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Netflix will show generative AI ads midway through streams in 2026

⁨601⁩ ⁨likes⁩

Submitted ⁨⁨14⁩ ⁨hours⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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Comments

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  • obinice@lemmy.world ⁨3⁩ ⁨hours⁩ ago

    hahahahahaha

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  • el_twitto@lemmy.world ⁨11⁩ ⁨hours⁩ ago

    Netflix can fuck right off as I cancel my subscription and board the Jolly Roger

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  • mooncake@lemm.ee ⁨10⁩ ⁨hours⁩ ago

    Netflix doing their best to lose whatever customers they have left rofl

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    • skisnow@lemmy.ca ⁨8⁩ ⁨hours⁩ ago

      Sure, but they have a crazy large amount of data and an army of Data Science PhDs who sat down and calculated they’d make more money increasing their margins on people who’ll put up with it, than they’d lose pissing the rest of their customers off.

      All the rest of us can do is leave our Torrents running and keep our ratios up…

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      • Iceman@lemmy.world ⁨7⁩ ⁨hours⁩ ago

        Often enough execs are just impervious to math.

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        • -> View More Comments
      • Valmond@lemmy.world ⁨5⁩ ⁨hours⁩ ago

        I’m on FNP, where do you find other (private) trackers? If I might ask.

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    • Aux@feddit.uk ⁨5⁩ ⁨hours⁩ ago

      Are you high, kiddo? Their customer base is steadily growing by tens of millions each bloody year. Netflix is a publicly traded company, everyone has access to all of their financial information, including the customer base.

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    • Honytawk@feddit.nl ⁨4⁩ ⁨hours⁩ ago

      Their users have sadly doubled since last year.

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    • UltraGiGaGigantic@lemmy.ml ⁨4⁩ ⁨hours⁩ ago

      Just think the CEOs of Netflix get $60 million to fuck it up while we work 1-4 jobs to barely make it.

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  • LonstedBrowryBased@lemm.ee ⁨12⁩ ⁨hours⁩ ago

    Annnnd goodbye Netflix subscription

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  • Pirata@lemm.ee ⁨5⁩ ⁨hours⁩ ago

    Cool. Won’t affect me, but good to know.

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  • solsangraal@lemmy.zip ⁨13⁩ ⁨hours⁩ ago

    why do people still pay for that shit

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    • gradual@lemmings.world ⁨12⁩ ⁨hours⁩ ago

      The older I get, the more I realize useful idiots aren’t the exception; they’re the rule.

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  • IllNess@infosec.pub ⁨13⁩ ⁨hours⁩ ago

    Eventually they will start making shows based on the user watching the show.

    Please see Black Mirror, Series 6, Episode 1, “Joan Is Awful”

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    • bramen49@lemmy.ml ⁨12⁩ ⁨hours⁩ ago

      Better yet, check out a book called QualityLand. Imagine Idiocracy where Amazon is it’s own country…

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  • criss_cross@lemmy.world ⁨13⁩ ⁨hours⁩ ago

    I dunno at some point I’m just gonna stop watching tv and find other ways to entertain myself.

    I think the streaming service I use the most is Dropout.

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    • gradual@lemmings.world ⁨12⁩ ⁨hours⁩ ago

      There are plenty of options.

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    • acosmichippo@lemmy.world ⁨10⁩ ⁨hours⁩ ago

      yeah i recently stopped watching sports for similar reasons. cancelling the youtubetv sub and getting back hours and hours of my life every week. gonna try to learn drums or something.

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      • criss_cross@lemmy.world ⁨7⁩ ⁨hours⁩ ago

        I’ve been learning drums for a bit. It’s a lot of fun. I’d recommend sticking with it.

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  • gamermanh@lemmy.dbzer0.com ⁨10⁩ ⁨hours⁩ ago

    Soooooo fucking glad I spent the last 3 days re-re-re-re-making and reworking my NAS into a proper homelab made out of my old gaming PC, holy shit

    A year of depression and shame at not finishing it suddenly ends right before the enshittification hits harder, nice

    Now if my new HDDs could show the fuck up

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  • aesthelete@lemmy.world ⁨11⁩ ⁨hours⁩ ago

    I used this service in a rental for the first time in a few years. It sucks even for streaming services. I don’t even know what people are possibly watching on this thing.

