Wonder if Ubi will eventually collapse and get bought up by UAE as well.
People are playing fewer games and new releases are "struggling", say Ubisoft UK, warning of falling revenues
Submitted 4 months ago by ZippyBot@lemmy.zip [bot] to gaming@lemmy.zip
Comments
ICCrawler@lemmy.world 4 months ago
gwl@lemmy.blahaj.zone 4 months ago
Correction to title:
People are playing less slop games, and new slop releases are “struggling”, says slop-peddler Ubisoft UK, whilst peeing their pants
Games are just as popular as ever, if anything the market has widened significantly, people are just more savvy now too
No longer willing to slap down £50 on Day Zero for a game that they’ve not seen any reviews for and/or not seen any gameplay footage for.
As well as Indie Studios having a renaissance after their struggle era.
rayquetzalcoatl@lemmy.world 4 months ago
Ubisoft? The sex crimes company? Huh, didn’t know they published games. Thought they mostly did sexual harassment tbh.
Matriks404@lemmy.world 4 months ago
I don’t have time playing games right now, let alone modern games which need few gigabytes of updates, load for a couple of minutes each time, and where I need to remember what I did last time.
favoredponcho@lemmy.zip 4 months ago
These people have made a bajillion Assassin’s Creed games. I guess sequels excite the existing player base, but I always felt that was a double edge sword because they often fail to engage new players. I personally missed Assassin’s Creed 1 through 8636292, so it’s hard to see why I should start at 8636293. Also, I’m think existing players also get tired of a franchise some times and aren’t always excited for the next one.
belated_frog_pants@beehaw.org 4 months ago
Turn out a bunch of copy paste shit, rush releases and make everything a fucking “live service” and sales go down. “Wow what happened???”
echodot@feddit.uk 4 months ago
Maybe it’s just a ubisoft problem. Maybe they should just try making it good game.
FatVegan@leminal.space 4 months ago
I played over 200 hours of crab champions. Where would i find time to play shitty overprices ubisoft games?
carlossurf@lemmy.ca 4 months ago
Because new games come with micro transactions in fucking single player games. Actual good games still get bought like the indiana jones game was amazing and felt like a classic old school game
Itdidnttrickledown@lemmy.world 4 months ago
I’m play games. twenty year old ones.
djsoren19@lemmy.blahaj.zone 4 months ago
I dunno why so many people are dunkin on Ubisoft here. Sure, they make shit, but they’re commenting on an industry wide issue.
and it’s not just their industry. People are also going out to the movies less. Restaurant profits are down as people are staying in more often. I haven’t checked, but I imagine bars are likely struggling right now as well. It’s almost like Western economies are reaching a breaking point, and people are unable to afford anything beyond the bare necessities.
dbtng@eviltoast.org 4 months ago
Do you want to know why? Read what people are saying. Ubi’s DRM policies have caused many, many people to lose access to their games. I have at least 4 Ubi games in my Steam Library that I can’t play. So … what’s that? A good $150 they owe me that I’ll never see? Gee. Why would I dislike them? Because they personallyh fuked me.
djsoren19@lemmy.blahaj.zone 4 months ago
okay, but that’s not really what this story is about. it’s about an industry that is seeing the opening salvo of an impending economic collapse.
BlameTheAntifa@lemmy.world 4 months ago
No, people are playing other games. Ones that aren’t half-assed, overpriced, and infected with DRM malware. This is a U problem, Ubisoft.
brucethemoose@lemmy.world 4 months ago
I think Ubisoft is poking at a legit issue here. A few games ‘snowball,’ especially with stuff trending on social media, and gamers spread themselves out less.
…They are the absolute worst entity to say it, but still. It’s not just them that’s saying this:
etherphon@lemmy.world 4 months ago
There is just so much choice it’s insane, every day there’s dozens of new games out. There’s some real gems in the indie game space, I feel like gaming is kinda following how music went now. All the major labels are putting out crap, you have to look at the indie labels for good stuff.
brucethemoose@lemmy.world 4 months ago
+1
An anecdote: I know a working couple, well off in a good house, young, no kids, like video games… And they just don’t game (or watch long form TV) as much this past year or two. Work drains them, so more entertainment time now consists of favored YouTubers before bed.
…What I’m getting at is that maybe the ‘gaming population’ is more drained from life, in this age? Especially when you factor in hunting for a good game.
CookieOfFortune@lemmy.world 4 months ago
Ubisofts full releases this year:
- AC: Shadows
- Just Dance 2026
- Anno 117
So literally all sequels. They’re just hoping people will dish out their annual franchise spending.
But the bar is so high these days. Spending millions on graphics just isn’t sufficient.
SoftestSapphic@lemmy.world 4 months ago
Just bought Arc Raiders last week
Maybe Ubi should make good games again and stop making me deal with their bloatware app.
AGreenPurple@lemmynsfw.com 4 months ago
Arc Raiders is doing so many things right from the start. The overall package was even at release very well executed, it’s an extraction shooter that keeps the tension of the genre while at the same time removing most of the frustrating elements. While there could be sind improvements to the Speranza UI design, the overall look of the game in game is stunning and it runs really well.
And looking at the number of players - if you release good, entertaining games, people will play them.
dejected_warp_core@lemmy.world 4 months ago
“Consumers are playing fewer games, playing them for longer, and as a result, outside of a few notable exceptions, many new games are struggling to stand out and achieve the sales they may once have had, whilst the market is more volatile and the potential for any specific title less predictable as a result,”
Really, this is about buying fewer Ubisoft games.
magic_lobster_party@fedia.io 4 months ago
That’s what years of screwing customers over does. Ubisoft is no longer a brand people associate with quality products.
