This consolidation of power is a dream come true for the Big Tech platforms, but it’s a nightmare for users. While the megacorporations get more traffic and a whole lot more user data (read: profit), users are left with far fewer community options and a bland, corporate surveillance machine instead of a vibrant public sphere. The internet we all fell in love with is a diverse and colorful place, full of innovation, connection, and unique opportunities for self-expression. That internet—our internet—is worth defending.