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Facebook Allegedly Detected When Teen Girls Deleted Selfies So It Could Serve Them Beauty Ads

⁨1704⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨Iheartcheese@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://futurism.com/facebook-beauty-targeted-ads

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  • faltryka@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    At some point we need to start criminalizing shit like this and actually holding people accountable.

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    • land@lemmy.dbzer0.com ⁨3⁩ ⁨weeks⁩ ago

      💯 Big tech companies think they’re above the law.

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      • thejml@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

        Thus far, they’d basically be right. Any fines are simply chocked up to “cost of doing business” expenses and since no one wants to either make solid laws against this stuff OR hold them accountable for current ones, they’ll just keep at it.

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      • aeternum@lemmy.blahaj.zone ⁨3⁩ ⁨weeks⁩ ago

        they ARE above the law, at least it would seem so.

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      • Lost_My_Mind@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        History has shown that they are.

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      • nlgranger@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        No, they are the system, and the system is held together by the law.

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    • venusaur@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      It’s so much bigger than this. It starts young. iPad kids. Strict gender roles. Sexualization of children. Learning from parents who have been conditioned by capitalism, sexism and more. We got little girls that want skincare products and teens talking about plastic surgery. It’s bad.

      Agreed though. Punish people for ruining society. I think I read a while ago that France had required social media posts to flag when images have been altered. We need more laws like this too.

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      • Little8Lost@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        As little kids we got like no genderbased education from our parents. When we moved our grandmother got a lot more control and dumped blue boyish stuff on my brother and forbid the girly things. Has never worn a dress since and now is still not willing to wear one

        (it could be that us older sisters influenced that he wants to wear dresses too)

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      • hopesdead@startrek.website ⁨3⁩ ⁨weeks⁩ ago
        [deleted]
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      • ABCDE@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        And mass sharing of images/videos which has made it so much easier to connect people, specifically in one case I saw today of someone on Telegram sharing child porn. How do you even put the cat back in the box?

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    • Landless2029@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Oh you mean fines? Sure here’s some money $$. Meanwhile AD rev is $$$$$. Just the cost of doing business! Hahahaa

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  • jjjalljs@ttrpg.network ⁨3⁩ ⁨weeks⁩ ago

    Saint Luigi deliver us from villains like Facebook

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    • seeigel@feddit.org ⁨3⁩ ⁨weeks⁩ ago

      As if there would be no social networking without Zuckerberg.

      Like any sin, the change starts with us. If we want a healthy social network, we can build a healthy social network.

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      • JacksonLamb@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Tom from Myspace never treated us like this.

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      • jjjalljs@ttrpg.network ⁨3⁩ ⁨weeks⁩ ago

        I’m not sure if it’s possible to build a healthy social network.

        Smaller communities can work, if they’re well moderated. The small size also helps norms become established.

        Once the network gets really big, you have eternal September problems. You have too many bad actors in absolute numbers to deal with.

        So yeah, the problem is us but we suck.

        Maybe federation would work, since that can keep the moderation workload smaller and distributed.

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      • KingThrillgore@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

        If I could go back in time to the moment when ARPANET was created and show them what it would become, I would also beg them to stop their efforts.

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    • misteloct@lemmy.dbzer0.com ⁨3⁩ ⁨weeks⁩ ago

      Even though Luigi Mangione didn’t actually commit any crime and his trial is a flimsy sham, I agree. He is the public face of whoever really did it, and they are an icon of justice.

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    • Lost_My_Mind@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Praise the king!

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  • cupcakezealot@lemmy.blahaj.zone ⁨3⁩ ⁨weeks⁩ ago

    can’t believe a social network started by incels in college to rate girls sexually would do something like this.

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  • HootinNHollerin@lemmy.dbzer0.com ⁨3⁩ ⁨weeks⁩ ago

    Zuckerberg’s $300 million mega yacht may be tracked here: https://www.vesselfinder.com/vessels/details/9857511

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    • Iheartcheese@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Image

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      • JacksonLamb@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        My thoughts exactly.