Hawke@lemmy.world 4 months ago
This has been the case for as long as i can remember (since the early 2000s)
ZoopZeZoop@lemmy.world 4 months ago
The reputation carried them for a while because they still sell older games, plus the occasional good game.
corsicanguppy@lemmy.ca 4 months ago
I’m pretty sure Ubisoft isn’t the company you go to for a focus on the customer and a thumb on the pulse of the industry. They were one of the first to require this authenticated umbilical to their servers or the game would crash, while operating from a country and era where internet wasn’t 100% solid. Many non-urban areas around me now will suffer disconnections and blips constantly as over-used infrastructure drops a random packet here and there. They know this, they knew this, and still.
Given they’ve always presented a little self-centered, I can imagine what they’re really saying is that from their point of view that Ubisoft is struggling because their customer base is dwindling from a lack of stable, playable games.
Someonelol@lemmy.dbzer0.com 4 months ago
Maybe if it got rid of insisting on logging on to a Ubisoft launcher, intrusive DRM, in-game stores, buggy releases, and formulaic map exploration it could do better. That won’t happen though because it’s a piece of shit corporation that won’t give up an ounce of control for the fiduciary sake of its stockholders. I hope it shutters soon so the gaming landscape can heal a little more.
Big_Boss_77@lemmynsfw.com 4 months ago
Inbefore they invalidate all their existing games and make you repurchase then with “uPdAtEd gRApHiCS!!”
I_Has_A_Hat@lemmy.world 4 months ago
I’ll keep telling this story as long as it remains relevant:
A few years back, I picked up AC: Black Flag in a steam sale but never got around to playing it. Well, recently I’ve been trying to clear my backlog so I decided to install it and give it a play through, because honestly the game seems like it would be right up my alley.
Unfortunately, if you have not played the game on Steam before, there was an update at some point that makes the game unplayable. And I don’t mean it’s lagging, or there are graphical issues, I mean the game won’t fucking launch. It will ask you to log into your Ubisoft account, and then once you do, nothing happens. If you launch the game again… It will ask you to log in to your Ubisoft account. Apparently this is a known issue with no fix. If you’ve previously played the game on the PC you’re using, it will remember some settings and launch. But if it’s your first time? You are SOL.
Thanks Ubisoft!
DireTech@sh.itjust.works 4 months ago
Of course it had to happen to the best game to come out of the AC franchise. I freaking love black flag.
SoftestSapphic@lemmy.world 4 months ago
It’s this bloat and DRM that keeps me from playing any of their games now.
Why does someone have to sign in to a single player game?!?!
cassandrafatigue@lemmy.dbzer0.com 4 months ago
Control. Duh.
LiveLM@lemmy.zip 4 months ago
You should ask for a refund, chances are you’ll get better explaining this ridiculous situation Steam support
Marshezezz@lemmy.blahaj.zone 4 months ago
I haven’t slowed down on gaming, I just don’t buy ubisoft bullshit
etherphon@lemmy.world 4 months ago
Maybe you could try putting some more money into great writers and storytellers instead of GRAPHICS GRAPHICS GRAPHICS, but no.
xploit@lemmy.world 4 months ago
And then the graphics are still shit anyway, except the game now performs at <30fps on the GPU that replaced one of your kidneys
etherphon@lemmy.world 4 months ago
“Graphics are good enough now that literally anything in your imagination can be brought to life”
“Ok, lets make everything look as close to reality as possible :D”That reminds me, I saw some Pac Man collection the other day, the old 2600/7800/arcade games, it was a few games and some history stuff, it was 17 GIGABYTES, FOR PACMAN.
jjjalljs@ttrpg.network 4 months ago
Capital needs to pay people more if they want people to spend money. Sadly, food shelter and health come before video games.
Fedegenerate@lemmynsfw.com 4 months ago
No earn, only spend.
crunchy@lemmy.dbzer0.com 4 months ago
Fewer of your games, maybe.
unexposedhazard@discuss.tchncs.de 4 months ago
Yep. Indie games are boomin as usual :D
brucethemoose@lemmy.world 4 months ago
TBH the story with indies seems to be “a few hits have it really good, but the vast majority of indie devs are struggling”
…So I wouldn’t generalized too much just because Hades 2 and Silksong are doing well.
cRazi_man@europe.pub 4 months ago
Someone needs to tell Ubisoft to git gud.
trevor@lemmy.blahaj.zone 4 months ago
They should try making good games and putting them on Steam and GOG and not their shitty launcher.
It’s so satisfying watching one of the worst actors in the gaming industry eat shit and die. I hope Activision, EA, and the other purveyors of overpriced, malware-laden, microtransaction slopware can meet the same fate one day too.
tacosanonymous@mander.xyz 4 months ago
Even if their games were better, I still wouldn’t buy them. They are corrupt and disgusting.
trevor@lemmy.blahaj.zone 4 months ago
Valid :) I wouldn’t either.
ordnance_qf_17_pounder@reddthat.com 4 months ago
Download our shitty launcher, make an account, connect to the internet, buy the ultimate gold deluxe premium spunky cock edition, give us kernel level access to your computer! Now you can play the 1000th game we’ve released this year, and it will be vapid shit like every other one.
centipede_powder@lemmy.world 4 months ago
Has Ubisoft published anything worth playing in the last decade?