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Netflix will show generative AI ads midway through streams in 2026

⁨999⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨months⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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Comments

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  • midori_matcha@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I haven’t had streamslop subs in years.

    Been sailing the seven seas ever since, and I’m watching it all burn from the crow’s nest.

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    • gradual@lemmings.world ⁨3⁩ ⁨months⁩ ago

      Everyone. This is what being above average really looks like.

      Use your brains before your wallets. Most people immediately jump to the ‘money option’ because thinking is legitimately too difficult for them.

      Don’t be a useful idiot, even if it’s what’s popular.

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  • madjo@feddit.nl ⁨3⁩ ⁨months⁩ ago

    What the fuck is up with that image of Wednesday?! It doesn’t look like Ortega’s Wednesday to me. Is it ai generated?

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    • Demonic74@lemmy.zip ⁨3⁩ ⁨months⁩ ago

      It looks like her to me but idk

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      • madjo@feddit.nl ⁨3⁩ ⁨months⁩ ago

        Yeah you’re right, it is her, it might be the camera angle or something or perhaps her bangs are slightly different than in the rest of the show. Something just felt off and I can’t put my finger on it.

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    • J52@lemmy.nz ⁨3⁩ ⁨months⁩ ago

      Looks like she’s got a bad toothache or a dislocated jaw.

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  • 2ugly2live@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Haven’t had Netflix since the password debacle. Never even missed it. 🏴‍☠️

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    • Ithorian@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Same, no regrets

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  • Dave@lemmy.nz ⁨3⁩ ⁨months⁩ ago

    Half of new Netflix subscribers opt for the $8 per month option rather than ad-free subscriptions, which start at $18 per month, the company says.

    Damn, when did it get so expensive? Assuming that’s USD. That’s a decent amount more than Disney+, right?

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    • NoDignity@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Actually not much more I think disney + ad free tier is like $16 now. Though I don’t think they- charge extra for 4k so there is that.

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      • Dave@lemmy.nz ⁨3⁩ ⁨months⁩ ago

        Oh I was comparing Disney+ Standard to Netflix Standard. Turns out there’s also Netflix Basic which is a similar price to Disney+ Standard, but with many more restrictions.

        I think Disney+ Standard and Netflix Standard seem to be comparable. In NZD Disney+ is $16.99 (approx $10USD)and Netflix is $25.99 (approx $15USD) per month. Disney+ gives annual discounts as well.

        None of the plans in NZ seem to have ads (yet…).

        Though I don’t think they- charge extra for 4k so there is that.

        Out of the two plans I see, the Standard only includes up to 1080p and 4k requires Premium, $21.99NZD (approx $13USD).

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  • AnUnusualRelic@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Is your egg too expensive?
    Look no further. Our egg is much smoother and can be worn with most garments.

    EggEgg. For your egg.

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  • TheObviousSolution@lemm.ee ⁨3⁩ ⁨months⁩ ago

    If you see Netflix as part of a bundle, get the bundle without it. You having no choice to get out of the subscription is feeding into this.

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  • barnaclebutt@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I like that they give everyone an exact date to cancel their membership.

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  • DarrinBrunner@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I’ve had Netflix on-and-off since the DVD in the mail days. I tried Amazon Prime for the shipping years ago, when they first started playing with streaming. Those are the only two I’ve had.

    I have neither now, and if it turns out I can’t get the few shows I want to watch through other means, then I just won’t watch anymore. Passive media isn’t especially valuable to me. I have other forms of entertainment, including games, and the old stand-by, books. Outside is fun, too, when the weather isn’t crap.

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    • mechoman444@lemmy.world ⁨3⁩ ⁨months⁩ ago

      “other means”

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  • DarrinBrunner@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Not to me.

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  • njordomir@lemmy.world ⁨3⁩ ⁨months⁩ ago

    After that comes the part where the AI hallucinates a world where advertising guidelines don’t exist and gets the company sued for some very illegal advertising.

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  • lightsblinken@lemmy.world ⁨3⁩ ⁨months⁩ ago

    byeeeee

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  • DarrinBrunner@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I canceled Netflix, and then soon after moved from Verizon to t-mobile. I got Netflix “free” through t-mobile, so I logged back into my “cancelled” account like I’d never left. Netflix raised the price and t-mobile passed it on, so I was paying $4.50 for Netflix. They raised the price a couple of more times, I think, and then a couple of months ago they raised it again, and I was paying $11.00 for Netflix. After I finished watching Kaos, I cancelled Netflix. I only kept it because it was so cheap, but I rarely watched anything.

    All the time I had Netflix, I also was a sailor, because I want to watch things not on Netflix. I should have dropped it the first time they raised the price.

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  • Archangel1313@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Whew! Looks like I cancelled my Netflix account just in time.

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    • adarza@lemmy.ca ⁨3⁩ ⁨months⁩ ago

      i just finished a single month here, first one in a couple years. ran out of stuff by week three. it’ll be at least another 2-3 years before another binge month, if i ever go back at all.

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  • AwesomeLowlander@sh.itjust.works ⁨3⁩ ⁨months⁩ ago

    Ads are ads, who cares if it’s AI generated?

