Open Menu
AllLocalCommunitiesAbout
lotide
AllLocalCommunitiesAbout
Login

Netflix will show generative AI ads midway through streams in 2026

⁨0⁩ ⁨likes⁩

Submitted ⁨⁨11⁩ ⁨months⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

source

Comments

Sort:hotnewtop
  • Furbag@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Is there a way to poison the well so badly and so irrevocably that corporations won’t dare use generative AI for anything? Can we somehow trick these overgrown chatbots to speak ill of their masters in the form of direct-to-stream advertisements?

    source
    • balthazarsnakewizard@lemmy.world ⁨11⁩ ⁨months⁩ ago

      You would think it’s already there, tbh - whenever I see an AI generated ad, all I think is “wow, that’s a business I will never patronize if even their ads are bottom-of-the-barrel slop”

      source
      • uberdroog@lemmy.world ⁨11⁩ ⁨months⁩ ago

        The new snoop dog video has me discombobulated on this fact

        source
    • RizzRustbolt@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Ask Musk. He managed to do it on accident.

      source
  • umbrella@lemmy.ml ⁨11⁩ ⁨months⁩ ago
    [deleted]
    source
    • BreadstickNinja@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Yo ho ho (and a bottle of rum)!

      source
    • samus12345@lemm.ee ⁨11⁩ ⁨months⁩ ago

      You actually want most people to pay for this crap so stuff still gets made for us to pirate. Thanks, rubes!

      source
      • modifier@lemmy.ca ⁨11⁩ ⁨months⁩ ago

        I want to pay. I want creators to be fairly compensated for their work. I just want a structure that doesn’t require a predatory middleman that adds no value.

        source
        • -> View More Comments
      • umbrella@lemmy.ml ⁨11⁩ ⁨months⁩ ago
        [deleted]
        source
        • -> View More Comments
  • kevin2107@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Nice ahoy mateys!

    source
  • J3ffJ4cks0n@lemm.ee ⁨11⁩ ⁨months⁩ ago

    If I down vote this does it show my disappointment of netflix or the OP? 🤔

    source
    • samus12345@lemm.ee ⁨11⁩ ⁨months⁩ ago

      The OP. They’re just the messenger.

      source
  • PeterisBacon@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Jellyfin

    source
  • bitjunkie@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Not to me, they fucking won’t

    source
  • MilitantAtheist@lemmy.world ⁨11⁩ ⁨months⁩ ago

    No they won’t 🏴‍☠️

    source
    • samus12345@lemm.ee ⁨11⁩ ⁨months⁩ ago

      They will. We just won’t see them when we watch their shows.

      source
    • Limonene@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Rejecting Netflix fixes things for you and me, but the article says Netflix has 93 million ad-supported subscribers. I’m really worried about the amount of influence advertisers have on our society, and it’s only getting worse. Even if you and I can be above the direct influence of these ads, many people are not, and those people are influencing you and me. This produces a dangerous secondary influence that can reach most of society, and just fills everyone’s mind with lies, for hardly any cost.

      source
      • SaharaMaleikuhm@feddit.org ⁨11⁩ ⁨months⁩ ago

        Eh, people are dumb as bricks. If it’s not ads it’s some fake news, social media nonsense, ai bullshit. It’s really pointless to worry about. You can either accept that you are sharing the planet with Trump voters and suckers who fell for NFTs or you will just go crazy.

        source
      • kalpol@lemm.ee ⁨11⁩ ⁨months⁩ ago

        No different than the decades of ad supported broadcast television.

        source
        • -> View More Comments
    • trum_pam_pam@lemmy.world ⁨11⁩ ⁨months⁩ ago

      YoHoHo Arrrrghhhhhh!!!

      source
  • essteeyou@lemmy.world ⁨11⁩ ⁨months⁩ ago

    I was looking to cut down on subscriptions and picked Netflix as an experimental one. I haven’t missed it at all. Things like this make me less likely to occasionally reactivate for a couple of months as I was originally planning.

    I wonder when they’ll see a big enough effect to break their current run of fucking over their customers.

    source
    • dmention7@lemm.ee ⁨11⁩ ⁨months⁩ ago

      I also thought I’d miss Hulu and Netflix a lot more than I do. What used to irk me so badly was how utterly shit Netflix is when you just want to sit down and find something new to watch. Their front page would be list after list of things like “Hot New Comedies” “Best Independent Films of 2025”, “Classic Action Flicks” and somehow it always felt like the same 30 or 40 movies randomly shuffled together. So I’d spend 15 minutes scrolling through the same slop in different orders, get frustrated and search for a movie that I remembered wanting to watch, only to find that it was on none of the services I was subscribed to, and cost $8.99 for a single watch of a 20 year old movie.

      We had been Netflix subscribers since the very start when they delivered discs through the mail. Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.

      source
      • samus12345@lemm.ee ⁨11⁩ ⁨months⁩ ago

        Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.

