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Netflix will show generative AI ads midway through streams in 2026

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Submitted ⁨⁨11⁩ ⁨months⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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Comments

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  • criss_cross@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I dunno at some point I’m just gonna stop watching tv and find other ways to entertain myself.

    I think the streaming service I use the most is Dropout.

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    • acosmichippo@lemmy.world ⁨11⁩ ⁨months⁩ ago

      yeah i recently stopped watching sports for similar reasons. cancelling the youtubetv sub and getting back hours and hours of my life every week. gonna try to learn drums or something.

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      • criss_cross@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I’ve been learning drums for a bit. It’s a lot of fun. I’d recommend sticking with it.

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    • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

      There are plenty of options.

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  • IllNess@infosec.pub ⁨11⁩ ⁨months⁩ ago

    Eventually they will start making shows based on the user watching the show.

    Please see Black Mirror, Series 6, Episode 1, “Joan Is Awful”

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    • bramen49@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      Better yet, check out a book called QualityLand. Imagine Idiocracy where Amazon is it’s own country…

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  • ininewcrow@lemmy.ca ⁨11⁩ ⁨months⁩ ago

    YAHAR!!! HOIST THE MAIN SAILS!!!

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    • modifier@lemmy.ca ⁨11⁩ ⁨months⁩ ago

      The seas are truly splendid. I can only but pity the landlubbers.

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    • knighthawk0811@lemmy.world ⁨11⁩ ⁨months⁩ ago

      ahoy!

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  • Libra@lemmy.ml ⁨11⁩ ⁨months⁩ ago

    Netflix will what now? Sorry, I was busy canceling my netflix account.

    Kidding, I canceled it ages ago when the $10 version became SD-only with ads.

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    • Grandwolf319@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      Cause a lot of times it’s a family account and only one person actually realized how bad of a deal it is.

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      • Libra@lemmy.ml ⁨11⁩ ⁨months⁩ ago

        I mean we keep signing up for services because they’re convenient or fun or interesting and every single time they start cutting corners, worsening services, being more invasive with ads, and charging more and more for the ‘privilege’ of doing whatever it was you were doing there. Why do we keep falling for that and then being surprised when it ends up in the same place as the last 12 platforms or whatever?

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    • ogmios@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      Why do we keep paying people like this to enshittify everything?

      Because if you refuse to destroy yourself, your family, and the rest of the world, they’ll import 3rd worlders who will do it because they’re being threatened.

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  • protist@mander.xyz ⁨11⁩ ⁨months⁩ ago

    I mean, this is for the ad-supported tier. For $8/mo, it tells you right there it includes ads when you sign up.

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    • deathbird@mander.xyz ⁨11⁩ ⁨months⁩ ago

      Only sensible answer. It’s still enshitification, but it’s the open kind and there are still legitimate ad-free tiers. I don’t think Amazon Prime even has that.

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    • deathbird@mander.xyz ⁨11⁩ ⁨months⁩ ago

      It just sounds like the ads have gotten more annoying is all. And worse for the environment. And more expensive for Netflix. But maybe higher value because they force you to interact with them?

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    • krimson@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Nobody read the article.

      I’m all against ads and enshitification and Netflix’s recent price hikes but people are just ranting now.

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  • shittydwarf@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    They want the old cable tv days back, but worse

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    • deathbird@mander.xyz ⁨11⁩ ⁨months⁩ ago

      Nice thing is it can’t come back. There are too many other sources of entertainment and information to make one feel like one is missing out by simply opting out.

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    • chaosCruiser@futurology.today ⁨11⁩ ⁨months⁩ ago

      Youtube is also trying to be more like TV. Apparently, TV wasn’t bad enough.

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    • ogmios@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      It’s quite something how they’re trying to force the Internet to work as an artificial version of things we already have, instead of using it for the unique purposes which it can actually fulfill.

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    • Libra@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      They want the old cable TV days, but worse, and filling their pockets instead.

