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Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"

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Submitted ⁨⁨4⁩ ⁨days⁩ ago⁩ by ⁨Agent_Karyo@piefed.world⁩ to ⁨games@lemmy.world⁩

https://www.gamesradar.com/games/assassin-s-creed/assassins-creed-is-a-forever-brand-because-ubisoft-supported-huge-risks-with-it-ex-director-says-whereas-say-ea-you-get-these-awful-execs-and-they-never-made-games-and-they-came-from-toothpaste-companies/

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Comments

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  • NoForwardslashS@sopuli.xyz ⁨4⁩ ⁨days⁩ ago

    “Forever brand” really has “forever chemicals” vibes.

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  • Visstix@lemmy.world ⁨4⁩ ⁨days⁩ ago

    “The Assassin’s Creed franchise evolved into the household name it is thanks to rare, or at least rare-among-AAA, support for risk-taking at Ubisoft”

    Fucking lol.

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    • BreadstickNinja@lemmy.world ⁨4⁩ ⁨days⁩ ago

      “No, no, hear me out. It’s exactly the same game. The same thing we make every single time. But this time, it’s in… Egypt.”

      “Holy shit! What a maverick! Who is that guy? I like the way he thinks. Give him a corner office and the same budget we gave the Greece one!”

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      • ampersandrew@lemmy.world ⁨4⁩ ⁨days⁩ ago

        The Egypt one was definitely one where they charged it a lot. So much so that I no longer enjoyed playing them.

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      • med@sh.itjust.works ⁨3⁩ ⁨days⁩ ago

        You know what I would buy? Hitman set in ancient Egypt.

        Infiltrating a workgang forced to build a pyramid, putting a spitting cobra into a nasty enforcer’s chamber pot because he owes the Potiphar some serious myrrh?

        Sign me up.

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  • brsrklf@jlai.lu ⁨4⁩ ⁨days⁩ ago

    Oh yeah, these terrible execs from other companies who veto female protagonists on principle, insist on implementing the same list of a thousand terrible features in all games regardless of genre and harass their employees while being protected by HR and their higher-up.

    Wait, no, those are not the bad ones. You know the bad ones because they’ve worked for toothpaste companies.

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  • ObamaBinLaden@lemmy.world ⁨4⁩ ⁨days⁩ ago

    Assassin’s Creed’s shift to open-world RPGs would never have happened at many companies, Alex Hutchinson says

    Literally everyone and their mother could have expected this change. It’s literally the one single way AAA studios have been padding gameplay and time for a decade and a half now.

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    • Cybersteel@lemmy.world ⁨4⁩ ⁨days⁩ ago

      Even From and Zelda went open world.

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      • brendansimms@lemmy.world ⁨4⁩ ⁨days⁩ ago

        Zelda is classically open world though - since the og nintendo

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    • dukemirage@lemmy.world ⁨4⁩ ⁨days⁩ ago

      Ubisoft codified a certain style of open world design that many other AAA releases were using as a template. He’s right, you can’t deny the impact the franchise had.

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      • prole@lemmy.blahaj.zone ⁨4⁩ ⁨days⁩ ago

        Oh yeah, climbing a tower to unlock a part of the map is so innovative, especially after the 15th fucking time they used it.

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  • amol@piefed.social ⁨4⁩ ⁨days⁩ ago

    Ubisoft has practically only produced confusing Open World games of the same IPs for the past decade. My definition of risk and innovation is slightly different 😅

    And that’s just because Open World games are easy to mass produce. You just change assets and few minor things and reuse more or less the whole game

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  • rustydrd@sh.itjust.works ⁨4⁩ ⁨days⁩ ago

    The Assassin’s Creed franchise nowadays seems more like one of those slushy machines at the mall that perpetually move the same ingredients around in a neverending cycle of despair and stagnation.

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  • itkovian@lemmy.world ⁨4⁩ ⁨days⁩ ago

    Assassin’s Creed is about equivalent to Colgate, I guess.

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    • lukalix98@programming.dev ⁨4⁩ ⁨days⁩ ago

      I’m clueless, what happened to Colgate?

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      • TheBat@lemmy.world ⁨4⁩ ⁨days⁩ ago

        Some scandal. A Colgategate, if you will.

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  • yunglucifer@lemmings.world ⁨4⁩ ⁨days⁩ ago

    Weird, Assassin’s Creed died with 2 when they fired the creator.

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    • RightHandOfIkaros@lemmy.world ⁨4⁩ ⁨days⁩ ago

      Okay but Black Flag slapped. Maybe not as an AC game per se, but Black Flag was still a greater game.

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      • Senseless@feddit.org ⁨4⁩ ⁨days⁩ ago

        Agreed. Black Flag was awesome. Never finished the story though. Just sailing, singing shanties.

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      • ricdeh@lemmy.world ⁨4⁩ ⁨days⁩ ago

        And Rogue. I rarely hear Rogue mentioned but it’s my favourite. I find the story the most appealing, and it comes with so much moral ambiguity.

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      • halcyoncmdr@lemmy.world ⁨3⁩ ⁨days⁩ ago

        Black Flag was a mediocre Assassin’s Creed game, at best. It was a phenomenal pirate game

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    • Blaiz0r@lemmy.ml ⁨4⁩ ⁨days⁩ ago

      Is that why the third one never concluded the series as it was originally intended?

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      • MaggiWuerze@feddit.org ⁨4⁩ ⁨days⁩ ago

        Probably more to do with boatloads of money to be made

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    • KingThrillgore@lemmy.ml ⁨4⁩ ⁨days⁩ ago

      Sad because 2 is where it hit its stride

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  • RightHandOfIkaros@lemmy.world ⁨4⁩ ⁨days⁩ ago

    Least self-aware Ubisoft employee quoted in post title

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  • ClockworkOtter@lemmy.world ⁨4⁩ ⁨days⁩ ago

    Controversial opinion: I like comfort games these days.

    The first AC came out when I was in high school, and my one of my favourite bands for a good few years released their first album around then as well. I may not have as much time or love for either now, but I still get a nice buzz when I engage with a new release - especially when it does something a bit different (even if not revolutionary) compared to previous ones.

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    • XeroxCool@lemmy.world ⁨4⁩ ⁨days⁩ ago

      Life’s too short to avoid something you actually enjoy just because other people told you it’s not good enough.

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  • nullpotential@lemmy.dbzer0.com ⁨4⁩ ⁨days⁩ ago

    Toothpas?

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    • afaix@lemmy.world ⁨4⁩ ⁨days⁩ ago

      Like gamepass, but tooth

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  • SpaceNoodle@lemmy.world ⁨3⁩ ⁨days⁩ ago

    They came from toothpas?

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    • joyjoy@lemmy.zip ⁨3⁩ ⁨days⁩ ago

      Looks like the title got cut off.

      “Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies”

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      • SpaceNoodle@lemmy.world ⁨3⁩ ⁨days⁩ ago

        And the title should have been much shorter.

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  • SCmSTR@lemmy.blahaj.zone ⁨4⁩ ⁨days⁩ ago

    You know how in tv shows or movies in the 90s, there were always a pair of villains or goons that worked for the main villain and were comic relief? Like the Jessie & James pair in Pokemon or the two guys in power rangers or whatever I’m thinking of.

    Remember how occasionally, like if it were two guys, they’d fight between the two of them, on-screen?

    I don’t know why this memory popped up. Curious…

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  • mohab@piefed.social ⁨4⁩ ⁨days⁩ ago

    🎶 Assassin’s Creed is a good franchise 🎶

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