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Google confirms more ads on your paid YouTube Premium Lite soon

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Submitted ⁨⁨11⁩ ⁨months⁩ ago⁩ by ⁨moe90@feddit.nl⁩ to ⁨technology@lemmy.world⁩

https://www.neowin.net/news/google-confirms-more-ads-on-your-paid-youtube-premium-lite-soon/

source

Comments

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  • WhyJiffie@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    Because the fucking line must go fucking up! the large hot forks should be going up the CEOs and investors asses instead!

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  • frog_brawler@lemmy.world ⁨11⁩ ⁨months⁩ ago

    YouTube already had too many ads, and I stopped using as a result. That was several months ago. I guess I’ll just have to stop using it even harder.

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  • SaharaMaleikuhm@feddit.org ⁨11⁩ ⁨months⁩ ago

    Damn, you pay and still get ads? Does that count as findom? Like it feels very cucky, doesn’t it?

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    • oce@jlai.lu ⁨11⁩ ⁨months⁩ ago

      Also starting to spread on the cheapest plans of streaming services like Prime and Netflix.

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    • lka1988@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

      It’s like cable TV, pay $100+/mo just to watch ads

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  • GoodOleAmerika@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Super tube next on android tvs, free tube for android

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  • kami@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

    LMAO

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  • dzso@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Oh fuck odd Google. Literally the only reason I was paying for your crap videos is so I could play music on my TV uninterrupted.

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  • FauxLiving@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Image

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  • WindyRebel@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Common People, Black Mirror Season 7

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  • letsgo2themall@lemmy.world ⁨11⁩ ⁨months⁩ ago

    freetube still works great! no ads, and an easy to use interface.

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    • cyberwolfie@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      And it has an Android fork (FreeTube Android), and can have playlists, subscriptions etc. synced across devices with Syncthing. It does sometimes result in sync conflicts though, but if you reload it before using it on a device, you will be fine. Most sync conflicts I get are for history, and that’s fine by me to lose some history.

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  • skip0110@lemmy.zip ⁨11⁩ ⁨months⁩ ago

    Adblock/revanced are working. Google’s ad revenue is getting squeezed and so they need to shoehorn more ads everywhere to get the same revenue levels, since so many people never see the ads.

    Keep using them. You’re making business really difficult for scummy Google.

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    • grozzle@lemmy.zip ⁨11⁩ ⁨months⁩ ago

      Adblock, maybe a noticeable fraction on desktop, but Revanced users are within a rounding error of the total users, surely?

      I feel like both populations are now dwarfed by the numbers watching YT on their TV’s built-in apps, which throw demented amounts of ads at you.

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      • skip0110@lemmy.zip ⁨11⁩ ⁨months⁩ ago

        The $ revenue share to creators per video view has dropped, even though the percentage of Google’s ad revenue shared with the creator has remained the same. So to me this means Google is earning less per video view. (That could also be just a result of the ad market in general collapsing, eg advertisers just pay less)

        Also, Google has added new requirements to get the video share. You need to post new videos at a regular cadence, or they kick you out–even if your old videos are still getting views. (began being enforced in 2023, I think). Its another way they can keep their revenue numbers looking OK by cutting a cost associated with older videos.

        Google has also escalated their efforts to make it more difficult to view content without also viewing the ads.

        So maybe its wishful thinking, but I think they are feeling the squeeze.

        Unfortunately unlike the reddit or twitter situations its significantly harder to accumulate enough fresh video content to attract the views necessary to get the ball rolling and make a shift away from YouTube.

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      • leftzero@lemmynsfw.com ⁨11⁩ ⁨months⁩ ago

        Revanced users are within a rounding error of the total users, surely?

        Some of us use NewPipe. 🤷‍♂️

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      • TheFriar@lemm.ee ⁨11⁩ ⁨months⁩ ago

        I’m dating this person and we were watching YT and she didn’t have any ad blocker up and I was fucking blown away

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  • Surenho@lemmy.wtf ⁨11⁩ ⁨months⁩ ago

    I’d love to see a transition to other platforms like Nebula. As users it would be nice to start choosing by principles too.

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  • ABetterTomorrow@lemm.ee ⁨11⁩ ⁨months⁩ ago

    wtf is premium lite?!!? Lmao

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    • affiliate@lemmy.world ⁨11⁩ ⁨months⁩ ago

      it’s the opposite of Economy Plus

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      • ABetterTomorrow@lemm.ee ⁨11⁩ ⁨months⁩ ago

        Oh so you pay to be abused, gotcha.

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  • Maxxie@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

    Had a “youtube doesnt allow adblock” pop up yesterday, set up freetube. No login required, even has a subscription import tool. So far so great.

