YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads''

Comments

• exanime@lemmy.today ⁨6⁩ ⁨months⁩ ago

  I vow never to buy anything advertised to me in such intrusive way…

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  • Imgonnatrythis@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

    Good luck. Ads are more and more targeted and they do enter your subconscious. Ads are extraordinarily effective, hence the massive hundreds of billions of dollars ad industry. Better off figuring out how to avoid them than just trying to resist their messages.

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    • aceshigh@lemmy.world ⁨6⁩ ⁨months⁩ ago

      Eh, it depends on your lifestyle and age. I’m a minimalist and I know exactly what I like and need. An ad isn’t going to convince me to buy anything.

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    • p5yk0t1km1r4ge@lemmy.world ⁨6⁩ ⁨months⁩ ago

      Uh, idk about you but I have never bought a single thing shoved down my throat by youtube.

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• someguy3@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Sigh. Yeah it’s not like I ever pause to look at a graph or something (/s). I already hate it on Chromecast because pausing brings up a big blur bar on a third of the screen.

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• Endorkend@kbin.social ⁨6⁩ ⁨months⁩ ago

  I tend to have videos playing on a secondary screen all day long, only to pause them when I get a phonecall or need to talk to someone on Discord or real life.

  This is just one more perfectly valid reason to install adblockers.

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• TypicalHog@lemm.ee ⁨6⁩ ⁨months⁩ ago

  Ok this is actually a disgusting idea!

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  • Knock_Knock_Lemmy_In@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Really? IMHO it’s only a problem if the ads are videos, particularly if they have sound.

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    • TypicalHog@lemm.ee ⁨6⁩ ⁨months⁩ ago

      What if I paused a video to be able to read something from the paused frame and it’s all covered by an ad?

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• atrielienz@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Pause a video to answer a phone call or reply to a text or look up some information? Here’s an ad at full volume! Seems legit. Sure. Do it. What could go wrong.

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  • Joelk111@lemmy.world ⁨6⁩ ⁨months⁩ ago

    According to the example, it just shoves your video to the side and shows a static ad, not a video. If it played a video with audio that would be fucked. If it’s just silent stuff, honestly not even that intrusive or crazy imo. Smart TV boxes have been doing similar shit for a while, right?

    Also, at least with YouTube you can pay to avoid it, if you’d like.

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    • BangCrash@lemmy.world ⁨6⁩ ⁨months⁩ ago

      Lol. You’re getting downvoted for actually reading the original post

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    • Tja@programming.dev ⁨6⁩ ⁨months⁩ ago

      Get out of here with you facts. We want to make shit up and then get enraged at the shit we just made up!

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    • atrielienz@lemmy.world ⁨6⁩ ⁨months⁩ ago

      I don’t know my smart TV hasn’t been hooked up to the Internet and my streaming stick doesn’t show me those kinds of ads. I do pay to avoid it. I have Google premium. In fact I was grandfathered into the $7.99 rate from having Google play music back in the day and my rates only just increased. The point I was trying to make is that this isn’t going to just stay as the static ad. It will absolutely change with time because Google’s losing money on the ad revenue business (it’s just not as lucrative as they need it to be to keep investors happy). The static ads probably will go to full blown video ads at some point (and extensions will counter that by muting tabs and auto stopping playing popup videos until the end user clicks the play button etc because people will try to get around this). This is just the newest progression in a long line of progressions of terrible ad implementation. I

      don’t want billboards in my living room though. It’s reasonable to not want billboards in your living room.

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• noroute@lemmy.world ⁨6⁩ ⁨months⁩ ago

  [deleted]

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  • gandalf_der_12te@discuss.tchncs.de ⁨6⁩ ⁨months⁩ ago

    Highly unlikely they will do any of this, so you should not worry ublock got you covered.

    Five years ago, a lot of people would have said the same thing about enshittification.

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  • DacoTaco@lemmy.world ⁨6⁩ ⁨months⁩ ago

    I dont know, could be used to target tv’s and embedded devices. A user has less control there and they have free reign there. Wouldnt be surprised if they knew this

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• laxe@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Enshittification 🎶

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  • CileTheSane@lemmy.ca ⁨6⁩ ⁨months⁩ ago

    The enshittification will continue until we reach infinite profit.

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• kamenoko@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

  The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.

