Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.
Faber is now best known for proposing the so-called “Forever Mouse” concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.
Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech’s video conferencing business. A paid subscription is possible, but Faber offered no further details.
What 😄
flamingo_pinyata@sopuli.xyz 3 weeks ago
She’s got a point though
makyo@lemmy.world 3 weeks ago
Won’t she be shocked when the AI board replaces her with an AI too
end_stage_ligma@lemmy.world 2 weeks ago
these people are too egocentric to conceive of something like that
ArchmageAzor@lemmy.world 3 weeks ago
Let’s actually do that, because there’s a chance the AIs hallucinate the company straight into the ground.
ripcord@lemmy.world 3 weeks ago
Sounds like she’s on it already