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Netflix will show generative AI ads midway through streams in 2026

⁨999⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨months⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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Comments

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  • BroBot9000@lemmy.world ⁨3⁩ ⁨months⁩ ago

    🤮 Glad I deleted my account years ago and use kodi to host my own library

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    • Lost_My_Mind@lemmy.world ⁨3⁩ ⁨months⁩ ago

      I wish Kodi could host the library from outside your home. So I could be at a friends house, and I just log in to my library from his house, and we watch season 6, episode 14 of the simpsons. Random episode, but whatever. You get my point.

      Instead, I tried setting up JellyFin, and I couldn’t get it to work. So I said “Fuck it. I’ll delete this and try from scratch, and reinstall JellyFin.”

      Instead, it deleted 32 terabytes of videos. It deleted the “media” folder, which I set as JellyFins home directory. Every dvd I ripped, every tv show, every movie, every wrestling show, every comedy special. All of it. Gone.

      Luckily I have a backup, but that was 2 years ago, and I’m never even home enough to WATCH the stuff, let alone try to restore these files one by one which took literal decades to assemble.

      Somewhere is a folder called “N-Gage videos”. Which is episodes of TV shows that in 2003 I formatted to fit on an N-gage screen size. Useless now, but it shows how old some of that collection is.

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      • some_dude@lemm.ee ⁨3⁩ ⁨months⁩ ago

        There are ways to recover deleted files, at least partially. Especially if all you did was remove the directory and not the files themselves.

        Re-downloading 32TB would take a while but you’ll probably download it faster than you can watch it. Usenet downloads are typically faster than torrenting.

        Plex is much easier to setup than Jellyfin and much more user-friendly in general, though it’s not free for some of the more useful features like watching from outside your home.

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      • Feyd@programming.dev ⁨3⁩ ⁨months⁩ ago

        Hate to say it but deleting files when you mean to delete a program/docker container/whatever is definitely a skill issue…

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  • notgivingmynametoamachine@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Bye Netflix, hello plex.

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    • Brumefey@sh.itjust.works ⁨3⁩ ⁨months⁩ ago

      You seems unaware of plex enshitification. Bye bye plex, Hello Jellyfin.

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      • notgivingmynametoamachine@lemmy.world ⁨3⁩ ⁨months⁩ ago

        I was! Thanks for the info, I’ll be checking out Jellyfin instead.

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      • PhAzE@lemmy.ca ⁨3⁩ ⁨months⁩ ago

        Eh, tbh it still does the core basics of streaming my content and Metadata management, so I don’t really care about enshitification of ‘extra’ features that I never use. It’s still the easiest way to share media

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    • moseschrute@lemmy.ml ⁨3⁩ ⁨months⁩ ago

      I have some bad news for you

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    • Zink@programming.dev ⁨3⁩ ⁨months⁩ ago

      Tried Jellyfin because of Plex enshittification…

      …stuck with Jellyfin for the better performance!

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  • Elkot@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Well, time to cancel finally I’ve gotten used to torrenting again anyway

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  • drmoose@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I recently setup my own Jellyfin server with qbittorent search plug-ins and its so easy. Netflix is really playing with fire here cause people will leave when pushed enough as it’s becoming so easy.

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    • ddash@lemmy.dbzer0.com ⁨3⁩ ⁨months⁩ ago

      While I am in the same boat as you, you severely overestimate the tech-affinity of the average Netflix user.

      Pirating content safely, setting up a media server for it, share it with other people… it is all possible, there is good documentation out there. But aside from having the drive to do this, you also need to invest time to keep it running and maintain it.

      The average person out there is happy to pay Netflix money so they don’t need to do that.

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      • Vanilla_PuddinFudge@infosec.pub ⁨3⁩ ⁨months⁩ ago

        The normies can’t do this argument never sat well with me when it comes to tech, as if their ignorance somehow diminishes the software or process for everyone else.

        I also appreciate them. If more people pirated, we might have a tighter crackdown from world governments over it, luckily the streaming services get enough pleb bux to keep the peace.

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      • drmoose@lemmy.world ⁨3⁩ ⁨months⁩ ago

        But with Jellyfin you don’t necessarily need to do that yourself. You can have a friend with a server or pay some shady dude 5$/mo to use his server.

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  • ArchmageAzor@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Luckily I haven’t paid for a streaming service in years.

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    • Valmond@lemmy.world ⁨3⁩ ⁨months⁩ ago

      I won’t watch even streaming when it comes to films, series… It’s oh so nice to play back that video all by myself.

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  • Darjuz@feddit.it ⁨3⁩ ⁨months⁩ ago

    The shittyfication goes forward…

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  • Kecessa@sh.itjust.works ⁨3⁩ ⁨months⁩ ago

    I’ve cancelled my subscriptions to only subscribe to the platforms owned by our national broadcaster even if there’s one of them I don’t watch any shows on, fuck those American platforms.

