YSK that despite being outside of US jurisdiction, Lego has dropped diversity and inclusion terminology from its annual report

Submitted ⁨⁨1⁩ ⁨day⁩ ago⁩ by ⁨FarraigePlaisteach@lemmy.world⁩ to ⁨youshouldknow@lemmy.world⁩

https://www.hrgrapevine.com/us/content/article/2025-04-17-lego-drops-diversity-terms-from-annual-report-amid-anti-dei-pressure

I know some people are boycotting US businesses during the current administration, but the same mindset has ripple effects here in the EU. In other words: stay vigilant!

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Squizzy@lemmy.world ⁨53⁩ ⁨minutes⁩ ago
Accenture is an Irish consultancy firm that did the same.

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- WoodScientist@lemmy.world ⁨20⁩ ⁨minutes⁩ ago
  Is it actually an Irish company, or just one of those Irish companies in the same way Apple is an Irish company?
  
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- FarraigePlaisteach@lemmy.world ⁨48⁩ ⁨minutes⁩ ago
  You’re right: diversity.com/post/accenture-dei-rollback-2025
  
  It’s a similar timeline too (~2025). I honestly think it’s very pathetic of them to stoop so low for the “Yankee dollar” (or any other trade relationship).
  
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TankovayaDiviziya@lemmy.world ⁨23⁩ ⁨minutes⁩ ago
Even though I have reservations about US-style DEI initiatives (I’d much prefer France’s way of not recording ethnicity, race, religion etc), I do find Trump admin’s policies to be beyond absurd and stupid of just nuking everything.

The good news though is that fascists typically shoot themselves on the foot and end up destroying themselves because their decisions are based on emotions. There is quite literally neither rhyme nor reason. If one reads into Nazi and fascist policies and institutions, they don’t make any sense whatsoever. Nazi Germany was actually on the brink of self-made bankruptcy by excessive overspending, until Hitler declared war to delay the inevitable by plundering the resources of Europe. Eventually, American fascism will just end up eating itself.

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betanumerus@lemmy.ca ⁨6⁩ ⁨hours⁩ ago
Not buying from companies that bow to MAGA. Also, I’m still waiting for bricks made with recycled plastic.

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- TankovayaDiviziya@lemmy.world ⁨30⁩ ⁨minutes⁩ ago
  I am not trying to invalidate your comment, but saying that is like trying to boycott goods and services from China.
  
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FenderStratocaster@lemmy.world ⁨1⁩ ⁨day⁩ ago
There’s 2 things in this world that I hate. Intolerance for other people and the Danes.

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- PriorityMotif@lemmy.world ⁨1⁩ ⁨day⁩ ago
  Image
  
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  - samus12345@sh.itjust.works ⁨1⁩ ⁨day⁩ ago
    Why does Thorfinn speak in broken English while Sasappis doesn’t? Neither encountered it in their lifetimes, and both have been exposed to it for hundreds of years now.
    
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- Elshender@sh.itjust.works ⁨1⁩ ⁨day⁩ ago
  God I love Austin Powers.
  
  youtu.be/zcUs5X9glCc
  
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- sturlabragason@lemmy.world ⁨1⁩ ⁨day⁩ ago
  Took me a minute to
  
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- Tja@programming.dev ⁨13⁩ ⁨hours⁩ ago
  The Dutch. The Danes have enough having to speak Danish, no need to pile on them!
  
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  - Deebster@infosec.pub ⁨7⁩ ⁨hours⁩ ago
    But we’re talking about Lego, which is from Denmark. Correcting the quote is at expanse of the joke/relevance.
    
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- Viking_Hippie@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago
  As a Dane who’s also a big fan of Thorfinn, I am vexed. VEXED, I tell you!
  
  (Also, amused that the viking and the hippie are dating, given my username 😁)
  
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  - Scott_of_the_Arctic@lemmy.world ⁨1⁩ ⁨day⁩ ago
    Don’t talk with your mouth full!
    
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- FarraigePlaisteach@lemmy.world ⁨1⁩ ⁨day⁩ ago
  😂
  
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Sam_Bass@lemmy.world ⁨15⁩ ⁨hours⁩ ago
The oligarchy transcends borders

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- TankovayaDiviziya@lemmy.world ⁨21⁩ ⁨minutes⁩ ago
  That’s what they are doing. I am amazed that no one from outside has yet pointed finger and warned yet of Heritage Foundation’s attempt to influence Europe. They want to see the world burn, literally.
  
