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Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers faced 30 years ago: ‘Stop buying Starbucks coffee,’ she advises

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Submitted ⁨⁨5⁩ ⁨months⁩ ago⁩ by ⁨return2ozma@lemmy.world⁩ to ⁨aboringdystopia@lemmy.world⁩

https://fortune.com/2025/10/22/corcoran-group-ceo-says-just-as-tough-to-get-on-the-property-ladder-today-as-it-was-30-years-ago-stop-buying-starbucks-coffee-gen-z-millennials-real-esate-advice/

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Comments

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  • collapse_already@lemmy.ml ⁨4⁩ ⁨months⁩ ago

    Boomers were buying houses 45 years ago. Buy 30 years ago they were on their third or fourth move. I think the struggle of buying a $35,000 house on an annual $12k salary was a little different than the fantasy of buying a $500k house on a $36k salary.

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  • M0oP0o@mander.xyz ⁨5⁩ ⁨months⁩ ago

    What could a house cost? $10?

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  • mlg@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Stop buying Starbucks coffee

    They already did lmao, my old town was cheering because two Starbucks locations went out of business and got replaced by local cafes lol.

    Although tbf that was in SE Michigan which exploded in the cafe business after Qawah house started a chain reaction by accident.

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  • Gammelfisch@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Moron, return to the 1950’s and 60’s, because that was the height of US consumer buying power.

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  • HubertManne@piefed.social ⁨5⁩ ⁨months⁩ ago

    30 years ago??? in 1995. That was a great market and boomers bought way before that.

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  • Archangel1313@lemmy.ca ⁨5⁩ ⁨months⁩ ago

    Oh, look. Another out-of-touch moron, with a useless opinion.

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  • Alloi@lemmy.world ⁨5⁩ ⁨months⁩ ago

    im sure her name was just added to a few peoples lists for that statement.

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  • obsoleteacct@lemmy.zip ⁨5⁩ ⁨months⁩ ago

    This is some let them eat cake bullshit disguised as ignorance off her own industry. I’m not even sure who the fuck this messaging is for.

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    • Dragonstaff@leminal.space ⁨5⁩ ⁨months⁩ ago

      Rich boomers who are starting to suspect that they destroyed the world and need someone to tell them everything is fine, every single person under 50 is just whiny and lazy.

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  • captainlezbian@lemmy.world ⁨5⁩ ⁨months⁩ ago

    By boomer standards I’m lower middle class as an engineer. I could theoretically afford a kid or two and a small house, and with two incomes we could even do that while having occasional vacations and retirement savings. You know, the sort of life that so long as you didn’t really fuck up you could afford as a boomer, but several years younger than me as well.

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  • HowAbt2day@futurology.today ⁨5⁩ ⁨months⁩ ago

    Stop buying everything. Trade shit. Food? Ok, buy that and nothing else. Let it all burn.

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    • potpotato@lemmy.world ⁨5⁩ ⁨months⁩ ago

      Grow and trade food

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      • DNS@discuss.online ⁨5⁩ ⁨months⁩ ago

        I try to sell my excess produce below grocery store pricing, but people at the meet ups always tell me how they dont have enough money or got no money, if I can give it to them for free.

        Now I just give it to a food bank

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      • qarbone@lemmy.world ⁨5⁩ ⁨months⁩ ago

        Acquire food from supermarkets and then leave. They just leave it sitting around all over the place, in there!

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  • BlameTheAntifa@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Can someone make sure she’s already on the menu? Move her up the list a bit.

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    • reddifuge@lemmy.world ⁨5⁩ ⁨months⁩ ago

      She got added to the Italian package.

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  • mojofrododojo@lemmy.world ⁨5⁩ ⁨months⁩ ago

    ok, avoiding starbucks is easy because six fucking dollars for a coffee so they can pay their CEO 6,660 times what a barista makes, just so he can fly between seattle and sfo DAILY, yeah, that’s easy, but that’s not going to transform the entire fucking economy.

    what boomers faced 30 years ago? lol, record low interest rates, cheaper education, much higher % of union participation, help me out here what was the rough stuff the boomers went through 30 years ago?

    NO FUCKING TELL ME I WANT TO KNOW

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    • obsoleteacct@lemmy.zip ⁨5⁩ ⁨months⁩ ago

      Boomers bought their houses in the '70s and '80s when the interest rates were 15%. It’s why the houses were cheaper for them.

      Not giving them a pass. They did have what is likely the easiest economy in American history, but they didn’t have record low interest rates.

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      • mojofrododojo@lemmy.world ⁨5⁩ ⁨months⁩ ago

        valid

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      • michaelmrose@lemmy.world ⁨5⁩ ⁨months⁩ ago

        In 1970 the median house was about 22k and median income for white families was 10k mostly via a single earner.

        Minorities were of course fucked as usual.

        You could save up and outright buy. Now a median household is 80k with 2 folks working looking at 800k anywhere near the jobs they work. With interest of course its more like 1.6M

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    • Jason2357@lemmy.ca ⁨5⁩ ⁨months⁩ ago

      If a boomer was buying a house 30 years ago, they were between 32 and 50 years old. They were not buying starter homes 30 years ago. They already had equity.

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      • Catalyst_A@lemmy.ml ⁨5⁩ ⁨months⁩ ago

        I was well alive and conscious back then. There was no crisis and home ownership was carefree. The 99’s were awesome. She’s just a lying removed. Boomers never faced any real challenge besides poor brown kids.

