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LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions

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Submitted ⁨⁨1⁩ ⁨year⁩ ago⁩ by ⁨CatZoomies@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/04/lg-tvs-integrated-ads-get-more-personal-with-tech-that-analyzes-viewer-emotions/

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  • raod_guitar@feddit.org ⁨1⁩ ⁨year⁩ ago

    I wonder if they have a “depressed loser” profile and what kind of ads I will get.

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    • CalipherJones@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Probably hair loss and dick pills.

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    • captainlezbian@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Guns and Republicans

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      • WetBeardHairs@lemmy.world ⁨1⁩ ⁨year⁩ ago

        I get the feeling these will be dominated by manosphere podcasts and testosterone supplements.

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    • TheEighthDoctor@lemmy.zip ⁨1⁩ ⁨year⁩ ago

      Rope

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      • jubilationtcornpone@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

        “Gorilla Ladder step stools. Now at your local Home Depot!”

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  • D_C@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Are there any TV manufacturers out there that do great screens like the lg ones, but without all the rest of the bullshit?

    We are in the market for a huge TV soon, and we were looking at the lg oled Evo. However I don’t really like rewarding bad behaviour, so if there’s any others you can suggest then suggest away…

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    • Grappling7155@lemmy.ca ⁨1⁩ ⁨year⁩ ago

      I’ve heard that Sceptre is a good brand for that

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    • brygphilomena@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      As much as I loathe Samsung for many of their practices, there are options if you look for Commercial signage or hospitality tvs

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    • jeeva@lemmy.world ⁨1⁩ ⁨year⁩ ago

      For what it’s worth, I subscribe to the “use your TV as a screen, plug another device in to deal with content” method.

      So, whatever my TV wants to do, I’m not using it’s janky apps that might get slow over time or try to advertise to me - my Nvidia shield (which is on the ropes/way out due to some updates it pushed) CEC wakes the TV and plays content without having any particular insight into my emotional state. But I can replace that relatively easily/cheaply until my screen literally stops working, rather than if some new service isn’t supported on it or an old one is deprecated.

      I’m being tempted to replace the shield with a NUC or other device due to the updates I mentioned above - but I can probably replace the launcher more easily.

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      • WetBeardHairs@lemmy.world ⁨1⁩ ⁨year⁩ ago

        I’ve been planning to do the same thing when our current batch of TVs kick the bucket. But I was going to use an appletv, not a NUC, because all of the streaming services only serve 2k through browsers but their apps can get 4k+. And for the rest I’ll run jellyfin and serve from my home media server. The TV will never see the a valid internet connected network.

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      • wewbull@feddit.uk ⁨1⁩ ⁨year⁩ ago

        You’re still rewarding bad behaviour. They still put all the crap on and made the sale anyway.

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    • SkunkWorkz@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Maybe Panasonic or Philips they use LG OLED panels. I don’t know if they spy or not but worth investigating. Or Bang and Olufsen if you are swimming cash.

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    • slaneesh_is_right@lemmy.org ⁨1⁩ ⁨year⁩ ago

      My lg tv is honestly the best tv i have ever owned. I have 0 complaints, my old house got flooded a few years ago and the tv soaked up a good amount of water and after some running time, it went back to working flawlessly.

      But i would never connect that fucker to the internet.

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      • TheRealKuni@midwest.social ⁨1⁩ ⁨year⁩ ago

        Exactly this. I love my LG, but it doesn’t get internet privileges.

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  • brot@feddit.org ⁨1⁩ ⁨year⁩ ago

    Let’s be honest: I, as a customer, want to make informed buying decisions. I want to buy food that is tasty and maybe is healthy, but not based on some image that some marketing guys want to push. I want to choose the car which is best (and cheapest) for my purposes, and don’t want to be hearded into buying something else. I want to choose the best insurance for me and not be mislead by some emotional ad showing me a happy family.

    And I really do not want to be manipulated in an emotional vulnerable moment so that I buy something. That’s shady as fuck

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  • TON618@lemmy.world ⁨1⁩ ⁨year⁩ ago

    This is really a good way to get me to avoid a brand.

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    • wewbull@feddit.uk ⁨1⁩ ⁨year⁩ ago

      I agree, but with TVs (or large displays" we’re at the point where there are no good options. Commercial displays are over engineered for the home and lag in technology Vs home TVs. So they’re not an option. Lg and Samsung are the display technology leaders, but their TVs are full of crap— so no. Monitors don’t go large enough for the living room.

      Guess I’m stuck with what I have.

