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Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch

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Submitted ⁨⁨1⁩ ⁨year⁩ ago⁩ by ⁨PrivacyDingus@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/

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Comments

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  • ThraawnSolo@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

    Haha…I can see this guy saying out loud to his friends…“and while everyone else is moving towards privacy I’ll do the exact opposite, but to the extreme. Don’t look at me like that Kyle, I’ve already sold my soul. We’re gonna be so rich.”

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    • MNByChoice@midwest.social ⁨1⁩ ⁨year⁩ ago

      His only friends care about money. Everyone else walked away.

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  • zecg@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Fucking Perplexity can’t give away licenses. T-mobile is giving Perplexity AI Pro licenses for free (to subscribers), they advertise it as if it’s something worth something, it’s hilarious. Then obviously not many users took the bait because they sent a mass e-mail (from the University) to all of the faculty giving all employees (not just teaching personnel) these valuable Perplexity AI Pro licenses, only hurry up because there’s only 20k of these and it’s first come first served. Still haven’t used their shit and actually don’t know anyone who does.

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  • 123213217362131231@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Red Flag

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  • Boxscape@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

    A caveman-like idea from a caveman-lookin’ mfer.

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  • bungle_in_the_jungle@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Well no thanks

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  • Diplomjodler3@lemmy.world ⁨1⁩ ⁨year⁩ ago

    These fuckers are just so delusional and out of touch with reality. Personalized ads my ass. We’ve been promised those for decades but pretty much all the ads I see on YouTube are from major retail chains with precisely zero relevance to me. They will show the ads of whoever pays for them. Your personal preferences are only relevant when it comes to targeting you with political propaganda.

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    • BossDj@lemm.ee ⁨1⁩ ⁨year⁩ ago

      As a Lemmy user, I’m betting you do things differently than most people in general.

      My friends and teenage children get very obviously targeted ads in the crap they do. I think maybe we are more discrete or something?

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    • MagicShel@lemmy.zip ⁨1⁩ ⁨year⁩ ago

      I don’t fucking want personalized ads no matter how relevant they are to me. I only have so much money to buy stupid materialistic bullshit and once that’s gone all an ad can do is make me want something I can’t have. Ads are just trying to make you discontent.

      They just want you to spend more money in a failed attempt to be happier adding complexity to my life when I’d rather just be content with simplicity. And they work really fucking well on my wife. I automatically distrust anything someone is paying money to show me.

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  • thoralf@discuss.tchncs.de ⁨1⁩ ⁨year⁩ ago

    I have gotten a year Perplexity pro subscription for free somewhen in summer last year. Guess, I won’t even think about split second about paying for this service or even using it after my free year has run its course.

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  • frankgrimeszz@lemmy.world ⁨1⁩ ⁨year⁩ ago

    The selling point is that our product gives you AIDS, for free!

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  • vegeta@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I am perplexed at he

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  • Wild_Mastic@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Oh, time to stop using any perplexity products

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    • whyNotSquirrel@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      First time I hear about this actually so…

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    • Warl0k3@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question.

      That’s not gonna be hard, fortunately.

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  • postnataldrip@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them.

    Believes it, or is just spinning it that way?

    You could show me an ad for exactly what I want in that moment and I’d immediately not want it any more.

    Enough already.

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    • taladar@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      You could show me an ad for exactly what I want in that moment and I’d immediately not want it any more.

      Depends, if it is an ad for an orbital laser that targets marketing executives it might work on me.

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    • LouSlash@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      You could show me an ad for exactly what I want in that moment and I’d immediately not want it any more.

      proceeds to show something you don’t want at all

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    • vext01@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

      Exactly!

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  • vext01@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

    Why would I use such a browser?

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    • stebo02@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      because it has AI omg this will make our lives so much easier for real

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    • raltoid@lemmy.world ⁨1⁩ ⁨year⁩ ago

      They’ve partnered with Motorla and probably Samsung to have it pre-installed.

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    • webghost0101@sopuli.xyz ⁨1⁩ ⁨year⁩ ago

      Once they are bought out by the singular mega corporation you will have only few choices left.

      • Learn to love their products

      • Sit idle in the dust because without their product you cannot partake in society.

      • Join an OpenClan and become a technomage

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    • blinx615@lemmy.ml ⁨1⁩ ⁨year⁩ ago

      I imagine all of this data collection would greatly improve AI around browser use? That could be a feature with enough draw in the consumer space.

      Rich CEOs will want all their employees using it and only web apps so that they can try to use that data to replace them. Their perplexity dashboard will have a list of all their employees, AI’s fine-tuned on that employee’s data.

      The future is bright… :-\

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    • Lembot_0002@lemm.ee ⁨1⁩ ⁨year⁩ ago

      Because some influencer say you should. Works this way for too many people.

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      • vext01@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

        An influencer’s review only makes me wary of a product and makes me question their motives.

        But I guess others don’t see it that way, or they wouldn’t be doing it.

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        • -> View More Comments
      • mat@linux.community ⁨1⁩ ⁨year⁩ ago

        The amount of folks I see use Opera GX “gaming browser” because some influencer said so…

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        • -> View More Comments
    • latenightnoir@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

      “Because it really gets you, y’know?”

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  • PrivacyDingus@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Image

    It’s a three-pronged attack: Subliminal, liminal, and super-liminal

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