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Google confirms more ads on your paid YouTube Premium Lite soon

⁨956⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨moe90@feddit.nl⁩ to ⁨technology@lemmy.world⁩

https://www.neowin.net/news/google-confirms-more-ads-on-your-paid-youtube-premium-lite-soon/

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Comments

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  • Cris_Color@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Christ, premium light is still fucking 8 dollars a month and you don’t even get rid of ads. The greed is fucking astounding.

    I’ll stick to an adblocker, dickheads.

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    • KingJalopy@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      Newpipe is all I have. I signed up for a couple creators patreon to support those I really like. Fuck Google. They are here for the investors bottom line not our shit. But people just want their shit and it perpetuates this behavior. My friend said he pays to support the creators he likes. He supports the giant corporation holding these creators ransom. Just send them money directly. Use new pipe or whatever. Quit supporting this shit and let the whole thing die until we realize there has to be a better way.

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      • Korkki@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

        Why think of the consumer when you have practical monopoly on online video content distribution. If the creators are on youtube so will their audience and vice versa. Where will any of them go if you squeeze?

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    • Scrollone@feddit.it ⁨2⁩ ⁨weeks⁩ ago

      Firefox+uBlock Origin on the computer.

      ReVanced on my Android phone.

      SmartTubeNext on my Android TV.

      I haven’t seen a YouTube ad in years.

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      • Usually_Lurker@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        This is the way!!

        I even subscribed to youtube premium when it came bundled with music streaming as well. back then it was a good deal. They kept raising prices and making the end product worse. Now it just seems obnoxious.

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      • Cethin@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

        As of yesterday YouTube is blocking videos for me. Until that’s solved, I’m just not watching YouTube. Not a big loss.

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      • BurntWits@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

        In case anyone is reading this and using an iPhone, Orion is the only iOS browser afaik to currently support uBlock Origin. I haven’t had a single ad since discovering that. Picture in Picture mode works too, as long as you go full screen with the video before swiping home. Hope this helps someone.

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      • TwanHE@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        I’ve gotten some home page ads on revanced lately, but they’ll surely be patched out soon again

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    • sp3ctr4l@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      I truly, truly don’t get it.

      Ublock Origin + Firefox still works.

      Works just fine.

      Been that way for over a decade.

      Yes, if you’re more privacy concerned (and there are good reasons to be) you can use some other browser, something like NewPipe, or Invidious…

      But I just don’t get why any normie, ever, goes for YT Premium…

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      • Serinus@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Ublock Origin + Firefox

        YouTube started detecting and complaining about that yesterday (for me).

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  • propitiouspanda@lemmy.cafe ⁨3⁩ ⁨weeks⁩ ago

    It will literally never end.

    This is why anyone who was excusing advertising at all is part of the problem and should be seen as a useful idiot.

    Stop lowering your standards so people richer than you can be even richer.

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    • avidamoeba@lemmy.ca ⁨3⁩ ⁨weeks⁩ ago

      There’s one in the article comments. Talks about getting the material “dishonestly” and violating the TOS.

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    • ElectricWaterfall@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

      If they could they would only show you ads and charge you for the pleasure.

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  • 9point6@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Genuinely though, the point of YouTube premium is to get rid of the ads…

    We seem to be making cable TV again where you pay a premium for the privilege of being advertised to

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    • Buelldozer@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

      YT Premium has no ads. YT Lite does, just fewer of them (supposedly).

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      • IronKrill@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

        YouTube Premium Lite is Premium, it’s in the name. I presume the OP is saying the only reason people buy Premium is to be rid of ads, therefore Lite is pointless.

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  • avidamoeba@lemmy.ca ⁨3⁩ ⁨weeks⁩ ago

    WTF is Premium Lite?

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    • credo@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Premium but without the music. And with ads apparently.

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      • johnlukepeckard@lemmy.wtf ⁨3⁩ ⁨weeks⁩ ago

        Before this change it was with ads for music content.

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    • undefined@lemmy.hogru.ch ⁨3⁩ ⁨weeks⁩ ago

      I guess it’s their “pay for ads” tier which sounds fucking stupid to me.

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    • don@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      Premium Sike.

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    • Katzelle3@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      It’s Premium, but not really.

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  • BertramDitore@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

    Or, and hear me out: just install a browser plugin and forget ads exist.

    These companies don’t respect us, so I don’t feel the need to respect them by allowing them to force their meaningless bullshit down my throat.

    I don’t use it that much, but you better believe if I go to YouTube to watch a video, that video is the only thing I’m watching.

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    • asudox@lemmy.asudox.dev ⁨3⁩ ⁨weeks⁩ ago

      This ain’t reddit. You can freely name extension names here.