        They’re not entirely to blame - once other companies saw that this streaming thing actually made money, they pulled all their stuff and put it on their own services, leading to the cable 2.0 we have today.

        Everything else that sucks about them now, though, yeah, they’re to blame.

        source
    • BrianTheeBiscuiteer@lemmy.world ⁨11⁩ ⁨months⁩ ago

      My kids have missed it more than me (which I don’t) but they’re easy to distract with one of the other streaming services I still have. The last price hike did it for me.

      source
  • lightsblinken@lemmy.world ⁨11⁩ ⁨months⁩ ago

    byeeeee

    source
  • notgivingmynametoamachine@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Bye Netflix, hello plex.

    source
    • Zink@programming.dev ⁨11⁩ ⁨months⁩ ago

      Tried Jellyfin because of Plex enshittification…

      …stuck with Jellyfin for the better performance!

      source
    • moseschrute@lemmy.ml ⁨11⁩ ⁨months⁩ ago

      I have some bad news for you

      source
    • Brumefey@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      You seems unaware of plex enshitification. Bye bye plex, Hello Jellyfin.

      source
      • PhAzE@lemmy.ca ⁨11⁩ ⁨months⁩ ago

        Eh, tbh it still does the core basics of streaming my content and Metadata management, so I don’t really care about enshitification of ‘extra’ features that I never use. It’s still the easiest way to share media

        source
        • -> View More Comments
      • notgivingmynametoamachine@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I was! Thanks for the info, I’ll be checking out Jellyfin instead.

        source
  • Robotsandstuff@lemmy.world ⁨11⁩ ⁨months⁩ ago

    And canceled my sub

    source
  • DeadNinja@lemmy.world ⁨11⁩ ⁨months⁩ ago

    The sooner people realize that the subscribers are nothing more than super-slow-boiled frogs to them, the better.

    source
    • JcbAzPx@lemmy.world ⁨11⁩ ⁨months⁩ ago

      They are the slow moving hand reaching for your wallet.

      source
  • LiamMayfair@lemmy.sdf.org ⁨11⁩ ⁨months⁩ ago

    Lol

    source
  • cley_faye@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Between that, price hike, and some weirdly low quality content because you don’t use this or that browser, netflix really wants people to stop their subscriptions it seems.

    source
    • Ushmel@lemmy.world ⁨11⁩ ⁨months⁩ ago

      99% of people won’t care besides passive complaining at the water cooler, unfortunately

      source
    • CalipherJones@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Netflix is the worst of the streaming channels these days.

      source
    • THB@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Yup, I’m finishing off a couple shows and it’s on the chopping block. Easy choice

      source
    • Squizzy@lemmy.world ⁨11⁩ ⁨months⁩ ago

      High seas baby!

      There is surely a recognisable pattern here in which people leave because of this shit and to keep the flow of money going up they then have to further reduce quality by increasing ads.

      I deleted my facebook a few weeks ago and signing in for the first time in years gave a look at what it became and it was unrecognisable.

      source
  • Elkot@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Well, time to cancel finally I’ve gotten used to torrenting again anyway

    source
  • Jakule17@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Yarrr

    source
    • TankovayaDiviziya@lemmy.world ⁨11⁩ ⁨months⁩ ago

      The only limitation on sailing the high seas is that the video and sound quality are not as great as legit streaming. You get descriptions that claim it is ripped full 4k or HD, but when actually looking at the encoding, it is not the case. But what can we do? If we are being made to stream in shit, it is better to sail in blue ocean high seas.

      source
      • Jakule17@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I don’t give a fock about quality, I’m watching for the plot

        source
      • wanderingmagus@lemm.ee ⁨11⁩ ⁨months⁩ ago

        That’s why you do several magnets, to be sure, and discard the ones that are bullshit, if you’re worried about that. Haven’t had any problems myself, other than theater cam for the newest new movies.

        source
      • MalReynolds@slrpnk.net ⁨11⁩ ⁨months⁩ ago

        You are aware that Netflix et.al. put compression on their streams (usually quite a bit in regards to bitrate) ? It is often the case that BluRay rips etc. are available better on the high seas…

        source
        • -> View More Comments
      • floquant@lemmy.dbzer0.com ⁨11⁩ ⁨months⁩ ago

        *only if you use the Netflix app on “supported platforms”

        I guess the answer to your question is to get on a private tracker for high-quality releases ;)

        source
        • -> View More Comments
      • verdantbanana@lemmy.world ⁨11⁩ ⁨months⁩ ago

        vlc has the codec information in the tool menu

        atmos and even dts x are very findable

        have a 5.1.4 system hooked up by hdmi to the igpu and the video to the gpu

        source
      • whaleross@lemmy.world ⁨11⁩ ⁨months⁩ ago

        I hear a whisper in the wind about file size being a distinct though not foolproof hint of quality.

