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Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch

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Submitted ⁨⁨2⁩ ⁨weeks⁩ ago⁩ by ⁨PrivacyDingus@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/

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Comments

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  • vegeta@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I am perplexed at he

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  • winni@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Is Chrome not doing exactly this?

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    • ArchRecord@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

      Chrome is relatively limited in scope compared to, say, a user on an instance of degoogled-chromium just using the same Google services along with all the other browsing they do. The extra data that’s gathered is generally going to be things like a little more DNS query information, (assuming your device isn’t already set to default to Google’s DNS server) links you visit that don’t already have Google’s trackers on them (very few) and some general information like when you’re turning on your computer and Chrome is opening up.

      The real difference is in how Chrome doesn’t protect you like other browsers do, and it thus makes more of the collection that Google’s services do directly, possible.

      Perplexity is still being pretty vague here, but if I had to guess, it would essentially just be taking all the stuff that Google would usually get from tracking pixels and ad cookies, and baking that directly in to the browser instead of it relying on individual sites using it.

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    • MangoPenguin@lemmy.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

      Chrome doesn’t really collect much data directly. It just has no protection against all the trackers on nearly every website that do.

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  • Psythik@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

    Damn, and I really liked them too. It’s the most accurate LLM I’ve tried and it even accurately cites sources as well (unlike Copilot, which just makes shit up and then cites an unrelated source).

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  • 123213217362131231@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Red Flag

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  • joel_feila@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Ok how long after this briswer goes live till we hear it being used by the FBI to track criminals.

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  • untakenusername@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

    some people will see this as a feature to be desired, not a bug

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  • Celestus@lemm.ee ⁨2⁩ ⁨weeks⁩ ago

    Surely people don’t actually want this, right?

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  • ikidd@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Jesus, that escalated quickly…

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  • thoralf@discuss.tchncs.de ⁨2⁩ ⁨weeks⁩ ago

    I have gotten a year Perplexity pro subscription for free somewhen in summer last year. Guess, I won’t even think about split second about paying for this service or even using it after my free year has run its course.

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  • mrgnz@feddit.org ⁨2⁩ ⁨weeks⁩ ago

    In mean it’s what Google is doing for years now. Not saying it’s good by any means but it’s nothing new anymore.

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  • JustAnotherPodunk@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    P.T. Barnum in his grave getting a full on chubby for all the suckers that go for this shit

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  • marud@piefed.marud.fr ⁨2⁩ ⁨weeks⁩ ago

    Perplexity ? More like Debility.

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