Open Menu
AllLocalCommunitiesAbout
lotide
AllLocalCommunitiesAbout
Login

Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch

⁨0⁩ ⁨likes⁩

Submitted ⁨⁨11⁩ ⁨months⁩ ago⁩ by ⁨PrivacyDingus@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/

source

Comments

Sort:hotnewtop
  • mrgnz@feddit.org ⁨11⁩ ⁨months⁩ ago

    In mean it’s what Google is doing for years now. Not saying it’s good by any means but it’s nothing new anymore.

    source
  • JustAnotherPodunk@lemmy.world ⁨11⁩ ⁨months⁩ ago

    P.T. Barnum in his grave getting a full on chubby for all the suckers that go for this shit

    source
  • peetabix@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    What a stupid name for a company.

    source
  • gwilikers@lemmy.ml ⁨11⁩ ⁨months⁩ ago

    Do al these dickheads go to a school to learn the same specific hand gestures?

    source
  • Captain_J@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Wow! I’ve always wanted a browser that would track everything about me!

    source
    • mdd@lemm.ee ⁨11⁩ ⁨months⁩ ago

      Gotta get me some of that.

      source
  • calmnchaos@lemmy.world ⁨11⁩ ⁨months⁩ ago

    In other news, Perplexity has signed a deal with Motorola to have the browser preinstalled on their phones.

    source
    • BigDanishGuy@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      Thx, for the heads up. The only reason I’m not typing this on a motorola g85 is because I got distracted when I was ordering it. Now I’ve got to search for a different brand.

      source
  • KenLin@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I appreciate him saying it upfront. Makes it easy to stay away from all of their products.

    source
  • rpl6475@lemmy.ml ⁨11⁩ ⁨months⁩ ago
    [deleted]
    source
    • lka1988@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

      Because there is legal precedent that says shareholders come first.

      You can blame Dodge for this (yes, that Dodge).

      source
      • zenpocalypse@lemm.ee ⁨11⁩ ⁨months⁩ ago

        Oh, look, the reason Dodge reliability is garbage.

        source
        • -> View More Comments
      • MrNobody@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

        So to ensure that a company is more likely to be customer focused, rather than shareholder focused, it’s likely a good idea to only go for companies not listed on the american stock exchanges?

        source
        • -> View More Comments
      • fuck_u_spez_in_particular@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Too bad, that long-term users still kind of decide the fate of the company (as shareholders at some point realize that their share probably is not worth it).

        I’m really keen to see when this happens to Tesla, I’m thinking about shorting the stock, it’s so vastly overvalued, and there’s strong competition and sales are crashing everywhere (because of too much Nazi)

        source
        • -> View More Comments
    • letzlo@feddit.nl ⁨11⁩ ⁨months⁩ ago

      But then users use it anyway for some reason. Many people care so little.

      source
      • ReallyActuallyFrankenstein@lemmynsfw.com ⁨11⁩ ⁨months⁩ ago

        Attention is invisible until you take the time to acknowledge it. People will never treat it as a resource of the same value as these companies, because they don’t even recognize it as something being taken away from them (despite that it is actually the most precious resource - our literal lives), and that disparity will always be profitable.

        source
      • Zetta@mander.xyz ⁨11⁩ ⁨months⁩ ago

        Most people are unintelligent sacks of meat, not much critical thought about what they do runs through their minds.

        source
      • you_are_it@lemmy.sdf.org ⁨11⁩ ⁨months⁩ ago

        It is legislation’s work.

        source
  • ikidd@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Jesus, that escalated quickly…

    source
  • winni@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Is Chrome not doing exactly this?

    source
    • MangoPenguin@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

      Chrome doesn’t really collect much data directly. It just has no protection against all the trackers on nearly every website that do.

      source
    • ArchRecord@lemm.ee ⁨11⁩ ⁨months⁩ ago

      Chrome is relatively limited in scope compared to, say, a user on an instance of degoogled-chromium just using the same Google services along with all the other browsing they do. The extra data that’s gathered is generally going to be things like a little more DNS query information, (assuming your device isn’t already set to default to Google’s DNS server) links you visit that don’t already have Google’s trackers on them (very few) and some general information like when you’re turning on your computer and Chrome is opening up.

      The real difference is in how Chrome doesn’t protect you like other browsers do, and it thus makes more of the collection that Google’s services do directly, possible.

