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YouTube ads are about to get even longer and they’ll be unskippable

⁨472⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨day⁩ ago⁩ by ⁨Beep@lemmus.org⁩ to ⁨technology@lemmy.world⁩

https://blog.google/products/ads-commerce/vrc-non-skip-ads-generally-available/

source

Comments

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  • atropa@piefed.social ⁨1⁩ ⁨day⁩ ago

    You guys get ads ?

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    • Dudewitbow@lemmy.zip ⁨1⁩ ⁨day⁩ ago

      to the people who read stuff on /c/technology, likely not.

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    • username_1@programming.dev ⁨1⁩ ⁨day⁩ ago

      No, why would we? Americans maybe? They love ads, apparently…

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      • snooggums@piefed.world ⁨1⁩ ⁨day⁩ ago

        American here, I hate ads and haven’t seen any on YouTube for years. Well, other than movie trailers and stuff I chose to watch intentionally.

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    • redlemace@lemmy.world ⁨11⁩ ⁨hours⁩ ago

      You guys get ads ?

      you guys go to YT ? I wonder how and why it’s still out there. They make it so obvious they don’t want people to watch video’s there

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      • atropa@piefed.social ⁨5⁩ ⁨hours⁩ ago

        Only for a short break, usually with freetube, newpipe for clips, metrolist, harmony for music. Now I get my info from fedivers and RSS feeds

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  • AndyMFK@lemmy.dbzer0.com ⁨12⁩ ⁨hours⁩ ago

    My smart tube app wasn’t working tonight so watched YouTube on the normal app. I can’t believe people live like this, it’s actually unwatchable.

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    • YiddishMcSquidish@lemmy.today ⁨11⁩ ⁨hours⁩ ago

      Seriously bro! I got revanced on my phone and smart tube next on the tv. I legit had to think about the last time I used the official app and it was nothing but angry memories. Waking up in the middle of a, and I’m not making this up, hour plus long ad! Always auto playing some ai slop bullshit about some murder or something slightly cosmological.

      I was jarred by an ad playing during LOTR on HBO just now.

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    • Voroxpete@sh.itjust.works ⁨11⁩ ⁨hours⁩ ago

      If you run Fcast receiver on your android TV device, you can cast to it from Grayjay without ads.

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  • BlakeFox808@lemmy.world ⁨6⁩ ⁨hours⁩ ago

    Gen X made 90 minute cassette recordings of their favorite music. Back then you could lower the volume to ignore ads and wait for the DJ to trigger your recording. Today I just use the mute on the remote and have my other device handy to watch some other content while waiting for show to come back to the main content. It’s always good to have a mantra about adverting by associating it in your head as “Poison” which is what it is essentially.

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  • Blackfeathr@lemmy.world ⁨1⁩ ⁨day⁩ ago

    laughs in uBlock Origin

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    • Damarus@feddit.org ⁨1⁩ ⁨day⁩ ago

      Well currently they’re delaying the video start by the time it would have taken the ad to play. It’s still better than having to actually watch ads, but blockers are not in the best position right now.

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      • Dagamant@lemmy.world ⁨1⁩ ⁨day⁩ ago

        That’s what they say but not what I’m experiencing. Either way, blank screen is better than ads

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      • arcine@jlai.lu ⁨4⁩ ⁨hours⁩ ago

        Little do they know this is eating at people’s YouTube addiction !

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      • athatet@lemmy.zip ⁨16⁩ ⁨hours⁩ ago

        I’m not watching ads so it’s doing exactly what I want it to thank you very much.

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      • lost_faith@lemmy.ca ⁨10⁩ ⁨hours⁩ ago

        What delay? click vid, yt asks if I want to know why my connection is slow, by the time I read that the vid plays. FF+UBO+Linux

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    • Beep@lemmus.org ⁨1⁩ ⁨day⁩ ago

      Actually, YouTube is cracking down on adblockers.

      So while you might not feel the pain now, you will eventually.

