I’m sure that the new Saudi owners and Jared Kushner will be looking into hacking up human developer cost by any means necessary.
Then let’s hope that AI will pay to play it.
New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed
Submitted 5 months ago by inclementimmigrant@lemmy.world to games@lemmy.world
https://insider-gaming.com/new-ea-owners-hoping-ai-will-cut-costs-and-boost-profits-its-claimed/
Comments
SocialMediaRefugee@lemmy.world 5 months ago
ColdWater@lemmy.ca 5 months ago
I hope they bankrupt and rest in their own shit
HalfSalesman@lemmy.world 5 months ago
Battlefield 6 is fucked.
skisnow@lemmy.ca 5 months ago
You laugh, but AI is a pretty good fit for EA. Repeatedly churning out new iterations of the same exact thing over and over every year, with the roster changed and the art fucked about with a tiny irrelevant amount? Yup
Evotech@lemmy.world 5 months ago
Oh no they bought the hype
_stranger_@lemmy.world 5 months ago
Honestly, I wouldn’t change a thing. They’re going to gut EA for a money laundering scheme of epic proportions and it finally happened to a company that fucking deserves it.
RememberTheApollo_@lemmy.world 5 months ago
Christ, couldn’t they start with something like Sinclair or Google instead?
_stranger_@lemmy.world 5 months ago
Sinclair is part of their machine and Google is too big.
ShaggySnacks@lemmy.myserv.one 5 months ago
Sadly, the people who deserve it (the Executives and shareholders) are going to walk away with a bunch of money. The workers will take the brunt of EA’s downfall.
_stranger_@lemmy.world 5 months ago
They should all just immediately quit. Good luck to the fucks figuring out how to extract 20 Billion from some buildings, the crap inside of them, and zero knowledge about how to access anything stored digitally.
fittedsyllabi@lemmy.world 5 months ago
HAHAHAHAHAHA!
M0oP0o@mander.xyz 5 months ago
Hmmmm, I did think you could not make EA worse. But it seems like they are going to give it a go.
No_Eponym@lemmy.ca 5 months ago
switcheroo@lemmy.world 5 months ago
Oh no ha ha oh no no noooo.
You fuckers are going under. None of us are buying your shit-- especially if it’s all AI generated shit.
minorkeys@lemmy.world 5 months ago
If they do it right, you won’t know what parts are AI. There’s a shit ton of work that goes on that users have no fucking clue about and would never know. AI isn’t just for obvious user facing content.
tahoe@lemmy.world 5 months ago
None of us… on Lemmy. Normal people don’t care, they’ll be making as much money as ever.
HeyJoe@lemmy.world 5 months ago
Guaranteed years from now, tons of people still buy madden and have no idea EA was ever sold. Honestly, even if they did know, im sure most will still buy it.
Bennyboybumberchums@lemmy.world 5 months ago
Making good games that arent pay to win trash will do that too, ya know…
greedytacothief@lemmy.dbzer0.com 5 months ago
I keep forgetting that this stupid AI bubble hasn’t popped yet and I’m always surprised someone is trying to add it to their business
ameancow@lemmy.world 5 months ago
“I keep catching myself in this uncanny loop — expecting the so-called ‘AI moment’ to have fizzled out, only to realize the bubble hasn’t just not popped, it’s still inflating. You didn’t just add AI to your business plan, you pivoted your entire narrative to center on it — because in 2025, apparently, no pitch deck is complete without a sprinkle of machine learning magic. Every time I see it, I’m not just surprised, I’m re-surprised — like déjà vu, but powered by buzzwords and venture capital fumes.”
KindnessIsPunk@lemmy.ca 5 months ago
Ed Zitron writes some fantastic pieces regarding exactly this.
NoodlePoint@lemmy.world 5 months ago
Thou shalt not make a machine in the likeness of a human mind.
lemmy_outta_here@lemmy.world 5 months ago
Fortunately, thou hast not even come close
EndOfLine@lemmy.world 5 months ago
Frenchgeek@lemmy.ml 5 months ago
Was “Yakety sax” playing in the background when they said that?
ArmchairAce1944@discuss.online 5 months ago
It will do the opposite. More costs and less profit.
prettybunnys@sh.itjust.works 5 months ago
Goddamnit. I was actually looking forward to BF6
Lfrith@lemmy.ca 5 months ago
I recommend saving the money and checking out the Finals which has better destruction. Has 3 v 3 objective mode too now for those who hated getting third partied.
morphballganon@mtgzone.com 5 months ago
Do they have good gameplay? Story?
astanix@lemmy.world 5 months ago
Oh yeah, were you looking forward to a sense of pride and accomplishment?
humanspiral@lemmy.ca 5 months ago
Root access to PCs, EU chatcontrol, and AI together!!! Unlimited profits!
ipkpjersi@lemmy.ml 5 months ago
So business as usual, then.
P00ptart@lemmy.world 5 months ago
Damn, I was actually looking forward to battlefield 6. Haven’t bought an EA game in probably 10 years, so the loss isn’t that big of a deal. And with COD being shit for 12 years, my FPS days might be over.
