Ubisoft's Board is Launching an Investigation Into The Company Struggles

Comments

• kerthale@lemmy.world ⁨1⁩ ⁨month⁩ ago

  How about just the completely entitled attitude of the execs that think they can tell us how to enjoy something. Only to then whine that nobody wants to buy their 70 euro no better than mid game

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  • Delphia@lemmy.world ⁨1⁩ ⁨month⁩ ago

    They do damn near 10/10 work when they give a fuck, Thats probably the worst part.

    Siege was damn near perfect as a tactical competitive shooter for the first few years. The Division was great, Just Cause was enormous fun and so on.

    The problem is they hit a winner, and then milk it and milk it and milk it until we hate it or them.

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    • ampersandrew@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I’m old enough to remember when Siege was a Rainbow Six game.

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    • Suburbanl3g3nd@lemmings.world ⁨1⁩ ⁨month⁩ ago

      My god Siege was good for the first few years. Intoxicatingly good multiplayer. Too bad they fucked it up trying to make it more CoD like. For example, I used to play with a completely hidden hud because it was so immersive and fun. Now it’s like rainbow six and Roblox had a baby and the weird game popped out. I can’t even hide my hud or crosshair any longer

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    • WalnutLum@lemmy.ml ⁨1⁩ ⁨month⁩ ago

      I love the division 1 and 2 but the first game had some MAJOR bullet soak issues for the first half-year of the game’s lifetime.

      Massive always does good work despite Ubisoft, in my opinion.

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  • M0oP0o@mander.xyz ⁨1⁩ ⁨month⁩ ago

    Ah yes the “sears” method of going out of business.

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• slazer2au@lemmy.world ⁨1⁩ ⁨month⁩ ago

  Clearly what they need is more management layers and SCRUM masters to streamline the game creation process.

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  • pinpin@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

    And of course, the preferred way is to do it at the office, 5 days a week.

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    • slazer2au@lemmy.world ⁨1⁩ ⁨month⁩ ago

      How else do we foster a sense of team if all the devs are not in the office 5 days a week?

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  • Kit@lemmy.blahaj.zone ⁨1⁩ ⁨month⁩ ago

    Don’t forget AGILE. That should solve all of their problems, right?

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    • DudeDudenson@lemmings.world ⁨1⁩ ⁨month⁩ ago

      They’re going lean so they’re firing half their workforce so the rest can produce more work. Don’t worry though middle management is safe

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• FISHNETS@lemmy.blahaj.zone ⁨1⁩ ⁨month⁩ ago

  Finally, let me address some of the polarized comments around Ubisoft lately. I want to reaffirm that we are an entertainment-first company, creating games for the broadest possible audience, and our goal is not to push any specific agenda. We remain committed to creating games for fans and players that everyone can enjoy.”

  Creating games for the broadest possible audience is what has made Ubisoft games so lackluster in recent years, and I think players are tired of games not targeting a specific niche. It feels these games are full time jobs in themselves with how much needs to be done to complete/100% it, and I think that formula is now stale.

  I’ll be interested to see what results of this investigation. Hopefully better art, but I am cynical

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  • frezik@midwest.social ⁨1⁩ ⁨month⁩ ago

    . . . our goal is not to push any specific agenda

    This is the part they’re actually getting at. Not that the fundamental game design is for everyone (which, yes, is what they try and fail at), but rather they’re responding to people who think they’re failing because they put a woman as the protagonist in some game or another.

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  • Katana314@lemmy.world ⁨1⁩ ⁨month⁩ ago

    100% is itself a bit of a misleading target.

    I think I remember Just Cause 2 had it so the top achievement in the game was only for 70% completion because they knew they had such a ridiculously huge map.

    Breath of the Wild aims the same way - they like having you come across a bunch of Korok seeds while traveling, but not scouring the land with a magnifying glass looking for them.

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    • Zahille7@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Just Cause 2 was insanely huge.