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      • BertramDitore@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

        Oh I know, I’ve been here for years despite the age of my account. I just migrated from lemm.ee

        I tend not to like to name these types of extensions because more exposure puts them at risk, and they’re super easy to find anyway.

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    • spankmonkey@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Firefox + ublock origin + sponsorblock and I haven’t seen an ad on youtube in all the years since I started that combo.

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      • Scrollone@feddit.it ⁨2⁩ ⁨weeks⁩ ago

        Don’t forget about ReVanced and SmartTubeNext (for smart TVs)

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      • IsoKiero@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

        Yesterday evening I got a pop-up that I should disable ublock from youtube. Refreshing page got rid of that but apparently it’s time for me to run some updates on this thing. I’ve seen that few times, google changes something and as I’m a bit lazy to run updates my system sometimes gives the pop up.

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    • accideath@feddit.org ⁨2⁩ ⁨weeks⁩ ago

      There are people out there Who don’t watch YouTube on their PC. Can’t install a browser plugin on my TV.

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      • breecher@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

        Well, you shouldn’t watch smart tv anyway. Shut off that slop and use your tv as a dumb tv through a computer. The other way is just asking to be exploited.

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    • Sekoia@lemmy.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

      They’re trying to block adblockers again, it seems. I got the “adblockers are not allowed” popup again recently.

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      • HyperfocusSurfer@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        Oh no… Anyways,

        * Adds a filter for the pop-up*

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  • HiTekRedNek@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Cable TV providers in the 70s: “No commercials when you pay for our services!”

    Cable TV providers in the early 80s: “Ok, we actually meant no commercials on premium channels, but local channels will, and it’s not our fault.”

    Cable TV providers in the late 80s: “Fine. What we meant was no commercials on movie channels.”

    Cable TV providers in the 90s: “Uhm, so only on-demand shows will be commercial free.”

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    • veni_vedi_veni@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      So what we need is a new disruptive media type that puts is on the head-end of the cycle again?

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      • HiTekRedNek@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Nah. We need to hack the planet.

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      • Lucky_777@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Probably 10 years until AR starts this cycle over.

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  • skip0110@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

    Adblock/revanced are working. Google’s ad revenue is getting squeezed and so they need to shoehorn more ads everywhere to get the same revenue levels, since so many people never see the ads.

    Keep using them. You’re making business really difficult for scummy Google.

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    • grozzle@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

      Adblock, maybe a noticeable fraction on desktop, but Revanced users are within a rounding error of the total users, surely?

      I feel like both populations are now dwarfed by the numbers watching YT on their TV’s built-in apps, which throw demented amounts of ads at you.

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      • TheFriar@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

        I’m dating this person and we were watching YT and she didn’t have any ad blocker up and I was fucking blown away

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      • leftzero@lemmynsfw.com ⁨2⁩ ⁨weeks⁩ ago

        Revanced users are within a rounding error of the total users, surely?

        Some of us use NewPipe. 🤷‍♂️

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      • skip0110@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

        The $ revenue share to creators per video view has dropped, even though the percentage of Google’s ad revenue shared with the creator has remained the same. So to me this means Google is earning less per video view. (That could also be just a result of the ad market in general collapsing, eg advertisers just pay less)

        Also, Google has added new requirements to get the video share. You need to post new videos at a regular cadence, or they kick you out–even if your old videos are still getting views. (began being enforced in 2023, I think). Its another way they can keep their revenue numbers looking OK by cutting a cost associated with older videos.

        Google has also escalated their efforts to make it more difficult to view content without also viewing the ads.

        So maybe its wishful thinking, but I think they are feeling the squeeze.

        Unfortunately unlike the reddit or twitter situations its significantly harder to accumulate enough fresh video content to attract the views necessary to get the ball rolling and make a shift away from YouTube.

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  • lka1988@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

    Easiest methods to ditch Youtube ads:

    • PC: Firefox + uBlock Origin
    • Mac, option 1: Safari + AdGuard
    • Mac, option 2: Firefox + uBlock Origin
    • Android, option 1: Youtube ReVanced (FYI: ALL Play Store listings for this are fake; the official site is revanced.app and is the only place to get it)
    • Android, option 2: Firefox Mobile + uBlock Origin
    • iPhone/iPad: Safari + AdGuard
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    • Wispy2891@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Android, option 3 (Better): newpipe from fdroid. 0% algorithmic feed, exclusively show who you’re following, in chronological order

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      • Knock_Knock_Lemmy_In@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        How does Newpipe work? It feels too good to be free.