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    • fakeplastic@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago
      [deleted]
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      • 11111one11111@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Way late to the party cuz im browsing top posts for the week, but you reminded me of how I refused to believe my father when he said cable TV used to be ad free. He said it was the whole point of paying for it back then cuz paying for TV didn’t exist yet.

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      • 11111one11111@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Way late to the party cuz im browsing top posts for the week, but you reminded me of how I refused to believe my father when he said cable TV used to be ad free. He said it was the whole point of paying for it back then cuz paying for TV didn’t exist yet.

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      • Libra@lemmy.ml ⁨11⁩ ⁨months⁩ ago

        Streaming was different for years and years. But then people got greedy.

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  • BroBot9000@lemmy.world ⁨11⁩ ⁨months⁩ ago

    🤮 Glad I deleted my account years ago and use kodi to host my own library

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    • Lost_My_Mind@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I wish Kodi could host the library from outside your home. So I could be at a friends house, and I just log in to my library from his house, and we watch season 6, episode 14 of the simpsons. Random episode, but whatever. You get my point.

      Instead, I tried setting up JellyFin, and I couldn’t get it to work. So I said “Fuck it. I’ll delete this and try from scratch, and reinstall JellyFin.”

      Instead, it deleted 32 terabytes of videos. It deleted the “media” folder, which I set as JellyFins home directory. Every dvd I ripped, every tv show, every movie, every wrestling show, every comedy special. All of it. Gone.

      Luckily I have a backup, but that was 2 years ago, and I’m never even home enough to WATCH the stuff, let alone try to restore these files one by one which took literal decades to assemble.

      Somewhere is a folder called “N-Gage videos”. Which is episodes of TV shows that in 2003 I formatted to fit on an N-gage screen size. Useless now, but it shows how old some of that collection is.

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      • Feyd@programming.dev ⁨11⁩ ⁨months⁩ ago

        Hate to say it but deleting files when you mean to delete a program/docker container/whatever is definitely a skill issue…

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      • some_dude@lemm.ee ⁨11⁩ ⁨months⁩ ago

        There are ways to recover deleted files, at least partially. Especially if all you did was remove the directory and not the files themselves.

        Re-downloading 32TB would take a while but you’ll probably download it faster than you can watch it. Usenet downloads are typically faster than torrenting.

        Plex is much easier to setup than Jellyfin and much more user-friendly in general, though it’s not free for some of the more useful features like watching from outside your home.

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  • lupusblackfur@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I’m all for services making a reasonable profit and being able to fund new shows and such endeavors…

    But we’re rapidly getting into an environment of “soaking viewers for all we can get out of them” simply to feed the fucking shareholders ever larger payouts.

    🤷‍♂️ 🤦‍♀️ 🖕

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    • adarza@lemmy.ca ⁨11⁩ ⁨months⁩ ago

      they already make significantly more profits off of each ad-tier sub than they do the ad-free… yet it still isn’t enough. greedy fucking bastards.

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      • Don_alForno@feddit.org ⁨11⁩ ⁨months⁩ ago

        How is showing me ads for things I will make a point not to buy because I implicitly hate the products of people showing me ads more profitable than the twenty fucking bucks a month I already give them?

        Imagine if all that misallocated marketing budget got used to develop better products instead.

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    • Semi_Hemi_Demigod@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I’m amazed that ads are so effective that they can make more cramming unwanted video in my face than just asking me for a couple bucks.

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      • Aux@feddit.uk ⁨11⁩ ⁨months⁩ ago

        No one wants to pay money for the services they’re using. Ads is the way to go.

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    • ferrule@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      you just need to keep a shit list of brands that are now dead to you.

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      • gradual@lemmings.world ⁨11⁩ ⁨months⁩ ago

        All of them.

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      • spankmonkey@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I have a dwindling list of brands that are not yet dead to me.

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    • Libra@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      There’s a word for that: enshittification

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      • GraniteM@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Or sinisterization.

        There was a lot of pioneering in the 70’s. The first home computers, the first video games, the first mobile phones, all right there in the late 70’s. Most people ended the 70’s living like they did in the 60’s but now there’s cool shit like the Speak n’ Spell. The average American home in 1979 had no microwave oven, a landline telephone and a TV that might have even been color. There were some nerds who had TRS-80s, some of them even had a modem so they could 300 baud each other. Normies saw none of this.