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  • Furbag@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Is there a way to poison the well so badly and so irrevocably that corporations won’t dare use generative AI for anything? Can we somehow trick these overgrown chatbots to speak ill of their masters in the form of direct-to-stream advertisements?

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    • RizzRustbolt@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Ask Musk. He managed to do it on accident.

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    • balthazarsnakewizard@lemmy.world ⁨3⁩ ⁨months⁩ ago

      You would think it’s already there, tbh - whenever I see an AI generated ad, all I think is “wow, that’s a business I will never patronize if even their ads are bottom-of-the-barrel slop”

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      • uberdroog@lemmy.world ⁨3⁩ ⁨months⁩ ago

        The new snoop dog video has me discombobulated on this fact

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  • Robotsandstuff@lemmy.world ⁨3⁩ ⁨months⁩ ago

    And canceled my sub

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  • LonstedBrowryBased@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Annnnd goodbye Netflix subscription

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  • houseofleft@slrpnk.net ⁨3⁩ ⁨months⁩ ago

    I can’t tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?

    I don’t know if I’m doing something wrong, but I’ve read the article twice and still don’t know 😂

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    • WhatsTheHoldup@lemmy.ml ⁨3⁩ ⁨months⁩ ago

      the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

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      • UnderpantsWeevil@lemmy.world ⁨3⁩ ⁨months⁩ ago

        interactive mid-roll ads

        Drink Verification Can To Continue

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      • houseofleft@slrpnk.net ⁨3⁩ ⁨months⁩ ago

        Thanks! Somehow missed that, but I still don’t really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.

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  • mooncake@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Netflix doing their best to lose whatever customers they have left rofl

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    • skisnow@lemmy.ca ⁨3⁩ ⁨months⁩ ago

      Sure, but they have a crazy large amount of data and an army of Data Science PhDs who sat down and calculated they’d make more money increasing their margins on people who’ll put up with it, than they’d lose pissing the rest of their customers off.

      All the rest of us can do is leave our Torrents running and keep our ratios up…

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      • Iceman@lemmy.world ⁨3⁩ ⁨months⁩ ago

        Often enough execs are just impervious to math.

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      • Valmond@lemmy.world ⁨3⁩ ⁨months⁩ ago

        I’m on FNP, where do you find other (private) trackers? If I might ask.

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    • Honytawk@feddit.nl ⁨3⁩ ⁨months⁩ ago

      Their users have sadly doubled since last year.

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    • UltraGiGaGigantic@lemmy.ml ⁨3⁩ ⁨months⁩ ago

      Just think the CEOs of Netflix get $60 million to fuck it up while we work 1-4 jobs to barely make it.

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    • Aux@feddit.uk ⁨3⁩ ⁨months⁩ ago

      Are you high, kiddo? Their customer base is steadily growing by tens of millions each bloody year. Netflix is a publicly traded company, everyone has access to all of their financial information, including the customer base.

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  • el_twitto@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Netflix can fuck right off as I cancel my subscription and board the Jolly Roger

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  • solsangraal@lemmy.zip ⁨3⁩ ⁨months⁩ ago

    why do people still pay for that shit

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    • gradual@lemmings.world ⁨3⁩ ⁨months⁩ ago

      The older I get, the more I realize useful idiots aren’t the exception; they’re the rule.

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  • IllNess@infosec.pub ⁨3⁩ ⁨months⁩ ago

    Eventually they will start making shows based on the user watching the show.

    Please see Black Mirror, Series 6, Episode 1, “Joan Is Awful”

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    • bramen49@lemmy.ml ⁨3⁩ ⁨months⁩ ago

      Better yet, check out a book called QualityLand. Imagine Idiocracy where Amazon is it’s own country…

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  • bitjunkie@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Not to me, they fucking won’t

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  • criss_cross@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I dunno at some point I’m just gonna stop watching tv and find other ways to entertain myself.

    I think the streaming service I use the most is Dropout.

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    • gradual@lemmings.world ⁨3⁩ ⁨months⁩ ago

      There are plenty of options.

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    • acosmichippo@lemmy.world ⁨3⁩ ⁨months⁩ ago

      yeah i recently stopped watching sports for similar reasons. cancelling the youtubetv sub and getting back hours and hours of my life every week. gonna try to learn drums or something.

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      • criss_cross@lemmy.world ⁨3⁩ ⁨months⁩ ago

        I’ve been learning drums for a bit. It’s a lot of fun. I’d recommend sticking with it.

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  • SVcross@lemmy.world ⁨3⁩ ⁨months⁩ ago

    plex jellyfin ftw!

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    • MaggiWuerze@feddit.org ⁨3⁩ ⁨months⁩ ago

      Couldn’t pass up the opportunity to dunk on Plex, huh?