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  • Marcbmann@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Always was. How tf do you think they make money

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    • kamenoko@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

      Ads and search used to have a really strong firewall that separated their concerns. This no longer exists.

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• ManniSturgis@lemmy.zip ⁨6⁩ ⁨months⁩ ago

  You can play ads on my tombstone, quite literally over my dead body.

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  • acetanilide@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Don’t give them any ideas. Please.

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  • captainlezbian@lemmy.world ⁨6⁩ ⁨months⁩ ago

    It’s the only way you’ll afford one

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  • HeyThisIsntTheYMCA@lemmy.world ⁨6⁩ ⁨months⁩ ago

    I accept your offer.

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  • MadBob@feddit.nl ⁨6⁩ ⁨months⁩ ago

    Here lies

    ManniSturgis

    Father, brother, husband,

    go-getter thanks to Nescafé.

    Start your day right with a cup of Nescafé!

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• Cowbee@lemmy.ml ⁨6⁩ ⁨months⁩ ago

  Enshittification. Youtube is always going to get worse as long as it exists to make money.

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  • Marcbmann@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Who do you expect to pay for it?

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    • CileTheSane@lemmy.ca ⁨6⁩ ⁨months⁩ ago

      If McDonald’s started charging $100 for a cheeseburger, the response of “well who’s going to pay for it?” Would not be appropriate.

      The cost is too high and is only increasing because of greed.

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• marx2k@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Looks at pic in post…

  …has some questions…

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• Granite@kbin.social ⁨6⁩ ⁨months⁩ ago

  I can’t imagine the ROI is gonna be great… people pause shit when they leave their phones or TV. How do this miss something so basic?!

  My spouse wfh and he has to pause the TV for phone calls all the time.

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  • woelkchen@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Doesn’t have to be great. It’s free ad space and if it makes more money than its development cost, it’s already a win.

    Also it’s probably going to drive users to YT Premium.

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  • oo1@kbin.social ⁨6⁩ ⁨months⁩ ago

    do google also provide all the data on clickthroughs thorough which the success of campaigns might be measured?
    And i mean "Measured" by extremely dumb people whose best hope in life is probably to bullshit their way into becoming a director of sales and ma . . .

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• TetraVega@lemmings.world ⁨6⁩ ⁨months⁩ ago

  I’m very mad that a big corporation has become greedy. Very mad.

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• Neato@ttrpg.network ⁨6⁩ ⁨months⁩ ago

  Is this replacing annoying ads that interrupt your watching? If it’s just more then fuck off my ad blocker still works.

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  • ech@lemm.ee ⁨6⁩ ⁨months⁩ ago

    Narrator: “It was more.”

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• CosmicCleric@lemmy.world ⁨6⁩ ⁨months⁩ ago

  FFS. /picardfacepalm

  CC BY-NC-SA 4.0

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  • nooneescapesthelaw@mander.xyz ⁨6⁩ ⁨months⁩ ago

    ?

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    • makeshiftreaper@lemmy.world ⁨6⁩ ⁨months⁩ ago

      It appears this person signs off all of their comments with a creative commons license for fair use, presumably saying how you’re allowed to use their comment. Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected

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    • CosmicCleric@lemmy.world ⁨6⁩ ⁨months⁩ ago

      ?

      Well, let me break this down for you, one part at a time…

      FFS.

      FFS

      /picardfacepalm

      I’m face palming the fact that YouTube wants to stick ads in when you do a pause on a video, the same way that Captain Picard from Star Trek the Next Generation does. It’s an older but still relevant meme.

      CC BY-NC-SA 4.0

      I’m apparently annoying some individuals for some strange reason who can’t handle having a link in someone’s comment that points to an open source license.

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• SecretPancake@feddit.de ⁨6⁩ ⁨months⁩ ago

  Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.

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• RememberTheApollo_@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Man I hate this ad-fueled internet dystopia.

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• anon_8675309@lemmy.world ⁨6⁩ ⁨months⁩ ago

  When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?

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  • LemmyFeed@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Image

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• BaardFigur@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Kind of like how shitty of brand video sites does it. Nice job cannibalizing yourself, youtube.

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• morriscox@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Who are all these that these ads are working on?

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  • Death_Equity@lemmy.world ⁨6⁩ ⁨months⁩ ago

    Google, it makes them money. Marketing departments, because they need to justify their existence.

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  • Tja@programming.dev ⁨6⁩ ⁨months⁩ ago

    Everyone (except you, obviously, you are unique and immune to them).

