Netflix will show generative AI ads midway through streams in 2026
Submitted 11 months ago by abobla@lemm.ee to technology@lemmy.world
Comments
umbrella@lemmy.ml 11 months ago
[deleted]BreadstickNinja@lemmy.world 11 months ago
Yo ho ho (and a bottle of rum)!
samus12345@lemm.ee 11 months ago
You actually want most people to pay for this crap so stuff still gets made for us to pirate. Thanks, rubes!
modifier@lemmy.ca 11 months ago
I want to pay. I want creators to be fairly compensated for their work. I just want a structure that doesn’t require a predatory middleman that adds no value.
kevin2107@lemmy.world 11 months ago
Nice ahoy mateys!
J3ffJ4cks0n@lemm.ee 11 months ago
If I down vote this does it show my disappointment of netflix or the OP? 🤔
samus12345@lemm.ee 11 months ago
The OP. They’re just the messenger.
PeterisBacon@lemm.ee 11 months ago
Jellyfin
bitjunkie@lemmy.world 11 months ago
Not to me, they fucking won’t
MilitantAtheist@lemmy.world 11 months ago
No they won’t 🏴☠️
samus12345@lemm.ee 11 months ago
They will. We just won’t see them when we watch their shows.
Limonene@lemmy.world 11 months ago
Rejecting Netflix fixes things for you and me, but the article says Netflix has 93 million ad-supported subscribers. I’m really worried about the amount of influence advertisers have on our society, and it’s only getting worse. Even if you and I can be above the direct influence of these ads, many people are not, and those people are influencing you and me. This produces a dangerous secondary influence that can reach most of society, and just fills everyone’s mind with lies, for hardly any cost.
SaharaMaleikuhm@feddit.org 11 months ago
Eh, people are dumb as bricks. If it’s not ads it’s some fake news, social media nonsense, ai bullshit. It’s really pointless to worry about. You can either accept that you are sharing the planet with Trump voters and suckers who fell for NFTs or you will just go crazy.
kalpol@lemm.ee 11 months ago
No different than the decades of ad supported broadcast television.
trum_pam_pam@lemmy.world 11 months ago
YoHoHo Arrrrghhhhhh!!!
essteeyou@lemmy.world 11 months ago
I was looking to cut down on subscriptions and picked Netflix as an experimental one. I haven’t missed it at all. Things like this make me less likely to occasionally reactivate for a couple of months as I was originally planning.
I wonder when they’ll see a big enough effect to break their current run of fucking over their customers.
dmention7@lemm.ee 11 months ago
I also thought I’d miss Hulu and Netflix a lot more than I do. What used to irk me so badly was how utterly shit Netflix is when you just want to sit down and find something new to watch. Their front page would be list after list of things like “Hot New Comedies” “Best Independent Films of 2025”, “Classic Action Flicks” and somehow it always felt like the same 30 or 40 movies randomly shuffled together. So I’d spend 15 minutes scrolling through the same slop in different orders, get frustrated and search for a movie that I remembered wanting to watch, only to find that it was on none of the services I was subscribed to, and cost $8.99 for a single watch of a 20 year old movie.
We had been Netflix subscribers since the very start when they delivered discs through the mail. Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.
samus12345@lemm.ee 11 months ago
Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.
They’re not entirely to blame - once other companies saw that this streaming thing actually made money, they pulled all their stuff and put it on their own services, leading to the cable 2.0 we have today.
Everything else that sucks about them now, though, yeah, they’re to blame.
BrianTheeBiscuiteer@lemmy.world 11 months ago
My kids have missed it more than me (which I don’t) but they’re easy to distract with one of the other streaming services I still have. The last price hike did it for me.
lightsblinken@lemmy.world 11 months ago
byeeeee
notgivingmynametoamachine@lemmy.world 11 months ago
Bye Netflix, hello plex.
Zink@programming.dev 11 months ago
Tried Jellyfin because of Plex enshittification…
…stuck with Jellyfin for the better performance!
moseschrute@lemmy.ml 11 months ago
I have some bad news for you
Brumefey@sh.itjust.works 11 months ago
You seems unaware of plex enshitification. Bye bye plex, Hello Jellyfin.
