You know what, fuck you [un-Jags uar icon]
Submitted 11 months ago by TheBat@lemmy.world to [deleted]
https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png
Comments
m_f@midwest.social 11 months ago
Viking_Hippie@lemmy.world 11 months ago
Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)
The rest just go from meh to slightly different meh 🤷
naught101@lemmy.world 11 months ago
I liked the old aibnb one.
Microsoft went from “boring with a bit of attitude” to just plain boring
Zwiebel@feddit.org 11 months ago
DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker
FelixCress@lemmy.world 11 months ago
Spot on.
electric@lemmy.world 11 months ago
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
naught101@lemmy.world 11 months ago
Except eBay, that was always trash.
Bezier@suppo.fi 11 months ago
I wonder how much correlation there is between logo blandification and being owned by giant corporations.
RememberTheApollo_@lemmy.world 11 months ago
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
BrowseMan@sh.itjust.works 11 months ago
Aaaah then indeed that makes sense (and this is not ironic).
FangedWyvern42@lemmy.world 11 months ago
Spotify and EBay made the right choices here, the new logos are way better.
AusatKeyboardPremi@lemmy.world 11 months ago
It is subjective, I liked the old eBay logo more, but dislike the old Airbnb one.
AnUnusualRelic@lemmy.world 11 months ago
Well, they certainly fin in better with all the others.
HerrVorragend@lemmy.world 11 months ago
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
conciselyverbose@sh.itjust.works 11 months ago
That font is awful. The G looks completely unrelated to any of the other letters.
BlitzoTheOisSilent@lemmy.world 11 months ago
The G looks completely unrelated to any of the other letters.
I see this, since half of the letters appear to be uppercase, and the other half lowercase:
JaGUar
The_Picard_Maneuver@lemmy.world 11 months ago
Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.
skarn@discuss.tchncs.de 11 months ago
No, the Multipla deserves better.
mister_flibble@lemm.ee 11 months ago
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.
Zink@programming.dev 11 months ago
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
Kusimulkku@lemm.ee 11 months ago
It should be those puprple and yellows of Corporate Memphis
droporain@lemmynsfw.com 11 months ago
The younger generation barely reads let alone reads cursive. This is next generation marketing you aren’t the audience I imagine.
mister_flibble@lemm.ee 11 months ago
Even if that’s what’s going on (or at least that assumption on the part of the design team is what’s going on), this is shit. You know what requires even less reading than script OR basic print? THE FUCKING PICTURE OF THE FUCKING JUNGLE CAT.
Asidonhopo@lemmy.world 11 months ago
That’s what it is, isn’t it. Retirement in their design department, new hires and this is a Millenial message marketing to Gen Zers (and Alphas too, automotive preference starts early)
FauxPseudo@lemmy.world 11 months ago
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.
nepenthes@lemmy.world 11 months ago
It doesn’t say “car” at all either; no elegance or prestige. It looks like a logo for bottled water or something.
hakunawazo@lemmy.world 11 months ago
Asidonhopo@lemmy.world 11 months ago
I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
FauxPseudo@lemmy.world 11 months ago
The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.
deadbeef79000@lemmy.nz 11 months ago
Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
slaacaa@lemmy.world 11 months ago
Mr_Blott@feddit.uk 11 months ago
Hah don’t worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market
Viking_Hippie@lemmy.world 11 months ago
One of the worst, most unreliable and badly made cars on the market
But enough about Tesla.
deadbeef79000@lemmy.nz 11 months ago
It’s still a prestige brand in the eyes of the masses. It might not be as good t brag about den at the country club but letting the plebs know that you can afford a car that costs more than their house still has value.
flambonkscious@sh.itjust.works 11 months ago
But who cares?
Sure, the idiots at jaguar are flushing their brand, but who cares?!? It’s their shit pile to destroy, after all…
deadbeef79000@lemmy.nz 11 months ago
It more that there’s a grift happening. What’s the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It’s a small cub and everyone scratches each other backs.
AllNewTypeFace@leminal.space 11 months ago
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
ICastFist@programming.dev 11 months ago
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn’t even bother with a cool looking font, just generic curvy shit
Bezier@suppo.fi 11 months ago
I’m sure they spent an unreasonable amount of time getting that ugly font look just right.
The_v@lemmy.world 11 months ago
It cost at last 50 million in a fancy name designer fees.
yax@feddit.org 11 months ago
Aksamit@slrpnk.net 11 months ago
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That’s impressive, haha.
AnUnusualRelic@lemmy.world 11 months ago
It looks like an off brand sportswear shirt you’d find on an African market.
szczuroarturo@programming.dev 11 months ago
I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.
srecko@lemm.ee 11 months ago
You were supposed to remove the text…
slaacaa@lemmy.world 11 months ago
Diddlydee@feddit.uk 11 months ago
[deleted]spankmonkey@lemmy.world 11 months ago
Making their logo ugly is going woke?
BedSharkPal@lemmy.ca 11 months ago
Woke just means bad now to the less mentally inclined it seems.
Mouselemming@sh.itjust.works 11 months ago
You’d probably get fewer of the lazy tldr down votes if you put quotation marks around “gone woke” to distance yourself from it.
FangedWyvern42@lemmy.world 11 months ago
They went from luxury car company to mediocre smartphone brand
temmink@feddit.org 11 months ago
JaGUar
Agent641@lemmy.world 11 months ago
JOGUOR
derpgon@programming.dev 11 months ago
Could JOGUOR become the new KN?
Kusimulkku@lemm.ee 11 months ago
>New logo is soulless slop
Every single company
FelixCress@lemmy.world 11 months ago
Changing things for the sake of changing things. Like Microsoft with every moronic “update”.
anarchrist@lemmy.dbzer0.com 11 months ago
I too am something of a joguar
EtAl_isGitch@lemmy.world 11 months ago
Their logo doesn’t have a jaguar and their car commercials don’t have any cars. Fuck it, whatever
thatKamGuy@sh.itjust.works 11 months ago
naught101@lemmy.world 11 months ago
JaGUar
daqu@feddit.org 11 months ago
They kindly did the needful with the logo.
Mwa@lemm.ee 11 months ago
I hate these new logos these corporations make.
Atomic@sh.itjust.works 11 months ago
You’re all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
LiamMayfair@lemmy.sdf.org 11 months ago
Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then they’re stuck with the shitty logo no-one recognises for long after that.
ICastFist@programming.dev 11 months ago
If only they sold stuff that the people talking about it could afford in the first place, maybe that’d boost their sales.
fmstrat@lemmy.nowsci.com 11 months ago
Tata cat.
Insiders might get it.
Thrashy@lemmy.world 11 months ago
rimshot
AFC1886VCC@reddthat.com 11 months ago
I prefer the new font but dislike the removal of the jaguar logo.
iii@mander.xyz 11 months ago
“We’re a tech company now!” logo