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Google confirms more ads on your paid YouTube Premium Lite soon

⁨928⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨day⁩ ago⁩ by ⁨moe90@feddit.nl⁩ to ⁨technology@lemmy.world⁩

https://www.neowin.net/news/google-confirms-more-ads-on-your-paid-youtube-premium-lite-soon/

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  • nucleative@lemmy.world ⁨1⁩ ⁨day⁩ ago

    I think I’m understanding the playbook here.

    Eventually YouTube will cost 89.99 a month and also be full of ads.

    Then they will be disrupted by some startup company that will have to fight uphill for search and bandwidth access through Google’s monopolistic front door.

    Years later a court case will be decided and the new guy will be up and running a free service with a few ads or 1.99 a month for no ads!

    And then we get to go through it all again.

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    • BrightCandle@lemmy.world ⁨1⁩ ⁨day⁩ ago

      There is no end to the greed of those with millions and especially billions and they aren’t content to just keep running a profitable business, they have to get all the money.

      This is just the history of humanity and finances forever, the one saving grace in all this is every big business gets complacent in its money making and seeks ever increasing profit (and becomes management heavy) until a young upstart finds a way to do it a lot better and cheaper and disrupts the market. Google has become the big lumbering unable to change organisation seeking maximum profit now, its become IBM.

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    • ReallyActuallyFrankenstein@lemmynsfw.com ⁨1⁩ ⁨day⁩ ago

      Ah, the grand circle of enshittification.

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  • vga@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

    Youtube is telling me daily that they’ll soon disable my youtube because I have an ad blocker. Still waiting for it to actually happen.

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    • sykaster@feddit.nl ⁨1⁩ ⁨day⁩ ago

      I’ve been using Ublock origin for years and I’ve never seen a message like that

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      • Korhaka@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

        I don’t even login so I don’t know what they are going to disable.

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      • nichtsowichtig@feddit.org ⁨1⁩ ⁨day⁩ ago

        correct me if I’m wrong, but I think ublock origin updates quickly enough to remove these notifications before most users see them

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      • vga@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

        Same here. I started seeing them this week.

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      • cotlovan@lemm.ee ⁨1⁩ ⁨day⁩ ago

        Same. The last time I saw an YouTube ad was around 2015.

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    • JDPoZ@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Don’t use Chrome. Use Firefox with unlock, Sponsorblock, and a VPN like Mullvad. Use SmartTubeNext on a Shield Pro with FLauncher instead of Google’s.

      Use 3rd party YouTube clients on your mobile device. Vanced on Android, and Unwatched on iOS.

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    • mbirth@lemmy.ml ⁨1⁩ ⁨day⁩ ago

      Same here. And I’m waiting for them to finally do it because it’ll free up so much of my time. I might start reading books again.

      Also, it’s the last Google-service I’m using. So, banning me from it will allow me to finally delete my Google account.

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  • Maxxie@lemmy.blahaj.zone ⁨1⁩ ⁨day⁩ ago

    Had a “youtube doesnt allow adblock” pop up yesterday, set up freetube. No login required, even has a subscription import tool. So far so great.

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    • lka1988@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      Had a “youtube doesnt allow adblock” pop up yesterday

      I haven’t run into that on any of my devices yet… 🤞🤞

      What were you using before?

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      • Maxxie@lemmy.blahaj.zone ⁨1⁩ ⁨day⁩ ago

        Ublock with firefox. Wasn’t able to set up a filter for the popup, didn’t try very hard though.

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    • leftzero@lemmynsfw.com ⁨1⁩ ⁨day⁩ ago

      Had my first ones yesterday too.

      I’ll use FreeTube if I have to, though I don’t quite like the UI, but cleaning the cache seems to have done the trick for now.

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  • LovableSidekick@lemmy.world ⁨1⁩ ⁨day⁩ ago

    To remove ads subscribe to Youtube Premium Platinum Plutonium and select the Ad-Free! add-on (for only an additional $2.95/mo)*.