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• dinckelman@lemmy.world ⁨1⁩ ⁨month⁩ ago

  I can’t name you a single Ubisoft game that i’ve had any interest in buying, in the last decade

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  • altima_neo@lemmy.zip ⁨1⁩ ⁨month⁩ ago

    I missed even there weren’t so focused on development and more publishing focused. They published some bangers in the late 90s/early 2000s. Grandia comes to mind and a ton of Dreamcast games.

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    • ampersandrew@lemmy.world ⁨1⁩ ⁨month⁩ ago

      All of the big publishers from 20 years ago doubled down on a couple of key franchises that make the most money and appeal to the widest demographic, rather than the old strategy of having a diverse portfolio across most genres.

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  • FeelzGoodMan420@eviltoast.org ⁨1⁩ ⁨month⁩ ago

    Yhe last Ubisoft game I bought was Far Cry 3 in 2012.

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    • KingThrillgore@lemmy.ml ⁨1⁩ ⁨month⁩ ago

      Far Cry 3 loses all its steam the moment Vaas is out of the picture.

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    • SRo@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

      That’s not an unpopular opinion, that’s just a well known fact.

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    • Postmortal_Pop@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I don’t recall the name but there was a farcry game on original Xbox that came with a map maker for couch PvP. It literally let you shape the topography and place any asset in the game, easily the best map maker I ever used.

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  • SuperSaiyanSwag@lemmy.zip ⁨1⁩ ⁨month⁩ ago

    Prince of Persia came out this year and I would say that it’s one of the best metroidvania games ever made

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  • Neon@lemmy.world ⁨1⁩ ⁨month⁩ ago

    FC New Dawn was actually really good

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  • owsei@programming.dev ⁨1⁩ ⁨month⁩ ago

    tbh I bought far cry 4, but because it was at a heavy discount and Ij ended up paying less than (the USD equivalent of) 4 dollars

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• Nuke_the_whales@lemmy.world ⁨1⁩ ⁨month⁩ ago

  Here’s one. Your main series assassin’s Creed still has the same glitches and bugs it did 15 years ago. The last one was so much more of the same that it’s the first Ac game I put down and gave up on after an hour cause it felt like I had played it already. How bout building a new game from scratch instead of repeatedly dipping into the same garbage pile and charging premium for it, while your other titles are overflowing with micro transactions and bullshit

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  • Eyck_of_denesle@lemmy.zip ⁨1⁩ ⁨month⁩ ago

    Prince of Persia 😴

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    • ampersandrew@lemmy.world ⁨1⁩ ⁨month⁩ ago

      That new one is a solid metroidvania. It would have been better if they shrunk the map a bit or introduced meaningful upgrades more frequently, but it was still very good.

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• Jake_Farm@sopuli.xyz ⁨1⁩ ⁨month⁩ ago

  I bet they will find embezzlement, possibly funnelled through consultancies.

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  • ms_lane@lemmy.world ⁨1⁩ ⁨month⁩ ago

    “Ubisoft investigates Ubisoft and found that Ubisoft did nothing wrong at Ubisoft”-situations, isn’t it?

    “The consumers are wrong, it’s those damn Millenials again”

    Followed by continuing to change nothing and fading into obscurity like Atari or Commodore. (hopefully)

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    • Jake_Farm@sopuli.xyz ⁨1⁩ ⁨month⁩ ago

      It needs to happen to all the big developers.

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  • BreadstickNinja@lemmy.world ⁨1⁩ ⁨month⁩ ago

    I bet at first it seems like multiple consultancies, but the more they investigate, the more they realize it’s just minor variations on one consultancy copy-pasted around the map, and at a certain point, investigating each one just feels same-y and boring.

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• JusticeForPorygon@lemmy.world ⁨1⁩ ⁨month⁩ ago

  “The Board has investigated itself and found no evidence of incompetence.”

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  • scrubbles@poptalk.scrubbles.tech ⁨1⁩ ⁨month⁩ ago

    Nah in this case this is real. The board is investigating the executive leadership, two separate entities. It’s like corporate investigating stores management, in a way. This could mean executives getting fired

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    • JusticeForPorygon@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Good fuck em

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• EncryptKeeper@lemmy.world ⁨1⁩ ⁨month⁩ ago

  What it really comes down to is that this type of “safe” game design where you rehash the same game over and over again for 20 years thing used to make a shitload of money, and now it doesn’t. Or at least, they’re discovering that there’s a mathematical maximum amount of times you can rehash something without innovating. And not doing that is too huge a pivot for a huge lumbering company like Ubsioft to make on a reasonable timescale.