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    • lka1988@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

      Had a “youtube doesnt allow adblock” pop up yesterday

      I haven’t run into that on any of my devices yet… 🤞🤞

      What were you using before?

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      • Maxxie@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

        Ublock with firefox. Wasn’t able to set up a filter for the popup, didn’t try very hard though.

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    • leftzero@lemmynsfw.com ⁨11⁩ ⁨months⁩ ago

      Had my first ones yesterday too.

      I’ll use FreeTube if I have to, though I don’t quite like the UI, but cleaning the cache seems to have done the trick for now.

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  • HiTekRedNek@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Cable TV providers in the 70s: “No commercials when you pay for our services!”

    Cable TV providers in the early 80s: “Ok, we actually meant no commercials on premium channels, but local channels will, and it’s not our fault.”

    Cable TV providers in the late 80s: “Fine. What we meant was no commercials on movie channels.”

    Cable TV providers in the 90s: “Uhm, so only on-demand shows will be commercial free.”

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    • veni_vedi_veni@lemmy.world ⁨11⁩ ⁨months⁩ ago

      So what we need is a new disruptive media type that puts is on the head-end of the cycle again?

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      • Lucky_777@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Probably 10 years until AR starts this cycle over.

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      • HiTekRedNek@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Nah. We need to hack the planet.

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  • cotlovan@lemm.ee ⁨11⁩ ⁨months⁩ ago

    That’s how they’ll convince me to pay for premium

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  • antithetical@lemmy.deedium.nl ⁨11⁩ ⁨months⁩ ago

    It’s a sad state of affairs. I would pay for youtube in a heartbeat if it wasn’t connected to the biggest spyware company in the world. But now, even while paying you still get ads and they still track you. The people working at Alphabet are bad and should feel bad.

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  • atlien51@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Wait so you pay for premium and still get ads?

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    • slaneesh_is_right@lemmy.org ⁨11⁩ ⁨months⁩ ago

      Premium light i guess. So you pay to get some ads? I don’t know

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  • releaseTheTomatoes@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

    And with that I can confirm I will continue to use adblock.

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  • ArchmageAzor@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Youtube has ads?

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    • A_norny_mousse@feddit.org ⁨11⁩ ⁨months⁩ ago

      🤷

      Imagine paying for “Premium Lite”

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  • arin@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Cable TV executives didn’t die off yet?

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  • Yerbouti@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    How about we collectively say fuck youtube and move content to Odysee or something else?

    I’m fine with uBlock, but wouldn’t it be better if we just kill alphabet progressively? I’m already out Gsuite (nextcloud), gmail (own server), search (duckduckgo), chrome (firefox), I dont even link my phone to a gmail account. i just need to get ride of yt.

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  • vga@sopuli.xyz ⁨11⁩ ⁨months⁩ ago

    Youtube is telling me daily that they’ll soon disable my youtube because I have an ad blocker. Still waiting for it to actually happen.

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    • mbirth@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      Same here. And I’m waiting for them to finally do it because it’ll free up so much of my time. I might start reading books again.

      Also, it’s the last Google-service I’m using. So, banning me from it will allow me to finally delete my Google account.

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    • sykaster@feddit.nl ⁨11⁩ ⁨months⁩ ago

      I’ve been using Ublock origin for years and I’ve never seen a message like that

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      • cotlovan@lemm.ee ⁨11⁩ ⁨months⁩ ago

        Same. The last time I saw an YouTube ad was around 2015.

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      • Korhaka@sopuli.xyz ⁨11⁩ ⁨months⁩ ago

        I don’t even login so I don’t know what they are going to disable.

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      • vga@sopuli.xyz ⁨11⁩ ⁨months⁩ ago

        Same here. I started seeing them this week.

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      • nichtsowichtig@feddit.org ⁨11⁩ ⁨months⁩ ago

        correct me if I’m wrong, but I think ublock origin updates quickly enough to remove these notifications before most users see them

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  • Kusimulkku@lemm.ee ⁨11⁩ ⁨months⁩ ago

    It feels insane to me that you’re paying and you still get ads. I fucking refuse to do that

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  • Rentlar@lemmy.ca ⁨11⁩ ⁨months⁩ ago

    Would you like to pay us and have ads?

    • Google
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  • nucleative@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I think I’m understanding the playbook here.

    Eventually YouTube will cost 89.99 a month and also be full of ads.

    Then they will be disrupted by some startup company that will have to fight uphill for search and bandwidth access through Google’s monopolistic front door.

    Years later a court case will be decided and the new guy will be up and running a free service with a few ads or 1.99 a month for no ads!

    And then we get to go through it all again.

