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Netflix will show generative AI ads midway through streams in 2026
Submitted 10 hours ago by abobla@lemm.ee to technology@lemmy.world
Comments
vordalack@lemm.ee 26 minutes ago
joel_feila@lemmy.world 1 hour ago
So the dead Internet extends to streaming.
Also anyone else interested in just crazy an ai add what will be.
Valmond@lemmy.world 1 hour ago
Like when they try to blend the the publicity into a stream, by continuing talking but suddenly it’s a commercial. Urgh 🤢
Blackmist@feddit.uk 29 minutes ago
It’s like people only do these things because they can get paid. And that’s just really sad.
Treczoks@lemmy.world 3 hours ago
They show me an ad, and they are out. It is that simple. Luckily, my life does not depend on streaming.
froh42@lemmy.world 2 hours ago
Haha, already there. I canceled my Netflix a year ago or so after the amount of cheap self produced stuff got too much and they removed more and more older quality content.
Now, whenever I want to stream I sign up for a single streaming service for a month or two - but the time where I was just subscribed all the time is over.
Ah one reason also was the sharing crackdown, I had kept the subscription long term as my kids used it when they were at my place or my ex-wife’s. Nowadays it doesn’t work anymore as (for example) the TV my son has at the ex-wife’s place never is connected via my internet.
With added commercials, less quality etc streaming got less attractive. Hey, nowadays I regularly go to movie theaters, again.
ArchmageAzor@lemmy.world 1 hour ago
Luckily I haven’t paid for a streaming service in years.
Valmond@lemmy.world 1 hour ago
I won’t watch even streaming when it comes to films, series… It’s oh so nice to play back that video all by myself.
Railcar8095@lemm.ee 2 hours ago
Is this feature coming to Sonarr/Radar + Jellyfin? /s
lupusblackfur@lemmy.world 10 hours ago
I’m all for services making a reasonable profit and being able to fund new shows and such endeavors…
But we’re rapidly getting into an environment of “soaking viewers for all we can get out of them” simply to feed the fucking shareholders ever larger payouts.
🤷♂️ 🤦♀️ 🖕
Libra@lemmy.ml 9 hours ago
There’s a word for that: enshittification
flandish@lemmy.world 7 hours ago
the word is actually “capitalism.” it’s baked into its dna.
Semi_Hemi_Demigod@lemmy.world 7 hours ago
I’m amazed that ads are so effective that they can make more cramming unwanted video in my face than just asking me for a couple bucks.
Aux@feddit.uk 53 minutes ago
No one wants to pay money for the services they’re using. Ads is the way to go.
ferrule@sh.itjust.works 9 hours ago
you just need to keep a shit list of brands that are now dead to you.
spankmonkey@lemmy.world 8 hours ago
I have a dwindling list of brands that are not yet dead to me.
adarza@lemmy.ca 7 hours ago
they already make significantly more profits off of each ad-tier sub than they do the ad-free… yet it still isn’t enough. greedy fucking bastards.
Don_alForno@feddit.org 3 hours ago
How is showing me ads for things I will make a point not to buy because I implicitly hate the products of people showing me ads more profitable than the twenty fucking bucks a month I already give them?
Imagine if all that misallocated marketing budget got used to develop better products instead.
Sterile_Technique@lemmy.world 5 hours ago
hOrni@lemmy.world 2 hours ago
I’m kinda proud of myself, that I skipped Netflix and never took off my pirate hat.
MunkysUnkEnz0@lemmy.world 5 hours ago
Stremio plus real debrid for the win…
cupcakezealot@lemmy.blahaj.zone 4 hours ago
i just subscribe to the netflix tier that serves all streams as torrents
jjlinux@lemmy.ml 3 hours ago
Same here. Best part is that they even have non-Netflix media in that tier. Love it.
PattyMcB@lemmy.world 3 hours ago
“Millions of former subscribers will cancel their accounts in 2026”
FTFY
ArchmageAzor@lemmy.world 1 hour ago
Sadly I think you’re a optimistic with those numbers. It’s probably gonna be a few thousand. The numbers can feel skewed if you only look at Lemmy.
Kushan@lemmy.world 58 minutes ago
I think it’ll be somewhere in the middle. Quite a few people have not had to deal with ads in streaming for many years now, if it’s suddenly forced it’ll piss off a lot
I don’t think they’re all going to suddenly pirate again, I think many will just switch to other streaming providers.
If they all start doing the shitty ads, we’re fucked.
