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Logitech CEO Hanneke Faber wants an AI agent in every board meeting

⁨295⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨ardi60@reddthat.com⁩ to ⁨technology@lemmy.world⁩

https://www.techspot.com/news/109906-logitech-ceo-hanneke-faber-wants-ai-agent-every.html

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  • flamingo_pinyata@sopuli.xyz ⁨3⁩ ⁨weeks⁩ ago

    she suggests that every board meeting should include an AI bot – and perhaps, in the not-so-distant future, replace the entire board with bots altogether

    She’s got a point though

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    • makyo@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Won’t she be shocked when the AI board replaces her with an AI too

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      • end_stage_ligma@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        these people are too egocentric to conceive of something like that

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    • ArchmageAzor@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Let’s actually do that, because there’s a chance the AIs hallucinate the company straight into the ground.

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      • ripcord@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Sounds like she’s on it already

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  • otter@lemmy.ca ⁨3⁩ ⁨weeks⁩ ago

    Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.

    Faber is now best known for proposing the so-called “Forever Mouse” concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.

    Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech’s video conferencing business. A paid subscription is possible, but Faber offered no further details.

    What 😄

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    • ArchmageAzor@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      How is a person so out of touch?

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      • SupraMario@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        The same reason she thinks that AI should be in meetings…to bad she could be replaced by AI and nothing of value was lost…

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      • enbiousenvy@lemmy.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

        previous job at unilever lol

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      • GenosseFlosse@feddit.org ⁨2⁩ ⁨weeks⁩ ago

        Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company, but she has zero background relevant to computers, software, hardware or peripheral.

        I don’t see how she would have first hand experience with her product line.

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    • Deestan@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Yes a subscription service for my… mouse please that sounds like an improvement.

      Make all tools obtrusive lets go

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      • AbidanYre@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        I move my mouse and the cursor moves on screen. What other features is she planning to add?

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    • criss_cross@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      I’d rather have no software with my mouse than this dystopian nightmare.

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      • frog_brawler@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Yea, their logo+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.

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    • GenosseFlosse@feddit.org ⁨2⁩ ⁨weeks⁩ ago

      Yeah, every time I use my mouse I think “man I really wish this was an subscription service!”

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      • Pyr_Pressure@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

        Honestly I wouldn’t mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their “services”

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    • desmosthenes@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either

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    • DevoidWisdom@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

      Came here to post this. This CEO has a lot of amazing ideas…

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  • Dyskolos@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

    Logitech went coocoo a while ago… But since they’ve put motherfucking ads in their driver (I have never ever thought i would say such a bizarre thing) I’ve thrown away my lg-stuff and replaced it. After like 20yrs of brand-loyalty. Ads…in…a…driver…which already sucked ass since the switch to lg-hub. Ugh.

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    • Carnelian@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      How do they manage that? Like where do the ads actually display?

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      • stoy@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

        They silently install Logitech Download Assistant through Windows Update as soon as you plug a logitech device in.

        Then you get a an ad to download their software as a popup message by the clock.

        Since I saw it on a work machine pre pandemic, I have boycotted Logitech, I now mainly use Pulsar mice and Ducky Keyboards.

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      • Dyskolos@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

        Right when you start it up. Right now it’s "just x their own products. But I’m sure if noone complains, it’ll broaden.

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    • MonkderVierte@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

      Btw, the protocols & stuff is already reverse-engineered on Linux side. Are there ported drivers for Windows?

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      • Dyskolos@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

        Linux is great and all (i have like 20 machines here), but i don’t care for linux in regard to gaming. I need my soundcard and sadly the stupid games with anti-cheat.

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    • LodeMike@lemmy.today ⁨3⁩ ⁨weeks⁩ ago

      What does lg make that requires such a driver?

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      • Dyskolos@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

        “Require” isn’t right OFC. But why would i buy one and use third party stuff that may or may not work with all features of a product?

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      • harrybo93@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Tbf, they make things like sim racing equipment etc

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  • db2@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    RIP Logitech, no longer my go-to.

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    • PattyMcB@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      They’ve been going downhill for years

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  • GenosseFlosse@feddit.org ⁨2⁩ ⁨weeks⁩ ago

    Why pay a big salary to the CEO when you can have chatgpt as your CEO for only $20 a month?

