Spreading rumors of price hikes, to justify later price hikes and quell customer outrage over it.
Capitalism 101.
SSD prices predicted to skyrocket throughout 2024 — TrendForce market report projects a 50% price hike | Tom's Hardware
Submitted 10 months ago by fne8w2ah@lemmy.world to technology@lemmy.world
https://www.tomshardware.com/pc-components/ssds/ssd-prices-predicted-to-skyrocket-throughout-2024
Comments
A_Random_Idiot@lemmy.world 10 months ago
roofuskit@lemmy.world 10 months ago
They all cut way back on manufacturing last year due to the price drops from significantly reduced demand. So it’s 100% expected that prices will go up because they’ve created a reduced supply.
trafficnab@lemmy.ca 10 months ago
They’re reducing supply because they can’t make any money with this supply/demand mismatch, Micron for example didn’t have a single profitable quarter and lost something like $6B total over the course of this year
The only reason SSD prices have been this low is because we’ve been paying less than the cost to produce them as they try to recoup some of their losses and shed inventory
4lan@lemmy.world 10 months ago
so they are treating computer parts like diamonds now? Faking supply shortages to increase demand, therefore prices?
Capitalism is so efficient.
scottywh@lemmy.world 10 months ago
I think they’re underestimating how long reduced demand can continue… Especially when they make things even less affordable.
billwashere@lemmy.world 10 months ago
Yep pure market manipulation
doppelgangmember@lemmy.world 10 months ago
Butter the bun before the bake
jezebelley3d@lemmy.zip 10 months ago
Fake problems in order to get in on all this fake inflation bullshit. All these capitalist pigs raking people over the coals for record profits under the entirely fabricated “inflation” crisis. SSD manufacturers want to get theirs too.
doublejay1999@lemmy.world 10 months ago
By what magik are they able to “predict” a 50% price increase ?
Annoyed_Crabby@monyet.cc 10 months ago
Market Manipulation Lvl 1: Hyping
Rai@lemmy.dbzer0.com 10 months ago
Man I cannot wait for The Day Before!
MisterD@lemmy.ca 10 months ago
Setting expectations…
afraid_of_zombies@lemmy.world 10 months ago
They plan to raise prices 50%, then they raise prices 50%.
My employer isn’t any better. We raised prices on our second biggest product line about 6 months ago.
DarkGamer@kbin.social 10 months ago
Article says SSD manufacturers currently sell at a loss & intend to raise prices because they want to be profitable, 40% is break even, 50% is profitable
Plopp@lemmy.world 10 months ago
Selling at a loss? Lol yeah sure they are.
PlantDadManGuy@lemmy.world 10 months ago
Then the journalist who wrote the article is absolutely lying to us.
afraid_of_zombies@lemmy.world 10 months ago
Maybe they should cut the executive class salaries. Bet there is plenty of money there.
OfficerBribe@lemm.ee 10 months ago
If that is real, this is baffling, why was it done in the first place? Was there some new company that could manufacture a significant amount of SSDs who started selling at loss so everyone else had to follow to not lose all marketshare? Also it’s not like SSDs are some eggs that expire, there is no need to dump all inventory. Pretty hard to believe.
altima_neo@lemmy.zip 10 months ago
Well that’s not great… They’re already pretty expensive as it is.
_number8_@lemmy.world 10 months ago
yeah i thought 4TB would be like $50 now. whatever happened to moore’s law
Lath@kbin.social 10 months ago
Unregulated capitalism some would say, I say cheap production costs with little to no consequence whatsoever for them doing this kind of thing.
TheGrandNagus@lemmy.world 10 months ago
Moore’s law has been dead for a long long time.
bassomitron@lemmy.world 10 months ago
I thought Moore’s law was only for CPUs?
fuckwit_mcbumcrumble@lemmy.world 10 months ago
As tech shrinks it’s only getting more and more expensive per mm. Unless we get some major improvement we’re kinda at the limit for the moment.
fugacity@kbin.social 10 months ago
Moore's law makes no comments about the cost of each transistor in an advanced process. And believe me, they ain't cheap. It's not a coincidence we're up to PLC flash... why go for 32 levels when TLC is likely already a pain?
altima_neo@lemmy.zip 10 months ago
Yeah, spend $200 on a 4tb m.2 gen4, or $200 on a 18tb hdd
Appoxo@lemmy.dbzer0.com 10 months ago
You couldnt even get a good 4tb sata ssd for 50€ what made you hope for nvme?
fuckwit_mcbumcrumble@lemmy.world 10 months ago
SSDs are absurdly cheap at the moment. 2023s demand glut led to a huge over abundance of SSDs and dirt cheap prices.