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    • chellomere@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Ah right, still in the north sea outside of Norway. Recently there was news of Sami villages being bribed to not put up a fuss when a “prominent person” wanted to go heliskiing, then his yacht arrived on site:

      dn.se/…/samebyar-erbjods-ersattning-sedan-anlande…

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      • chellomere@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Translation of article from behind paywall: The Facebook CEO’s enormous yacht has been anchored in a Norwegian fjord near the Swedish border.

        Now DN can reveal that several Sami villages have been offered compensation for not saying no to a “prominent person” going on a luxury helicopter skiing trip in the mountains.

        • They wanted to buy our silence, says a representative of a Sami village.

        At least three villages were contacted in March by a company that arranges helicopter skiing trips. The Sami villages have been offered compensation, ahead of a very secret group of tourists arriving to ski in the Swedish mountains in April. A Norwegian village team has also received a similar offer.

        • We understood that it was something special. The organizers were very keen for us to say yes, even though this is before the calving season when the ewes are pregnant and all the reindeer are very fragile after a tough winter, says a representative of a Sami village.

        Helicopter skiing in untouched lands, known as heliskiing, has been criticized by reindeer owners for destroying nature and disturbing the reindeer – and the issue has been raised by the Norrbotten County Administrative Board to the government.

        According to sources from several Sami villages, the plans for this particular April visit were somewhat out of the ordinary.

        The Sami villages, which use helicopters in their reindeer husbandry, were offered six hours of helicopter use by the organizer – which corresponds to around 50,000 kronor.

        On April 1, one of the largest private luxury yachts in existence arrived in Bodö, Norway – something that caused a stir in the Norwegian media.

        It is owned by Mark Zuckerberg, CEO of the Facebook company Meta, who is one of the richest people in the world. He is one of the billionaires who has tried to approach US President Donald Trump by, among other things, donating money.

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      • MonkderVierte@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

        Can’t go skiing with the plebs, no.

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  • Therobohour@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    That’s 0% surprising. FB had always been about making girls feel bad. It’s in its sorce code

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    • andros_rex@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Facebook started as a Hot or Not website. Fucking creepy.

      YouTube also started because the founders wanted to see the Janet Jackson nipple slip. (Which fuck them for that.)

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      • Therobohour@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Ya FB is,was and will forever be bad for society and woman especially

        I mean,do you really think janet jackson didn’t want people to see?

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      • Therobohour@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Ya FB is,was and will forever be bad for society and woman especially

        I mean,do you really think jackson didn’t want people to see

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  • raynethackery@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Advertising targeted towards minors needs to be banned.

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    • veggibles@lemmy.wtf ⁨3⁩ ⁨weeks⁩ ago

      Advertising targeted towards minors needs to be banned.

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      • RedditIsDeddit@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Advertising itself isn’t a bad thing.

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    • andros_rex@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      As with basically everything bad in the US, it’s another reminder that Reagan was a human shitstain.

      Your classic 80s cartoons were toy commercials. Candy, toys, cereals started being marketed directly to children.

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      • Zink@programming.dev ⁨3⁩ ⁨weeks⁩ ago

        And I genuinely loved all that stuff as a kid, usually liking the ad (e.g., TMNT cartoon) more than the toys (e.g., TMNT action figures).

        As your typical Lemmy user who loves Linux and hates advertisements, I sometimes have to remind myself about that when my son is watching today’s dumb kid shows. Teaching him about the systems in play rather than isolating him from it has been working well IMO.

        The bonus is that he doesn’t watch full-on advertisements and commercial breaks like we were forced to in the 80s when it was live TV or no TV.

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    • deathbird@mander.xyz ⁨3⁩ ⁨weeks⁩ ago

      All ads suck, but ads based on user rather than content go too far.

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    • gradual@lemmings.world ⁨3⁩ ⁨weeks⁩ ago

      Advertising should be illegal.