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    • ReallyActuallyFrankenstein@lemmynsfw.com ⁨11⁩ ⁨months⁩ ago

      Ah, the grand circle of enshittification.

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    • BrightCandle@lemmy.world ⁨11⁩ ⁨months⁩ ago

      There is no end to the greed of those with millions and especially billions and they aren’t content to just keep running a profitable business, they have to get all the money.

      This is just the history of humanity and finances forever, the one saving grace in all this is every big business gets complacent in its money making and seeks ever increasing profit (and becomes management heavy) until a young upstart finds a way to do it a lot better and cheaper and disrupts the market. Google has become the big lumbering unable to change organisation seeking maximum profit now, its become IBM.

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  • Maverick604@lemmy.ca ⁨11⁩ ⁨months⁩ ago

    I tried watching a 30 minute video on YouTube the other day and it injected ads every 1 minute for the entire video. Fuck Google. Fuck YouTube. Fuck Alphabet.

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    • Retro_unlimited@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I used to watch YouTube with ads since they added ads. It wasn’t too bad.

      Then during the start of Covid tons of people watched YouTube and googles greedy eyes lit up… they went from 1-3 (skipable) ads per video to ads every minute of video. I was like WHAT THE F&$@… then installed unlock.

      I couldn’t believe their greed.

      I also spent Covid downloading (yt-dlp) every video I wanted to archive for offline, I’m worried for a time we loose YouTube. 99% of the things I loved about the internet is dead now, someday it will happen to YouTube too.

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    • AnarchistArtificer@lemmy.world ⁨11⁩ ⁨months⁩ ago

      An interesting component here is that it’s possible that the video creator is responsible for this silly level of ads, but it’s impossible to know. Creators can select points in the video where ads will happen, which they can use to preserve the video’s flow as much as possible. In theory, you can even select to not monetise your video at all, which is a useful tool if the topic is something particularly dense or sensitive. In practice, I’ve seen plenty of creators apologizing when an inappropriate ad plays at a sensitive part of the video, despite them having tried to disable ads on the video. It must suck to have so little power over one’s own work.

      In your case, I suspect this was a creator choosing to maximally monetise their video, given the regularity and number of ads. However, it’s possible that this is a 100% “Fuck Google” situation, given how opaque they are. I find it frustrating that when we have poor experiences like yours, we don’t even have a clear target to get angry at. It leads to accountability so diffuse that it’s like homeopathy. Getting angry doesn’t necessarily help change things (at least individually), but it can be incredibly cathartic even then

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  • hellequin67@lemmy.zip ⁨11⁩ ⁨months⁩ ago

    I’ve long said to myself, the day revanced, smarttube and adblockers stop working is the day I stop browsing YT.

    I watched my son showered me something the other day, he can’t yet login via revanced so still has ads, what a shit show.

    I asked him how he copes with all the ads, he said I’m dumb to them now I just ignore it. But still coming from zero ads to that was a very jarring experience.

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    • sykaster@feddit.nl ⁨11⁩ ⁨months⁩ ago

      How does revanced work? How does it protect me from ads?

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      • hellequin67@lemmy.zip ⁨11⁩ ⁨months⁩ ago

        It’s an android only apk which you sideload and strips all adds from YouTube content.

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      • lsibilla@lemm.ee ⁨11⁩ ⁨months⁩ ago

        I don’t use revanced, but freetube. I guess it’s similar.

        It lets you play video without ads for free. It has a ui close enough to YouTube, which is nice.

        Also you watch video anonymously. So it won’t propose video based on what you have watched before. Which is nice or not… you decide.

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  • 9point6@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Genuinely though, the point of YouTube premium is to get rid of the ads…

    We seem to be making cable TV again where you pay a premium for the privilege of being advertised to

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    • Buelldozer@lemmy.today ⁨11⁩ ⁨months⁩ ago

      YT Premium has no ads. YT Lite does, just fewer of them (supposedly).

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      • IronKrill@lemmy.ca ⁨11⁩ ⁨months⁩ ago

        YouTube Premium Lite is Premium, it’s in the name. I presume the OP is saying the only reason people buy Premium is to be rid of ads, therefore Lite is pointless.

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  • Treczoks@lemmy.world ⁨11⁩ ⁨months⁩ ago

    YT is only usable with ad blockers nowadays. And then it does not make a difference if you have a subscription or not.

    I would subscribe YT if they had a reasonably priced ad free tier, but if it does not make a difference, I’ll watch it for free.

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    • CosmoNova@lemmy.world ⁨11⁩ ⁨months⁩ ago

      That way of thinking is a trap. They did have a more reasonably priced ad free tier but people using it only made it worse over time because the line has to go up.

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  • vala@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I confirm that I will see zero ads.

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