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    • altphoto@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

      $20? Just ask without logging in.

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    • whoisearth@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

      $20 a month

      LOFUCKINGL

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    • ICastFist@programming.dev ⁨2⁩ ⁨weeks⁩ ago

      But chatgpt won’t berate the serfs and call them moochers, all while bragging about how hard he worked to get in the top position all by himself without anyone’s help whatsoever!

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  • Jaysyn@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Oh, so this is the person that is responsible for Logitech’s decline.

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    • Tehdastehdas@piefed.social ⁨2⁩ ⁨weeks⁩ ago

      She came in too late for that. The people responsible hire people like her.

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  • corsicanguppy@lemmy.ca ⁨3⁩ ⁨weeks⁩ ago

    Bots eavesdropping? That’s a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They’re probably working.

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    • shalafi@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Guy at my last job would not speak if the Zoom was making an AI summary. He’d tell everyone up front, turn his camera off and go mute.

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      • burntbacon@discuss.tchncs.de ⁨2⁩ ⁨weeks⁩ ago

        I wish I could be that guy. I’m just curious how he got away with it. Surely that behavior pissed off a manager type.

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  • sbbq@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    I want a live hive of Africanized bees in every board room but we just can’t all have what we want, can we?

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    • Rivalarrival@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

      Not with that attitude.

      Be the change you want to see in the world.

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  • WanderWisley@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Image

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    • Lyrl@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      The current iteration of agentic AI technology used by Logitech is little more than a glorified note-taking bot capable of summarizing meetings and “generating” the occasional idea.

      Given that most humans hate note-taking and avoid it, but it has a lot of value as a meeting output, getting a machine to do it makes sense.

      I also heard a podcast where a consulting company couldn’t get their client contact to make any decisions because he wanted his CEO to review, but she had a busy schedule and was never available. The consultants trained an AI on this CEOs writings, and presented it to their client contact. The model was convincing enough the client felt comfortable making decisions. I thought that was interesting, and this article refers to something similar with models of stakeholders.

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  • aesthelete@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    This lady seems like such a fucking idiot.

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    • firewyre@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Same one that wants to make your mouse a monthly subscription

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      • aesthelete@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        You will own nothing and love it feudal peasants!

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  • Lanske@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    And i want to bring a pack of dogs into meetings

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    • ZILtoid1991@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Allowed, but they all need to be cuddly politeboys.

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      • ShaggySnacks@lemmy.myserv.one ⁨2⁩ ⁨weeks⁩ ago

        Monkey paw finger curls

        Granted however the dogs are only polite to the CEO. To everyone else the dogs are murder hobos.

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  • ikidd@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Isn’t she the same spinny bitch that wanted to sell mouse subscriptions?

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  • 4am@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    So it can log what is being said and he can secretly try to game the market!

    “Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”

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  • firewyre@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Yeah well when you’re clueless you would want backup wouldn’t you

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  • SlippiHUD@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Just think of all the insider information they’ll gain with cloud connected dictation software. They’ll make a killing on the stock market.

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    • vacuumflower@lemmy.sdf.org ⁨2⁩ ⁨weeks⁩ ago

      “But they promise they don’t”

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  • Antaeus@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Why though?

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  • _stranger_@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Cool, can we make it the CEO?

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  • oliver@infosec.pub ⁨3⁩ ⁨weeks⁩ ago

    Well, seemingly there must be a strong demand for „EverythingAIBullsh*t“ even in input devices in her view. Maybe the next hardware vendor who needs to be taught that customers should be heard with reason…. 🤷🏼‍♂️

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  • BarneyPiccolo@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

    These Psychopathic Tech Oligarchs know that it is only a matter of time before the AI Slaughterbots turn on us, and they’re hoping that their obsequience will save them.

    It won’t. Hopefully the Slaughterbots will kill them first.

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  • Evotech@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Yeah so copilot taking notes is pretty helpful I agree

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  • sundray@lemmus.org ⁨3⁩ ⁨weeks⁩ ago

    AI in every board meeting? Oof, they’d better hurry up and invent one, then!

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  • buttnugget@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I really hate this framing of “idea that no one had requested”. It echoes the terminally online worthless dumbfuck line of “who asked?” Enough with this shit. No one needs to ask for anything. Ideas are ideas. This is yet another bad one.

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