PhAzE@lemmy.ca 11 months ago
Eh, tbh it still does the core basics of streaming my content and Metadata management, so I don’t really care about enshitification of ‘extra’ features that I never use. It’s still the easiest way to share media
notgivingmynametoamachine@lemmy.world 11 months ago
I was! Thanks for the info, I’ll be checking out Jellyfin instead.
Robotsandstuff@lemmy.world 11 months ago
And canceled my sub
DeadNinja@lemmy.world 11 months ago
The sooner people realize that the subscribers are nothing more than super-slow-boiled frogs to them, the better.
JcbAzPx@lemmy.world 11 months ago
They are the slow moving hand reaching for your wallet.
LiamMayfair@lemmy.sdf.org 11 months ago
Lol
cley_faye@lemmy.world 11 months ago
Between that, price hike, and some weirdly low quality content because you don’t use this or that browser, netflix really wants people to stop their subscriptions it seems.
Ushmel@lemmy.world 11 months ago
99% of people won’t care besides passive complaining at the water cooler, unfortunately
CalipherJones@lemmy.world 11 months ago
Netflix is the worst of the streaming channels these days.
THB@lemmy.world 11 months ago
Yup, I’m finishing off a couple shows and it’s on the chopping block. Easy choice
Squizzy@lemmy.world 11 months ago
High seas baby!
There is surely a recognisable pattern here in which people leave because of this shit and to keep the flow of money going up they then have to further reduce quality by increasing ads.
I deleted my facebook a few weeks ago and signing in for the first time in years gave a look at what it became and it was unrecognisable.
Elkot@lemmy.world 11 months ago
Well, time to cancel finally I’ve gotten used to torrenting again anyway
Jakule17@lemmy.world 11 months ago
Yarrr
TankovayaDiviziya@lemmy.world 11 months ago
The only limitation on sailing the high seas is that the video and sound quality are not as great as legit streaming. You get descriptions that claim it is ripped full 4k or HD, but when actually looking at the encoding, it is not the case. But what can we do? If we are being made to stream in shit, it is better to sail in blue ocean high seas.
Jakule17@lemmy.world 11 months ago
I don’t give a fock about quality, I’m watching for the plot
wanderingmagus@lemm.ee 11 months ago
That’s why you do several magnets, to be sure, and discard the ones that are bullshit, if you’re worried about that. Haven’t had any problems myself, other than theater cam for the newest new movies.
MalReynolds@slrpnk.net 11 months ago
You are aware that Netflix et.al. put compression on their streams (usually quite a bit in regards to bitrate) ? It is often the case that BluRay rips etc. are available better on the high seas…
floquant@lemmy.dbzer0.com 11 months ago
*only if you use the Netflix app on “supported platforms”
I guess the answer to your question is to get on a private tracker for high-quality releases ;)
verdantbanana@lemmy.world 11 months ago
vlc has the codec information in the tool menu
atmos and even dts x are very findable
have a 5.1.4 system hooked up by hdmi to the igpu and the video to the gpu
whaleross@lemmy.world 11 months ago
I hear a whisper in the wind about file size being a distinct though not foolproof hint of quality.
obinice@lemmy.world 11 months ago
hahahahahaha
m3t00@lemmy.world 11 months ago
ads will continue until subscriptions improve
cupcakezealot@lemmy.blahaj.zone 11 months ago
no ads on blockbuster movies!
MonkderVierte@lemmy.ml 11 months ago
Soo… the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit?
Redex68@lemmy.world 11 months ago
I higly doubt they generate a custom ad per viewer, it’s probably per show which can be re-used.
Nalivai@lemmy.world 11 months ago
Netflix showed time and time again that they are shit at counting money. I wouldn’t be surprised if it turns out they’re losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.
TheObviousSolution@lemm.ee 11 months ago
If you see Netflix as part of a bundle, get the bundle without it. You having no choice to get out of the subscription is feeding into this.