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      • sinceasdf@lemmy.world ⁨1⁩ ⁨year⁩ ago

        If that is even true, why would you ever accept this anti consumer bullshit for a slightly better screen…? You do not need the absolute newest and best of everything. It might not even take a year before it’s not “the best” anymore with how fast tech cycles.

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      • Bwilder@lemmy.ca ⁨1⁩ ⁨year⁩ ago

        Huh, I’ve heard that commercial displays are the way to go. What do you mean when you say they are over engineered?

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      • Flocklesscrow@lemm.ee ⁨1⁩ ⁨year⁩ ago

        Get a projector. Cheaper, bigger display area, less obtrusive.

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      • brygphilomena@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

        This Samsung is out of stock, but there are options. You just need to look for signage displays or hospitality tvs.

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      • tauren@lemm.ee ⁨1⁩ ⁨year⁩ ago

        Here, take it: )

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      • knatschus@discuss.tchncs.de ⁨1⁩ ⁨year⁩ ago

        Monitors are still bigger than TVs our parents had in our childhood, no way I’m buying such a surveillance machine just for a bigger screen.

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  • Gibibit@lemmy.world ⁨1⁩ ⁨year⁩ ago

    They’ll have to pay for the cellular connection themselves because I’m not gonna enter my wifi password into the tv lol. Been using a pc hooked up to the screen for ages. Screw “smart tv” features, slow and inconvenient as hell.

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    • Squizzy@lemmy.world ⁨1⁩ ⁨year⁩ ago

      The inconvenience creared by their greed. You buy a tv, a PC, internet and a netflix sub but you cant watch full (shite) resolution unless you are in a native app.

      Piracy is the way forward.

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      • WetBeardHairs@lemmy.world ⁨1⁩ ⁨year⁩ ago

        Yeah that part blows ass. My solution for now is an appletv. They at least don’t shove ads down your throat and their main business models are not based on collecting user data for advertising or databroker purposes (looking at you, google).

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      • slaneesh_is_right@lemmy.org ⁨1⁩ ⁨year⁩ ago

        I have an lg tv that has never seen the internet. It runs on a shield with kodi. With that being said, fuck shield and their ads

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  • daggermoon@lemmy.world ⁨1⁩ ⁨year⁩ ago

    God, I wish we kept our CRT.

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    • grrgyle@slrpnk.net ⁨1⁩ ⁨year⁩ ago

      My friend still has his. Let me tell you, that thing has a presence.

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  • Rin@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Literally TV from 1984

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    • milicent_bystandr@lemm.ee ⁨1⁩ ⁨year⁩ ago

      Luckily, not if you actually read the article. The headline is misleading. “Emotional advertising” is a marketing gimmick term by LG for guessing your personality from the shows you watch.

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    • CalipherJones@lemmy.world ⁨1⁩ ⁨year⁩ ago

      We’re on the cusp of the panopticon.

      en.wikipedia.org/wiki/Panopticon

      The framework for an authoritarian tech surveillance state is in our pockets.

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  • oppy1984@lemm.ee ⁨1⁩ ⁨year⁩ ago

    This is why I switched to sceptre, they’re good quality, low cost, dumb displays.

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  • Chessmasterrex@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I’d rather just not have a tv

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    • Diplomjodler3@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Just don’t connect it to the internet.

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      • Twig@sopuli.xyz ⁨1⁩ ⁨year⁩ ago

        Aren’t some companies thinking of releasing TVs that won’t work unless connected to the internet?

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      • tauren@lemm.ee ⁨1⁩ ⁨year⁩ ago

        Don’t some try to locate public access points nearby? Or is it just an internet myth?

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  • J52@lemmy.nz ⁨1⁩ ⁨year⁩ ago

    So glad I haven’t got a LGtv, I’d have to buy a sledgehammer as well.

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  • lka1988@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

    I rooted my 65" LG TV, and put a pi-hole in front of it.

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    • deathbird@mander.xyz ⁨1⁩ ⁨year⁩ ago

      How did you root it? All methods I’ve seen appear to require you to get it online first, usually to visit a website that does it for you (seems sketchy).

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      • lka1988@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

        That’s true, but the root method is open source.

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  • mojofrododojo@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Lucky Cream and Goldstar (the L and G in LG) would be ashamed of this.

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  • ThomasCrappersGhost@feddit.uk ⁨1⁩ ⁨year⁩ ago

    Viewer emotions will anger and frustration at their ads.

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  • Tungsten5@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Holy shit there were so many ads in that article that I just stopped reading. It sucks LG is going down this route. They make really nice displays but now I dont ever want to buy an LG tv if its spying on me to serve me these ‘better’ ads. Fuck advertising. Its turned into a complete monster

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    • sugar_in_your_tea@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      Sounds like you need an ad blocker. I didn’t see any ads on the article except text links that were relevant to the story, which arguably aren’t ads.