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    • gradual@lemmings.world ⁨3⁩ ⁨months⁩ ago

      Great point.

      You gotta remember, this generation of idiots actually enjoys watching ads. Every year they gather around to watch the most egregiously expensive ads and debate which one is the ‘best’ while children starve.

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    • JandroDelSol@lemmy.world ⁨3⁩ ⁨months⁩ ago

      at least with human made ads, people got paid for their work.

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      • AwesomeLowlander@sh.itjust.works ⁨3⁩ ⁨months⁩ ago

        At least with hand weaving, people got paid for their work.

        You realise your statement could have been made about literally any labour saving invention in human history?

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      • deathbird@mander.xyz ⁨3⁩ ⁨months⁩ ago

        Counter argument: advertisement is shit, except it is less than shit because shit can fertilize a field. It is neither improved nor depreciated by human involvement. Every moment of human effort expended in producing advertising could be better spent on anything else.

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    • Death_Equity@lemmy.world ⁨3⁩ ⁨months⁩ ago

      They are substantially cheaper to make and therefore have a greater profit margin because they can charge more for the advertising space.

      These types of comments from companies are for investors and not a warning to consumers of what is coming.

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      • AwesomeLowlander@sh.itjust.works ⁨3⁩ ⁨months⁩ ago

        My point was, fuck Netflix for their shitty business practices anyway. Ads are bad, AI ads aren’t any better or worse.

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  • Chessmasterrex@lemmy.world ⁨3⁩ ⁨months⁩ ago

    One use for AI would be to eliminate all ads. The AI giveth and AI can taketh away. Lol

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  • BackgrndNoize@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Hey Netflix, the amount of people are willing to endure for a paid subscription is ZERO and it will always remain so. In fact even the stupid games advertised on the top of the landing page made me use Netflix less and less, and now that they stopped password sharing I don’t use it at all

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  • kevin2107@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Nice ahoy mateys!

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  • LiamMayfair@lemmy.sdf.org ⁨3⁩ ⁨months⁩ ago

    Lol

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  • Tungsten5@lemm.ee ⁨3⁩ ⁨months⁩ ago

    The only reason I have netflix is because I stayed logged into my moms account after moving out. Once she dies or decided to stop paying it is when I will no longer have netflix. Im fine with losing it. I dont watch it much anyways. But now AI ads? Fuck no. They’ve been bad enough on youtube. Im considering getting a lyfetime membership to nebula and ditching youtube all together

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    • nico198x@europe.pub ⁨3⁩ ⁨months⁩ ago

      Just do it. They will only get worse

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  • tenchiken@lemmy.dbzer0.com ⁨3⁩ ⁨months⁩ ago

    Image

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  • heyWhatsay@slrpnk.net ⁨3⁩ ⁨months⁩ ago

    Torrents are great btw

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  • nuko147@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Netflix was canceled even before twitter. It was nice until 3-4 years ago, when the quality of their service started to fall.

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  • NigelFrobisher@aussie.zone ⁨3⁩ ⁨months⁩ ago

    Canceled two years ago. Not coming back.

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  • Ibuthyr@lemmy.wtf ⁨3⁩ ⁨months⁩ ago

    Is there a plugin for Stremio that provides a kid’s profile function? That’s the only thing keeping me from canceling my Netflix subscription.

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  • doodledup@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Why would I care. If they think it’s profitable, I have no arguments against it. I’m not paying attention to the ads anyways.

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  • Pirata@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Cool. Won’t affect me, but good to know.

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  • utopiah@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Hate to see it but… it makes sense.

    It’s wrong, sure, in many ways (privacy, ecology, ethically depending on the dataset) but if there is 1 application where generative AI ads would make sense is through a personalized stream. So… yes it’s bad, consumers might reject it, but it’s not the actually dumbest way to use a terrible technology.

    To be clear, again, I 100% hate it but if I was a greedy Netflix stakeholder I’d think “Hmmm yes, maybe!”.

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  • Ilixtze@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Aaaand I’m so glad I cancelled Netflix this year. All the new shows are kinda trash anyway.

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    • gradual@lemmings.world ⁨3⁩ ⁨months⁩ ago

      Took you long enough.

      Did you know there are free streaming sites with greater selection and don’t require you to make an account, let alone enter your credit card info and send them money?

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      • Ilixtze@lemm.ee ⁨3⁩ ⁨months⁩ ago

        To be honest I don’t watch a lot of Netflix myself, I paid the service because my mom liked watching it, and stuff like stremio was a little too complicated for her to use; But eventually Netflix got so bad, she had to learn to use the small Media PC i setup for her and stremio as well!

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  • SendMePhotos@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Not that it means anything here, but I’ll definitely not partake. Hard pass.

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  • Washedupcynic@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Quit netflix ages ago, but is add blocking not going to work here? I addblock on hulu no problem.

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    • LordCrom@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Speaking of Hulu, does anyone know a way to get Hulu working on OSMC or other media player. Netflix works via API and keys… I can’t get other streamers on there correctly which pisses me off to to end.

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