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    • Luffy879@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

      Youtube ReVanced

      Revanced still Relies on G services

      Also, Theres this very unknown app Called Freetube for all plattforms or newpipe for Android

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      • Nelots@lemmy.zip ⁨2⁩ ⁨weeks⁩ ago

        I tried Freetube for a while, but it just never works. An actual coin flip each day whether or not anything would load at all. I got so tired of it I just went back to Youtube, as I’ve only ever seen one single ad in my entire time using uBlock Origin on Librewolf.

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      • lka1988@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        Revanced uses microG, which is optional. I also mentioned that these were the easiest methods. But, you’re absolutely right in that there are plenty of other methods to choose from.

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    • AugustWest@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

      Yeah, this will work for a while but I think the days have gotta be numbered.

      Best long term solution? Leave YouTube.

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    • hector@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

      Mac also has the excellent Orion Browser where you can install uBlock origin

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    • Viirax@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

      No Grayjay? Been using that almost exclusively since they released the desktop version. Had to log out and back in with my (new, basically blank) YT account a few times after updates, and there are very rare cases of certain videos not wanting to load, but overall it’s been working well so far.

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    • JandroDelSol@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      I use IgeBlock on Android. It has the banner ads, but not the video ads, so it’s pretty good if you don’t wanna deal with Revanced

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      • lka1988@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        uBlock on mobile Firefox gets rid of all the ads though.

        That, and Revanced isn’t difficult to set up:

        1. Disable stock youtube app
        2. Grab the recommended .apk version from APKMirror
        3. Patch it with Revanced manager
        4. Install it

        Done.

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    • SabinStargem@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

      You can also use the Orion browser with Ublock Origin on iPhone.

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    • interdimensionalmeme@lemmy.ml ⁨2⁩ ⁨weeks⁩ ago

      Can I block youtube ads with a transparent proxy like squid ? What about a self-hosted youtube auto-downloading queue list ? I’m fine with .mp4 files !

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      • lka1988@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        Can I block youtube ads with a transparent proxy like squid ?

        I haven’t tried that, so I’m not entirely sure. I just focused on the easy methods that most people will gravitate towards.

        Try it and let us know what you find!

        What about a self-hosted youtube auto-downloading queue list ? I’m fine with .mp4 files !

        Sounds like yt-dlp. Lots of people use that to get around ads, and also for data hoarding.

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      • Wispy2891@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        I think it is extremely hard because they are served from the same servers (technically, ads are YouTube videos)

        And if the logic on the client isn’t removed, it will hang waiting for the ad

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  • sturmblast@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I’m never going to pay to see ads in my life. Nope.

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    • 96VXb9ktTjFnRi@feddit.nl ⁨2⁩ ⁨weeks⁩ ago

      Sadly I do so every week when going to the cinema

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      • Regrettable_incident@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Yeah, horrible innit? When I used to go to the cinema as a kid in the 70s and 80s, you’d get maybe ten minutes of trailers before your film. And I never minded that, I don’t dislike watching trailers. These days, totally different. Last time I went to the cinema there was maybe half an hour of ads. Some trailers, but mostly just advertisements for crap.

        It is so fuckin disrespectful to their customers. If I wanted to see all that bullshit, I could have stayed home and watched it on TV. Except I don’t watch TV because the experience is so poor - largely because of ads.

        I understand that cinemas have been struggling ever since covid, even before, and I understand that advertising revenue pays the bills. But cinema isn’t cheap, for me it’s an occasional treat when there’s something I really wanna see on the big screen. I do not want to spend that much money and get treated like a fuckin farm animal being fed crap. Wankers.

        I can’t be alone in feeling this way, who wants to pay to see ads? Who thinks that sounds like a great evening out? It ruins the experience, and it’s insulting, by the time the movie starts I’m angry. I’d rather pay a bit more and just have a couple of trailers.

        I recently went to a small autonomous cinema with a mate and saw Mulholland Drive. Great experience, comfy seats, could bring in drinks from the bar, no fuckin ads. But for new films there aren’t many options. So I don’t often go to the cinema.

        Sorry for this long and bitter diatribe! You just hit on something that really pisses me off too.

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      • PalmTreeIsBestTree@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Go 20 minutes late my dude

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      • sturmblast@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        I haven’t gone to a movie in like… 10 years probably. Ha…

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  • SaharaMaleikuhm@feddit.org ⁨2⁩ ⁨weeks⁩ ago

    Damn, you pay and still get ads? Does that count as findom? Like it feels very cucky, doesn’t it?

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    • lka1988@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      It’s like cable TV, pay $100+/mo just to watch ads

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    • oce@jlai.lu ⁨2⁩ ⁨weeks⁩ ago

      Also starting to spread on the cheapest plans of streaming services like Prime and Netflix.

