from meta or apple. If Valve releases good XR/AR glasses I might consider it.
drmoose@lemmy.world 11 months ago
I love VR and have multiple devices but the platforms are still really bad. There’s so much jank amplified by all of the greed by Apple and Meta. For example on Apple’s VR device you can’t have multiple users - they were so greedy that they thought they’d sell multiple devices per household.
Can’t wait for Valves Deckard or whatever next VR project they’re working on. Steamdeck is everything a handheld should be and if they can finally nail that in VR it would be awesome.
RedditIsDeddit@lemmy.world 11 months ago
Honestly in five minutes you didn’t do basically anything in VR
Raiderkev@lemmy.world 11 months ago
It sounds cool in theory, but modern tech companies aren’t going to make what you wanted as a kid. Whatever they make will be heavily enshittified.
kreskin@lemmy.world 11 months ago
add those to a long line of things no one asked for or will buy, like tablets, ipods, and the metaverse.
Netrunner1197@lemmy.world 11 months ago
Are you actually trying to say no one bought iPods or tablets?
iPod’s were literally the hottest piece of tech in the world in their heyday
kreskin@lemmy.world 11 months ago
Yeah, ipods wasnt the best example for me to use. the world was supposed to be taken over by tablets and they came and went. And the metaverse. And google glasses. It seems like futurists get it wrong a lot. And I think apple’s glasses will inevitably fit in there too.
Screens are stale and old from a product managers perspective but they do the job better than glasses probably ever will. I will furusit predict myself that glasses will ultimately fail to be adopted.
PlantPowerPhysicist@discuss.tchncs.de 11 months ago
xnx@slrpnk.net 11 months ago
What is this
MajorasMaskForever@lemmy.world 11 months ago
It’s a still frame from Star Trek The Next Generation, episode The Game
The plot is a wearable device that is an AR “glasses” game that as you play the game it “makes you feel good” gets used to take over the Enterprise so terrorists can hijack it.
At the time I imagine it was intended to be part of anti-drug campaigns with the AR and companies curating what you see to distract from reality angle/sentiment being more relevant today
SreudianFlip@sh.itjust.works 11 months ago
Such a prescient episode.
vane@lemmy.world 11 months ago
Valmond@lemmy.world 11 months ago
Arcanooooid!!!
Thedogdrinkscoffee@lemmy.ca 11 months ago
A reality distortion field that seperates a person from the real world? What could go wrong?
It’s about as dystopian as it gets.
Imgonnatrythis@sh.itjust.works 11 months ago
It’s taxing imagining everyone naked all the time. I’m at least looking forward to technology doing that for me.
killeronthecorner@lemmy.world 11 months ago
You don’t have to strap the internet to someone’s face to distort their reality with it, as demonstrated by… Well, gestures broadly
DrFistington@lemmy.world 11 months ago
They know that the government contracts for real time facial recognition via AR will be massive. They want to make a fortune enabling oppression
IllNess@infosec.pub 11 months ago
Being able to keep a screen in front of the user at all times is the goal. This is one step closer to replacing the eyes Cyberpunk style.
This is why Siri and Apple Intelligence is so important to Apple, getting away an actual keyboard will make this more addicting. They can decide what to show you before you even start thinking about it!
Corporations would love being able to not only know where you are at all times, but now they have the tech to see exactly what you see!
baggachipz@sh.itjust.works 11 months ago
That’s ok, I’ll just disagree with their Terms of Service!
markovs_gun@lemmy.world 11 months ago
There’s a gag in Futurama about ads being displayed in your dreams. If that were possible they’d be doing that, but right now they’re settling for just the waking hours.
IllNess@infosec.pub 11 months ago
acosmichippo@lemmy.world 11 months ago
it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.
Auntievenim@lemmy.world 11 months ago
They already did this with Google glass and failed spectacularly. There is no market for this. Nobody is wishing they had computer glasses. It is something being forced onto consumers for the benefit of apple and it will not work.
You’d think with the massive failure of their apple vision they’d have learned this lesson already.