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    • ThePowerOfGeek@lemmy.world ⁨11⁩ ⁨hours⁩ ago

      I started using it right after they launched their streaming service. Back then it was awesome. No ads, nice UI, and lots of great content, so for a good price.

      But that was a long time ago.

      I cancelled my subscription several months ago. And I should have done it much sooner. The difference between what is was way back in the day and what it is now is jarring.

      I think a lot of people keep paying for nostalgia reasons, and because of a futile hope that Netflix might somehow go back to that earlier version. In retrospect I think that was a big part of why I kept my subscription for as long as I did (which was obviously a mistake on my part).

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      • aesthelete@lemmy.world ⁨6⁩ ⁨hours⁩ ago

        I seem to be the rare person that notices that something has changed slowly and completely (ship of theseus or frog boil style) over time.

        I’ve cancelled and renewed Netflix a couple of times but it’s a shadow of what it was at the start like you’re describing. Occasionally, they have a single show worth pirating or binging over the course of like a year.

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      • Aux@feddit.uk ⁨4⁩ ⁨hours⁩ ago

        I think a lot of people keep paying for nostalgia reasons

        I think you’re talking shit. Netflix had 21m customers in 2011 and they have over 300m today. They’re getting tens of millions of new customers each year and at least half of them are choosing to watch ads. Ad subscriptions have grown to be 1/3 of all subscriptions. Everyone loves ads and Netflix.

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  • Tungsten5@lemm.ee ⁨8⁩ ⁨hours⁩ ago

    The only reason I have netflix is because I stayed logged into my moms account after moving out. Once she dies or decided to stop paying it is when I will no longer have netflix. Im fine with losing it. I dont watch it much anyways. But now AI ads? Fuck no. They’ve been bad enough on youtube. Im considering getting a lyfetime membership to nebula and ditching youtube all together

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    • nico198x@europe.pub ⁨4⁩ ⁨hours⁩ ago

      Just do it. They will only get worse

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  • barnaclebutt@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    I like that they give everyone an exact date to cancel their membership.

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  • protist@mander.xyz ⁨14⁩ ⁨hours⁩ ago

    I mean, this is for the ad-supported tier. For $8/mo, it tells you right there it includes ads when you sign up.

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    • krimson@lemmy.world ⁨7⁩ ⁨hours⁩ ago

      Nobody read the article.

      I’m all against ads and enshitification and Netflix’s recent price hikes but people are just ranting now.

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  • midori_matcha@lemmy.world ⁨13⁩ ⁨hours⁩ ago

    I haven’t had streamslop subs in years.

    Been sailing the seven seas ever since, and I’m watching it all burn from the crow’s nest.

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    • gradual@lemmings.world ⁨12⁩ ⁨hours⁩ ago

      Everyone. This is what being above average really looks like.

      Use your brains before your wallets. Most people immediately jump to the ‘money option’ because thinking is legitimately too difficult for them.

      Don’t be a useful idiot, even if it’s what’s popular.

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  • utopiah@lemmy.world ⁨8⁩ ⁨hours⁩ ago

    Hate to see it but… it makes sense.

    It’s wrong, sure, in many ways (privacy, ecology, ethically depending on the dataset) but if there is 1 application where generative AI ads would make sense is through a personalized stream. So… yes it’s bad, consumers might reject it, but it’s not the actually dumbest way to use a terrible technology.

    To be clear, again, I 100% hate it but if I was a greedy Netflix stakeholder I’d think “Hmmm yes, maybe!”.

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  • heyWhatsay@slrpnk.net ⁨12⁩ ⁨hours⁩ ago

    Torrents are great btw

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  • Archangel1313@lemm.ee ⁨12⁩ ⁨hours⁩ ago

    Whew! Looks like I cancelled my Netflix account just in time.

