Inside the ‘arms race’ between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube’s dramatic content gatekeeping decisions of late have a long history behind them, and there’s an equally long history of these defenses being bypassed.
At least one popular ad blocker, AdBlock Plus, won’t be trying to get around YouTube’s wall at all. Vergard Johnsen, chief product officer at AdBlock Plus developer eyeo, said he respects YouTube’s decision to start “a conversation” with users about how content gets monetized.
Shitty AdBlock Plus.
Lophostemon@aussie.zone 11 months ago
You know… in all my time upon this earth, I cannot look back and think of a single instance where I thought: “Gosh, this advertisement which has inserted itself in between me and the desired content has actually made me want to go purchase that product.”
nous@programming.dev 11 months ago
Ads are effective, sadly. And why so much money is poured into them. I believe there are a few effects at play but the direct, see and ad and want to go buy it now is only one ofbhem that mostly only affects some people, or a lot of people occasionally.
I think a bigger effect is familiarity. You are far more likely to pick a product you are familiar with or have seen before over something younjave never heard of. Even if you have only ever seen it on advets and completely forgotten that you have ever seen ads for it. So even if you don’t think they work on you they likely do without you realizing, at least enough of the time on enough people that make them worth while running.
evatronic@lemm.ee 11 months ago
Bingo. It’s not about making you buy something right now, it’s about brand recognition and such.
To wit, if you listen to podcasts, do a little thought experiment. Name a VPN company.
Was it “Nord VPN”? Ads work.
uzay@infosec.pub 11 months ago
These subconscious effects are indeed the most effective ways for an ad to work. However, if an ad is obnoxious enough for you to remember, it can get you to actively avoid the advertised product as well.
vamputer@infosec.pub 11 months ago
Yeah, I like to think I’m immune to advertising until I see one that makes me think “damn, I haven’t had Burger Restaurant in a while.” The worst part is that I’m fully cognizant of what’s happening, and yet I still want some and it’ll make me think about it for a while afterward.
But, joke’s on you, Burger Restaurant! I’m fucking broke, son! Now we’re BOTH having our time wasted
rottingleaf@lemmy.zip 11 months ago
Well, things affecting you unconsciously should be plain illegal. Though that’s how ads are supposed to work since like 50s and earlier, and I think I remember a Colombo episode where what you said is mentioned.
Thorny_Insight@lemm.ee 11 months ago
Ads work. These companies wouldn’t spend millions in them otherwise. Consumer behavior is among the most studied psychological phenomenoms in the world. If you show an ad to one person it’s near impossible to tell if it had an effect or not but show it to a thousand people and you’ll see it.
Mettigel@lemmy.world 11 months ago
That’s not how ads work.
TrickDacy@lemmy.world 11 months ago
Yeah I feel mostly this way too, but the data is solid, ads are effective. Even on me, very rarely. And I’m the type of person who doesn’t ever click ads, out of spite. Even if it’s exactly what I was already looking to actively buy. But every now and then they give me an idea that I pop open a new tab, research, and then buy.
AnonStoleMyPants@sopuli.xyz 11 months ago
That’s not really how they work, or that is not the only way. Their point is to put the logo, slogans, company etc into your memory. This way when you’re shopping for something specific, then the brand pops out to you because you’ve seen it and it gives you a sense of familiarity and hence, higher trust.
Tattorack@lemmy.world 11 months ago
Likewise. I don’t think I’ve ever been moved or compelled to buy, check out, or even pay attention to a YouTube ad.
PrinzMegahertz@lemmy.world 11 months ago
To be honest, I once fell victim on reddit to an add that promoted AFK-Arena. It turned out to actually be a decent game.
helenslunch@feddit.nl 11 months ago
You are not the target market. Advertising is a massive industry for good reason. It works. I know because I own a business and brand name recognition is everything. When people buy things they most often do any research, they just think of the first thing that comes to their head and that’s usually what they buy. Or the first thing that comes up in their product search.