Modern_medicine_isnt@lemmy.world 5 hours ago
94 million people decided $10 a month savings was worth watching ads rather than doing without. Fuck em. They are the reason many things only have an ad supported tier. Pay for stuff or pirate it, but don’t use ad supported tiers when you have a choice.
Rolive@discuss.tchncs.de 4 hours ago
I paid for the ad tier of disneyplus and use an adblocker. Seems to work well so far.
ininewcrow@lemmy.ca 9 hours ago
YAHAR!!! HOIST THE MAIN SAILS!!!
knighthawk0811@lemmy.world 9 hours ago
ahoy!
modifier@lemmy.ca 7 hours ago
The seas are truly splendid. I can only but pity the landlubbers.
eighty@aussie.zone 6 hours ago
“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
In terms of attention, she’s either lying or admitting that members barely pay attention to their content.
TwistedCister@lemm.ee 5 hours ago
They have told writers to dumb things down and have the characters speak aloud what they’re doing because so many people doom scroll while it’s on in the background.
There not making quality. They’re making elevator music for your home.
TheFriar@lemm.ee 5 hours ago
She is exactly admitting members barely pay attention. It’s a pretty widely known issue in the screenwriting community. Netflix in particular wants more “second screen scripts.” Meaning they need shows that constantly remind you of what’s happening, have tons of expository dialogue—constantly—and that leans hard into the shallow end of story.
JordanZ@lemmy.world 5 hours ago
I have no idea how they know this unless it’s just…well they didn’t actively close the stream when the ad hit so they must have watched it. There isn’t really any other option but to let it play but that doesn’t mean people stuck around or didn’t mute the TV.
Darjuz@feddit.it 2 hours ago
The shittyfication goes forward…
shittydwarf@sh.itjust.works 10 hours ago
They want the old cable tv days back, but worse
fakeplastic@lemmy.dbzer0.com 10 hours ago
Yeah, to this day all commercials are skippable on a DVR. It was stupid for anyone to think things with streaming would settle any differently.
Libra@lemmy.ml 9 hours ago
Streaming was different for years and years. But then people got greedy.
ogmios@sh.itjust.works 7 hours ago
It’s quite something how they’re trying to force the Internet to work as an artificial version of things we already have, instead of using it for the unique purposes which it can actually fulfill.
Libra@lemmy.ml 9 hours ago
They want the old cable TV days, but worse, and filling their pockets instead.
drmoose@lemmy.world 4 hours ago
I recently setup my own Jellyfin server with qbittorent search plug-ins and its so easy. Netflix is really playing with fire here cause people will leave when pushed enough as it’s becoming so easy.
ddash@lemmy.dbzer0.com 4 hours ago
While I am in the same boat as you, you severely overestimate the tech-affinity of the average Netflix user.
Pirating content safely, setting up a media server for it, share it with other people… it is all possible, there is good documentation out there. But aside from having the drive to do this, you also need to invest time to keep it running and maintain it.
The average person out there is happy to pay Netflix money so they don’t need to do that.
drmoose@lemmy.world 4 hours ago
But with Jellyfin you don’t necessarily need to do that yourself. You can have a friend with a server or pay some shady dude 5$/mo to use his server.
Libra@lemmy.ml 9 hours ago
Netflix will what now? Sorry, I was busy canceling my netflix account.
Kidding, I canceled it ages ago when the $10 version became SD-only with ads.
ogmios@sh.itjust.works 7 hours ago
Why do we keep paying people like this to enshittify everything?
Because if you refuse to destroy yourself, your family, and the rest of the world, they’ll import 3rd worlders who will do it because they’re being threatened.
mriswith@lemmy.world 8 hours ago
If I pay for a service and get ads, that service is dead to me forever.
Aux@feddit.uk 36 minutes ago
But you’re only getting ads if you choose to get them. What’s your problem exactly?
gradual@lemmings.world 7 hours ago
Always sad watching people complain about ads on free streaming sites which can be easily blocked with an adblocker while defending their subscription to netflix.
dellish@lemmy.world 2 hours ago
Huh?? If a streaming site (or any product for that matter) is free, the user is the product - be it their time, personal info, whatever. It is known and accepted that a “free” service will have a catch that allows the provider to make money.
If a user PAYS for a service it is expected that the payment is enough remuneration for there to be no strings attached. Of course companies will look for shitty ways to do shitty things to make more money, and those companies ought to be punished, generally by a reduction in customers, for their shitty behaviour.
b3an@lemmy.world 1 hour ago
They said if they PAY to use… and get ads. They are right, I ditched tv for streaming because less ads. Now they want to go full circle? I feel like I can’t even open up the fridge these days without having some agenda or ad start.