    *first month price only, increases to $5.95/mo after 30 days **

    **with annual subscription; monthly rate $7.95/mo.

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    • InputZero@lemmy.world ⁨1⁩ ⁨day⁩ ago

      These terms of service can only be updated by GOOGLE at anytime with or without notice. You hearby agree to this term of service and, any and all updates, without review, made by GOOGLE to the terms of service.

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      • nodiratime@lemmy.world ⁨1⁩ ⁨day⁩ ago

        *By enabling the VIP package in addition, we guarantee to not update the TOS more than once every second.

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    • CaptPretentious@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Oh good, we’re not up to having to provide bone marrow (yet).

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    • Auli@lemmy.ca ⁨1⁩ ⁨day⁩ ago

      Or use stube on android tv and recanced on phones. One of the reasons I can’t go to iOS.

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      • hornedfiend@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

        I had to go iOS because of… reasons,but you can sideload modded youtube app, with sponsorblock. exactly as on android,but with many headaches like token expiry every week and other bullshit issues like google not allowing IPAs directly in github repos.

        Lame, but it can be done.

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  • tonytins@pawb.social ⁨1⁩ ⁨day⁩ ago

    This is literately the equivalent of cable.

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    • fakeplastic@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      No, it’s worse. With a cable DVR you can skip all commercials.

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      • tonytins@pawb.social ⁨1⁩ ⁨day⁩ ago

        DVR is the equivalent of having a yt-dlp frontend that includes SponsorBlock.

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      • mbirth@lemmy.ml ⁨1⁩ ⁨day⁩ ago

        Can you, though? Because I remember when DVB started in Europe, they’ve sent a signal during commercials that makes your device block the fast forward feature.

        I don’t know whether that’s still a thing. But you needed a hacked firmware on your TV / set top box to allow to FFWD through commercials back then.

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  • A_Random_Idiot@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Ironic that just yesterday I was getting blocked on youtube telling me that adblocking was illegal/against tos/whatever and that if i didnt want Ads I could subscribe to Youtube Premium… only now to announce ads on premium.

    What a fucking shithole company.

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    • cyberwolfie@lemmy.ml ⁨1⁩ ⁨day⁩ ago

      WE WOULDNT BE BLOCKING ADS IF YOU REGULATED ADVERTISERS LIKE YOU ARE TRYING TO REGULATE VIEWERS.

      I still would.

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  • DarrinBrunner@lemmy.world ⁨1⁩ ⁨day⁩ ago

    When options like uBlock and FreeTube no longer block ads, I’ll stop watching YouTube. They’ll never get a cent out of me.

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    • A_Random_Idiot@lemmy.world ⁨1⁩ ⁨day⁩ ago

      if ublock origin stops working, you can erase your youtube cookies or wait a few hours for a ublock origin update to work around it.

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  • FauxLiving@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Image

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  • grandma@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

    I would actually pay for YT premium if it was reasonably priced and I think there are many like me. Why are they shooting themselves in the foot?

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    • Jakeroxs@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

      If you use yt music and watch YouTube as your main entertainment, it’s well worth it imo.

      With that said, I’ve been degoogling and this is probably the one I won’t be able to break.

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      • PixiePoop@lemmy.blahaj.zone ⁨1⁩ ⁨day⁩ ago

        Same here. YT is the only Google owned service I still use. I personally don’t mind the cost, since I watch a lot and wish to support the people that make the content. I would love a proper alternative but I don’t see that happen any time soon.

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    • madcaesar@lemmy.world ⁨1⁩ ⁨day⁩ ago

      I’ll never pay for until until 1. It’s reasonably priced, 2. Downvotes are returned and 3 sponsor block is integrated into the app.

