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LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions

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Submitted ⁨⁨1⁩ ⁨year⁩ ago⁩ by ⁨CatZoomies@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/04/lg-tvs-integrated-ads-get-more-personal-with-tech-that-analyzes-viewer-emotions/

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  • obsidianfoxxy7870@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

    If they ever make this a standard feature in all TVs and make it where I can’t just disconnect it from the internet, I will be using old TVs for the rest of my life.

    My TV is there to display a visual output. It does not and should not do anything else.

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    • Stovetop@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Luckily digital signboards will always be an option to replace TVs with if the situation becomes truly dire. The sorts of no-frills displays corporations buy to display whatever media they want in store.

      Might not come with sound, but you can pick up a cheap sound bar and it will still be better than whatever cheap speakers commercial TVs try to cram in there.

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      • chaosCruiser@futurology.today ⁨1⁩ ⁨year⁩ ago

        As long as my 1080p plasma tv works, there’s no need to upgrade. Going 4K would also mean I would have to upgrade my HTPC hardware, because that old APU probably can’t handle resolutions like that.

        In the meantime though, I’ll just keep on watching online videos in my living room without ads or interruptions. It’s been great even though all of this hardware is cheap and ancient.

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      • ReallyActuallyFrankenstein@lemmynsfw.com ⁨1⁩ ⁨year⁩ ago

        The future is great!

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  • tal@lemmy.today ⁨1⁩ ⁨year⁩ ago

    LG TVs will soon leverage an AI model built for showing advertisements that more closely align with viewers’ personal beliefs and emotions. The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them.

    “As viewers engage with content, ZenVision’s understanding of a consumer grows deeper, and our… segmentation continually evolves to optimize predictions,” the ZenVision website says.

    Going beyond ads, if you start training AIs on human preference based on mass-harvested emotional data, I imagine that you can optimize output quite considerably. Like, say I have facial recognition being converted to emotional response data, maybe something like smartwatch pulse data, some other stuff, and I go train an AI to try to produce a given emotional output in a viewer. I bet that they can do a pretty good job of that. Like, maybe how to piss people off at a target in political campaigns, build an AI that has a potent ability to emotionally-manipulate and flirt with humans, or ensure that interest doesn’t waver in television or movies or whatnot.

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  • catloaf@lemm.ee ⁨1⁩ ⁨year⁩ ago

    I recently bought an LG TV. I didn’t connect it to the Internet, I just use it with my Chromecast or Switch. Works great, no ads, no AI BS.

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    • aubertlone@lemmy.world ⁨1⁩ ⁨year⁩ ago

      I’ve heard this line many times from so many people.

      So basically just Nintendo and google profit off your personal information? And doesn’t Chromecast serve ads? In the background, but still?

      I fully support your decision to not connect your LG TV to the internet. I do the same thing but it’s often just for convenience. I get better performance from my devices rather than from the TV itself for whatever application.

      Just was thinking about that recently is all.

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    • Slovene@feddit.nl ⁨1⁩ ⁨year⁩ ago

      Hopefully no IBS either.

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    • shyguyblue@lemmy.world ⁨1⁩ ⁨year⁩ ago

      This is the way to do it

      I blocked my lg from the Wi-Fi after i got a “Kobe Bryant memorial” ad, while playing on my switch… TF?!

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      • 5in1k@lemm.ee ⁨1⁩ ⁨year⁩ ago

        Do you think he thought avoiding all that traffic was worth it as he plummeted?

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    • Bishma@discuss.tchncs.de ⁨1⁩ ⁨year⁩ ago

      Coming soon (if not already): TVs with utility cellular connections or corpo network (like Amazon sidewalk) access that your neighbor may have not opted out of.

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      • Buelldozer@lemmy.today ⁨1⁩ ⁨year⁩ ago

        Some TVs already have the ability to connect to sidewalk. More worrying is that every newer “Smart” TV has the ability to cast to it so if anyone ever does that using an internet connected device like a SmartPhone then bam…your TV just got an internet connection and can now send out stored data and potentially grab a firmware update.

        Surprise!

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      • gravitas_deficiency@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

        Coming soon: a screwdriver and a soldering iron

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      • WhyJiffie@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

        a quick reminder that the 5G standard defined a peer to pear operating mode for smart devices

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      • cmnybo@discuss.tchncs.de ⁨1⁩ ⁨year⁩ ago

        Luckily my neighbors are way out of WiFi range and there is barely enough cell service here to send a text from inside the house.

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      • tal@lemmy.today ⁨1⁩ ⁨year⁩ ago

        I mean, a camera is an easy thing to block, as long as you’re aware of it, understand the implications, and have the desire to block it. Just obstruct the lens. Roll of black electrical tape, put a strip over it, done. Now, most people out there may not actually do so…

        Only becomes an issue if other services that you actually want are tied to the camera, or if the TV refuses to operate without a usable picture of the viewer or something.

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      • Ulrich@feddit.org ⁨1⁩ ⁨year⁩ ago

        I find it highly likely that TVs cease to function without an internet connection, complete with some BS explanation about protecting your privacy or security.

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  • tabular@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Rather have a TV from 1999. Hope LG goes under.

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    • Rai@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      Nahhh that’s insane. A recent 1440p/144+hz monitor is a fantastic choice and it doesn’t know how to connect to the internet.

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      • tabular@lemmy.world ⁨1⁩ ⁨year⁩ ago

        A TV used to be clearly different from a computer monitor. Hopefully monitors resist this for longer but no reason to think this can’t happen there.

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  • besselj@lemmy.ca ⁨1⁩ ⁨year⁩ ago

    So glad I’m not in the market for a new TV

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