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People are playing fewer games and new releases are "struggling", say Ubisoft UK, warning of falling revenues

⁨83⁩ ⁨likes⁩

Submitted ⁨⁨12⁩ ⁨hours⁩ ago⁩ by ⁨ZippyBot@lemmy.zip [bot]⁩ to ⁨gaming@lemmy.zip⁩

https://www.rockpapershotgun.com/people-are-playing-fewer-games-and-new-releases-are-struggling-say-ubisoft-uk-warning-of-falling-revenues

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Comments

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  • BlameTheAntifa@lemmy.world ⁨1⁩ ⁨hour⁩ ago

    No, people are playing other games. Ones that aren’t half-assed, overpriced, and infected with DRM malware. This is a U problem, Ubisoft.

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  • CookieOfFortune@lemmy.world ⁨2⁩ ⁨hours⁩ ago

    Ubisofts full releases this year:

    • AC: Shadows
    • Just Dance 2026
    • Anno 117

    So literally all sequels. They’re just hoping people will dish out their annual franchise spending.

    But the bar is so high these days. Spending millions on graphics just isn’t sufficient.

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  • crunchy@lemmy.dbzer0.com ⁨11⁩ ⁨hours⁩ ago

    Fewer of your games, maybe.

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    • unexposedhazard@discuss.tchncs.de ⁨11⁩ ⁨hours⁩ ago

      Yep. Indie games are boomin as usual :D

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      • brucethemoose@lemmy.world ⁨2⁩ ⁨hours⁩ ago

        TBH the story with indies seems to be “a few hits have it really good, but the vast majority of indie devs are struggling”

        …So I wouldn’t generalized too much just because Hades 2 and Silksong are doing well.

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      • cRazi_man@europe.pub ⁨10⁩ ⁨hours⁩ ago

        Someone needs to tell Ubisoft to git gud.

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  • magic_lobster_party@fedia.io ⁨7⁩ ⁨hours⁩ ago

    That’s what years of screwing customers over does. Ubisoft is no longer a brand people associate with quality products.

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    • Hawke@lemmy.world ⁨7⁩ ⁨hours⁩ ago

      This has been the case for as long as i can remember (since the early 2000s)

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      • ZoopZeZoop@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        The reputation carried them for a while because they still sell older games, plus the occasional good game.

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  • I_Has_A_Hat@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    I’ll keep telling this story as long as it remains relevant:

    A few years back, I picked up AC: Black Flag in a steam sale but never got around to playing it. Well, recently I’ve been trying to clear my backlog so I decided to install it and give it a play through, because honestly the game seems like it would be right up my alley.

    Unfortunately, if you have not played the game on Steam before, there was an update at some point that makes the game unplayable. And I don’t mean it’s lagging, or there are graphical issues, I mean the game won’t fucking launch. It will ask you to log into your Ubisoft account, and then once you do, nothing happens. If you launch the game again… It will ask you to log in to your Ubisoft account. Apparently this is a known issue with no fix. If you’ve previously played the game on the PC you’re using, it will remember some settings and launch. But if it’s your first time? You are SOL.

    Thanks Ubisoft!

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    • LiveLM@lemmy.zip ⁨8⁩ ⁨hours⁩ ago

      You should ask for a refund, chances are you’ll get better explaining this ridiculous situation Steam support

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    • SoftestSapphic@lemmy.world ⁨6⁩ ⁨hours⁩ ago

      It’s this bloat and DRM that keeps me from playing any of their games now.

      Why does someone have to sign in to a single player game?!?!

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  • trevor@lemmy.blahaj.zone ⁨11⁩ ⁨hours⁩ ago

    They should try making good games and putting them on Steam and GOG and not their shitty launcher.

    It’s so satisfying watching one of the worst actors in the gaming industry eat shit and die. I hope Activision, EA, and the other purveyors of overpriced, malware-laden, microtransaction slopware can meet the same fate one day too.

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    • ordnance_qf_17_pounder@reddthat.com ⁨10⁩ ⁨hours⁩ ago

      Download our shitty launcher, make an account, connect to the internet, buy the ultimate gold deluxe premium spunky cock edition, give us kernel level access to your computer! Now you can play the 1000th game we’ve released this year, and it will be vapid shit like every other one.

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    • tacosanonymous@mander.xyz ⁨10⁩ ⁨hours⁩ ago

      Even if their games were better, I still wouldn’t buy them. They are corrupt and disgusting.