Pirata@lemm.ee 1 hour ago
Cool. Won’t affect me, but good to know.
Jimmycakes@lemmy.world 7 hours ago
Pirating has never felt so good. Normally I’m indifferent to it but now I’m enjoying it.
Kolanaki@pawb.social 6 hours ago
Soon may the Pirateman come,
To bring us movies, games, and… Rum.
Kecessa@sh.itjust.works 6 hours ago
I’ve cancelled my subscriptions to only subscribe to the platforms owned by our national broadcaster even if there’s one of them I don’t watch any shows on, fuck those American platforms.
mooncake@lemm.ee 6 hours ago
Netflix doing their best to lose whatever customers they have left rofl
UltraGiGaGigantic@lemmy.ml 26 minutes ago
Just think the CEOs of Netflix get $60 million to fuck it up while we work 1-4 jobs to barely make it.
Aux@feddit.uk 54 minutes ago
Are you high, kiddo? Their customer base is steadily growing by tens of millions each bloody year. Netflix is a publicly traded company, everyone has access to all of their financial information, including the customer base.
skisnow@lemmy.ca 4 hours ago
Sure, but they have a crazy large amount of data and an army of Data Science PhDs who sat down and calculated they’d make more money increasing their margins on people who’ll put up with it, than they’d lose pissing the rest of their customers off.
All the rest of us can do is leave our Torrents running and keep our ratios up…
Valmond@lemmy.world 1 hour ago
I’m on FNP, where do you find other (private) trackers? If I might ask.
Iceman@lemmy.world 3 hours ago
Often enough execs are just impervious to math.
el_twitto@lemmy.world 6 hours ago
Netflix can fuck right off as I cancel my subscription and board the Jolly Roger
BroBot9000@lemmy.world 10 hours ago
🤮 Glad I deleted my account years ago and use kodi to host my own library
Lost_My_Mind@lemmy.world 10 hours ago
I wish Kodi could host the library from outside your home. So I could be at a friends house, and I just log in to my library from his house, and we watch season 6, episode 14 of the simpsons. Random episode, but whatever. You get my point.
Instead, I tried setting up JellyFin, and I couldn’t get it to work. So I said “Fuck it. I’ll delete this and try from scratch, and reinstall JellyFin.”
Instead, it deleted 32 terabytes of videos. It deleted the “media” folder, which I set as JellyFins home directory. Every dvd I ripped, every tv show, every movie, every wrestling show, every comedy special. All of it. Gone.
Luckily I have a backup, but that was 2 years ago, and I’m never even home enough to WATCH the stuff, let alone try to restore these files one by one which took literal decades to assemble.
Somewhere is a folder called “N-Gage videos”. Which is episodes of TV shows that in 2003 I formatted to fit on an N-gage screen size. Useless now, but it shows how old some of that collection is.
some_dude@lemm.ee 9 hours ago
There are ways to recover deleted files, at least partially. Especially if all you did was remove the directory and not the files themselves.
Re-downloading 32TB would take a while but you’ll probably download it faster than you can watch it. Usenet downloads are typically faster than torrenting.
Plex is much easier to setup than Jellyfin and much more user-friendly in general, though it’s not free for some of the more useful features like watching from outside your home.
Feyd@programming.dev 8 hours ago
Hate to say it but deleting files when you mean to delete a program/docker container/whatever is definitely a skill issue…
LonstedBrowryBased@lemm.ee 8 hours ago
Annnnd goodbye Netflix subscription
gamermanh@lemmy.dbzer0.com 5 hours ago
Soooooo fucking glad I spent the last 3 days re-re-re-re-making and reworking my NAS into a proper homelab made out of my old gaming PC, holy shit
A year of depression and shame at not finishing it suddenly ends right before the enshittification hits harder, nice
Now if my new HDDs could show the fuck up
Tungsten5@lemm.ee 3 hours ago
The only reason I have netflix is because I stayed logged into my moms account after moving out. Once she dies or decided to stop paying it is when I will no longer have netflix. Im fine with losing it. I dont watch it much anyways. But now AI ads? Fuck no. They’ve been bad enough on youtube. Im considering getting a lyfetime membership to nebula and ditching youtube all together
barnaclebutt@lemmy.world 5 hours ago
I like that they give everyone an exact date to cancel their membership.
solsangraal@lemmy.zip 9 hours ago
why do people still pay for that shit
gradual@lemmings.world 7 hours ago
The older I get, the more I realize useful idiots aren’t the exception; they’re the rule.
Almacca@aussie.zone 19 minutes ago
I’ve gone back to books.