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      • Tungsten5@lemm.ee ⁨1⁩ ⁨year⁩ ago

        Yeah I could really use one. Do you have any recommendations of ad blockers that you like?

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    • moopet@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      It’s just the addition of “AI”. We’ve been doing the same thing for a long time. I used to work for an advertising data company over a decade ago, and they filtered all the ads for one of the big channels’ streaming services in exactly the same way just with regular algorithms rather than AI. It’s what would make ads for men’s razors appear in the middle of a soap opera at 11PM because it knew the user was a man getting home from the pub.

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    • primemagnus@lemmy.ca ⁨1⁩ ⁨year⁩ ago

      I’ve owned one of their 850UK 4K LCDs and currently their C4 OLED. I can say unequivocally that their software is ABYSMAL. They make great panels. No doubt. But they really have no business deploying them. The worst I’ve ever used.

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      • Diplomjodler3@lemmy.world ⁨1⁩ ⁨year⁩ ago

        I tried the YouTube app exactly once. Since then my TV doesn’t have an internet connection any more.

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    • empireOfLove2@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      You can’t hardly even buy computer monitors without them anymore either. Every one of the higher end Samsung or LG monitors is starting to include “smart” bullshit.

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      • EstonianGuy@lemm.ee ⁨1⁩ ⁨year⁩ ago

        You can probably just cover the camera with tape or smth.

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  • oliver@lemmy.neuralwhisper.eu ⁨1⁩ ⁨year⁩ ago

    Good that there’s Pi-hole or similar solutions. Have both LG and Samsung at home and if I see what Pi-hole drops and how talkative both vendor TVs are… bloody hell! Don’t use the stock functions anyway, Apple TVs are doing there job here so I took them offline a while ago. Anyway, the whole industry is turning into a completely wrong direction…

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    • WhyJiffie@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      does not worth anything nowadays. they’ll just retry with 8.8.8.8, a DoH service or something else. pretty sure they can also do without DNS, like chinese cameras use connections that cannot be blocked with a hosts file because they are going directly to a preprogrammed IP

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      • oliver@lemmy.neuralwhisper.eu ⁨1⁩ ⁨year⁩ ago

        Works with both vendors if looking into Pi-hole‘s logs and once they should really hardcode the DNS or similar stuff here, the connection will be disabled (which is the best way to deal with this anyway apart from updating firmware if you use an external box).

        Once they try to reach IPs directly (ECOVACS once did so) you may block those on a firewall-basis but everything depends on your needs, will and setup of course.

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  • Sixtyforce@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

    Echoes back to the Facebook leaker

    There’s no bar too low except that which receives continuous ceaseless push back against people who push things like this.

    There isn’t enough push back to matter. So the bar lowers.

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  • kipo@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Can we please ban electronic advertising already? And billboards? Society would be better off without them.

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    • Simulation6@sopuli.xyz ⁨1⁩ ⁨year⁩ ago

      Buying a TV should be a one time cost. These companies trying to create a continuing income where none exists is just rampant greed. Don’t want to pay the cost of updating and distributing your software? The open source it and get back to making better TVs.

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    • moopet@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      If we ban people from “earning” over a certain amount, they’ll get round it through “gifts” or exchange in-kind or something, right? Same with ads. If we ban them, then product placement with plausible deniability will be rife, paid through essentially money-laundering methods, worse than it is now.

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  • orca@orcas.enjoying.yachts ⁨1⁩ ⁨year⁩ ago

    Yikes, don’t ever wank in front of your TV.

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    • daggermoon@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Or wank lots in front of the TV. Make the collected data useless.

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  • SpicyLizards@reddthat.com ⁨1⁩ ⁨year⁩ ago

    The TVs are reporting a lot of anger. Add more cameras!

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  • Bellingdog@lemmy.world ⁨1⁩ ⁨year⁩ ago

    “Gee, boss. Says here 87% of viewers were angry with the TV for spying on it.”

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  • TwinTitans@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Cool one more reason I’ll never connect my display to the internet.

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  • Fingolfinz@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Hell yeah. Emotionally raping people is super ethical

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  • fubarx@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Blocked all this crap at the network level. Don’t get any ads now.

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    • WhyJiffie@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      with a pihole they can easily work around, or proper network isolation?

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      • pHr34kY@lemmy.world ⁨1⁩ ⁨year⁩ ago

        It takes a bit of effort. A chromecast sideskirts your DNS and uses 8.8.8.8. I had to intercept the traffic and redirect it to my DNS server with easylist on it.