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  • k0e3@lemmy.ca ⁨3⁩ ⁨weeks⁩ ago

    TIL teen girls still used Facebook.

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    • guywithoutaname@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      Instagram too according to the article.

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      • sugar_in_your_tea@sh.itjust.works ⁨3⁩ ⁨weeks⁩ ago

        I get Instagram (lots of creative types there), Facebook is a bit surprising though.

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  • socphoenix@midwest.social ⁨3⁩ ⁨weeks⁩ ago

    Wonder how much of a bonus the sick fuck who pitched that got for the idea?

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    • HeyJoe@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Probably nothing. Most likely, a paid consultant to give ideas. And if it was a worker, they were just doing their job and at most got a “great job, keep up the good work,” praise email.

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  • wise_pancake@lemmy.ca ⁨3⁩ ⁨weeks⁩ ago

    Who the fuck comes up with this stuff?

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    • captainjaneway@lemmy.blahaj.zone ⁨3⁩ ⁨weeks⁩ ago

      The most generous assumption is that they use statistics to determine correlations like this (e.g., deleted selfies resulted in a high CTR for beauty ads so they made that a part of their algo). The least generous interpretation is exactly what you’re thinking: an asshole came up with it because it’s logical and effective.

      Either way, ethics needs to be a bigger part of the programmers education. And we, as a society, need to make algorithms more transparent (at least social media algorithms). Reddit’s trending algorithm used to be open source during the good ole days.

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      • supersquirrel@sopuli.xyz ⁨3⁩ ⁨weeks⁩ ago

        Can you make the algorithm that determined it was ok for you to murder Tuvix tho

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    • RecallMadness@lemmy.nz ⁨3⁩ ⁨weeks⁩ ago

      This is the sort of thing machine learning algorithms are pretty good at at.

      Coupled with however many millions of interactions a day, you would have no problem correlating changes to your algorithm against increases in revenue.

      But. It’s often not that impressive. Humans are equally good at noticing patterns.

      All it takes is for one person at FB to see their wife or daughter delete a post, ask them “why did you delete that post” and take away from the response of “It made me look fat” to go “there’s a new targeted ad that’ll get me a bonus”.

      In a similar vein, 80% of your banks anti-fraud systems isn’t deep learning models that detect fraudulent behaviour. Instead it’s “if the user is based in Russia, add 80 points, and if the account is at a branch in 10km of Heinersdorf Berlin, add another 50…. We’re pretty sure a Russian scammer goes on holiday every 6 months and opens a bunch of accounts there, we just don’t know which ones”.

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      • Zak@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        I’d bet on it being algorithmic from Facebook because leaning into algorithms is part of that company’s culture. A bunch of manual tweaks require maintenance, though it wouldn’t surprise me if someone was thinking about this when deciding that deleted selfie should be a different signal to the algorithm than deleted picture of cat.

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    • MonkderVierte@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

      People who traded morals for money.

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    • betterdeadthanreddit@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      The kind of person whose past probably includes more than a few vivisected animals.

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    • grumpasaurusrex@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Per Careless People, the recent memoir that this article pulls from & facebook has been trying to kill, this was one of the many unethical advertising schemes that ultimately traces back to Sheryl Sandberg. A woman who didn’t allow her own children to use fb because she knew she was making it a toxic capitalist hellscape.

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  • Epzillon@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Happy I got AdNauseam after uBlock Origin. Deleted my facebook a year ago, shit is an AI slopfest built upon the greed and manipulation of every part of the chain. Defcon 31 has a good talk that brings this up. “Disenshittify or die” by Cory Doctrow, cann recommend to watch.

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    • Korhaka@sopuli.xyz ⁨3⁩ ⁨weeks⁩ ago

      I support the use of AdNauseam. Not sure if there are any more extreme alternatives, I now choose to be actively hostile towards advertising/tracking rather than just passively blocking it.

