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LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions

⁨749⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨month⁩ ago⁩ by ⁨CatZoomies@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/04/lg-tvs-integrated-ads-get-more-personal-with-tech-that-analyzes-viewer-emotions/

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  • Dagwood222@lemm.ee ⁨1⁩ ⁨month⁩ ago

    If you want a serious mind fuck read “stand On Zanzibar” a science fiction novel from 1969.

    One of the things that the writer predicted was Mr. & Mrs. Everywhere, a gimmick where your TV would insert your family into advertisements.

    The novel is full of other, equally accurate predictions…

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  • Bellingdog@lemmy.world ⁨1⁩ ⁨month⁩ ago

    “Gee, boss. Says here 87% of viewers were angry with the TV for spying on it.”

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  • Blinsane@reddthat.com ⁨1⁩ ⁨month⁩ ago

    I just use a pi-hole to block my LG TV from connecting to any services I have not approved. So it can connect to YouTube but not lg.trackingservices.brainscanner.com. Never seen an ad on my TV.

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    • valkyre09@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I just don’t connect the snoopy bastard to my network 😂

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  • lka1988@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

    I rooted my 65" LG TV, and put a pi-hole in front of it.

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    • deathbird@mander.xyz ⁨1⁩ ⁨month⁩ ago

      How did you root it? All methods I’ve seen appear to require you to get it online first, usually to visit a website that does it for you (seems sketchy).

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      • lka1988@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

        That’s true, but the root method is open source.

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  • Ton@lemmy.world ⁨1⁩ ⁨month⁩ ago

    My LG OLED has never seen an internet connection and intend to keep it that way for a very long time: indefinitely.

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    • ramenshaman@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Same. I have a C3 and it’s awesome. It has this feature where when you turn it off it has this nice subtle clock screensaver thing but it always shows the wrong time due to not having an internet connection.

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      • Mondez@lemdro.id ⁨1⁩ ⁨month⁩ ago

        Put it on an isolated vlan, run your own ntp server and if needed spoof the ntp dns it uses… Easy 😅

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  • D_C@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Are there any TV manufacturers out there that do great screens like the lg ones, but without all the rest of the bullshit?

    We are in the market for a huge TV soon, and we were looking at the lg oled Evo. However I don’t really like rewarding bad behaviour, so if there’s any others you can suggest then suggest away…

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    • jeeva@lemmy.world ⁨1⁩ ⁨month⁩ ago

      For what it’s worth, I subscribe to the “use your TV as a screen, plug another device in to deal with content” method.

      So, whatever my TV wants to do, I’m not using it’s janky apps that might get slow over time or try to advertise to me - my Nvidia shield (which is on the ropes/way out due to some updates it pushed) CEC wakes the TV and plays content without having any particular insight into my emotional state. But I can replace that relatively easily/cheaply until my screen literally stops working, rather than if some new service isn’t supported on it or an old one is deprecated.

      I’m being tempted to replace the shield with a NUC or other device due to the updates I mentioned above - but I can probably replace the launcher more easily.

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      • wewbull@feddit.uk ⁨1⁩ ⁨month⁩ ago

        You’re still rewarding bad behaviour. They still put all the crap on and made the sale anyway.

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      • WetBeardHairs@lemmy.world ⁨1⁩ ⁨month⁩ ago

        I’ve been planning to do the same thing when our current batch of TVs kick the bucket. But I was going to use an appletv, not a NUC, because all of the streaming services only serve 2k through browsers but their apps can get 4k+. And for the rest I’ll run jellyfin and serve from my home media server. The TV will never see the a valid internet connected network.

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    • slaneesh_is_right@lemmy.org ⁨1⁩ ⁨month⁩ ago

      My lg tv is honestly the best tv i have ever owned. I have 0 complaints, my old house got flooded a few years ago and the tv soaked up a good amount of water and after some running time, it went back to working flawlessly.

      But i would never connect that fucker to the internet.

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      • TheRealKuni@midwest.social ⁨1⁩ ⁨month⁩ ago

        Exactly this. I love my LG, but it doesn’t get internet privileges.

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    • brygphilomena@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

      As much as I loathe Samsung for many of their practices, there are options if you look for Commercial signage or hospitality tvs

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    • SkunkWorkz@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Maybe Panasonic or Philips they use LG OLED panels. I don’t know if they spy or not but worth investigating. Or Bang and Olufsen if you are swimming cash.

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    • Grappling7155@lemmy.ca ⁨1⁩ ⁨month⁩ ago

      I’ve heard that Sceptre is a good brand for that

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  • TwistyLex@discuss.tchncs.de ⁨1⁩ ⁨month⁩ ago

    I see a lot of concern in this thread that future TVs would just peer-to-peer or cellular connect to do their dastardly functions. Wouldn’t this be preventable by putting a fine wire mesh around the box on the rear of the panel? Sure, the signal could still go out through the panel, but that’s bound to incur a lot of interference from the panel itself, right?