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      • ClamDrinker@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Can I add 4. the integrated video downloader actually downloads videos, in whatever format you would want, and with no internet connection required to watch them. This to me is still the biggest scam ‘feature’ of Youtube Premium. You can ‘’‘download’‘’ videos, but not as eg. an mp4, but as an encrypted file only playable inside the Youtube app, and only if you connected to the internet in the last couple of days can you play it.

        That’s not downloading, that’s just jacking my disk space to avoid buffering the video from Youtube’s servers. That’s not a feature, that’s me paying for Youtube’s benefit.

        I cancelled and haven’t paid for Premium in years because of it. When someone scams me out of features I paid for, I don’t reward that shit until they either stop lying in their feature list, or actually start delivering.

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      • Auli@lemmy.ca ⁨1⁩ ⁨day⁩ ago

        Sponsor block is not going to be included as those are not controlled by YouTube. They are the Chanel’s sponsorship.

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    • TootTootComingThru@lemmy.world ⁨1⁩ ⁨day⁩ ago

      I actually paid for it for a bit after I got a few months free with a Pixel a while ago. And it was pretty good and reasonably priced.

      Then they started removing features (no dislike bar for you lol) and raising the price and I’m never giving them a single goddamn cent or not using a block on their shit.

      I’ve since cancelled and transitioned from workspace or whatever they call it now and use Revanced, ublock origin, etc. They actually had my money and they fucked it. Never again. Get fucked, Google and the shit huffing execs in charge of it.

      It’s never enough for these people. They want all of your money and they won’t stop until they have it. Fucking blood suckers.

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    • redwattlebird@lemmings.world ⁨1⁩ ⁨day⁩ ago

      Because of the desire for infinite growth. The line must go up 💹

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    • mkhopper@lemmy.world ⁨17⁩ ⁨hours⁩ ago

      Why? Greed.
      And they’re not even shy about it.

      I made this comment some time ago on another thread about YouTube ads.
      With the sheer number of concurrent users, worldwide, 24/7, YouTube could show one ad every three or four videos, and still make a mind boggling amount of money.
      But if some money is good, more must be better, right?

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    • sugar_in_your_tea@sh.itjust.works ⁨19⁩ ⁨hours⁩ ago

      Same. They should have a lower tier where your first N hours of watch time have no ads. I don’t watch a ton, so that would probably convince me to pay.

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  • Maverick604@lemmy.ca ⁨1⁩ ⁨day⁩ ago

    I tried watching a 30 minute video on YouTube the other day and it injected ads every 1 minute for the entire video. Fuck Google. Fuck YouTube. Fuck Alphabet.

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    • Retro_unlimited@lemmy.world ⁨1⁩ ⁨day⁩ ago

      I used to watch YouTube with ads since they added ads. It wasn’t too bad.

      Then during the start of Covid tons of people watched YouTube and googles greedy eyes lit up… they went from 1-3 (skipable) ads per video to ads every minute of video. I was like WHAT THE F&$@… then installed unlock.

      I couldn’t believe their greed.

      I also spent Covid downloading (yt-dlp) every video I wanted to archive for offline, I’m worried for a time we loose YouTube. 99% of the things I loved about the internet is dead now, someday it will happen to YouTube too.

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    • AnarchistArtificer@lemmy.world ⁨1⁩ ⁨day⁩ ago

      An interesting component here is that it’s possible that the video creator is responsible for this silly level of ads, but it’s impossible to know. Creators can select points in the video where ads will happen, which they can use to preserve the video’s flow as much as possible. In theory, you can even select to not monetise your video at all, which is a useful tool if the topic is something particularly dense or sensitive. In practice, I’ve seen plenty of creators apologizing when an inappropriate ad plays at a sensitive part of the video, despite them having tried to disable ads on the video. It must suck to have so little power over one’s own work.