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      • Epzillon@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        My dad has been talking about wanting something like AdNauseam for years, i was very happy when i found it. The extra mile would probably be to expand it with a VPN and constantly spam clicks, clear cache, switch IP and obfuscate data. Now we just wait for someone with enough time to build it…

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    • markovs_gun@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      I stopped using mainstream social media in 2019 but my accounts are still active so I can snoop on random people I went to college with and holy shit every time I get on Facebook it’s so much worse on ways I don’t even understand. Most recently I got on to look at something and my feed was completely unrecognizable because it was all AI generated slop from pages I have never heard of and not any updates from people I know. It’s crazy what people will accept if it’s done slowly enough I guess. I legitimately don’t understand why anyone would use Facebook as it exists today. At least when I quit I could at least understand why people used it.

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      • Epzillon@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        The more time you spend glued to your screen the less you notice slow changes. I assume this is part of why user retention is so important…

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    • 18_24_61_b_17_17_4@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      What’s AdNauseam?

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      • Epzillon@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        An extension of uBlock Origin. It does the same thing but also clicks on every ad before it removes it.

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  • RedditIsDeddit@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    This kind of shit should not be tolerated.

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  • Jhex@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Facebook… now even more toxic than previously known!

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  • hopesdead@startrek.website ⁨3⁩ ⁨weeks⁩ ago

    This type of advertising isn’t new. There is that famous (although the claims from the father have been questioned) New York Times article written by Charles Duhigg in 2012. A father of a teenage girl in Minnesota got upset for receiving coupons from Target for infant care related products. As the story goes, he later learned his daughter was in fact pregnant. It turns out Target was using some predictive algorithm to identify would-be mothers and straight up sending them coupons for infant care products. It seems ever since this article was published that they stopped doing this in such a direct manner. Again, there have people who questioned the validity of the claims for this specific story, but Target did confirm they were doing this.

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    • El_Scapacabra@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      My doctor’s office (allegedly) handed my info to a plastic surgery clinic so they could send me a “happy 40th birthday, now fix your sagging bullshit!”-email the literal day I turned 40.

      Needless to say that put a damper on things.

      People have been doing evil shit for money since the invention of money. These days it’s just automated.

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      • nomy@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

        I’d call my former Dr’s office and flip my shit. Them giving out your info may have been a HIPAA violation. You should really follow up and harass the fuck out of them.

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      • RedPostItNote@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Uh that’s new doctor time

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      • fyzzlefry@retrolemmy.com ⁨3⁩ ⁨weeks⁩ ago

        Don’t normalize this

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    • captain_aggravated@sh.itjust.works ⁨3⁩ ⁨weeks⁩ ago

      I think I read somewhere that that was apocryphal, but it strikes me as 100% plausible. It doesn’t even have to be a matter of “write a system that detects pregnant women via their purchase history and send them coupons for maternity stuff” I think Amazon’s Frequently Bought Together feature could get it done. The same algorithm that suggests a tacklebox and some lures when you have a fishing pole in your shopping cart might recommend diapers and formula to those who buy maternity pants.

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  • Buffalox@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Goddam I had to read that headline 3 times before I understood the implication!
    That is outright disgusting, and such practices ought to be outlawed.
    Or as Trump would say, very cool and very legal way to make money.

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  • Grimtuck@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Be aware that the companies would have paid Facebook handsomely to identify users in this way. The world we live in has a sickness with greed for money at its heart.

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  • EndlessNightmare@reddthat.com ⁨3⁩ ⁨weeks⁩ ago

    Remember: someone went out of their way and put effort into programming this.

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    • rusticus@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      An entire team.

      A study published in a medical journal showed that Facebook (primarily) along with other social media was responsible for the rise in teenage suicide in girls. Let that sink in.

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      • ebolapie@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        I 100% believe that Facebook and friends are causing this trend but it’s important to note that the linked study does not conclude that causation is present:

        There is an independent association between problematic use of social media/internet and suicide attempts in young people. However, the direction of causality, if any, remains unclear. Further evaluation through longitudinal studies is needed.