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    • Grappling7155@lemmy.ca ⁨1⁩ ⁨month⁩ ago

      The simplest solution is just don’t buy these TVs

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      • Integrate777@discuss.online ⁨1⁩ ⁨month⁩ ago

        At this point, I’m wondering if I should set up a shell company of some kind, just to buy commercial digital signage TVs.

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      • muusemuuse@lemm.ee ⁨1⁩ ⁨month⁩ ago

        That’s increasingly difficult to do.

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    • xthexder@l.sw0.com ⁨1⁩ ⁨month⁩ ago

      Chances are they’ll have some antenna line going to the edge of the TV. The box on the back of the TV already has a bunch of shielding over it inside. If you were to go to the trouble of opening the TV to find it, you may as well disconnect the antenna and ground it so there’s no chance of a signal.

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    • HelloHotel@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I have a Kurig coffee maker (too little respect to spellcheck their name). It puts oit a BLE beacon that I can receve a mile away. G-force was right!

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      • FourWaveforms@lemm.ee ⁨1⁩ ⁨month⁩ ago

        it’s looking for other keurigs to mate with, like a barnacle

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    • Takumidesh@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Hopefully the TVs don’t won’t require that connection to operate.

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  • phoenixz@lemmy.ca ⁨1⁩ ⁨month⁩ ago

    Ahw fuck, wasn’t LG like the last reasonable tv brand out there?

    What should invuy if i want a new good 4K TV?

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    • milicent_bystandr@lemm.ee ⁨1⁩ ⁨month⁩ ago

      A book.

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    • iMastari@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Sceptre TV

      www.sceptre.com

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      • xthexder@l.sw0.com ⁨1⁩ ⁨month⁩ ago

        I’ve seen this linked before, and unfortunately the specs are very mediocre on their TVs. I don’t know how they can claim a TV is HDR when it has a meh contrast ratio, no dimming zones, and can’t even do 100% of the sRGB color space.

        I don’t know how much of the price of other TVs are subsidized by ads, but these Sceptre TVs are pretty bad value when looking at panel specs alone.

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    • r_deckard@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Panasonic, or some of the European brands are good. Or you buy the largest 4K computer monitor that can afford.

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  • J52@lemmy.nz ⁨1⁩ ⁨month⁩ ago

    So glad I haven’t got a LGtv, I’d have to buy a sledgehammer as well.

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  • CatZoomies@lemmy.world ⁨1⁩ ⁨month⁩ ago

    This sucks.

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  • FourWaveforms@lemm.ee ⁨1⁩ ⁨month⁩ ago

    I got a Samsung TV a couple of years ago. I use it with a Roku. It’s not on my network. I’ll keep it until it stops working because I think eventually TVs will refuse to work without an Internet connection.

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    • DontMakeMoreBabies@lemm.ee ⁨1⁩ ⁨month⁩ ago

      So I’ll buy a monitor.

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  • slinkyjelly@lemm.ee ⁨1⁩ ⁨month⁩ ago

    but why

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    • TheGrandNagus@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Sad people buy more to try to make themselves happy. Retail therapy.

      People who serve ads have a vested interest in knowing when you’re unhappy and what makes you unhappy, so they can capitalise on it.

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  • skisnow@lemmy.ca ⁨1⁩ ⁨month⁩ ago

    umm guys this isn’t a news article, it’s a Black Mirror episode

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  • dryfter@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Jokes on them, I have facial paralysis!

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    • postmateDumbass@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Brb going to sell life size lego faces to lg owners…

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      • dryfter@lemm.ee ⁨1⁩ ⁨month⁩ ago

        I want one too! Only because I love Lego 😆

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  • Gibibit@lemmy.world ⁨1⁩ ⁨month⁩ ago

    They’ll have to pay for the cellular connection themselves because I’m not gonna enter my wifi password into the tv lol. Been using a pc hooked up to the screen for ages. Screw “smart tv” features, slow and inconvenient as hell.

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    • Squizzy@lemmy.world ⁨1⁩ ⁨month⁩ ago

      The inconvenience creared by their greed. You buy a tv, a PC, internet and a netflix sub but you cant watch full (shite) resolution unless you are in a native app.

      Piracy is the way forward.

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      • slaneesh_is_right@lemmy.org ⁨1⁩ ⁨month⁩ ago

        I have an lg tv that has never seen the internet. It runs on a shield with kodi. With that being said, fuck shield and their ads

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      • WetBeardHairs@lemmy.world ⁨1⁩ ⁨month⁩ ago

        Yeah that part blows ass. My solution for now is an appletv. They at least don’t shove ads down your throat and their main business models are not based on collecting user data for advertising or databroker purposes (looking at you, google).