Jeffool@lemmy.world 5 months ago
Delta Force has a Battlefield-ish multiplayer mode. It’s free to play and you unlock new characters and guns as you advance. (Then there’s an extraction mode too if you’re into that.) I just tried it for the first time after the beta several months ago and I thought it was alright. No jets, but still solid.
P00ptart@lemmy.world 5 months ago
Honestly I don’t like the air vehicles of battlefield, so that’s not a ding against it in my book.
Zetta@mander.xyz 5 months ago
It’s very stupid to install a rootkit spyware on your computer to play a video game. Now that spyware is owned by the Saudi government too. Assuming you play on PC.
P00ptart@lemmy.world 5 months ago
I’m a playstation guy. My computer savvy days are way in the rearview.
Jarix@lemmy.world 5 months ago
Maybe start a gang war PvP in gtav? I’ve never played gtav so I don’t know if that’s even possible
P00ptart@lemmy.world 5 months ago
I’ve never played their multiplayer. I’ll just play fallout 4. Close enough, right?
n3m37h@sh.itjust.works 5 months ago
Looks like everyone needs to boycott EA
Jarix@lemmy.world 5 months ago
Sorry to be the one laughing at you.
But I need to try really think hard on this.
If people haven’t boycotted EA by now, what in the wild hells makes you think this is the straw that’s gonna break that mutant camels back?
fodor@lemmy.zip 5 months ago
Well yeah, if they cook the books like Private Equity always does, they can suck some profit out of it while destroying the company. And then later blame it on AI, why not? … Shit, the New York Times and the Washington Post would probably roll with that story.
HeyJoe@lemmy.world 5 months ago
Normally, a 2nd company is used where they exploit the first to further grow this one and funnel any actual money into it while bankrupting the first. I am curious to see what aspect of this helps that and what company it will be that profits from it.
AlecSadler@lemmy.blahaj.zone 5 months ago
As someone who uses AI regularly for software engineering and ~2/3 of the time find it effective…
…there is no way it can produce quality games or gaming experiences.
I look forward to watching EA collapse. Get rekt.
AA5B@lemmy.world 5 months ago
There always places. I’m skeptical about saving significant money but what about graphical or story elements? I’m not too familiar with how games are built but ai can generate arbitrary “artwork” and even music
Passerby6497@lemmy.world 5 months ago
The human employees may use AI to help speed things up or do repetitive/monotonous tasks, but without human oversight the AI will be functionally worthless for most things due to lack of knowledge over instructions. Add on the insecure and unoptimized code AI spits out and it’s gonna be fun watching the dumpster fire.
AlecSadler@lemmy.blahaj.zone 5 months ago
For me the beauty of some games is the knowledge of the writers involved in a story or the composers for the music.
If I know upfront it’s all AI generated I think that’d ruin it for me. But I realize that’s just my opinion.
DacoTaco@lemmy.world 5 months ago
As a developer/tech lead who also uses ai i bloody agree. This is going to be baaaadddd. Didnt know ea could get worse
slaneesh_is_right@lemmy.org 5 months ago
People still buy fifa, they always dod and always will. And with the billions they spend on lootboxes, they probably make their money back
Treczoks@lemmy.world 5 months ago
EA is not yet bad enough? They are actually trying to make it even worse?
Or is behind all this some rich, disappointed gamer who wants to ruin EA with a vengeance?
Senseless@feddit.org 5 months ago
So… if there ever was going to be a new Mass Effect it’s going to be totally shit now? Fuck.
Unattributed@feddit.online 5 months ago
I’m just really glad that I don’t play any games from EA….
Treczoks@lemmy.world 5 months ago
I really liked EA. Back on the C6C4 and the Amiga.
SaharaMaleikuhm@feddit.org 5 months ago
Since Bioware is just a shell of its former self, I only care about Hazelight’s games which are published by EA. It takes two is one of the best games ever made.
ColeSloth@discuss.tchncs.de 5 months ago
This going to be a total venture capitalist play. It was already set the the fifty billion dollar acquisition was also going to be placing EA in like twenty billion in debts. They’ll flood it with more debts, piece the IP’s all out, legal launder the money, and take ea into bankruptcy.
EA is dead.
MaggiWuerze@feddit.org 5 months ago
yeah, good riddance. As long as ubisoft doesn’t suck up the bigger ips it can only get better
ILoveUnions@lemmy.world 5 months ago
I hope they sell spore to a better company
Tigeroovy@lemmy.ca 5 months ago
I haven’t been giving EA any money for years already and I SURE WON’T BE DOING SO ANYTIME SOON!
Fyrnyx@kbin.melroy.org 5 months ago
Be prepared to see less feminine character involvement in future games as possible, because these saudi pricks are so backwards.
ZILtoid1991@lemmy.world 5 months ago
And chuds like Asmongold will soyface over it…
wavebeam@lemmy.world 5 months ago
maybe we’'ll get lucky and they’ll burn out so hard they have to sell the titanfall, mass effect, and dragon age IPs to companies who won’t fuck them up.