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Netflix will show generative AI ads midway through streams in 2026

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Submitted ⁨⁨11⁩ ⁨months⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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  • Tungsten5@lemm.ee ⁨11⁩ ⁨months⁩ ago

    The only reason I have netflix is because I stayed logged into my moms account after moving out. Once she dies or decided to stop paying it is when I will no longer have netflix. Im fine with losing it. I dont watch it much anyways. But now AI ads? Fuck no. They’ve been bad enough on youtube. Im considering getting a lyfetime membership to nebula and ditching youtube all together

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    • nico198x@europe.pub ⁨11⁩ ⁨months⁩ ago

      Just do it. They will only get worse

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  • utopiah@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Hate to see it but… it makes sense.

    It’s wrong, sure, in many ways (privacy, ecology, ethically depending on the dataset) but if there is 1 application where generative AI ads would make sense is through a personalized stream. So… yes it’s bad, consumers might reject it, but it’s not the actually dumbest way to use a terrible technology.

    To be clear, again, I 100% hate it but if I was a greedy Netflix stakeholder I’d think “Hmmm yes, maybe!”.

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  • drmoose@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I recently setup my own Jellyfin server with qbittorent search plug-ins and its so easy. Netflix is really playing with fire here cause people will leave when pushed enough as it’s becoming so easy.

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    • ddash@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

      While I am in the same boat as you, you severely overestimate the tech-affinity of the average Netflix user.

      Pirating content safely, setting up a media server for it, share it with other people… it is all possible, there is good documentation out there. But aside from having the drive to do this, you also need to invest time to keep it running and maintain it.

      The average person out there is happy to pay Netflix money so they don’t need to do that.

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      • Vanilla_PuddinFudge@infosec.pub ⁨11⁩ ⁨months⁩ ago

        The normies can’t do this argument never sat well with me when it comes to tech, as if their ignorance somehow diminishes the software or process for everyone else.

        I also appreciate them. If more people pirated, we might have a tighter crackdown from world governments over it, luckily the streaming services get enough pleb bux to keep the peace.

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      • drmoose@lemmy.world ⁨11⁩ ⁨months⁩ ago

        But with Jellyfin you don’t necessarily need to do that yourself. You can have a friend with a server or pay some shady dude 5$/mo to use his server.

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  • cupcakezealot@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

    i just subscribe to the netflix tier that serves all streams as torrents

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    • jjlinux@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      Same here. Best part is that they even have non-Netflix media in that tier. Love it.

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  • Modern_medicine_isnt@lemmy.world ⁨11⁩ ⁨months⁩ ago

    94 million people decided $10 a month savings was worth watching ads rather than doing without. Fuck em. They are the reason many things only have an ad supported tier. Pay for stuff or pirate it, but don’t use ad supported tiers when you have a choice.

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    • octopus_ink@slrpnk.net ⁨11⁩ ⁨months⁩ ago

      This is straight up victim blaming.

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      • Modern_medicine_isnt@lemmy.world ⁨11⁩ ⁨months⁩ ago

        By what leap of logic do you come to that conclusion. We are talking about entertainment here. Not housing or food. Doing without is an option, and there is plenty of competition to use instead.
        People rail against the rich for caring only about money. But when they make thier own decisions, they do the same. Money first. You pay for ADs with your time first. Then you pay again when ever you buy anything, because advertising whether you saw it or not is part of the price of everything. Paying for your time back alone, would be worth the price. But people put money first. And we all lose. Well except the wealthy.

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    • Rolive@discuss.tchncs.de ⁨11⁩ ⁨months⁩ ago

      I paid for the ad tier of disneyplus and use an adblocker. Seems to work well so far.

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      • Modern_medicine_isnt@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I will call that a grey area. You still count on the roles as a sub of the ad tier. And probably in all the data it assumes you saw the ads. So it helps perpetuate the problem. But if enough people do it, it will reduce whar advertisers pay, which might reduce the problem.

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  • barnaclebutt@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I like that they give everyone an exact date to cancel their membership.

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  • Zealousideal_Fox_900@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

    YAR HAR HAR HAR

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  • tenchiken@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

    Image

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  • MunkysUnkEnz0@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Stremio plus real debrid. All the services easily on any device.

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  • Sterile_Technique@lemmy.world ⁨11⁩ ⁨months⁩ ago

    This gem might need an update.

    Image

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    • hOrni@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I’m kinda proud of myself, that I skipped Netflix and never took off my pirate hat.

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      • D_C@lemm.ee ⁨11⁩ ⁨months⁩ ago

        I never took off my pirates hat but I have had a netflix account for about a year…
        …
        It wasn’t my account. One of my kids friends signed in to their profile on my TV so I used it every now and again until the password sharing option was taken away.

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    • MunkysUnkEnz0@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Stremio plus real debrid for the win…

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  • gamermanh@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

    Soooooo fucking glad I spent the last 3 days re-re-re-re-making and reworking my NAS into a proper homelab made out of my old gaming PC, holy shit

    A year of depression and shame at not finishing it suddenly ends right before the enshittification hits harder, nice

    Now if my new HDDs could show the fuck up

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  • mooncake@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Netflix doing their best to lose whatever customers they have left rofl

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    • Honytawk@feddit.nl ⁨11⁩ ⁨months⁩ ago

      Their users have sadly doubled since last year.