NoRodent@lemmy.world 10 months ago
Right? SATA III SSDs currently cost the same as HDDs of the same capacity, at least where I live. If it stays like that, it will no longer make any sense to buy HDDs. Finally.
Cyberflunk@lemmy.world 10 months ago
Greeedflation bullshit
FunderPants@lemmy.ca 10 months ago
Looks Iike a good year for deleting things.
laverabe@lemmy.world 10 months ago
nothing like a little digital Swedish death cleaning to free up space
hark@lemmy.world 10 months ago
These companies need to get smacked upside the head. Hard drives would be pretty much completely obsoleted if SSDs hit the prices that they should if we had proper competition instead of the “competition” to keep prices up that this memory cartel loves to keep up. My only hope is for another player to come in and dump cheap product onto the market like Japan did in the 80s.
Thermal_shocked@lemmy.world 10 months ago
Hdd wont be obsolete for awhile. They’re the best media to store large libraries cost effectively. Until there are 10+TB SSDS with reasonable prices, many people with home storage systems won’t upgrade. Not shelling out $10k for SSDS, sorry.
hark@lemmy.world 10 months ago
Lower end 4TB SSDs were around $130 a while back (summer or fall of last year). I bought an 8TB hard drive for about $100 around that time since I just wanted archival storage. Since then, prices for both SSDs and HDDs have gone up. Still, I think for most people 4TB should be more than enough and I have a feeling that prices could’ve gone even lower back then but they want to keep prices high and they also want to keep segmentation between HDDs and SSDs instead of erasing most of the market for HDDs.
hips_and_nips@lemmy.world 10 months ago
While I love there thought, I’m not going to hold my breath on replacing my 880 TB of spinning platters with SSDs.
fugacity@kbin.social 10 months ago
Maybe it's a cartel but I don't have my hopes up. Storage technology is only getting more complicated and the number of players is only decreasing.
In my view (and maybe I'm wrong) there's just not that much money to be made in it, contrary to what consumers think. Why fight each other over pennies when you can both earn dollars? Maybe if China figures things out, but you can be my ass I'm not gonna trust a CCP backed storage company lol
Trainguyrom@reddthat.com 10 months ago
Honestly I was getting scared we’d start seeing a really bad market crash with companies consolidating and going bankrupt left and right with how hard SSD prices crashed. Since that didn’t happen there’s at least still (an illusion of) competition
Ghostalmedia@lemmy.world 10 months ago
Maybe this will encourage devs not to make games over 100GB.
Appoxo@lemmy.dbzer0.com 10 months ago
Hahahaha! Good joke mate :)
Aceticon@lemmy.world 10 months ago
If what people go for are AAA games with hyperdetailed graphics and massive playing spaces, the tendency is for games to grow in size (all those highly detailed textures and masses of data for terrain and object placement really add up) and the only alternatives for trying to deliver some of that using less data, such as No Man’s Sky and their heavy use of generation, end up with results that quickly feel repetitive after some playing and an inferior experience on the adventure side than a carefully crafted gamespace with carefully crafted chracters and encounters.
There are plenty of smaller games from indies which focus mostly on engaging game mechanics and hence are much smaller datawise, but if all you’re going for is something like GTA or Fallout, don’t be surprised when the tens of thousands of highly detailed objects and characters, days worth of voice data and hundreds of square kilometers of gameplay area translate into more than 100GB.
Mind you, the industry uses tons of generation in game making (nobody is going around making, say, the various maps in a chainmail texture by hand) but it’s all vetted and costumized by actual people and the best results end up properly fitted to the models and stored as mainly static stuff in the game data files so big and varied gameplay ares will add up to lots of data even if a lot of it was done with the help of generative tools.
So far and from what I’ve seen, unsupervised AI can’t really deliver good results in a lot of that, so whilst it will probably be a massive leap foward in the area of generative tools for game making, you will still end up with massive game data files containing the output of the AI generation, carefully curated and even customised by actual humans.
Trainguyrom@reddthat.com 10 months ago
the only alternatives for trying to deliver some of that using less data, such as No Man’s Sky and their heavy use of generation, end up with results that quickly feel repetitive
This is an area where generative AI can actually really push the envelope and be completely gamechanging. It’ll require a ton of work for it to get it right 99.9% of the time without outside input, but it’s going to be really cool when game developers do figure it out.
n3m37h@lemmy.dbzer0.com 10 months ago
Glad I just bought a 4tb gen 3 drive for dirt cheap
Alpha71@lemmy.world 10 months ago
Well, guess I’m buying that new NVME in January after all…
Tramdan@sh.itjust.works 10 months ago
That’ll show them!
callouscomic@lemm.ee 10 months ago
Exactly what they want you to do.