        source
        • -> View More Comments
  • obinice@lemmy.world ⁨11⁩ ⁨months⁩ ago

    hahahahahaha

    source
  • m3t00@lemmy.world ⁨11⁩ ⁨months⁩ ago

    ads will continue until subscriptions improve

    source
    • cupcakezealot@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

      no ads on blockbuster movies!

      source
  • MonkderVierte@lemmy.ml ⁨11⁩ ⁨months⁩ ago

    Soo… the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit?

    source
    • Redex68@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I higly doubt they generate a custom ad per viewer, it’s probably per show which can be re-used.

      source
    • Nalivai@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Netflix showed time and time again that they are shit at counting money. I wouldn’t be surprised if it turns out they’re losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.

      source
  • TheObviousSolution@lemm.ee ⁨11⁩ ⁨months⁩ ago

    If you see Netflix as part of a bundle, get the bundle without it. You having no choice to get out of the subscription is feeding into this.

    source
  • Maxxie@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

    “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

    Amy, I want you to be honest with me, are you an alien.

    Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we’re actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you’re shoving into our eyeballs.

    source
    • JcbAzPx@lemmy.world ⁨11⁩ ⁨months⁩ ago

      “People watch ads,” says the one selling ads.

      source
    • themagzuz@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

      i think in netflix’s case, they might actually be paying as much attention to the ads as they do the shows, which is to say none at all

      source
      • SilverFlame@lemmy.world ⁨11⁩ ⁨months⁩ ago

        This is exactly how I interpreted that statement. No one is paying attention, who cares if they slip some garbage ads in?

        source
    • StarshotJohn@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I’m just waiting for it to be like that Black Mirror episode where ads came on, the guy closed his eyes, and alarms went off until he opened them again.

      source
      • SufferingSteve@feddit.nu ⁨11⁩ ⁨months⁩ ago

        The bad thing about those kind of shoes, is that while most people see that as a warning, and something to avoid.

        Some people immediately start charting a path to how to make it a reality, and sometimes those people are very very smart and can chart a path that might take decades.

        I say this while on the toilet, writing on a device that has cameras both front and back, always on microphones and location sensors, and facial recognition and 3D scanning equipment.

        When the personalized condom ads start popping up, I will only be slightly annoyed.

        source
        • -> View More Comments
  • Almacca@aussie.zone ⁨11⁩ ⁨months⁩ ago

    I’ve gone back to books.

    source
    • deathbird@mander.xyz ⁨11⁩ ⁨months⁩ ago

      Ooh everyone look at Mr smarty pants over here being all literate.

      source
    • Rooty@lemmy.world ⁨11⁩ ⁨months⁩ ago

      Spent waaay too much on a single volume illustrated edition of the all Earthsea books. My weekend is going to be lit.

      source
      • Gismonda@lemmy.world ⁨11⁩ ⁨months⁩ ago

        Oh shit….I need to go get that!

        (Speaking of books …. time to go see if that fancy hardback edition of Cibola**Burn is ever going to get released.

        source
      • Echolynx@lemmy.zip ⁨11⁩ ⁨months⁩ ago

        I’ve just been thinking of going back to Earthsea!

        source
  • vordalack@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Each day brings us closer to either Cyberpunk 2077 or Bladerunner

    source
    • leftzero@lemmynsfw.com ⁨11⁩ ⁨months⁩ ago

      Or 1984, or Brave New World.

      My money’s on Terry Gilliam’s Brazil, though.

      source
    • MrFinnbean@lemmy.world ⁨11⁩ ⁨months⁩ ago

      It is intresting to see if we go that way, or if our future will be more Orwellian in its nature. Might go ine way or another.

      source
    • yoriaiko@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

      … or Terminator, or Mad Max. Dredd with Robocop are on the list too.

      source
  • Pirata@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Cool. Won’t affect me, but good to know.

    source
  • ArchmageAzor@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Luckily I haven’t paid for a streaming service in years.

    source
    • Valmond@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I won’t watch even streaming when it comes to films, series… It’s oh so nice to play back that video all by myself.

      source
  • joel_feila@lemmy.world ⁨11⁩ ⁨months⁩ ago

    So the dead Internet extends to streaming.

    Also anyone else interested in just crazy an ai add what will be.

    source
  • Railcar8095@lemm.ee ⁨11⁩ ⁨months⁩ ago

    Is this feature coming to Sonarr/Radar + Jellyfin? /s

    source
  • Darjuz@feddit.it ⁨11⁩ ⁨months⁩ ago

    The shittyfication goes forward…

    source
  • PattyMcB@lemmy.world ⁨11⁩ ⁨months⁩ ago

    “Millions of former subscribers will cancel their accounts in 2026”

    FTFY

    source
  • Treczoks@lemmy.world ⁨11⁩ ⁨months⁩ ago

    They show me an ad, and they are out. It is that simple. Luckily, my life does not depend on streaming.

    source
-> View More Comments