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      • SVcross@lemmy.world ⁨3⁩ ⁨months⁩ ago

        The change about streaming outside my home left me salty. The fact that they changed the deal made stop recommending them. So yeah.

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  • J3ffJ4cks0n@lemm.ee ⁨3⁩ ⁨months⁩ ago

    If I down vote this does it show my disappointment of netflix or the OP? 🤔

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    • samus12345@lemm.ee ⁨3⁩ ⁨months⁩ ago

      The OP. They’re just the messenger.

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  • phoenixz@lemmy.ca ⁨3⁩ ⁨months⁩ ago

    Don’t pirate, we’re awesome!

    Here, watch these ads!

    Hey, where are you going?

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  • SocialMediaRefugee@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Enshittification marches on

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  • Grandwolf319@sh.itjust.works ⁨3⁩ ⁨months⁩ ago

    Ahhhh, man moving away from corps just keeps on giving (or in this case, doesn’t enshitify while proprietary ones do).

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  • protist@mander.xyz ⁨3⁩ ⁨months⁩ ago

    I mean, this is for the ad-supported tier. For $8/mo, it tells you right there it includes ads when you sign up.

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    • deathbird@mander.xyz ⁨3⁩ ⁨months⁩ ago

      Only sensible answer. It’s still enshitification, but it’s the open kind and there are still legitimate ad-free tiers. I don’t think Amazon Prime even has that.

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    • deathbird@mander.xyz ⁨3⁩ ⁨months⁩ ago

      It just sounds like the ads have gotten more annoying is all. And worse for the environment. And more expensive for Netflix. But maybe higher value because they force you to interact with them?

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    • krimson@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Nobody read the article.

      I’m all against ads and enshitification and Netflix’s recent price hikes but people are just ranting now.

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  • J52@lemmy.nz ⁨3⁩ ⁨months⁩ ago

    Haha, the kicker is that it’s pure greed. With their prices they don’t need it and could improve it with what the community wants, but $$$, hey… been away for nearly 2 years now, thought of tipping my toes in again but with that they can f… right off.

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    • UnderpantsWeevil@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Damn. Can’t believe a media company would be driven by greed.

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    • SouthEndSunset@lemm.ee ⁨3⁩ ⁨months⁩ ago

      Line must always go brrrrr.

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  • PeterisBacon@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Jellyfin

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  • aesthelete@lemmy.world ⁨3⁩ ⁨months⁩ ago

    I used this service in a rental for the first time in a few years. It sucks even for streaming services. I don’t even know what people are possibly watching on this thing.

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    • ThePowerOfGeek@lemmy.world ⁨3⁩ ⁨months⁩ ago

      I started using it right after they launched their streaming service. Back then it was awesome. No ads, nice UI, and lots of great content, so for a good price.

      But that was a long time ago.

      I cancelled my subscription several months ago. And I should have done it much sooner. The difference between what is was way back in the day and what it is now is jarring.

      I think a lot of people keep paying for nostalgia reasons, and because of a futile hope that Netflix might somehow go back to that earlier version. In retrospect I think that was a big part of why I kept my subscription for as long as I did (which was obviously a mistake on my part).

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      • aesthelete@lemmy.world ⁨3⁩ ⁨months⁩ ago

        I seem to be the rare person that notices that something has changed slowly and completely (ship of theseus or frog boil style) over time.

        I’ve cancelled and renewed Netflix a couple of times but it’s a shadow of what it was at the start like you’re describing. Occasionally, they have a single show worth pirating or binging over the course of like a year.

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      • Aux@feddit.uk ⁨3⁩ ⁨months⁩ ago

        I think a lot of people keep paying for nostalgia reasons

        I think you’re talking shit. Netflix had 21m customers in 2011 and they have over 300m today. They’re getting tens of millions of new customers each year and at least half of them are choosing to watch ads. Ad subscriptions have grown to be 1/3 of all subscriptions. Everyone loves ads and Netflix.

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  • clot27@lemm.ee ⁨3⁩ ⁨months⁩ ago

    c/piracy@lemmy.dbzer0.com Piracy ftw!

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  • RaptorBenn@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Got rid of netflix when they started their ad tier. NEVER going back.

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  • MiyamotoKnows@lemmy.world ⁨3⁩ ⁨months⁩ ago

    Aside from 🏴‍☠️ there are simply too many legitimate pay streaming options in 2025 for Netflix to think they can do this. This will end like an arrogant urban cowboy being flung off a mechanical bull and I’m all for it.

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  • gamermanh@lemmy.dbzer0.com ⁨3⁩ ⁨months⁩ ago

    Soooooo fucking glad I spent the last 3 days re-re-re-re-making and reworking my NAS into a proper homelab made out of my old gaming PC, holy shit

    A year of depression and shame at not finishing it suddenly ends right before the enshittification hits harder, nice

    Now if my new HDDs could show the fuck up

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