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      • fubarx@lemmy.world ⁨1⁩ ⁨year⁩ ago

        Blocked all the server domains. There are a bunch of lists out there for various TV brands.

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  • filister@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Enshittification in progress. Sadly their OLED TVs are amazing, if not for the intrusive ads. It is really crap what all those companies are doing shoving ads our throats.

    I am trying to block everything using ad blockers, DNS filtering, Pi hole, etc.

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    • swizzlestick@lemmy.zip ⁨1⁩ ⁨year⁩ ago

      Sometimes even that’s not enough. I’ve had some questionable kit before that would just ignore the DNS settings fed to it if it thought they were no good, and fall back to something else preconfigured.

      pfSense is a wonderful tool for situations like that. Anything intended for local use only here just doesn’t get outside at all. Handy for stuff like a fire stick that only needs to be calling up a local media library.

      It can also mangle any DNS requests going out to a different server and redirect them to itself instead. You could do this without it with iptables/nftables on a generic Linux box, but pfSense makes it much friendlier.

      There are other packages that can do the same, but physically all you need is one piece of hardware as a bouncer that manages connections between inside/outside.

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      • WhyJiffie@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

        what can it do if the TV uses DoH, DoT, or something else similar? I expect that it can do nothing. unless the TV is on a separate lan with very strictly only access to internal services

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    • DJDarren@sopuli.xyz ⁨1⁩ ⁨year⁩ ago

      I got an LG OLED a few weeks ago. Hands down the best TV screen I’ve ever owned.

      Fuck knows what the stock OS does because I’ve only watched Apple TV through it.

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    • expr@programming.dev ⁨1⁩ ⁨year⁩ ago

      I just… don’t connect the TV to the internet. Never had an issue with anything like that.

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      • swizzlestick@lemmy.zip ⁨1⁩ ⁨year⁩ ago

        This is the best way, really. Generally, you have much more control over what you plug into it.

        A display shouldn’t have anything even approaching what can be called an ‘OS’ on it. Yet here we are.

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  • Ton@lemmy.world ⁨1⁩ ⁨year⁩ ago

    My LG OLED has never seen an internet connection and intend to keep it that way for a very long time: indefinitely.

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    • ramenshaman@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Same. I have a C3 and it’s awesome. It has this feature where when you turn it off it has this nice subtle clock screensaver thing but it always shows the wrong time due to not having an internet connection.

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      • Mondez@lemdro.id ⁨1⁩ ⁨year⁩ ago

        Put it on an isolated vlan, run your own ntp server and if needed spoof the ntp dns it uses… Easy 😅

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  • giacomo@lemm.ee ⁨1⁩ ⁨year⁩ ago

    that was always my beef with ads, they just didnt speak to me on an emotional level

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    • SolarMyth@aussie.zone ⁨1⁩ ⁨year⁩ ago

      Yes, it’s always nice to feel like my ads get me, you know? Its important to have a meaningful relationship with your ads.

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  • HeyJoe@lemmy.world ⁨1⁩ ⁨year⁩ ago

    So we pay them to do this to us? I stopped putting tv’s on the internet once I realized it offered me nothing useful. Firmware is about it and if that’s the case I’ll either usb it or put it on the internet for 5 min to do the update. Even then Samsung sucks so much with firmware the release notes for every single update are “bug fixes and improvements”… thanks Samsung.

    If I am forced to put it online or it comes up with a way to phone home on its own, I am done buying those kinds of tv’s, and I’m sure some other brand will offer one that doesn’t, even if it isn’t the best one to buy.

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    • moopet@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      most firmware releases will be to fix something with the online service anyway. If it displays stuff coming down a wire from your PC when you buy it, it probably never needs an update.

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      • HeyJoe@lemmy.world ⁨1⁩ ⁨year⁩ ago

        I will say I had 1 time i needed it. It was my Samsung Odessey monitor. It supports freesync but I noticed when it was on there would be a slight flicker. Dealt with it for probably 2 years before looking into it. Low and behold online comments all said firmware fixed it. It worked, fixed it and now it’s been fantastic ever since. One of the only times an update on a screen did something amazing. It’s not the norm but the excception.

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  • MagicShel@lemmy.zip ⁨1⁩ ⁨year⁩ ago

    I’m about to live in a camper full of paper books. I hate everything tech has done in the last twenty years.

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  • CatZoomies@lemmy.world ⁨1⁩ ⁨year⁩ ago

    This sucks.

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  • FunnyUsername@lemmy.world ⁨1⁩ ⁨year⁩ ago

    if it’s anything like the other ai features they offer, it will be garbage and never work and slow everything down

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