Smacks@lemmy.world 10 months ago
PC part prices are already extremely high, how in the hell can anyone build or buy anything with prices so high?
foggy@lemmy.world 10 months ago
Nice, I bought 10 TB of SSD (6 for workstation, 4 for server) this year. And I have 3.5TB of USB SSD available. Workstation already had 2tb, but I expanded because I crossed the 1tb threshhomd.And 16tb HDD, and another 8tb HDD via USB available.
I’m good 😊
puppy@lemmy.world 10 months ago
Having a sigh of relief is understandable. But saying “nice” in a situation where others suffer is a bit in bad taste, don’t you think?
foggy@lemmy.world 10 months ago
No. I’m happy for myself.
There’s nothing wrong or selfish about that.
Nobody needs SSD storage. My timing was good. Get bent.
yamanii@lemmy.world 10 months ago
I wonder if it’s gonna be a fire or a flood this year. They always make stuff up to raise it.
Squizzy@lemmy.world 10 months ago
I was on crucial last night half interested in an M2 drive but they’re a little out of range, guess I won’t be getting one for the time being
Uglyhead@lemmy.world 10 months ago
[deleted]KairuByte@lemmy.dbzer0.com 10 months ago
Wait what? Link?
N00dle@lemmy.world 10 months ago
This sucks. For awhile prices were so great for consumers. Finally thought prices would settle low. I’m already seeing a 50% increase in some products. Some cheap team group 128gb SSD could be had for like $12 last year. I tried to look at prices a few days back and it was about $20 and rising.
From article looks like they don’t want to settle at prices before plummet, but at recent peak prices. Shit companies raising cutting output to inflate prices. Car companies are going to be next to follow. They’ve had to cut prices to sell recently. Once that settles …
Pistcow@lemm.ee 10 months ago
Well, I did pay $500 for a 128gb SSD when they first came out. Later that year Amazon was accidentally shipping 512gb instead and I was psyched to get one in the mix.
poopkins@lemmy.world 10 months ago
Since this community has already established that privacy is justified, and we need our SSDs to store all our morally rationalized but illicitly obtained copies of content we enjoy but don’t want to spend money on, how do we now proceed? Obviously we won’t spend money, it’s the entire reason we’re pirating in the first place. This leaves us with only one option: we’ll have to be modern-day Robin Hoods and shoplift these SSDs, because fuck corporate greed.
Steve@communick.news 10 months ago
Since this community has already established that privacy is justified
What does this have to do with privacy?
we need our SSDs to store all our morally rationalized but illicitly obtained copies of content we enjoy
Oh hell no! Spinning HDDs are way cheaper per TB! Absolutely no reason to build a library on SSDs.
we’ll have to be modern-day Robin Hoods and shoplift these SSDs, because fuck corporate greed.
I think you missed an important part of the Robin Hood story.
lazynooblet@lazysoci.al 10 months ago
Are you lost? This isn’t /c/piracy
poopkins@lemmy.world 10 months ago
Yeah, tell it to the community here. Literally half the comments are endorsing piracy in one way or another.
GluWu@lemm.ee 10 months ago
BRB, buying winrar stock.
IHadTwoCows@lemm.ee 10 months ago
Whose stock do I need to buy?
themurphy@lemmy.world 10 months ago
So they artificially create a shortage to hike up the prices. Nice.
fuckwit_mcbumcrumble@lemmy.world 10 months ago
To be fair they did far over produce them which is why they’ve been so dirt cheap lately.
But companies did learn over Covid that if you just don’t make something you can charge whatever you want for it and people will pay it.
akrot@lemmy.world 10 months ago
There are plenty of other players on the SSD marker. Crucial, WD, etc. I predict that their prediction will be wrong
the_post_of_tom_joad@sh.itjust.works 10 months ago
We cynics predict the other players will follow suit, acting as a cartel. The prices will remain inflated, and media covering the price rise will blithely repeat industry talking points as fact. A few keyboard warriors will be convinced enough to point to these articles in online arguments. Someone somewhere types “supply and demand” unironically.
Maybe a few years down the line there will be an investigation when a whistleblower forces some government in europe to appear as if they’re doing something. The trial will last longer than the media coverage of it.
After that, we predict a settlement that costs less than the profits they made colluding to inflate prices. Someone somewhere types “cost of doing business”
BrianTheeBiscuiteer@lemmy.world 10 months ago
If Samsung publicly announces cutting back production and the rest do the same I don’t think it’s considered collusion.
afraid_of_zombies@lemmy.world 10 months ago
Yeah but they probably have all the same suppliers and even if one keeps their prices low for now eventually someone there is going to wonder why they are doing the same work as everyone else but getting paid less for it.
This is why you need a healthy market. You need lots of competitions selling a lot of different products. Not 4 companies all seeing the same crap.
Lojcs@lemm.ee 10 months ago