        There was a lot of invention in the 80’s. Home computer systems, video games etc. as we now commonly know them crystalized in the 80’s. We emerged from the 80’s with Nintendo as the dominant video game console platform, Motorola as basically the only name in cellular telephones and with x86 PCs running Microsoft operating systems as the dominant computing platform with Apple in a distant but solid second place. Video games were common, home computers weren’t that out there, people still had land lines, and maybe cable TV or especially if you were out in the sticks you might have one of those giant satellite dishes. If you were a bit of an enthusiast you might have a modem to dial BBSes and that kind of stuff, but basically no one has an email address.

        There was a lot of evolution in the 90’s. With the possible exception of the world wide web which was switched on in August of '91, there weren’t a lot of changes to how computing worked throughout the decade. Compare an IBM PS/2 from 1989 with a Compaq Presario from 1999. 3 1/4" floppy disk, CRT monitor attached via VGA, serial and parallel ports, keyboard and mouse attached via PS2 ports, Intel architecture with Microsoft operating system…it’s the same machine 10 years later. The newer machine runs orders of magnitude faster, has orders of magnitude more RAM etc. but it still broadly speaking fills the same role in the user’s life. An N64 is exactly what you’d expect the NES to look like after a decade. Cell phones have gotten sleeker and more available but it’s still mostly a telephone that places telephone calls, it’s the same machine Michael Douglas had in that one movie but now no longer a 2 pound brick. Bring a tech savvy teen from 1989 to 1999 and it won’t take long to explain everything to him. The World Wide Web exists now, but a lot of retailers haven’t embraced the online marketplace, the dotcom bubble bursts, it’s not quite got the permanent grip on life yet.

        There was a lot of revolution in the 2000’s. Higher speed internet that allow for audio and video streaming, mp3 players and the upheaval those caused, the proliferation of digital cameras, the rise of social media. When I graduated high school in 2005, there were no iPhones, no Facebook, no Twitter, no Youtube. Google was a search engine that was gaining ground against Yahoo. The world was a vastly different place by the time I was through college. Take that savvy teen from 1989 and his counterpart from 1999 and explain to them how things work in 2009. It’ll take a lot longer. In 2009 we had a lot of technology that had a lot of potential, and we were just starting to realize that potential. It was easy to see a bright future.

        There was a lot of stagnation in the 2010’s. We started the decade with smart phones and social media, and we ended the decade with smart phones and social media. Performance numbers for machines kept going up but you kinda don’t notice; you buy a new phone and it’s so much faster and more responsive, 4 years later it barely loads web pages and takes forever to launch an app because mobile apps are gaseous, they expand to take up their system. A lot of handset manufacturers have given up so now there are fewer options, and they’ve converged to basically one form factor. Distinguishing features are gone, things we used to be able to do aren’t there anymore. The excitement wore off, this is how we do things now, and now everyone is here. Mobile app stores are full of phishing software, you’re probably better advised to just use the mobile browser if you can, mainstream video gaming is now just skinner boxes, and by the end of the decade social media is all about propaganda silos and/or attention draining engagement slop.

        Now we arrive in the 2020’s where we find a lot of sinisterization. A lot of the tech world is becoming blatantly, nakedly evil. In truth this began in the 2010’s, it’s older than 4 years, but we’re days away from the halfway point of the decade and it’s becoming difficult to see the behavior of tech and media companies as driven only by greed, some of this can only come from a deep seated hatred of your fellow man. People have latched onto the term “enshittification” because it’s got the word shit in it and that’s hilarious, but…I see a spectrum with the stagnation of the teens represented with a green color and the sinisterization of the 20’s represented with red, and the part in the middle where red and green make brown is enshittification.

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      • flandish@lemmy.world ⁨11⁩ ⁨months⁩ ago

        the word is actually “capitalism.” it’s baked into its dna.

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