      In your case, I suspect this was a creator choosing to maximally monetise their video, given the regularity and number of ads. However, it’s possible that this is a 100% “Fuck Google” situation, given how opaque they are. I find it frustrating that when we have poor experiences like yours, we don’t even have a clear target to get angry at. It leads to accountability so diffuse that it’s like homeopathy. Getting angry doesn’t necessarily help change things (at least individually), but it can be incredibly cathartic even then

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  • TheObviousSolution@lemm.ee ⁨18⁩ ⁨hours⁩ ago

    No time like the present to begin creating a European alternative, given the geopolitics of the times.

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    • skisnow@lemmy.ca ⁨17⁩ ⁨hours⁩ ago

      Please support peertube, it’s kind of like the Lemmy of streaming videos in that it’s a federated collection of providers.

      A list of instances: https://joinpeertube.org/instances

      e.g. peertube.tv

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  • otacon239@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Premium Lite? What paid benefits are there to YouTube other than removing ads?

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    • WereCat@lemmy.world ⁨1⁩ ⁨day⁩ ago

      YouTube music. But since Lite has ads then idk what it’s different. I’m assuming Lite also doesn’t have music.

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      • propitiouspanda@lemmy.cafe ⁨1⁩ ⁨day⁩ ago

        Youtube already has music.

        Just pick your song and listen to it…

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      • a_wild_mimic_appears@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

        Premium Lite does not include access to YouTube Music - or else the ads on music videos wouldn’t be seen. (That’s the only thing i can understand on this bastardized version of a premium service)

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  • frog_brawler@lemmy.world ⁨1⁩ ⁨day⁩ ago

    YouTube already had too many ads, and I stopped using as a result. That was several months ago. I guess I’ll just have to stop using it even harder.

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  • Kusimulkku@lemm.ee ⁨1⁩ ⁨day⁩ ago

    It feels insane to me that you’re paying and you still get ads. I fucking refuse to do that

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  • antithetical@lemmy.deedium.nl ⁨1⁩ ⁨day⁩ ago

    It’s a sad state of affairs. I would pay for youtube in a heartbeat if it wasn’t connected to the biggest spyware company in the world. But now, even while paying you still get ads and they still track you. The people working at Alphabet are bad and should feel bad.

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  • lemmydividebyzero@reddthat.com ⁨1⁩ ⁨day⁩ ago

    I’m self-hosting Invidious… I get a nice YouTube experience without ever visiting YouTube.

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    • alekwithak@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Wasn’t aware of this, that’s awesome. Unfortunately it would need to be able to cast to various HTPCs and be easy enough for my family to use to fully replace YouTube in my house.

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  • slaacaa@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Image

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  • WindyRebel@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Common People, Black Mirror Season 7

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  • Treczoks@lemmy.world ⁨1⁩ ⁨day⁩ ago

    YT is only usable with ad blockers nowadays. And then it does not make a difference if you have a subscription or not.

    I would subscribe YT if they had a reasonably priced ad free tier, but if it does not make a difference, I’ll watch it for free.

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    • CosmoNova@lemmy.world ⁨1⁩ ⁨day⁩ ago

      That way of thinking is a trap. They did have a more reasonably priced ad free tier but people using it only made it worse over time because the line has to go up.

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  • QueenHawlSera@sh.itjust.works ⁨17⁩ ⁨hours⁩ ago

    UBlockOrigim

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  • hellequin67@lemmy.zip ⁨1⁩ ⁨day⁩ ago

    I’ve long said to myself, the day revanced, smarttube and adblockers stop working is the day I stop browsing YT.

    I watched my son showered me something the other day, he can’t yet login via revanced so still has ads, what a shit show.

    I asked him how he copes with all the ads, he said I’m dumb to them now I just ignore it. But still coming from zero ads to that was a very jarring experience.

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    • sykaster@feddit.nl ⁨1⁩ ⁨day⁩ ago

      How does revanced work? How does it protect me from ads?

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      • lsibilla@lemm.ee ⁨1⁩ ⁨day⁩ ago

        I don’t use revanced, but freetube. I guess it’s similar.

        It lets you play video without ads for free. It has a ui close enough to YouTube, which is nice.