Dadifer@lemmy.world 11 months ago
If only Siri could understand what I say
IllNess@infosec.pub 11 months ago
I have turned off any assistant app in any of my devices. It would be easier and a lot of times faster just typing out what I need.
tunetardis@lemmy.ca 11 months ago
This seems like a tech that would be hard to get right? There are a lot of trade-offs involving cost, weight, resolution, processing, battery life, etc.
For my part, I would probably use AR features rather sparingly to maintain my sanity, but they could be very useful in certain narrow applications. Whether these would be sufficient to justify the price tag is uncertain. I also tend to be rough on glasses, so that would be a worry.
rottingleaf@lemmy.world 11 months ago
I’d prefer a Mandalorian helmet with a removable physical display inside. OK, walking in such a helmet is a bit weird. But better than bigass glasses, since a helmet can at least be supported with something on your shoulders, have weight and pressure distributed better.
Tarquinn2049@lemmy.world 11 months ago
What do AR glasses look like in your imagination?
It’s pretty hard to tell in real life if someone is wearing a stylish frame or AR glasses. They are a bit thicker than normal glasses need to be, but not as thick as glasses that are just thick for no reason other than to look a certain way.
taladar@sh.itjust.works 11 months ago
The most useful applications I can think of that would run permanently (while wearing them) would be stuff like name tags for people if you are forgetful, labeling roads in front of you with their names or maybe the destinations in that direction at an intersection and similar low intrusiveness applications. Certainly nothing that could be considered a killer application.
tunetardis@lemmy.ca 11 months ago
Yeah, I suppose they could also be useful for translation when travelling someplace where you can’t read the language, provided it’s reasonably accurate and not too laggy?
In terms of occasional use, I was thinking they could be good for loading speeches or music/lyrics when you’re up on a stage. But while that seems like it ought to be a fairly trivial feature to implement, as both a software developer and performer, I could see this being more challenging than you think to get a good experience out of that sort of app.
StarlightDust@lemmy.blahaj.zone 11 months ago
This is just another attempt to capture even more control over our attention - advertising everywhere. Of course Apple wants it
Zero22xx@lemmy.blahaj.zone 11 months ago
This guy is so behind the curb. Doesn’t he know that the latest fad is
NFTs and blockchainAI?oxjox@lemmy.ml 11 months ago
I’d be interested to hear from the youngest generation (15-20 YO) to hear if they care about this at all.
I’m approaching 50 years old and had been an early adopter most of my adult life. Growing up from the 1980s through 2000s, there was a near-mainstream narrative that we were living in a unique era of emerging technologies. It was exciting and we were anxious for anything new.
It seems to me that nothing is really new and there is nothing exciting, if not interesting, about technology today.
I’ve actually been stripping down the technology from my life as it’s become too distracting to get things done and has prevented personal growth and the formation of memories. For one example, I recently subscribed to a print magazine because I prefer a tangible object that I can associate with in and of itself (and choose to own and collect).
Looking at analog trends like vinyl records and film photography and cassette tapes, it seems like people are at least trying to incorporate tangible objects into a modern lifestyle. Then you have the trend of the dumb phones which indicate people are becoming more aware of the detriments caused by an always connected lifestyle. Thankfully, some car manufacturers are returning buttons to their cars in response to owner feedback about everything being a touch screen.
I mean, I’m not a multi-trillion dollar organization with different departments studying the feasibility of future products but I do wonder if something like AR glasses are already more of our past than our future.
I think there’s a more than reasonable desire for a device to help you through your day - especially in foreign countries. But do you think you want that to be glasses or something else?
Lastly, this reminds me of the prediction from Michio Kaku in Physics of the Future about augmented reality contact lenses. Should we at least accept AR glasses as first step towards contact lenses? Do you think society would accept these 20-40 years in the future?
kikutwo@lemmy.world 11 months ago
Mega fail inbound.
HappySkullsplitter@lemmy.world 11 months ago
so, the iPhone 17 gonna be the same again then
kandoh@reddthat.com 11 months ago
They would have to be so good to be what these guys want them to be and the technology is just not there yet.