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Netflix will show generative AI ads midway through streams in 2026

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Submitted ⁨⁨10⁩ ⁨months⁩ ago⁩ by ⁨abobla@lemm.ee⁩ to ⁨technology@lemmy.world⁩

https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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  • ansiz@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Netflix peaked when it was supporting shows like Dark and Mindhunter and drove off the cliff since. My wife will subscribe for a month to watch a new season of a show like You and then cancel it again. That’s versus back in 2017 when I just had the subscription all year.

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  • phoenixz@lemmy.ca ⁨10⁩ ⁨months⁩ ago

    Don’t pirate, we’re awesome!

    Here, watch these ads!

    Hey, where are you going?

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  • Chessmasterrex@lemmy.world ⁨10⁩ ⁨months⁩ ago

    One use for AI would be to eliminate all ads. The AI giveth and AI can taketh away. Lol

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  • SocialMediaRefugee@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Enshittification marches on

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  • 2ugly2live@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Haven’t had Netflix since the password debacle. Never even missed it. 🏴‍☠️

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    • Ithorian@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Same, no regrets

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  • dagger_punch@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Amy Reinhard sounds like an asshole

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  • BackgrndNoize@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Hey Netflix, the amount of people are willing to endure for a paid subscription is ZERO and it will always remain so. In fact even the stupid games advertised on the top of the landing page made me use Netflix less and less, and now that they stopped password sharing I don’t use it at all

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  • nuko147@lemm.ee ⁨10⁩ ⁨months⁩ ago

    Netflix was canceled even before twitter. It was nice until 3-4 years ago, when the quality of their service started to fall.

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  • UnderpantsWeevil@lemmy.world ⁨10⁩ ⁨months⁩ ago

    I’m sorry, did you say Netflix is going to be pirated aggressively for the few shows that aren’t complete slop?

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  • DarrinBrunner@lemmy.world ⁨10⁩ ⁨months⁩ ago

    I’ve had Netflix on-and-off since the DVD in the mail days. I tried Amazon Prime for the shipping years ago, when they first started playing with streaming. Those are the only two I’ve had.

    I have neither now, and if it turns out I can’t get the few shows I want to watch through other means, then I just won’t watch anymore. Passive media isn’t especially valuable to me. I have other forms of entertainment, including games, and the old stand-by, books. Outside is fun, too, when the weather isn’t crap.

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    • mechoman444@lemmy.world ⁨10⁩ ⁨months⁩ ago

      “other means”

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  • DarrinBrunner@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Not to me.

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  • NigelFrobisher@aussie.zone ⁨10⁩ ⁨months⁩ ago

    Canceled two years ago. Not coming back.

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  • SVcross@lemmy.world ⁨10⁩ ⁨months⁩ ago

    plex jellyfin ftw!

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    • MaggiWuerze@feddit.org ⁨10⁩ ⁨months⁩ ago

      Couldn’t pass up the opportunity to dunk on Plex, huh?

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      • SVcross@lemmy.world ⁨10⁩ ⁨months⁩ ago

        The change about streaming outside my home left me salty. The fact that they changed the deal made stop recommending them. So yeah.

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  • Ibuthyr@lemmy.wtf ⁨10⁩ ⁨months⁩ ago

    Is there a plugin for Stremio that provides a kid’s profile function? That’s the only thing keeping me from canceling my Netflix subscription.

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  • houseofleft@slrpnk.net ⁨10⁩ ⁨months⁩ ago

    I can’t tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?

    I don’t know if I’m doing something wrong, but I’ve read the article twice and still don’t know 😂

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    • WhatsTheHoldup@lemmy.ml ⁨10⁩ ⁨months⁩ ago

      the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

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      • UnderpantsWeevil@lemmy.world ⁨10⁩ ⁨months⁩ ago

        interactive mid-roll ads

        Drink Verification Can To Continue

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      • houseofleft@slrpnk.net ⁨10⁩ ⁨months⁩ ago

        Thanks! Somehow missed that, but I still don’t really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.

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  • Dave@lemmy.nz ⁨10⁩ ⁨months⁩ ago

    Half of new Netflix subscribers opt for the $8 per month option rather than ad-free subscriptions, which start at $18 per month, the company says.

    Damn, when did it get so expensive? Assuming that’s USD. That’s a decent amount more than Disney+, right?

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    • NoDignity@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Actually not much more I think disney + ad free tier is like $16 now. Though I don’t think they- charge extra for 4k so there is that.

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      • Dave@lemmy.nz ⁨10⁩ ⁨months⁩ ago

        Oh I was comparing Disney+ Standard to Netflix Standard. Turns out there’s also Netflix Basic which is a similar price to Disney+ Standard, but with many more restrictions.

        I think Disney+ Standard and Netflix Standard seem to be comparable. In NZD Disney+ is $16.99 (approx $10USD)and Netflix is $25.99 (approx $15USD) per month. Disney+ gives annual discounts as well.

        None of the plans in NZ seem to have ads (yet…).

        Though I don’t think they- charge extra for 4k so there is that.