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      • Carnelian@lemmy.world ⁨1⁩ ⁨day⁩ ago

        They’ve been “cracking down on adblockers” for over a decade

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      • knightly@pawb.social ⁨1⁩ ⁨day⁩ ago

        Nah, if Youtube blocks adblockers then I’ll just waste my time elsewhere.

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      • monketman82@lemmy.world ⁨1⁩ ⁨day⁩ ago

        There’s always a workaround…

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      • webghost0101@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

        Laughs in

        Txt file with favorite channels as input for a yt-dlp download script schedule. Combined with a selfhosted invidious and freetube desktop app for other then favorite videos.

        Honestly I am really tired of jumping trough hoops, have to make sure yt-dlp and invidious use a proxy (cloudflare warp) or google will ban your ip for being a bot.

        But having to deal with the actual YouTube site or reopening my google account is worse.

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      • prole@lemmy.blahaj.zone ⁨8⁩ ⁨hours⁩ ago

        The moment I’m unable to watch YouTube ad-free is the moment I never watch YouTube again.

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      • Typhoon@lemmy.ca ⁨1⁩ ⁨day⁩ ago

        When it reaches that point I’ll stop watching YouTube. I will never feel the pain they inflict.

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      • UnspecificGravity@piefed.social ⁨1⁩ ⁨day⁩ ago

        Cracking down just means I don’t watch the content, still not getting ads.

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    • Prox@lemmy.world ⁨1⁩ ⁨day⁩ ago

      On your TV?

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      • nulluser@lemmy.world ⁨1⁩ ⁨day⁩ ago

        I’m not the person you’re responding to, but I’m running SmartTube running on an Nvidia Shield here. Works amazing.

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      • Cyv_@lemmy.blahaj.zone ⁨1⁩ ⁨day⁩ ago

        I mean there are ways, like pihole, but I like the simple option of a really long hdmi cable that I use to plug my computer into the TV, so I never have to use any of the shitty built in TV apps.

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      • Mac@mander.xyz ⁨23⁩ ⁨hours⁩ ago

        I have this thing called a DisplayPort cable. So yes, uBlock origin on my TV.

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      • PalmTreeIsBestTree@lemmy.world ⁨23⁩ ⁨hours⁩ ago

        Smart tube is GOATED.

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      • Lfrith@lemmy.ca ⁨20⁩ ⁨hours⁩ ago

        Get a cheap minipc or laptop and get the same adblocking options that you get on a desktop. Best of all you can just disconnect the spyware behavior of TVs when they are connected to the internet if built in TV apps is what you’ve been using to watch videos.

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      • Sxan@piefed.zip ⁨22⁩ ⁨hours⁩ ago

        Probably a fair percentage of users block þeir smart TVs from connecting to þe internet.

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      • djdarren@piefed.social ⁨1⁩ ⁨day⁩ ago

        I have a script that takes a YT URL on my clipboard and uses yt-dlp to download it to my Jellyfin folder so I can watch on my Apple TV on The Big Telly.

        Fuck adverts.

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      • Quicky@piefed.social ⁨1⁩ ⁨day⁩ ago

        I use an Apple TV, but I assume it’s the same as any other streaming box or appropriate smart TV.

        The absolute piece-of-piss way to block all YouTube ads on it is to install a VPN like Proton, choose a relevant country (easily googleable), and there will be no ads whatsoever in YouTube.

        Google doesn’t serve ads on YouTube in a handful of countries.

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      • projektilski@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

        There are some options on some TVs. WebOS has an app which can be sideloaded.

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    • m3t00@lemmy.world ⁨1⁩ ⁨day⁩ ago

      /me chuckles in umatrix

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  • BiomedOtaku@lemmy.dbzer0.com ⁨9⁩ ⁨hours⁩ ago

    Dam ads exist ? Been on YouTube Revanced for 5 years now 😂😂🖕🖕 fuck you google.

    I’d very much suggest everyone try YouTube Revanced.

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    • Tiresia@slrpnk.net ⁨8⁩ ⁨hours⁩ ago

      Though android is likely going to crack down on them before the end of the year, so new users should switch to a degoogled or open source phone OS.

      Or download the videos using ytdlp, and use a cable to transfer them to your phone like it’s 2012.