        Also you watch video anonymously. So it won’t propose video based on what you have watched before. Which is nice or not… you decide.

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      • hellequin67@lemmy.zip ⁨1⁩ ⁨day⁩ ago

        It’s an android only apk which you sideload and strips all adds from YouTube content.

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  • saimen@feddit.org ⁨12⁩ ⁨hours⁩ ago

    I hope more and more people learn that spotify can also be used to host videos.

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    • TRock@feddit.dk ⁨12⁩ ⁨hours⁩ ago

      Wut

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      • alphabethunter@lemmy.world ⁨12⁩ ⁨hours⁩ ago

        They have clips from songs, so yes, I guess. I’m not sure if anyone can host a video there though.

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  • ObviouslyNotBanana@lemmy.world ⁨1⁩ ⁨day⁩ ago

    I feel like youtube is losing sight of why users are paying for the service then.

    To me, personally, youtube is useful enough that I will keep paying to remove ads entirely (in combination with ublock). That being said, there will come a time when the value proposition is no longer balanced. Then I will stop paying, and probably stop using it as well.

    But as always with Google, I question whether their motive is to kill another service. They’re very competent at that specific thing.

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    • Jimmycakes@lemmy.world ⁨1⁩ ⁨day⁩ ago

      They just want users who are paying full freight as they know the ad business is in step decline.

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      • pennomi@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Is it in decline? I mean, I want to believe it, but I haven’t seen any hard data on that.

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  • seathru@lemmy.sdf.org ⁨1⁩ ⁨day⁩ ago

    No; I don’t think there will be.

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  • Surenho@lemmy.wtf ⁨1⁩ ⁨day⁩ ago

    I’d love to see a transition to other platforms like Nebula. As users it would be nice to start choosing by principles too.

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  • waddle_dee@lemmy.world ⁨20⁩ ⁨hours⁩ ago

    Well, I’m still happy that my grandfathered $7.99 plan from the GPM days still holds up, fully ad-free.

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    • unphazed@lemmy.world ⁨19⁩ ⁨hours⁩ ago

      Watch your card on file. I had the whole enchalada once and loved using the music app and no ads. Card expired for one payment, sub cancelled, and I fixed it immediately. They wouldn’t give it back to me, and refused to refund the larger payment for just Youtube.

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  • Yerbouti@sh.itjust.works ⁨1⁩ ⁨day⁩ ago

    How about we collectively say fuck youtube and move content to Odysee or something else?

    I’m fine with uBlock, but wouldn’t it be better if we just kill alphabet progressively? I’m already out Gsuite (nextcloud), gmail (own server), search (duckduckgo), chrome (firefox), I dont even link my phone to a gmail account. i just need to get ride of yt.

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  • atlien51@lemm.ee ⁨1⁩ ⁨day⁩ ago

    Wait so you pay for premium and still get ads?

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    • slaneesh_is_right@lemmy.org ⁨1⁩ ⁨day⁩ ago

      Premium light i guess. So you pay to get some ads? I don’t know

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  • Joeyowlhouse@lemmy.wtf ⁨23⁩ ⁨hours⁩ ago

    YouTube has so many ads now it’s ridiculous. Yesterday YouTube threatened me with the popup even though I have UBlock on Firefox. I’ve seen 10 ads on a 20 minute video. As if the un-skipabble 2 minute long ads that pause when you switch tabs wasn’t bad enough, YouTube is now putting ads in their Premium.

    YouTube is in dire need of a competitor and fast.

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    • Penny7@lemmy.world ⁨1⁩ ⁨hour⁩ ago

      Yeah. Lately in 20min chunks I’ve been getting about 4 ad breaks, so if it’s an hour+ in length…

      And some of those ‘ads’ are 3min, 5min…one was almost 2hrs! Yes, there’s the skip button, but if it’s that long then it’s not an ad and it has no place in an ad break.

      Image

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  • Chivera@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Revanced, newpipe, grayjay, it’s all I need thank you.

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