        Out of the two plans I see, the Standard only includes up to 1080p and 4k requires Premium, $21.99NZD (approx $13USD).

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  • clot27@lemm.ee ⁨10⁩ ⁨months⁩ ago

    c/piracy@lemmy.dbzer0.com Piracy ftw!

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  • RaptorBenn@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Got rid of netflix when they started their ad tier. NEVER going back.

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  • J52@lemmy.nz ⁨10⁩ ⁨months⁩ ago

    Haha, the kicker is that it’s pure greed. With their prices they don’t need it and could improve it with what the community wants, but $$$, hey… been away for nearly 2 years now, thought of tipping my toes in again but with that they can f… right off.

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    • UnderpantsWeevil@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Damn. Can’t believe a media company would be driven by greed.

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    • SouthEndSunset@lemm.ee ⁨10⁩ ⁨months⁩ ago

      Line must always go brrrrr.

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  • doodledup@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Why would I care. If they think it’s profitable, I have no arguments against it. I’m not paying attention to the ads anyways.

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  • madjo@feddit.nl ⁨10⁩ ⁨months⁩ ago

    What the fuck is up with that image of Wednesday?! It doesn’t look like Ortega’s Wednesday to me. Is it ai generated?

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    • Demonic74@lemmy.zip ⁨10⁩ ⁨months⁩ ago

      It looks like her to me but idk

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      • madjo@feddit.nl ⁨10⁩ ⁨months⁩ ago

        Yeah you’re right, it is her, it might be the camera angle or something or perhaps her bangs are slightly different than in the rest of the show. Something just felt off and I can’t put my finger on it.

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    • J52@lemmy.nz ⁨10⁩ ⁨months⁩ ago

      Looks like she’s got a bad toothache or a dislocated jaw.

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  • Grandwolf319@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

    Ahhhh, man moving away from corps just keeps on giving (or in this case, doesn’t enshitify while proprietary ones do).

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  • njordomir@lemmy.world ⁨10⁩ ⁨months⁩ ago

    After that comes the part where the AI hallucinates a world where advertising guidelines don’t exist and gets the company sued for some very illegal advertising.

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  • Washedupcynic@lemm.ee ⁨10⁩ ⁨months⁩ ago

    Quit netflix ages ago, but is add blocking not going to work here? I addblock on hulu no problem.

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    • LordCrom@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Speaking of Hulu, does anyone know a way to get Hulu working on OSMC or other media player. Netflix works via API and keys… I can’t get other streamers on there correctly which pisses me off to to end.

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  • PalimpsestNavigator@midwest.social ⁨10⁩ ⁨months⁩ ago

    I’M HERE FOR IT. This is the future, and I’m genuinely invested in this.

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    • deathbird@mander.xyz ⁨10⁩ ⁨months⁩ ago

      How cool… advertising can be?

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      • PalimpsestNavigator@midwest.social ⁨10⁩ ⁨months⁩ ago

        Yes. I have a masters degree in digital marketing, and I’m very excited for this.

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  • MiyamotoKnows@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Aside from 🏴‍☠️ there are simply too many legitimate pay streaming options in 2025 for Netflix to think they can do this. This will end like an arrogant urban cowboy being flung off a mechanical bull and I’m all for it.

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  • Bebopalouie@lemmy.ca ⁨10⁩ ⁨months⁩ ago

    Image

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  • AnUnusualRelic@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Is your egg too expensive?
    Look no further. Our egg is much smoother and can be worn with most garments.

    EggEgg. For your egg.

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  • Ghostalmedia@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Either they have great technology, or they have great entertainment,” she said. “Our superpower has always been the fact that we have both.

    Please. Your software is an image carousel and a video player.

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    • echodot@feddit.uk ⁨10⁩ ⁨months⁩ ago

      Their software is the best in the industry. Even on a gigabit connection I’ve had issues with both Amazon Prime video and Disney plus.

      Both of those platforms have issues where their servers just seem to get bored and stops sending data, like they just forgot about you And you have to refresh the page to play any more of the video. As soon as you do that it starts playing again so it’s definitely not a network issue. I’ve had this problem on both the website and the smart TV app.

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    • Blackmist@feddit.uk ⁨10⁩ ⁨months⁩ ago

      Jellyfin does all that and more.

      We’re no longer in the days of competing with a USB stick and hoping the TV will play whatever format it’s in, or using VLC and a laptop.

      They don’t even show you ratings for the stuff, because they want you to waste your time watching the junk tier shit they can still afford.

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    • Zoomboingding@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Eh to Netflix’s credit, both their backend and frontend are much better than their competition. Much better ux, and streams much more consistently. We pick up a sub for a month here and there. But AI ads will make me never go back.

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      • Dozzi92@lemmy.world ⁨10⁩ ⁨months⁩ ago

        Lemmy is the king of the disingenuous argument, as though somehow admitting that yes, Netflix is the gold standard for pay-to-stream, it somehow dilutes the argument against AI ads.

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  • GoodOleAmerika@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Well piracy is the only way then.

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