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  • Fingolfinz@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Hell yeah. Emotionally raping people is super ethical

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  • TwinTitans@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Cool one more reason I’ll never connect my display to the internet.

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  • nickwitha_k@lemmy.sdf.org ⁨1⁩ ⁨month⁩ ago

    No.

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  • SCmSTR@lemmy.blahaj.zone ⁨1⁩ ⁨month⁩ ago

    Nope.

    Don’t like that.

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  • webghost0101@sopuli.xyz ⁨1⁩ ⁨month⁩ ago

    Image

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  • DarkFuture@lemmy.world ⁨1⁩ ⁨month⁩ ago

    NOPE

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  • oppy1984@lemm.ee ⁨1⁩ ⁨month⁩ ago

    This is why I switched to sceptre, they’re good quality, low cost, dumb displays.

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  • ThomasCrappersGhost@feddit.uk ⁨1⁩ ⁨month⁩ ago

    Viewer emotions will anger and frustration at their ads.

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  • fubarx@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Blocked all this crap at the network level. Don’t get any ads now.

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    • WhyJiffie@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

      with a pihole they can easily work around, or proper network isolation?

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      • pHr34kY@lemmy.world ⁨1⁩ ⁨month⁩ ago

        It takes a bit of effort. A chromecast sideskirts your DNS and uses 8.8.8.8. I had to intercept the traffic and redirect it to my DNS server with easylist on it.

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      • fubarx@lemmy.world ⁨1⁩ ⁨month⁩ ago

        Blocked all the server domains. There are a bunch of lists out there for various TV brands.

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  • tal@lemmy.today ⁨1⁩ ⁨month⁩ ago

    LG TVs will soon leverage an AI model built for showing advertisements that more closely align with viewers’ personal beliefs and emotions. The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them.

    “As viewers engage with content, ZenVision’s understanding of a consumer grows deeper, and our… segmentation continually evolves to optimize predictions,” the ZenVision website says.

    Going beyond ads, if you start training AIs on human preference based on mass-harvested emotional data, I imagine that you can optimize output quite considerably. Like, say I have facial recognition being converted to emotional response data, maybe something like smartwatch pulse data, some other stuff, and I go train an AI to try to produce a given emotional output in a viewer. I bet that they can do a pretty good job of that. Like, maybe how to piss people off at a target in political campaigns, build an AI that has a potent ability to emotionally-manipulate and flirt with humans, or ensure that interest doesn’t waver in television or movies or whatnot.

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  • HappinessPill@lemmy.ml ⁨1⁩ ⁨month⁩ ago

    Image

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  • FeelThePower@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

    I still use a dumb TV, and I will for as long as possible. I’ll never buy a new TV ever again. only used from Facebook. most stuff I only watch on my computer anyways.

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    • demunted@lemmy.ml ⁨1⁩ ⁨month⁩ ago

      I make my smart TVs dumb. No internet connectivity.

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      • Aceofspades@lemmy.ca ⁨1⁩ ⁨month⁩ ago

        That is my solution as well for now. I bet TVs will start to come with cellular chips soon though.

        Does anyone make a living room sized Faraday cage?

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  • oliver@lemmy.neuralwhisper.eu ⁨1⁩ ⁨month⁩ ago

    Good that there’s Pi-hole or similar solutions. Have both LG and Samsung at home and if I see what Pi-hole drops and how talkative both vendor TVs are… bloody hell! Don’t use the stock functions anyway, Apple TVs are doing there job here so I took them offline a while ago. Anyway, the whole industry is turning into a completely wrong direction…

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    • WhyJiffie@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

      does not worth anything nowadays. they’ll just retry with 8.8.8.8, a DoH service or something else. pretty sure they can also do without DNS, like chinese cameras use connections that cannot be blocked with a hosts file because they are going directly to a preprogrammed IP

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      • oliver@lemmy.neuralwhisper.eu ⁨1⁩ ⁨month⁩ ago

        Works with both vendors if looking into Pi-hole‘s logs and once they should really hardcode the DNS or similar stuff here, the connection will be disabled (which is the best way to deal with this anyway apart from updating firmware if you use an external box).

        Once they try to reach IPs directly (ECOVACS once did so) you may block those on a firewall-basis but everything depends on your needs, will and setup of course.

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  • Sixtyforce@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

    Echoes back to the Facebook leaker

    There’s no bar too low except that which receives continuous ceaseless push back against people who push things like this.

    There isn’t enough push back to matter. So the bar lowers.

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  • orca@orcas.enjoying.yachts ⁨1⁩ ⁨month⁩ ago

    Yikes, don’t ever wank in front of your TV.

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    • daggermoon@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Or wank lots in front of the TV. Make the collected data useless.

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