      Perplexity is still being pretty vague here, but if I had to guess, it would essentially just be taking all the stuff that Google would usually get from tracking pixels and ad cookies, and baking that directly in to the browser instead of it relying on individual sites using it.

      source
  • joel_feila@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Ok how long after this briswer goes live till we hear it being used by the FBI to track criminals.

    source
  • cmrn@lemmy.world ⁨11⁩ ⁨months⁩ ago

    That’s like a cigarette brand marketing themselves as the most cancer-causing.

    source
    • orgrinrt@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Before even reading the article, I’m thinking they’re maybe selling it as a good thing along the lines of “do you hate to see those ads you don’t care about? Taking space on your apps and pages? What if there was a way to make them actually useful! Make them feel like content, just for you!”

      I feel like I have to point out that this is horrific either way

      source
  • echodot@feddit.uk ⁨11⁩ ⁨months⁩ ago

    Oh yeah I’m definitely going to use that. He’s a marketing genius.

    source
  • untakenusername@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

    some people will see this as a feature to be desired, not a bug

    source
  • J52@lemmy.nz ⁨11⁩ ⁨months⁩ ago

    Dumb and dumber will love it, ts,ts,ts. Some nerds…

    source
    • echodot@feddit.uk ⁨11⁩ ⁨months⁩ ago

      Nothing wrong with typescript

      source
  • futatorius@lemm.ee ⁨11⁩ ⁨months⁩ ago

    When using my current browser, any guess as to how often I’ve said to myself “I need a browser that spies on me more”?

    source
    • CarnivorousCouch@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Beep boop, this is your browser speaking. You have stated that you need a browser that spies on you more one (1) times.

      source
    • Suburbanl3g3nd@lemmings.world ⁨11⁩ ⁨months⁩ ago

      6?

      source
  • BradleyUffner@lemmy.world ⁨11⁩ ⁨months⁩ ago

    And people would voluntarily use this browser …why?

    source
    • untakenusername@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      because they want ads that serve them things they want I imagine

      source
    • SaharaMaleikuhm@feddit.org ⁨11⁩ ⁨months⁩ ago

      Weirder things have happened. Like people using Brave voluntarily.

      source
      • GeekySalsa@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Um, should I stop using Brave?

        source
        • -> View More Comments
      • klemptor@startrek.website ⁨11⁩ ⁨months⁩ ago

        I’m out of the loop, what’s wrong with Brave?

        source
        • -> View More Comments
  • LovableSidekick@lemmy.world ⁨11⁩ ⁨months⁩ ago

    “Help us improve your User Experience by trying as hard as possible to get to spend money you don’t have on crap you don’t need.”

    source
  • Psythik@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Damn, and I really liked them too. It’s the most accurate LLM I’ve tried and it even accurately cites sources as well (unlike Copilot, which just makes shit up and then cites an unrelated source).

    source
  • RedditIsDeddit@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Hey, look for that browser to fail instantly as no one will use it.

    source
    • Trihilis@ani.social ⁨11⁩ ⁨months⁩ ago

      They don’t want people to use it. They want Google to give them a big bag of money so they can integrate it into chrome.

      source
  • Coyote_sly@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Can’t sell reams and reams of customer data if you don’t have any customers.

    tapforehead.jpg

    source
  • ArchmageAzor@lemmy.world ⁨11⁩ ⁨months⁩ ago

    This is really good information, now I know to avoid their browser like the plague.

    source
  • dinckelman@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I would like for the people, who come up with these ideas, to dogfood their own product. Actually force them to try their own medicine. It would be a single digit percentage of acceptance then

    source
    • madasi@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

      You grossly underestimate how much some people truly love the idea of highly personalized ads. People who believe they are the best possible outcome and cannot fathom why anyone would have any problem with them at all. That’s who you are asking to dogfood this product, and they would and would find no issues with it.

      source
  • 4am@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Where is the hacktivism when you need it? These companies need to be gutted from the inside out.

    Begin, the AI wars have.

    source
  • hornedfiend@sopuli.xyz ⁨11⁩ ⁨months⁩ ago

    I think I read somewhere they want to buy Chrome from Google if they are forced to sell. So not many changes, just switching owners who ultimately do the same thing.

    i’m not a Chrome user, so screw both google and perplexity.

    source
    • MdRuckus@lemmy.world ⁨11⁩ ⁨months⁩ ago

      OpenAI also wants to buy Chrome.

      source
      • Dick_Justice@lemmy.world ⁨11⁩ ⁨months⁩ ago

        And Yahoo, lol

        source
  • Vanilla_PuddinFudge@infosec.pub ⁨11⁩ ⁨months⁩ ago

    When you quit talking to potential customers and go right foe the unhinged investors.

    source
  • marud@piefed.marud.fr ⁨11⁩ ⁨months⁩ ago

    Perplexity ? More like Debility.

    source
  • MonkderVierte@lemmy.ml ⁨11⁩ ⁨months⁩ ago

    Chrome does that already anyway.

    source
-> View More Comments