  This is what’s supposed to happen though. When not enough people buy games to make them profitable, the games have to change, or Ubisoft goes under. Either is fine.

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  • frezik@midwest.social ⁨1⁩ ⁨month⁩ ago

    And I feel like half of that 20 years was based on FOMO. “I better get the next Assassin’s Creed or I’ll miss out”, and then it’s all the same crap. People do eventually wise up to FOMO.

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    • delitomatoes@lemm.ee ⁨1⁩ ⁨month⁩ ago

      Miss out on what? Unity was a buggy mess on launch, skip, the British one was a snorefest. By the time of the reboots, Ghost of Tsushima, Elden Ring and BotW already came out

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  • helenslunch@feddit.nl ⁨1⁩ ⁨month⁩ ago

    Honestly the quality of games is the tip of the iceberg.

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  • p03locke@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

    Well, it also doesn’t help how much they are “accidentally” insulting multiple racial groups trying to make an Assassins’ Creed game.

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    • EncryptKeeper@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I don’t think they’re doing that.

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• hdnsmbt@lemmy.world ⁨1⁩ ⁨month⁩ ago

  Nah, this is about money. They’ll definitely find a group of underpaid employees to fire.

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  • RvTV95XBeo@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

    They’ll fire the developers that implemented the unpopular features (that they didn’t want to build in the first place but were forced upon them from executives, who, by the way, are due for their end of year bonuses!!)

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• Bakkoda@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

  Management has decided that the real issue is the lack of employee involvement. Mandatory beatings will commence.

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• parpol@programming.dev ⁨1⁩ ⁨month⁩ ago

  I want to reaffirm that we are an entertainment-first company, creating games for the broadest possible audience, and our goal is not to push any specific agenda.

  Press X to doubt

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  • jettrscga@lemmy.world ⁨1⁩ ⁨month⁩ ago

    What agenda is that referencing? I’m out of the loop.

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    • parpol@programming.dev ⁨1⁩ ⁨month⁩ ago

      www.ubisoft.com/en-us/…/develop-at-ubisoft

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• helenslunch@feddit.nl ⁨1⁩ ⁨month⁩ ago

  This is going to be one of those “Ubisoft investigates Ubisoft and found that Ubisoft did nothing wrong at Ubisoft”-situations, isn’t it?

  No, this is going to be one of those “our stocks are tanking and investors want someone’s head on a pike” sort of meeting.

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  • pyre@lemmy.world ⁨1⁩ ⁨month⁩ ago

    after careful consideration of the management decisions that brought us here, we concluded that 1600 layoffs of low level employees is the solution. those who stay will crunch harder for the same pay to make up for any lost labor.

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• olicvb@lemmy.ca ⁨1⁩ ⁨month⁩ ago

  Always suprised when I remember that WatchDogs 2 is from Ubisoft. Such a well made game, i played the crap out of it twice

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  • M0oP0o@mander.xyz ⁨1⁩ ⁨month⁩ ago

    Did we play the same game?

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    • olicvb@lemmy.ca ⁨1⁩ ⁨month⁩ ago

      Maybe they fixed it? I didn’t play day 1 so I’m not sure how it was then (played maybe 2-3 years after it’s release)

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  • bitwolf@lemmy.one ⁨1⁩ ⁨month⁩ ago

    I wanted to like Steep but the Controller experience, even on the Steam deck is so horrible I didn’t last a full hour

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    • olicvb@lemmy.ca ⁨1⁩ ⁨month⁩ ago

      I know there are some changes you can do in settings. I mostly did snowboarding and since I snowboard irl I found the controls were close to how you’d control your feet on an actual board. So that probably helped ^^

      But rider’s republic mixed it all up so I get what you mean

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• intensely_human@lemm.ee ⁨1⁩ ⁨month⁩ ago

  it’s always really annoying when there’s the assumption that the existing team is not aware of and trying to fix problems. I hate when I have a problem and I’m taking steps to fix it and then somebody else steps in to say “let’s figure out how to fix your problem”.