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  • Kiosade@lemmy.ca ⁨6⁩ ⁨months⁩ ago

    Think about how many people were revealed to be idiots during COVID… i would wager they work on most of those people, and maybe some others.

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• pro_grammer@programming.dev ⁨6⁩ ⁨months⁩ ago

  yes, please, just become worse

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• brbposting@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

  Hypothetical

  If somebody like Raymond Hill (Ublock Origin dev) were forced to run YouTube profitably, what might he do to try to run it so it sucks less but still makes a little bit of money? Or even breaks even?

  Could also ask what if the Wikimedia Foundation had to run it, you know like under penalty of imprisonment - take somebody good/anti-corporate, force them to run the business w/o any other option - what’s the best option for The People w/o losing money?

  (Donate buttons eervrywhere?)

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  • Gabu@lemmy.world ⁨6⁩ ⁨months⁩ ago

    For starters, cull the immense amount of duplicated content. Look for some random common word and sort by recent, you’ll see thousands of channels from India, Pakistan and similar nations reposting the exact same videos. There’s also an ungodly amount of spam. These two things alone would, I’d guess, cut down a good chunk of server costs. Another thing is optimizing bitrate, I often get served “1080p” content featuring little more than a static image while browsing in my 6" phone.

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    • brbposting@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

      Good calls.

      I think they’re going hard on the video quality front. Huge channels post videos that are “1080p Premium Bitrate” at max for premium subscribers. Feel like they used to post 4K.

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• DradoTheHobbit@lemmy.eco.br ⁨6⁩ ⁨months⁩ ago

  It’s amazing how Youtube has become a huge advertising platform and has done away with video features…

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• kratoz29@lemm.ee ⁨6⁩ ⁨months⁩ ago

  This seems like some Black Mirror shit.

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• numjei@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Crying in YTPremium

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• Caligvla@lemmy.dbzer0.com ⁨6⁩ ⁨months⁩ ago

  Soon enough Google will be injecting ads in your dreams.

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  • applepie@kbin.social ⁨6⁩ ⁨months⁩ ago

    and your butthole...

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  • tal@lemmy.today ⁨6⁩ ⁨months⁩ ago

    If you see something enough while awake, you’ll dream about it.

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• sirico@feddit.uk ⁨6⁩ ⁨months⁩ ago

  I used their app on my TV the other day two adds before the video started/intro/ad/channels promo/bit of content/ad/ self promotion. Mad how much people will put up with.

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  • Dark_Arc@social.packetloss.gg ⁨6⁩ ⁨months⁩ ago

    The mad part is based on a comparison of my grandpa’s cable and unpaid YouTube, unpaid YouTube is still less loaded up with ads.

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• geography082@lemm.ee ⁨6⁩ ⁨months⁩ ago

  It’s impressive how still companies can do eatever they want with the content made by users. I mean YT is a massive human archive and it made billions not doing a single content and shitting on it as they please

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  • tal@lemmy.today ⁨6⁩ ⁨months⁩ ago

    They’re solving a couple of problems.

    • Content creators don’t want to pay to host video, but want to be able to reach many people. Video hosting is bandwidth- and storage-heavy in comparison to most forms of content.

    • Some content creators want to be paid.

    • Many content viewers aren’t willing to pay directly for video, but are willing to watch ads. That one’s been around for a long time, with ad-supported TV and radio.

    If you make a competitor that can solve those problems, it can compete with YouTube.

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    • mrmanager@lemmy.today ⁨6⁩ ⁨months⁩ ago

      I think eventually, some people will be OK with paying 5 dollars per month for a YouTube competitor that is better than the original. Much like Kagi is doing for search engines. It won’t be for the majority since they still expect free stuff and no ads, which doesn’t work.

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    • danciestlobster@lemm.ee ⁨6⁩ ⁨months⁩ ago

      I’m not sure how this would work long term or if it would be any less annoying, but right now some content creators have ads within their content, like not YouTube ads but them just verbally promoting it. This could occur on peertube and is an option to still have a funding steam. It also allows creators to only have ads for things they are willing to support on their content. But it’s also harder to skip and a bit annoying as a viewer so not sure if this has long term potential

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• simplejack@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Paramount+ has been doing this. I hate it.

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• LodeMike@lemmy.today ⁨6⁩ ⁨months⁩ ago

  non-interruptive

  Bet

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