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  • sexy_peach@feddit.org ⁨2⁩ ⁨weeks⁩ ago

    Lul I have uBlock origin and no ads for free

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    • 13igTyme@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      My ublock was having issues today and I had to scale back some of the stuff being blocked.

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      • KnightontheSun@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        They must be making extra effort lately. I got the “Ad blockers are prohibited” popup twice today on two systems. One Linux and one windows. Librewolf, UO and SB on both.

        Was able to close popup and move on.

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      • GargleBlaster@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Most of the time reloading the filters fixes uBlock not working

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      • Vanilla_PuddinFudge@infosec.pub ⁨2⁩ ⁨weeks⁩ ago

        My ublock origin was having issues today

        time to open Freetube and paste the link

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  • releaseTheTomatoes@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

    And with that I can confirm I will continue to use adblock.

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  • ABetterTomorrow@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

    wtf is premium lite?!!? Lmao

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    • affiliate@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      it’s the opposite of Economy Plus

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  • ArchmageAzor@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Youtube has ads?

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    • A_norny_mousse@feddit.org ⁨2⁩ ⁨weeks⁩ ago

      🤷

      Imagine paying for “Premium Lite”

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  • nucleative@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I think I’m understanding the playbook here.

    Eventually YouTube will cost 89.99 a month and also be full of ads.

    Then they will be disrupted by some startup company that will have to fight uphill for search and bandwidth access through Google’s monopolistic front door.

    Years later a court case will be decided and the new guy will be up and running a free service with a few ads or 1.99 a month for no ads!

    And then we get to go through it all again.

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    • BrightCandle@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      There is no end to the greed of those with millions and especially billions and they aren’t content to just keep running a profitable business, they have to get all the money.

      This is just the history of humanity and finances forever, the one saving grace in all this is every big business gets complacent in its money making and seeks ever increasing profit (and becomes management heavy) until a young upstart finds a way to do it a lot better and cheaper and disrupts the market. Google has become the big lumbering unable to change organisation seeking maximum profit now, its become IBM.

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  • vga@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

    Youtube is telling me daily that they’ll soon disable my youtube because I have an ad blocker. Still waiting for it to actually happen.

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  • tonytins@pawb.social ⁨3⁩ ⁨weeks⁩ ago

    This is literately the equivalent of cable.

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  • letsgo2themall@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    freetube still works great! no ads, and an easy to use interface.

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  • jmf@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

    All the people saying “I’ll just stop using it, no big loss,” are you only using YouTube for fun? Have you never needed to pass a class, prep for a job, work on a house, learn a skill using it?

    It is such a large repository of human knowledge that is so far not widely replicated anywhere else. I rely on it for learning skills to provide for my family, as far as learning other useful abilities.

    For example, YouTube taught me how to service my own vehicles. I have a specific set of old 90s Volvo cars, and there is a youtuber (Robert DIY) who does an excellent job documenting how to do maintenance on them. I have done my best to archive everything he posts, but he is just an example, as there are countless other informative tutorials and how-tos posted on YouTube.

    As of now, Google has their grips on an enormous amount of practically useful data, and they know it. It’s beyond fucked, and to act like it is inconsequential or ignorable is very short sighted.

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  • moopet@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

    “Premium lite”? What is this doublespeak?

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  • _core@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

    Why bother to pay if you’re just going to get ads anyway

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  • Maxxie@lemmy.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

    Had a “youtube doesnt allow adblock” pop up yesterday, set up freetube. No login required, even has a subscription import tool. So far so great.

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  • otacon239@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Premium Lite? What paid benefits are there to YouTube other than removing ads?

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  • Maverick604@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

    I tried watching a 30 minute video on YouTube the other day and it injected ads every 1 minute for the entire video. Fuck Google. Fuck YouTube. Fuck Alphabet.

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  • VeloRama@feddit.org ⁨2⁩ ⁨weeks⁩ ago

    Why would I pay for premium if it doesn’t remove the ads? It’s like they don’t do market research and just make shit up.

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  • Kusimulkku@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

    It feels insane to me that you’re paying and you still get ads. I fucking refuse to do that

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  • antithetical@lemmy.deedium.nl ⁨2⁩ ⁨weeks⁩ ago

    It’s a sad state of affairs. I would pay for youtube in a heartbeat if it wasn’t connected to the biggest spyware company in the world. But now, even while paying you still get ads and they still track you. The people working at Alphabet are bad and should feel bad.

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  • A_Random_Idiot@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Ironic that just yesterday I was getting blocked on youtube telling me that adblocking was illegal/against tos/whatever and that if i didnt want Ads I could subscribe to Youtube Premium… only now to announce ads on premium.

    What a fucking shithole company.

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  • FauxLiving@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Image

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  • slaacaa@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

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