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      • mojofrododojo@lemmy.world ⁨5⁩ ⁨months⁩ ago

        they were complaining about the prices for their rentals probably

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    • PillowTalk420@lemmy.world ⁨5⁩ ⁨months⁩ ago

      They had to watch women, black people, queer folk and transgender people exist and they were scared.

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      • mojofrododojo@lemmy.world ⁨5⁩ ⁨months⁩ ago

        the horrors

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  • DarkFuture@lemmy.world ⁨5⁩ ⁨months⁩ ago

    I guess I’d believe this if all the hard data didn’t prove it wrong.

    Maybe I should become a conservative so I don’t have to bother with hard data anymore.

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  • frankiehollywood@lemmy.zip ⁨5⁩ ⁨months⁩ ago

    Yeah probably shouldn’t be listening to this person

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  • AllToRuleThemOne@lemmy.world ⁨5⁩ ⁨months⁩ ago

    As always there is something in german to respond to this (especially to this thumbnail):

    „Du hast ein Gesicht wie ein Paar Latschen: Reintreten und wohlfühlen!“

    Roughly translated to:

    ‚You have a face like a pair of slippers: step in and feel comfortable!‘ but with „reintreten“, here: ‚step in‘, primeraly meaning ‚to kick in‘.

    Have fun with this random knowledge, copyright by K.I.Z., „Der durch die Scheibeboxxxer“.

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  • Xenny@lemmy.world ⁨5⁩ ⁨months⁩ ago

    I did, still poor. I get half my meals for free (food service) still poor. I split rent with 4 other people to the point where my bills are the lowest they’ve ever been in my life, still poor. Still poor, still poor and not making enough and everything keeps getting more expensive.

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  • wampus@lemmy.ca ⁨5⁩ ⁨months⁩ ago

    Eh, read the first little bit of the article, and bailed as soon as she was noted as saying stuff along the lines of “back then it was harder, because there were fewer desirable areas people wanted to live!”.

    In other words, back then you had cheaper options in the other areas, which have since become unaffordable for starter homes. Nowadays you gotta move out to the middle of nowhere, where there’re no jobs.

    So idiot/detached CEO confirmed from my pov, her appearance at least matches her apparent personality.

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  • GladiusB@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Some of us aren’t buying Starbucks you dumb twat. But bills still keep escalating. We don’t need just Luigi. We need all of the Super Smash Bros.

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  • shaggyb@lemmy.world ⁨5⁩ ⁨months⁩ ago

    I don’t care who the fuck she is or what the fuck she says or why anybody is quoting her. Remove her from my oxygen source.

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  • Baggie@lemmy.zip ⁨5⁩ ⁨months⁩ ago

    It’s really fucking weird for this article to not be pointed at Millennials. Not better, kind of worse actually, and very weird. Poor bastards have it worse than we did and they’re starting to become the punching bag for no reason.

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    • Trainguyrom@reddthat.com ⁨5⁩ ⁨months⁩ ago

      It’s just the sign that us millennials have gotten old enough to no longer be the young adults that these wealthy fucks punch down on

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    • buddascrayon@lemmy.world ⁨5⁩ ⁨months⁩ ago

      Technically you’re talking about zennials, or gen Z’ers however you want to refer to them. Millennials (1980-1999) are actually pretty well off in comparison to anyone born after Y2K.

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      • wampus@lemmy.ca ⁨5⁩ ⁨months⁩ ago

        Eh, I wouldn’t say ‘anyone’, but rather ‘most’. There are gen z in tech who made ridiculous salaries for years, salaries that dwarf the salaries of most in older generations. I mean, as an easy example I’m sure Big Balls and the DOGE boys made a killing fucking the government for Elon.

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  • Devjavu@lemmy.dbzer0.com ⁨5⁩ ⁨months⁩ ago

    We should make an initiative where we collect donations and sends tons of maneur to theresidencies of rich people.

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  • Catalyst_A@lemmy.ml ⁨5⁩ ⁨months⁩ ago

    i was alive 30 years ago. No the fuck its not.

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  • NRay7882@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Let’s sink some yachts.

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  • hark@lemmy.world ⁨5⁩ ⁨months⁩ ago

    “900 corporate staffers were also laid off as part of a $1 billion restructuring following six straight quarters of sales decline.”.

    The idea that spending on coffee or avocado toast or whatever single food/drink item is causing a widespread drop in home ownership is idiotic enough, but this absolute moron managed to pick something with hard evidence of declining sales.

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  • Wizard_Pope@lemmy.world ⁨5⁩ ⁨months⁩ ago

    I think what we gen Z need to do is to nail her to a fucking tree and then use her as target practice. Or skin her and then use the leather we get from that so we can make a windmill that generates energy. At least that way she will have contributed something to society.

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  • AngryCommieKender@lemmy.world ⁨5⁩ ⁨months⁩ ago

    The 0.01% has stolen $75,000,000,000,000 from US workers over the last 45 years, but sure.

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  • WanderWisley@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Image

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  • paultimate14@lemmy.world ⁨5⁩ ⁨months⁩ ago

    Who is drinking Starbuccks in 2025? Just last month Starbucks closed 400 stores and laid off 900 employees in North America.

    This will inevitably become “Gen Alpha is killing coffee shops”. Fewer Barista jobs are available. The small, local coffee shop that is a nice quiet place to hang out or meet up with friends closes.

    The problem is ghouls like her scraping value off the top of everything and hoarding that wealth like a dragon. Removing it from the system so their own personal number goes up.

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  • merdaverse@lemmy.zip ⁨5⁩ ⁨months⁩ ago

    2016 - millennials should stop buying avocado toast

    2025 - gen Z should stop buying Starbucks

    2034 - gen alpha should stop buying socks

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