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You know what, fuck you [un-Jags uar icon]

⁨393⁩ ⁨likes⁩

Submitted ⁨⁨19⁩ ⁨hours⁩ ago⁩ by ⁨TheBat@lemmy.world⁩ to ⁨[deleted]⁩

https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png

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Comments

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  • Mwa@lemm.ee ⁨5⁩ ⁨minutes⁩ ago

    I hate these new logos these corporations make.

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  • Kusimulkku@lemm.ee ⁨22⁩ ⁨minutes⁩ ago

    >New logo is soulless slop

    Every single company

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  • thatKamGuy@sh.itjust.works ⁨46⁩ ⁨minutes⁩ ago

    /uj Technically this is their new logo:

    Image

    J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.

    Either way, though - it’s still…

    /j

    …pReTtY fArKiN’ sToOoPiD.

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  • EtAl_isGitch@lemmy.world ⁨1⁩ ⁨hour⁩ ago

    Their logo doesn’t have a jaguar and their car commercials don’t have any cars. Fuck it, whatever

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  • FangedWyvern42@lemmy.world ⁨2⁩ ⁨hours⁩ ago

    They went from luxury car company to mediocre smartphone brand

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  • yax@feddit.org ⁨3⁩ ⁨hours⁩ ago

    JaGUar

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  • Aksamit@slrpnk.net ⁨4⁩ ⁨hours⁩ ago

    Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?

    That’s impressive, haha.

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    • AnUnusualRelic@lemmy.world ⁨41⁩ ⁨minutes⁩ ago

      It looks like an off brand sportswear shirt you’d find on an African market.

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  • FauxPseudo@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.

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    • Asidonhopo@lemmy.world ⁨7⁩ ⁨hours⁩ ago

      I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.

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      • FauxPseudo@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.

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    • nepenthes@lemmy.world ⁨8⁩ ⁨hours⁩ ago

      It doesn’t say “car” at all either; no elegance or prestige. It looks like a logo for bottled water or something.

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      • hakunawazo@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        Austin Powers has style. Crazy 60s style but style.
        Image

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  • max_dryzen@mander.xyz ⁨5⁩ ⁨hours⁩ ago

    GUys I’m from 2040 2035, here’s Microsoft’s logo

    Image

    MS corporate comms army did a sik job getting across those ‘inscrutable monolith’ vibes

    BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)

    spoiler

    Image Image Image

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  • mister_flibble@lemm.ee ⁨13⁩ ⁨hours⁩ ago

    I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.

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    • Zink@programming.dev ⁨11⁩ ⁨hours⁩ ago

      Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.

      That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.

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      • Kusimulkku@lemm.ee ⁨18⁩ ⁨minutes⁩ ago

        It should be those puprple and yellows of Corporate Memphis

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    • droporain@lemmynsfw.com ⁨8⁩ ⁨hours⁩ ago

      The younger generation barely reads let alone reads cursive. This is next generation marketing you aren’t the audience I imagine.

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      • mister_flibble@lemm.ee ⁨44⁩ ⁨minutes⁩ ago

        Even if that’s what’s going on (or at least that assumption on the part of the design team is what’s going on), this is shit. You know what requires even less reading than script OR basic print? THE FUCKING PICTURE OF THE FUCKING JUNGLE CAT.

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      • Asidonhopo@lemmy.world ⁨7⁩ ⁨hours⁩ ago

        That’s what it is, isn’t it. Retirement in their design department, new hires and this is a Millenial message marketing to Gen Zers (and Alphas too, automotive preference starts early)

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  • m_f@midwest.social ⁨15⁩ ⁨hours⁩ ago

    Some good discussion about this trend on HN:

    news.ycombinator.com/item?id=32040506

    Image

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    • FangedWyvern42@lemmy.world ⁨2⁩ ⁨hours⁩ ago

      Spotify and EBay made the right choices here, the new logos are way better.

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      • AusatKeyboardPremi@lemmy.world ⁨32⁩ ⁨minutes⁩ ago

        It is subjective, I liked the old eBay logo more, but dislike the old Airbnb one.

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      • AnUnusualRelic@lemmy.world ⁨38⁩ ⁨minutes⁩ ago

        Well, they certainly fin in better with all the others.

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    • Viking_Hippie@lemmy.world ⁨15⁩ ⁨hours⁩ ago

      Better:

      • Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
      • airbnb (from awful to meh)
      • Spotify (same)

      Worse:

      • Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
      • eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
      • Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
      • Rimova (yet another fashion brand apparently afraid of being noticed
      • DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
      • Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)

      The rest just go from meh to slightly different meh 🤷

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      • naught101@lemmy.world ⁨14⁩ ⁨hours⁩ ago

        I liked the old aibnb one.

        Microsoft went from “boring with a bit of attitude” to just plain boring

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      • Zwiebel@feddit.org ⁨14⁩ ⁨hours⁩ ago

        DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker

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      • FelixCress@lemmy.world ⁨15⁩ ⁨hours⁩ ago

        Spot on.

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    • electric@lemmy.world ⁨15⁩ ⁨hours⁩ ago

      Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.

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      • naught101@lemmy.world ⁨14⁩ ⁨hours⁩ ago

        Except eBay, that was always trash.

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      • Bezier@suppo.fi ⁨12⁩ ⁨hours⁩ ago

        I wonder how much correlation there is between logo blandification and being owned by giant corporations.

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    • RememberTheApollo_@lemmy.world ⁨9⁩ ⁨hours⁩ ago

      All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.

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      • BrowseMan@sh.itjust.works ⁨41⁩ ⁨minutes⁩ ago

        Aaaah then indeed that makes sense (and this is not ironic).