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    • UltraGiGaGigantic@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      Just think the CEOs of Netflix get $60 million to fuck it up while we work 1-4 jobs to barely make it.

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    • Aux@feddit.uk ⁨11⁩ ⁨months⁩ ago

      Are you high, kiddo? Their customer base is steadily growing by tens of millions each bloody year. Netflix is a publicly traded company, everyone has access to all of their financial information, including the customer base.

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    • skisnow@lemmy.ca ⁨11⁩ ⁨months⁩ ago

      Sure, but they have a crazy large amount of data and an army of Data Science PhDs who sat down and calculated they’d make more money increasing their margins on people who’ll put up with it, than they’d lose pissing the rest of their customers off.

      All the rest of us can do is leave our Torrents running and keep our ratios up…

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      • Valmond@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I’m on FNP, where do you find other (private) trackers? If I might ask.

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      • Iceman@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Often enough execs are just impervious to math.

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  • eighty@aussie.zone ⁨11⁩ ⁨months⁩ ago

    “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

    In terms of attention, she’s either lying or admitting that members barely pay attention to their content.

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    • TheFriar@lemm.ee ⁨11⁩ ⁨months⁩ ago

      She is exactly admitting members barely pay attention. It’s a pretty widely known issue in the screenwriting community. Netflix in particular wants more “second screen scripts.” Meaning they need shows that constantly remind you of what’s happening, have tons of expository dialogue—constantly—and that leans hard into the shallow end of story.

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    • TwistedCister@lemm.ee ⁨11⁩ ⁨months⁩ ago

      They have told writers to dumb things down and have the characters speak aloud what they’re doing because so many people doom scroll while it’s on in the background.

      There not making quality. They’re making elevator music for your home.

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    • JordanZ@lemmy.world ⁨11⁩ ⁨months⁩ ago
      [deleted]
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      • FourWaveforms@lemm.ee ⁨11⁩ ⁨months⁩ ago

        They pay for market research

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  • Kecessa@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    I’ve cancelled my subscriptions to only subscribe to the platforms owned by our national broadcaster even if there’s one of them I don’t watch any shows on, fuck those American platforms.

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  • Kolanaki@pawb.social ⁨11⁩ ⁨months⁩ ago

    Soon may the Pirateman come,

    To bring us movies, games, and… Rum.

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    • Sterile_Technique@lemmy.world ⁨11⁩ ⁨months⁩ ago

      www.youtube.com/watch?v=yn6AOtkZxy4

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  • el_twitto@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Netflix can fuck right off as I cancel my subscription and board the Jolly Roger

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  • aesthelete@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I used this service in a rental for the first time in a few years. It sucks even for streaming services. I don’t even know what people are possibly watching on this thing.

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    • ThePowerOfGeek@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I started using it right after they launched their streaming service. Back then it was awesome. No ads, nice UI, and lots of great content, so for a good price.

      But that was a long time ago.

      I cancelled my subscription several months ago. And I should have done it much sooner. The difference between what is was way back in the day and what it is now is jarring.

      I think a lot of people keep paying for nostalgia reasons, and because of a futile hope that Netflix might somehow go back to that earlier version. In retrospect I think that was a big part of why I kept my subscription for as long as I did (which was obviously a mistake on my part).

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      • Aux@feddit.uk ⁨11⁩ ⁨months⁩ ago

        I think a lot of people keep paying for nostalgia reasons

        I think you’re talking shit. Netflix had 21m customers in 2011 and they have over 300m today. They’re getting tens of millions of new customers each year and at least half of them are choosing to watch ads. Ad subscriptions have grown to be 1/3 of all subscriptions. Everyone loves ads and Netflix.

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      • aesthelete@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I seem to be the rare person that notices that something has changed slowly and completely (ship of theseus or frog boil style) over time.

        I’ve cancelled and renewed Netflix a couple of times but it’s a shadow of what it was at the start like you’re describing. Occasionally, they have a single show worth pirating or binging over the course of like a year.

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  • Jimmycakes@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Pirating has never felt so good. Normally I’m indifferent to it but now I’m enjoying it.

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  • DarrinBrunner@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I canceled Netflix, and then soon after moved from Verizon to t-mobile. I got Netflix “free” through t-mobile, so I logged back into my “cancelled” account like I’d never left. Netflix raised the price and t-mobile passed it on, so I was paying $4.50 for Netflix. They raised the price a couple of more times, I think, and then a couple of months ago they raised it again, and I was paying $11.00 for Netflix. After I finished watching Kaos, I cancelled Netflix. I only kept it because it was so cheap, but I rarely watched anything.

    All the time I had Netflix, I also was a sailor, because I want to watch things not on Netflix. I should have dropped it the first time they raised the price.