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      • BiomedOtaku@lemmy.dbzer0.com ⁨4⁩ ⁨hours⁩ ago

        I’m on graphene is already

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    • Samskara@sh.itjust.works ⁨9⁩ ⁨hours⁩ ago

      Im using 1Blocker on Safari macOS and iOS and get no ads on YouTube.

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  • baatliwala@lemmy.world ⁨3⁩ ⁨hours⁩ ago

    I gave up some time back and bought Premium Lite, it’s cheap enough and I extensively watch YouTube on TV. At least the creators get a cut I guess…

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  • BarneyPiccolo@lemmy.today ⁨8⁩ ⁨hours⁩ ago

    We’ve got a business model that didn’t even exist 25 years ago, and we’re making insane money!

    How can we fuck it up?

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  • Canconda@lemmy.ca ⁨5⁩ ⁨hours⁩ ago

    Unpopular opinion but youtube + music is good value.

    But my journey here was unique.

    I grew up during the era when ipods / mp3 players incentivized having personal libraries of music files. After itunes became hostile towards that I switched to Google Music which allowed you to upload music files and stream them to your devices. It was great because I had some obscure remixes and indy band albums that I’d lost the CD for years ago.Ended up paying for Google Music after a 3 month trial.

    Eventually Google Music became Youtube Music and with it came Youtube Premium. Tried Spotify but it didn’t have some artists that I can’t remember now anyways. So I just kept paying for youtube music and not seeing ads on youtube.

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    • Beep@lemmus.org ⁨4⁩ ⁨hours⁩ ago

      … Not to be a Dick to you, but imagine paying money to Google. Wow.

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      • IsoKiero@sopuli.xyz ⁨4⁩ ⁨hours⁩ ago

        We need to pick our battles. I don’t see much difference in paying Google for a service than having a Spotify family plan like I do. I know spotify has its own problems and my money would be more ethically spent on some other service, but with everything else going on life I can’t be arsed to switch to anything right now. For me it gives enough value for the money spent and that’s good enough for now.

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      • Canconda@lemmy.ca ⁨4⁩ ⁨hours⁩ ago

        Maybe youre too young to remember when iTunes charged $15 for a digital album.

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  • sturmblast@lemmy.world ⁨7⁩ ⁨hours⁩ ago

    Nothing is ever enough

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    • somtwo@lemmy.world ⁨6⁩ ⁨hours⁩ ago

      Line must go up!

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  • phoenixz@lemmy.ca ⁨10⁩ ⁨hours⁩ ago

    You just gotta love the headline in the article, it’s trying to sell it as a great new feature

    VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.

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    • Ilumar@lemmy.zip ⁨8⁩ ⁨hours⁩ ago

      It is for their target audience. They’re not talking to you, they’re talking to their customers.

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  • Someonelol@lemmy.dbzer0.com ⁨21⁩ ⁨hours⁩ ago

    What’s the end game with YouTube? Will it eventually cut all videos and show nothing but ads?

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    • FosterMolasses@leminal.space ⁨15⁩ ⁨hours⁩ ago

      Image

      The ironic part is that there was a time where I’d watch hours long compilation videos of funny ads, and even now I watch 90s nostalgia ones set to vaporwave mixes. Hell, every person and their grandmother I knew at one time watched the Superbowl “just for the ads”.

      At some point, the goal of marketing shifted from “How do we keep your attention/whimsy” to “How can we force unwilling participants to comply?” Fuck that fascismo shit.

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      • frongt@lemmy.zip ⁨12⁩ ⁨hours⁩ ago

        That’s always been the goal of marketing.

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    • dellish@lemmy.world ⁨14⁩ ⁨hours⁩ ago

      Ahhh, so similar to Facebook then. I don’t bother with that site either.

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    • Blackmist@feddit.uk ⁨14⁩ ⁨hours⁩ ago

      Demolition Man becoming increasingly prescient.

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    • Valmond@lemmy.dbzer0.com ⁨15⁩ ⁨hours⁩ ago

      It’s called enshittification.