Maxxie@lemmy.blahaj.zone 11 months ago
“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
Amy, I want you to be honest with me, are you an alien.
Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we’re actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you’re shoving into our eyeballs.
JcbAzPx@lemmy.world 11 months ago
“People watch ads,” says the one selling ads.
themagzuz@lemmy.blahaj.zone 11 months ago
i think in netflix’s case, they might actually be paying as much attention to the ads as they do the shows, which is to say none at all
SilverFlame@lemmy.world 11 months ago
This is exactly how I interpreted that statement. No one is paying attention, who cares if they slip some garbage ads in?
StarshotJohn@lemmy.world 11 months ago
I’m just waiting for it to be like that Black Mirror episode where ads came on, the guy closed his eyes, and alarms went off until he opened them again.
SufferingSteve@feddit.nu 11 months ago
The bad thing about those kind of shoes, is that while most people see that as a warning, and something to avoid.
Some people immediately start charting a path to how to make it a reality, and sometimes those people are very very smart and can chart a path that might take decades.
I say this while on the toilet, writing on a device that has cameras both front and back, always on microphones and location sensors, and facial recognition and 3D scanning equipment.
When the personalized condom ads start popping up, I will only be slightly annoyed.
Almacca@aussie.zone 11 months ago
I’ve gone back to books.
deathbird@mander.xyz 11 months ago
Ooh everyone look at Mr smarty pants over here being all literate.
Rooty@lemmy.world 11 months ago
Spent waaay too much on a single volume illustrated edition of the all Earthsea books. My weekend is going to be lit.
Gismonda@lemmy.world 11 months ago
Oh shit….I need to go get that!
(Speaking of books …. time to go see if that fancy hardback edition of Cibola**Burn is ever going to get released.
Echolynx@lemmy.zip 11 months ago
I’ve just been thinking of going back to Earthsea!
vordalack@lemm.ee 11 months ago
Each day brings us closer to either Cyberpunk 2077 or Bladerunner
leftzero@lemmynsfw.com 11 months ago
Or 1984, or Brave New World.
My money’s on Terry Gilliam’s Brazil, though.
MrFinnbean@lemmy.world 11 months ago
It is intresting to see if we go that way, or if our future will be more Orwellian in its nature. Might go ine way or another.
yoriaiko@lemmy.blahaj.zone 11 months ago
… or Terminator, or Mad Max. Dredd with Robocop are on the list too.
Pirata@lemm.ee 11 months ago
Cool. Won’t affect me, but good to know.
ArchmageAzor@lemmy.world 11 months ago
Luckily I haven’t paid for a streaming service in years.
Valmond@lemmy.world 11 months ago
I won’t watch even streaming when it comes to films, series… It’s oh so nice to play back that video all by myself.
joel_feila@lemmy.world 11 months ago
So the dead Internet extends to streaming.
Also anyone else interested in just crazy an ai add what will be.
Railcar8095@lemm.ee 11 months ago
Is this feature coming to Sonarr/Radar + Jellyfin? /s
Darjuz@feddit.it 11 months ago
The shittyfication goes forward…
PattyMcB@lemmy.world 11 months ago
“Millions of former subscribers will cancel their accounts in 2026”
FTFY
Treczoks@lemmy.world 11 months ago
They show me an ad, and they are out. It is that simple. Luckily, my life does not depend on streaming.
Furbag@lemmy.world 11 months ago
Is there a way to poison the well so badly and so irrevocably that corporations won’t dare use generative AI for anything? Can we somehow trick these overgrown chatbots to speak ill of their masters in the form of direct-to-stream advertisements?
balthazarsnakewizard@lemmy.world 11 months ago
You would think it’s already there, tbh - whenever I see an AI generated ad, all I think is “wow, that’s a business I will never patronize if even their ads are bottom-of-the-barrel slop”
uberdroog@lemmy.world 11 months ago
The new snoop dog video has me discombobulated on this fact
RizzRustbolt@lemmy.world 11 months ago
Ask Musk. He managed to do it on accident.