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  • iii@mander.xyz ⁨18⁩ ⁨hours⁩ ago

    “We’re a tech company now!” logo

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  • HerrVorragend@lemmy.world ⁨18⁩ ⁨hours⁩ ago

    Top looks like it belongs on a nice sports car.

    Bottom looks like you can find it on a new Multipla.

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    • conciselyverbose@sh.itjust.works ⁨17⁩ ⁨hours⁩ ago

      That font is awful. The G looks completely unrelated to any of the other letters.

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      • BlitzoTheOisSilent@lemmy.world ⁨17⁩ ⁨hours⁩ ago

        The G looks completely unrelated to any of the other letters.

        I see this, since half of the letters appear to be uppercase, and the other half lowercase:

        JaGUar

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    • The_Picard_Maneuver@lemmy.world ⁨17⁩ ⁨hours⁩ ago

      Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.

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    • skarn@discuss.tchncs.de ⁨15⁩ ⁨hours⁩ ago

      No, the Multipla deserves better.

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  • Atomic@sh.itjust.works ⁨2⁩ ⁨hours⁩ ago

    You’re all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.

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    • LiamMayfair@lemmy.sdf.org ⁨1⁩ ⁨hour⁩ ago

      Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then they’re stuck with the shitty logo no-one recognises for long after that.

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    • ICastFist@programming.dev ⁨1⁩ ⁨hour⁩ ago

      If only they sold stuff that the people talking about it could afford in the first place, maybe that’d boost their sales.

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  • deadbeef79000@lemmy.nz ⁨17⁩ ⁨hours⁩ ago

    Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.

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    • slaacaa@lemmy.world ⁨16⁩ ⁨hours⁩ ago

      Image

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    • Mr_Blott@feddit.uk ⁨16⁩ ⁨hours⁩ ago

      Hah don’t worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market

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      • Viking_Hippie@lemmy.world ⁨15⁩ ⁨hours⁩ ago

        One of the worst, most unreliable and badly made cars on the market

        But enough about Tesla.

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      • deadbeef79000@lemmy.nz ⁨15⁩ ⁨hours⁩ ago

        It’s still a prestige brand in the eyes of the masses. It might not be as good t brag about den at the country club but letting the plebs know that you can afford a car that costs more than their house still has value.

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    • flambonkscious@sh.itjust.works ⁨15⁩ ⁨hours⁩ ago

      But who cares?

      Sure, the idiots at jaguar are flushing their brand, but who cares?!? It’s their shit pile to destroy, after all…

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      • deadbeef79000@lemmy.nz ⁨12⁩ ⁨hours⁩ ago

        It more that there’s a grift happening. What’s the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It’s a small cub and everyone scratches each other backs.

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  • ICastFist@programming.dev ⁨15⁩ ⁨hours⁩ ago

    I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn’t even bother with a cool looking font, just generic curvy shit

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    • Bezier@suppo.fi ⁨12⁩ ⁨hours⁩ ago

      I’m sure they spent an unreasonable amount of time getting that ugly font look just right.

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      • The_v@lemmy.world ⁨9⁩ ⁨hours⁩ ago

        It cost at last 50 million in a fancy name designer fees.

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  • AllNewTypeFace@leminal.space ⁨17⁩ ⁨hours⁩ ago

    It takes a heroic amount of cocaine to make something so devoid of taste and see it through.

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  • srecko@lemm.ee ⁨13⁩ ⁨hours⁩ ago

    You were supposed to remove the text…

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  • Agent641@lemmy.world ⁨12⁩ ⁨hours⁩ ago

    JOGUOR

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    • derpgon@programming.dev ⁨11⁩ ⁨hours⁩ ago

      Could JOGUOR become the new KN?

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  • szczuroarturo@programming.dev ⁨17⁩ ⁨hours⁩ ago

    I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.

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  • slaacaa@lemmy.world ⁨16⁩ ⁨hours⁩ ago

    Image

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    • LodeMike@lemmy.today ⁨16⁩ ⁨hours⁩ ago

      What’s this?

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      • bangsnooter@lemmy.zip ⁨16⁩ ⁨hours⁩ ago

        What’s this?

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  • FelixCress@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    Changing things for the sake of changing things. Like Microsoft with every moronic “update”.

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  • Diddlydee@feddit.uk ⁨18⁩ ⁨hours⁩ ago
    [deleted]
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    • spankmonkey@lemmy.world ⁨18⁩ ⁨hours⁩ ago

      Making their logo ugly is going woke?

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      • BedSharkPal@lemmy.ca ⁨18⁩ ⁨hours⁩ ago

        Woke just means bad now to the less mentally inclined it seems.

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    • Mouselemming@sh.itjust.works ⁨15⁩ ⁨hours⁩ ago

      You’d probably get fewer of the lazy tldr down votes if you put quotation marks around “gone woke” to distance yourself from it.

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  • temmink@feddit.org ⁨18⁩ ⁨hours⁩ ago

    JaGUar

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  • anarchrist@lemmy.dbzer0.com ⁨17⁩ ⁨hours⁩ ago

    I too am something of a joguar

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  • naught101@lemmy.world ⁨14⁩ ⁨hours⁩ ago

    JaGUar

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  • daqu@feddit.org ⁨15⁩ ⁨hours⁩ ago

    They kindly did the needful with the logo.

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  • fmstrat@lemmy.nowsci.com ⁨10⁩ ⁨hours⁩ ago

    Tata cat.

    Insiders might get it.

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    • Thrashy@lemmy.world ⁨8⁩ ⁨hours⁩ ago

      rimshot

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  • AFC1886VCC@reddthat.com ⁨15⁩ ⁨hours⁩ ago

    I prefer the new font but dislike the removal of the jaguar logo.

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