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• ichbinjasokreativ@lemmy.world ⁨1⁩ ⁨month⁩ ago

  1. fire all DEI consultants
  2. get rid of woke writers
  3. stop making everything live service
  4. give devs more time to optimize
  5. don’t overmonetize your games

  literally all they need to do. If you make games that people actually want to play, then people will buy them. And if you want to have lgbtq characters, then do it like borderlands 2, that game got it right in 2012.

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  • mriormro@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Every day I grow more and more tired of you braindead idiots.

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    • ichbinjasokreativ@lemmy.world ⁨1⁩ ⁨month⁩ ago

      funny, given that most gamers seem to agree with me, according to sales numbers. Noone wants this shit in games. Perhaps we’re not the problem.

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  • Carighan@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Why would firing DEI consultants improve the work?

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    • ichbinjasokreativ@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Because things like black protagonists with hip-hop music in the background make no sense in a feudal japanese setting and people are sick of games being abused as vehicles for morality preaching.

      An example from borderlanfs two could be Sir Hammerlock, who was introduced as a normal (for borderlands) character early on and later in a side quest was revealed to be gay in passing. That’s the kind of ‘representation’ you want for lgbtq to be “normalized”. In modern games, his story would be one of struggle against straight white oppressors at the end of which there would be a five minute long cutscene in which everybody turns to the camera and informs the player that being gay is normal and that prejudice is bad and that straight white people are inherently evil. I’m overexagerating (spelling?) of course, but you get the point.

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  • frostmore@lemmy.world ⁨1⁩ ⁨month⁩ ago

    last time i wrote something similar to yours,the left wing nutjobs came rushing in,guns blazing.

    god damn wokies.

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    • ichbinjasokreativ@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Yup.

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• AFC1886VCC@reddthat.com ⁨1⁩ ⁨month⁩ ago

  Maybe they should try not making crap games. All that money and they can’t get decent voice actors or writers.

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• Hugin@lemmy.world ⁨1⁩ ⁨month⁩ ago

  Ubisoft isn’t making money. That’s something wrong as far as the board is concerned.

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• Phegan@lemmy.world ⁨1⁩ ⁨month⁩ ago

  Absolutely not. When the board is looking into it, it’s because they are not returning shareholder value and they are pissed about it. This will likely end with the C-suite being butchered.

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  • Carighan@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Ah yes, I hate being butchered that way, too. It sucks hard to be paid to leave before you get paid extra to start your next job elsewhere.

    And don’t get me wrong, if the C-suites actually ever had to take actual responsibility for their fuck-ups, I’d be all for those board investigations. But they don’t. They get paid enough to not care about interims between jobs - just look at the CEO who said people can just spend a year on the beach or so if they’ve been laid off - plus they get paid extra both on the leaving and on the re-hiring.

    If they had to pay all non-salary money back on fucking up, even retroactively, no matter how many Porsches they’d have to liquidate to get the money from X years of fucking up the company back, sure. Do it. But that’s just sadly not the case. For a C-suite, this just means changing what name is written under your name, and moving on to the next place you can grift.

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• frostmore@lemmy.world ⁨1⁩ ⁨month⁩ ago

  they can start by just making games as gamers want it,not inserting lame ass political agendas in their games or hire politically correct nutjobs to determine how games should be inclusive.

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  • grayhaze@lemmy.world ⁨1⁩ ⁨month⁩ ago

    What you mean is making games how you want them to be, not the overwhelming majority of gamers. Stop thinking everything is an agenda designed to limit your freedom.

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    • frostmore@lemmy.world ⁨1⁩ ⁨month⁩ ago

      ubisoft stock price plummeting,black myth wukong having more players than star wars franchise,game with DEI rubbish tanking or having little to no players,yea majority have spoken alright.

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