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    • GraniteM@lemmy.world ⁨12⁩ ⁨hours⁩ ago

      All-Despising Baby Skull

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  • mikedd@lemmy.world ⁨14⁩ ⁨hours⁩ ago

    Remember when Google was “not evil”? :(

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    • GameOverFlow@lemmy.zip ⁨13⁩ ⁨hours⁩ ago

      Do the right thing!

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      • TrollTrollrolllol@lemmy.world ⁨11⁩ ⁨hours⁩ ago

        But like all corporations once that IPO went through they abandoned any semblance of morality at the alter of obscene profit.

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  • solidsmoke@lemmy.world ⁨1⁩ ⁨day⁩ ago

    If they just made the ads unintrusive people wouldn’t bother installing adblockers. But sure make the ads longer and see what happens.

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    • just2look@lemmy.zip ⁨1⁩ ⁨day⁩ ago

      Also changed how ads are served so they wouldn’t be a known security issue. Intrusive or not I will block all of them until security improves.

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      • stoy@lemmy.zip ⁨1⁩ ⁨day⁩ ago

        I have said it before, and I’ll say it again.

        As an IT guy I consider an adblocker an essential part of my computer security suite.

        I will not reconsider until there are laws in place forcing website owners to take legal and financial responsibility for any damage sustained to my computer when visiting their site, and loading their ads.

        IF the laws are changed like that, I would reconsider getting rid of my adblocker, ai still wouldn’t but I would reconsider the issue.

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    • FosterMolasses@leminal.space ⁨14⁩ ⁨hours⁩ ago

      Exactly, people used to love ads. They would sit down and watch hour long compilation videos of the funniest and weirdest ones. People would get hyped for shit like Old Spice and Skittles and never skip it. Even the Superbowl was less entertaining than the ads it had and that was a mainstream opinion.

      It’s the exact same as the boomers who keep crowing “Why doesn’t anyone wanna work?!” but now it’s “Why doesn’t anyone want ads?!” lmao

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    • murmelade@lemmy.ml ⁨18⁩ ⁨hours⁩ ago

      Wrong. Still would.

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      • FosterMolasses@leminal.space ⁨14⁩ ⁨hours⁩ ago

        Nah, take a look at the stats of the number of people who tried out an adblocker for the first time when Youtube attempted to ban them several months back. Streisand Effect in action.

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    • djdarren@piefed.social ⁨1⁩ ⁨day⁩ ago

      It’s like you don’t care about stonks and shareholder value.

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      • MousePotatoDoesStuff@lemmy.world ⁨17⁩ ⁨hours⁩ ago

        I care about those things.

        I want them to go down faster >:)

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    • Valmond@lemmy.dbzer0.com ⁨15⁩ ⁨hours⁩ ago

      Back in the day it was just some stuff, like “bosch screwdrivers, 29.90” or something, now it’s attention grabbing hyper annoying crap, who can even live with that?

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    • Semi_Hemi_Demigod@lemmy.world ⁨1⁩ ⁨day⁩ ago

      If they made ads unobtrusive they wouldn’t be able to charge as much for them.

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  • Lemminary@lemmy.world ⁨21⁩ ⁨hours⁩ ago

    Time to double down on the adblocks, then. I get it conceptually, but I still don’t understand this need for infinite growth at everyone’s expense.

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    • Soup@lemmy.world ⁨19⁩ ⁨hours⁩ ago

      Right? If I don’t otherwise pay for the service then sure, some ads are fine. Problem is that at this point I’m seeing ads every few minutes, and if the video restarts in a weird spot and reloads funny after I reopen my laptop I might even get the same ads looping after literally two seconds of video.

      Also, I was paying for the service and then they gave a fuckload of support to Israel to spread propaganda so I stopped.

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  • MousePotatoDoesStuff@lemmy.world ⁨17⁩ ⁨hours⁩ ago

    Thanks, Google. I was trying to cut down my usage of YouTube.

    What are the best Fedi alternatives?

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    • sefra1@lemmy.zip ⁨14⁩ ⁨hours⁩ ago

      Peertube, but lacks content.

