Submitted 1 day ago by Kraven_the_Hunter@lemmy.dbzer0.com to [deleted]
https://lemmy.dbzer0.com/pictrs/image/01e6eb86-b87a-4da0-a134-efbe77f0acd1.webp
Most of the way through bag #3 and I just noticed they’re not calling these “tortilla chips” anymore…
Tostitos is a brand so it may be a branding thing and attempt to distance themselves from actual tortilla chips?
They want you to say Tostitos, not “tortilla chips” because to them their brand messaging matters more than your reality.
That’s a very generous assumption for a company whose “flavoured, uhhh, triangles” can’t pass the legal threshold of the word “chip” or “snack”, let alone “tortilla”.
That part I was unaware of. Can you provide evidence for this, because a quick search only surfaces that they were sued for not actually including natural lime flavor in the “hint of lime” chips. They were extensively referred to as “tortilla chips” in those articles.
It’s like when you see a “cheese product”. It is kind of cheese. So these are kind of tortilla chips I bet.
I mean a lot of companies are like “stop it we don’t want to be a generic trademark!” because it can cause them problems.
Like all facial tissue being called “Kleenex” and all inte**rnet searches being called “Googling.”
That is not something either company wants. Neither does Velcro.
I just noticed the Juantonitos instead of Juanitas thing in the store tonight. And I felt like I was being gaslit. Like a Bearenstien bears gag. When did that happen? I would have thought I would have heard about it because they’ve got a factory in the next town over.
It’s been a slow changeover since 2022 when they lost a trademark dispute with another company that owned the name “Juanita’s” trademark and also made Mexican food.
The website even got updated with the new name, which is a mashup of the names of the original Juanita and her husband Antonio.
wweek.com/…/juanitas-chips-now-sold-nationwideas-…
Sasser, one of the founders of Untitled Goose Game publisher Panic, followed up with the answer in a few days, via a post from The Trademark Lawyer: California-based Juanita’s Foods, a maker and distributor of canned Mexican food products, had filed suit in federal court this August against Juanita’s chips parent company Dominguez Family Foods, alleging it was violating the terms of an agreement to use “Juanita’s” only on products sold in the Pacific Northwest (defined as Alaska, Idaho, Montana, Nevada, Oregon, Washington and Wyoming).
“Plaintiff could have filed a trademark infringement lawsuit and shut down Dominguez” in the late 1980s, the lawsuit claims. “Instead, Plaintiff gave Dominguez the benefit of the doubt. It offered Dominguez an opportunity to continue using the Juanita’s mark, subject to very specific restrictions that were intended to avoid any consumer confusion between their brands.”
Wouldn’t this make them lose their trademark (or whatever the appropriate term is) because it goes into commom use? I swear that happened with another company
I swear that happened with another company
It happened to a number of companies. Flip Phone, Laundromat, Trampoline, Escalator… all used to be protected names.
Not exactly, that is a thing but it would be kind of the opposite of this. Let’s say a company was the first to ever make tortilla chips, and tortilla was the brand name. Then other companies started making something like tortilla chips with a different name, but then the name tortilla became so common that the first company lost its trademark so then everybody could call them tortilla chips.
Don’t put your local chip maker on a pedestal, it’s such a simple food.
Anyone can make great chips using only nixtamalized corn and cottonseed oil and salt.
People are allowed to like things, you know.
Shit. I say Tostitos instead of tortilla chips, because Tostitos taste differently to me. My wife and I love Tostitos and salsa. But I also prefer regular tortilla chips with cheese.
I’ve been indoctrinated.
I say “the thin and crispy tortilla chips” and Tostitos is the company that makes those so they get my money.
Is it not just a new way of distinguishing them from the round (circle) ones?
Power, Wisdom, and Courage
Hint of Lime
Followed by a Mariachi band playing the original Legend of Zelda theme.
dunk the rabbit into the fusebox to short the tunnel of love.
that’s today’s hint of lime
maybe it’s to distinguish from all the other funky shaped tortilla chips you can get these days? like, there’s ones that are little strips, or whole round tiny tortillas, or weird little bowl shapes.
I had this thought, too. In fact, other bags of Tostitos seem to back that theory up with the names on each bag.
Restaurant Style, Bite Size Rounds, Flavored Triangles, Thin & Crispy, Cantina Traditional Yellow Corn, Crispy Rounds, and so on.
There’s even “Lightly Salted” that says "50% Less Sodium than Tostitos Original Restaurant Style Tortilla Chips.
The Original Restaurant Style may not say “Tortilla Chips” directly on the front, but the Lightly Salted bag definitely says that Original Restaurant Style are tortilla chips.
Maybe they no longer satisfy the governmemt definition of tortilla chip? Like “cheese product” or frozen dairy treat".
Give it a couple of iterations and it’ll just say ‘things’
Holy shit, I love things. Some of my favorite things are things
If you enjoy things, just you wait until you discover stuff
Time to consult the ingredients list
Shapes derived from corn-like synthetic substances
Eeww, those are horrible. Like whatever they put on them feels like it is eating your tongue and they just feel fuzzy. Plus they make your fingers feel even more gross than nacho or ranch doritos.
Hint of lime my ass, they are a full on assualt on the senses.
All their chips are garbage tier.
No wonder, there’s not actually any lime, just an unholy chemical concoction.
Its a long tradition. Reeser’s doesn’t make sausage it makes a “Cured Pork and Beef, Beef Heart, Cereal, and Soy Protein Concentrate Product.”
Also Subway’s bread is legally cake (in Ireland). That doesn’t directly relate, but its one of the food facts I love.
Maybe it’s not sausage because there’s no casing?
Idiocracy timeline
MacNCheezus@lemmy.today 3 hours ago
You should be concerned that someone might construe this as an advertisement