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  • slashasdf@feddit.nl ⁨3⁩ ⁨weeks⁩ ago

    Dystopian as fuck

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  • LainTrain@lemmy.dbzer0.com ⁨3⁩ ⁨weeks⁩ ago

    That’s some cartoon villain level shit jfc

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  • assassinatedbyCIA@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Just evil but you’ll never see anyone punished for it.

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  • MHSJenkins@infosec.pub ⁨3⁩ ⁨weeks⁩ ago

    Why do we as a species hate teenage girls so much?

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    • Tire@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

      We don’t hate them, it’s just that capitalism has found them to be an easy and vulnerable target for manipulation.

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      • gradual@lemmings.world ⁨3⁩ ⁨weeks⁩ ago

        I agree.

        I feel like the powers that b have people working overtime to ensure that most Western women feel like they need to consume to be accepted by their peers.

        What’s particularly sad is it’s the exact opposite. That culture of consumption also comes with an aura of exclusivity. Most of these girls are miserable because they’ve been conditioned to consume as much as possible while thinking anyone who consumes less isn’t good enough for them.

        It’s really good for putting them to work, not so good for making them or the people around them happy.

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    • Tattorack@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      It’s mot that we hate teenage girls (and women) so much. It’s just money. Soulless, apathetic money making.

      A teenager is in a vulnerable state. Some more than others. But self esteem, self worth, and existentialism are things that a teenager as, at the very least, a brush with.

      An emotionally vulnerable person is more open to suggestion. Religion does this a lot. Advertising is no different.

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    • captain_aggravated@sh.itjust.works ⁨3⁩ ⁨weeks⁩ ago

      We don’t. You’re just more squeamish about seeing them run over with the cold unfeeling tires of capitalism than other groups.

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    • IndustryStandard@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Capitalism can feed by double the negative emotions on them easily.

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  • flop_leash_973@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    lol, Jesus. It is like what a screen writer would come up with for a movie that contained a terrible company run by terrible people doing stuff so outlandishly terrible everyone watching would think “the absurdity of the terrible is how you know it is made up”.

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  • Drbreen@sh.itjust.works ⁨3⁩ ⁨weeks⁩ ago

    And tiktok is supposed to be our enemy?

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    • cmnybo@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

      Big tech is our enemy. It doesn’t matter if it’s facebook or tiktok.

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      • Drbreen@sh.itjust.works ⁨3⁩ ⁨weeks⁩ ago

        I agree!

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  • ssfckdt@lemmy.blahaj.zone ⁨3⁩ ⁨weeks⁩ ago

    Sometimes you can’t help but acknowledge the cleverness of evil.

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  • nectar45@lemmy.zip ⁨3⁩ ⁨weeks⁩ ago

    Gross

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  • Astertheprince@lemmy.dbzer0.com ⁨3⁩ ⁨weeks⁩ ago

    I’m so glad I quit Facebook long ago and also started using uBlock Origin.

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  • TheProtagonist@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    All what they do is just so disgusting…

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  • lmmarsano@lemmynsfw.com ⁨3⁩ ⁨weeks⁩ ago

    Centralized social media is an advertisement platform that targets advertisements according to information & conduct users feed the platform, and some of those users are teenagers?

    They’re advertising to teenagers unlike ever before in the history of teen-centric media?

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  • adm@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

    Let’s not pretend that we don’t have this type of thing happen to us. Maybe not beauty products but any time I slip outside of my ad blockers I’m made accurately aware that they’re always listening. It’s not a coincidence the ads you see, the TikToks, and the Facebook ads. It’s just used for adds right now but it should scare the shit out of people.

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  • kandoh@reddthat.com ⁨3⁩ ⁨weeks⁩ ago

    The book os very good. Reading it now. The writer starts off with a great stoty about a shark attack.

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  • MTK@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    If any of the big companies were turned into a human, they would all be Epstein

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