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      • MousePotatoDoesStuff@lemmy.world ⁨10⁩ ⁨hours⁩ ago

        If that’s the only issue, then it’s good enough.

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    • aquovie@lemmy.cafe ⁨11⁩ ⁨hours⁩ ago

      When I checked the Fedi alternatives were far-right hangouts. Part of that unfortunate “free speech absolutist” == “asshole” phase.

      It’s not Fediverse but I like Nebula. It’s more like a co-op so I don’t mind paying for it at all.

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    • moseschrute@lemmy.world ⁨11⁩ ⁨hours⁩ ago

      Not fediverse, but Nebula is good

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    • The_Almighty_Walrus@lemmy.world ⁨12⁩ ⁨hours⁩ ago

      I don’t think it’s fedi but I like odysee

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  • MedicPigBabySaver@lemmy.world ⁨11⁩ ⁨hours⁩ ago

    Fuck Reddit and Fuck Spez.

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  • RblScmNerfHerder@lemmy.world ⁨5⁩ ⁨hours⁩ ago

    What are ‘ads’? 🤷🏼

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  • pfr@piefed.social ⁨16⁩ ⁨hours⁩ ago

    Grayjay, feetube, Smartube, Newpipe etc etc…

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  • DarrinBrunner@lemmy.world ⁨10⁩ ⁨hours⁩ ago

    For everyone saying they’ll leave YT, Google knows there are nine that won’t, so they’ll keep pushing till they hit the wall where this becomes unprofitable for them.

    Personally, if it ever gets to the point that I can’t avoid ads on YouTube, I will stop watching, except for the occasional tutorial that I can’t find an alternative for–so maybe, a couple of times a year.

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  • FosterMolasses@leminal.space ⁨15⁩ ⁨hours⁩ ago

    Y’all still on YouSlop?

    Invidious gang rise up!

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  • comrade19@lemmy.world ⁨20⁩ ⁨hours⁩ ago

    Am I bad because I pay for YouTube? I watch it so so much on different devices and also use YouTube music instead of Spotify. The paid teir hasn’t undergone enshittification yet (it always does). Thats when ill stop.

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  • DarrinBrunner@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    I’ll check out Nebula if YouTube gets to the point where I can’t avoid ads. But, till then, I won’t pay for what I can get free, simple as. If it comes to it, and most of the producers are there that I want to see, I will pay, whereas I won’t knowingly give Google one cent. I expect, though, if Nebula gets popular enough, they too will start with ads.

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  • m3t00@lemmy.world ⁨1⁩ ⁨day⁩ ago

    yt pops up that ‘slowdowns? read more…’ nag while i’m not watching the ad. make me feel special

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  • lechekaflan@lemmy.world ⁨19⁩ ⁨hours⁩ ago

    I’m using Unhook and uO for browsers, and Freetube on PC or Newpipe on the phone.

    I’m also tweaking an Android box to be able to use only Newpipe.

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  • GuyIncognito@lemmy.ca ⁨9⁩ ⁨hours⁩ ago

    I support Iran striking Google offices and datacentres

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  • pageflight@piefed.social ⁨23⁩ ⁨hours⁩ ago

    I clearly need to up my adblock game. But do y’all also use PeerTube, Nebula, Curiosity Stream? Happy to vote with dollars if there’s a good candidate.

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  • null@lemmy.org ⁨23⁩ ⁨hours⁩ ago

    What’s the best way to avoid the ads if you can’t just block them with your router anymore?

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  • crypt0cler1c@infosec.pub ⁨11⁩ ⁨hours⁩ ago

    Hopefully content creators upload to other platforms. I’m loving my media stack between Nebula and Patreon. There are tons of good services out there.

    Imagine if we started browsing the web again instead of depending on one company, one app, one algo…

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  • xc2215x@lemmy.world ⁨1⁩ ⁨day⁩ ago

    What a bad idea.

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  • Agent641@lemmy.world ⁨20⁩ ⁨hours⁩ ago

    The private yt-dlp/ffmpeg/python3 webapp I made to download YouTube videos just got 10 threads wider, and YouTube is gonna pay for it

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