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    • adarza@lemmy.ca ⁨11⁩ ⁨hours⁩ ago

      i just finished a single month here, first one in a couple years. ran out of stuff by week three. it’ll be at least another 2-3 years before another binge month, if i ever go back at all.

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  • AwesomeLowlander@sh.itjust.works ⁨12⁩ ⁨hours⁩ ago

    Ads are ads, who cares if it’s AI generated?

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    • gradual@lemmings.world ⁨12⁩ ⁨hours⁩ ago

      Great point.

      You gotta remember, this generation of idiots actually enjoys watching ads. Every year they gather around to watch the most egregiously expensive ads and debate which one is the ‘best’ while children starve.

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    • Death_Equity@lemmy.world ⁨11⁩ ⁨hours⁩ ago

      They are substantially cheaper to make and therefore have a greater profit margin because they can charge more for the advertising space.

      These types of comments from companies are for investors and not a warning to consumers of what is coming.

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      • AwesomeLowlander@sh.itjust.works ⁨10⁩ ⁨hours⁩ ago

        My point was, fuck Netflix for their shitty business practices anyway. Ads are bad, AI ads aren’t any better or worse.

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  • DarrinBrunner@lemmy.world ⁨11⁩ ⁨hours⁩ ago

    I canceled Netflix, and then soon after moved from Verizon to t-mobile. I got Netflix “free” through t-mobile, so I logged back into my “cancelled” account like I’d never left. Netflix raised the price and t-mobile passed it on, so I was paying $4.50 for Netflix. They raised the price a couple of more times, I think, and then a couple of months ago they raised it again, and I was paying $11.00 for Netflix. After I finished watching Kaos, I cancelled Netflix. I only kept it because it was so cheap, but I rarely watched anything.

    All the time I had Netflix, I also was a sailor, because I want to watch things not on Netflix. I should have dropped it the first time they raised the price.

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  • Zealousideal_Fox_900@lemmy.dbzer0.com ⁨10⁩ ⁨hours⁩ ago

    YAR HAR HAR HAR

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  • tenchiken@lemmy.dbzer0.com ⁨10⁩ ⁨hours⁩ ago

    Image

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  • MunkysUnkEnz0@lemmy.world ⁨10⁩ ⁨hours⁩ ago

    Stremio plus real debrid. All the services easily on any device.

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  • Ilixtze@lemm.ee ⁨13⁩ ⁨hours⁩ ago

    Aaaand I’m so glad I cancelled Netflix this year. All the new shows are kinda trash anyway.

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    • gradual@lemmings.world ⁨12⁩ ⁨hours⁩ ago

      Took you long enough.

      Did you know there are free streaming sites with greater selection and don’t require you to make an account, let alone enter your credit card info and send them money?

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      • Ilixtze@lemm.ee ⁨7⁩ ⁨hours⁩ ago

        To be honest I don’t watch a lot of Netflix myself, I paid the service because my mom liked watching it, and stuff like stremio was a little too complicated for her to use; But eventually Netflix got so bad, she had to learn to use the small Media PC i setup for her and stremio as well!

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  • SendMePhotos@lemmy.world ⁨13⁩ ⁨hours⁩ ago

    Not that it means anything here, but I’ll definitely not partake. Hard pass.

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  • ABetterTomorrow@lemm.ee ⁨13⁩ ⁨hours⁩ ago

    Annnnnnnnnnnnnd it’s gone

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  • tunetardis@lemmy.ca ⁨13⁩ ⁨hours⁩ ago

    I’m not familiar with how Netflix’s ad tier works and am almost afraid to ask, but could someone ELI5?

    If a company wanted to push an ad on Netflix, wouldn’t it be up to them to decide whether to use AI make the thing? Or is this sort of the equivalent of a small business sending a script to the local radio station to have the DJ read it (i.e. rather than producing their own ad), except they add some AI-generated visuals?

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    • gradual@lemmings.world ⁨12⁩ ⁨hours⁩ ago

      I never subscribed to netflix because I’m not an idiot and just used free streaming sites for over a decade.

      My peers would tell me that there are different pricing models and you can pay more to get rid of ads.

      It’s all fucked by design, but this generation is too stupid to realize it or do anything about it.

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