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      • trevor@lemmy.blahaj.zone ⁨10⁩ ⁨hours⁩ ago

        Valid :) I wouldn’t either.

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  • brucethemoose@lemmy.world ⁨2⁩ ⁨hours⁩ ago

    I think Ubisoft is poking at a legit issue here. A few games ‘snowball,’ especially with stuff trending on social media, and gamers spread themselves out less.

    …They are the absolute worst entity to say it, but still. It’s not just them that’s saying this:

    wired.com/…/death-occurs-in-the-dark-indie-video-…

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    • etherphon@lemmy.world ⁨1⁩ ⁨hour⁩ ago

      There is just so much choice it’s insane, every day there’s dozens of new games out. There’s some real gems in the indie game space, I feel like gaming is kinda following how music went now. All the major labels are putting out crap, you have to look at the indie labels for good stuff.

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      • brucethemoose@lemmy.world ⁨1⁩ ⁨hour⁩ ago

        +1

        An anecdote: I know a working couple, well off in a good house, young, no kids, like video games… And they just don’t game (or watch long form TV) as much this past year or two. Work drains them, so more entertainment time now consists of favored YouTubers before bed.

        …What I’m getting at is that maybe the ‘gaming population’ is more drained from life, in this age? Especially when you factor in hunting for a good game.

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  • dejected_warp_core@lemmy.world ⁨7⁩ ⁨hours⁩ ago

    “Consumers are playing fewer games, playing them for longer, and as a result, outside of a few notable exceptions, many new games are struggling to stand out and achieve the sales they may once have had, whilst the market is more volatile and the potential for any specific title less predictable as a result,”

    Really, this is about buying fewer Ubisoft games.

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  • etherphon@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    Maybe you could try putting some more money into great writers and storytellers instead of GRAPHICS GRAPHICS GRAPHICS, but no.

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    • xploit@lemmy.world ⁨6⁩ ⁨hours⁩ ago

      And then the graphics are still shit anyway, except the game now performs at <30fps on the GPU that replaced one of your kidneys

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      • etherphon@lemmy.world ⁨4⁩ ⁨hours⁩ ago

        “Graphics are good enough now that literally anything in your imagination can be brought to life”
        “Ok, lets make everything look as close to reality as possible :D”

        That reminds me, I saw some Pac Man collection the other day, the old 2600/7800/arcade games, it was a few games and some history stuff, it was 17 GIGABYTES, FOR PACMAN.

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  • corsicanguppy@lemmy.ca ⁨8⁩ ⁨hours⁩ ago

    I’m pretty sure Ubisoft isn’t the company you go to for a focus on the customer and a thumb on the pulse of the industry. They were one of the first to require this authenticated umbilical to their servers or the game would crash, while operating from a country and era where internet wasn’t 100% solid. Many non-urban areas around me now will suffer disconnections and blips constantly as over-used infrastructure drops a random packet here and there. They know this, they knew this, and still.

    Given they’ve always presented a little self-centered, I can imagine what they’re really saying is that from their point of view that Ubisoft is struggling because their customer base is dwindling from a lack of stable, playable games.

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  • Marshezezz@lemmy.blahaj.zone ⁨9⁩ ⁨hours⁩ ago

    I haven’t slowed down on gaming, I just don’t buy ubisoft bullshit

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  • Someonelol@lemmy.dbzer0.com ⁨8⁩ ⁨hours⁩ ago

    Maybe if it got rid of insisting on logging on to a Ubisoft launcher, intrusive DRM, in-game stores, buggy releases, and formulaic map exploration it could do better. That won’t happen though because it’s a piece of shit corporation that won’t give up an ounce of control for the fiduciary sake of its stockholders. I hope it shutters soon so the gaming landscape can heal a little more.

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  • jjjalljs@ttrpg.network ⁨9⁩ ⁨hours⁩ ago

    Capital needs to pay people more if they want people to spend money. Sadly, food shelter and health come before video games.

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    • Fedegenerate@lemmynsfw.com ⁨7⁩ ⁨hours⁩ ago

      No earn, only spend.

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  • SoftestSapphic@lemmy.world ⁨6⁩ ⁨hours⁩ ago

    Just bought Arc Raiders last week

    Maybe Ubi should make good games again and stop making me deal with their bloatware app.

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  • Big_Boss_77@lemmynsfw.com ⁨9⁩ ⁨hours⁩ ago

    Inbefore they invalidate all their existing games and make you repurchase then with “uPdAtEd gRApHiCS!!”

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