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  • heyWhatsay@slrpnk.net ⁨11⁩ ⁨months⁩ ago

    Torrents are great btw

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  • LonstedBrowryBased@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Annnnd goodbye Netflix subscription

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  • Archangel1313@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Whew! Looks like I cancelled my Netflix account just in time.

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    • adarza@lemmy.ca ⁨11⁩ ⁨months⁩ ago

      i just finished a single month here, first one in a couple years. ran out of stuff by week three. it’ll be at least another 2-3 years before another binge month, if i ever go back at all.

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  • AwesomeLowlander@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    Ads are ads, who cares if it’s AI generated?

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    • JandroDelSol@lemmy.world ⁨11⁩ ⁨months⁩ ago

      at least with human made ads, people got paid for their work.

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      • deathbird@mander.xyz ⁨11⁩ ⁨months⁩ ago

        Counter argument: advertisement is shit, except it is less than shit because shit can fertilize a field. It is neither improved nor depreciated by human involvement. Every moment of human effort expended in producing advertising could be better spent on anything else.

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      • AwesomeLowlander@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

        At least with hand weaving, people got paid for their work.

        You realise your statement could have been made about literally any labour saving invention in human history?

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    • Death_Equity@lemmy.world ⁨11⁩ ⁨months⁩ ago

      They are substantially cheaper to make and therefore have a greater profit margin because they can charge more for the advertising space.

      These types of comments from companies are for investors and not a warning to consumers of what is coming.

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      • AwesomeLowlander@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

        My point was, fuck Netflix for their shitty business practices anyway. Ads are bad, AI ads aren’t any better or worse.

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      Great point.

      You gotta remember, this generation of idiots actually enjoys watching ads. Every year they gather around to watch the most egregiously expensive ads and debate which one is the ‘best’ while children starve.

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  • mriswith@lemmy.world ⁨11⁩ ⁨months⁩ ago

    If I pay for a service and get ads, that service is dead to me forever.

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    • Aux@feddit.uk ⁨11⁩ ⁨months⁩ ago

      But you’re only getting ads if you choose to get them. What’s your problem exactly?

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      Always sad watching people complain about ads on free streaming sites which can be easily blocked with an adblocker while defending their subscription to netflix.

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      • Honytawk@feddit.nl ⁨11⁩ ⁨months⁩ ago

        Since when is Netflix free?

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      • b3an@lemmy.world ⁨11⁩ ⁨months⁩ ago

        They said if they PAY to use… and get ads. They are right, I ditched tv for streaming because less ads. Now they want to go full circle? I feel like I can’t even open up the fridge these days without having some agenda or ad start.

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      • dellish@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Huh?? If a streaming site (or any product for that matter) is free, the user is the product - be it their time, personal info, whatever. It is known and accepted that a “free” service will have a catch that allows the provider to make money.

        If a user PAYS for a service it is expected that the payment is enough remuneration for there to be no strings attached. Of course companies will look for shitty ways to do shitty things to make more money, and those companies ought to be punished, generally by a reduction in customers, for their shitty behaviour.

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  • midori_matcha@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I haven’t had streamslop subs in years.

    Been sailing the seven seas ever since, and I’m watching it all burn from the crow’s nest.

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      Everyone. This is what being above average really looks like.

      Use your brains before your wallets. Most people immediately jump to the ‘money option’ because thinking is legitimately too difficult for them.

      Don’t be a useful idiot, even if it’s what’s popular.

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  • Ilixtze@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Aaaand I’m so glad I cancelled Netflix this year. All the new shows are kinda trash anyway.

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      Took you long enough.

      Did you know there are free streaming sites with greater selection and don’t require you to make an account, let alone enter your credit card info and send them money?

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      • Ilixtze@lemm.ee ⁨11⁩ ⁨months⁩ ago

        To be honest I don’t watch a lot of Netflix myself, I paid the service because my mom liked watching it, and stuff like stremio was a little too complicated for her to use; But eventually Netflix got so bad, she had to learn to use the small Media PC i setup for her and stremio as well!

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  • tunetardis@lemmy.ca ⁨11⁩ ⁨months⁩ ago

    I’m not familiar with how Netflix’s ad tier works and am almost afraid to ask, but could someone ELI5?

    If a company wanted to push an ad on Netflix, wouldn’t it be up to them to decide whether to use AI make the thing? Or is this sort of the equivalent of a small business sending a script to the local radio station to have the DJ read it (i.e. rather than producing their own ad), except they add some AI-generated visuals?

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      I never subscribed to netflix because I’m not an idiot and just used free streaming sites for over a decade.

      My peers would tell me that there are different pricing models and you can pay more to get rid of ads.

      It’s all fucked by design, but this generation is too stupid to realize it or do anything about it.

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  • SendMePhotos@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Not that it means anything here, but I’ll definitely not partake. Hard pass.

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  • ABetterTomorrow@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Annnnnnnnnnnnnd it’s gone

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  • solsangraal@lemmy.zip ⁨11⁩ ⁨months⁩ ago

    why do people still pay for that shit

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      The older I get, the more I realize useful idiots aren’t the exception; they’re the rule.

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