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- HeyThisIsntTheYMCA@lemmy.world ⁨7⁩ ⁨hours⁩ ago
  money is fungible
  
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lostoncalantha@lemmy.world ⁨13⁩ ⁨hours⁩ ago
Really Denmark?

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PrimeMinisterKeyes@leminal.space ⁨1⁩ ⁨day⁩ ago
It’s a sort of anti Brussels effect, I suppose: When fascism has infected the US, it starts spreading everywhere else, too.

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- BetaBlake@lemmy.world ⁨1⁩ ⁨day⁩ ago
  My response to this is always…Putin really needs to die
  
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  - tane@lemy.lol ⁨10⁩ ⁨hours⁩ ago
    Ah yes all the dastardly Russians fault.
    
    Come on dude, the US does not need any help being a fascist hellhole. Their fascism is homegrown
    
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  - phoenixz@lemmy.ca ⁨1⁩ ⁨day⁩ ago
    After which someone worse will take his place and continue the same shit
    
    What Russia needs is a fucking revolution full 1917 style where they murder the shit out of all oligarchs and setup a functional democracy
    
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  - BurgerBaron@piefed.social ⁨19⁩ ⁨hours⁩ ago
    This isn't going anywhere. Climate change will make sure of that.
    
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- FarraigePlaisteach@lemmy.world ⁨1⁩ ⁨day⁩ ago
  In the context of power and money, absolutely. Although the fascism is being generated beyond the US too: fossil fuel companies are considered to be the main proponents of disinformation to destroy social cohesion against minorities, for example.
  
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digdilem@lemmy.ml ⁨15⁩ ⁨hours⁩ ago
Profits before ethics.

Shame, I expected better of them.

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- Knock_Knock_Lemmy_In@lemmy.world ⁨7⁩ ⁨hours⁩ ago
  LEGO: No guns
  
  STAR WARS: These are blasters
  
  LEGO: OK. Give us the money.
  
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  - Tattorack@lemmy.world ⁨3⁩ ⁨hours⁩ ago
    Oriental Expedition had guns. Pistols and rifles.
    
    The Pirate theme had guns.
    
    Exo-Force was literally riddled with guns.
    
    Indians Jones…
    
    The “No Guns!” rule is more like a loose suggestion.
    
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  - vic_rattlehead@lemmy.world ⁨6⁩ ⁨hours⁩ ago
    Lego’s had guns and other weapons since waaaay before they started making Star Wars sets.
    
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- jorymo@lemmy.world ⁨7⁩ ⁨hours⁩ ago
  I think they’ve reached the point of being a huge corporation where they no longer have any morals beyond whatever makes them money. They sell pride sets when acceptance is profitable, and now they’re cool with giving JK Rowling money to hurt trans people if it means they’ll see a few bucks from it.
  
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SabinStargem@lemmy.today ⁨1⁩ ⁨day⁩ ago
Grand. That means this thing will probably be a real thing within a decade. 😩

Image

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Smeagol666@crazypeople.online ⁨6⁩ ⁨hours⁩ ago
Give it a couple more years and they’ll be making Noah’s Ark and Golgotha play sets. Oligarchs have no shame about virtue signaling to whoever holds the brass ring.

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lordnikon@lemmy.world ⁨1⁩ ⁨day⁩ ago
Everyone needs to remember regardless where they are based out of a multinational corporation is just that multinational. So they will do what they have to do to curry favor with a powerful government for corporate kick backs.

Plus regardless of how wrong it is the the people of the United States told the world what they want when the majority elected these clowns not only by the electrical college but also the popular vote. So companies are going to respond to what they perceive is what their markets want.

I hate it as much as the next human with even a little empathy but it’s how the world works right now. Just like with countries, companies don’t have morals they have interests. So there is no good or bad companies only whats in their interest at the moment.

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- crimsonpoodle@pawb.social ⁨1⁩ ⁨day⁩ ago
  The electrical college is truly a shocking way to run a country in the 21st century.
  
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  - slaughterhouse@lemmy.zip ⁨1⁩ ⁨day⁩ ago
    Good place to study electrical engineering though.
    
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- kautau@lemmy.world ⁨1⁩ ⁨day⁩ ago
  
  So there is no good or bad companies only whats in their interest at the moment.
  
  That’s absolutely not true. Just because a company doesn’t “have morals” doesn’t mean a company isn’t immoral. No different than a psychopath not having morals, but us as society being able to judge them for that. You, as a consumer, have a choice on companies you interact with (somewhat, of course). Companies generally seek profit, so yes, capitalism is at fault it the core. But there are companies like:
  
  en.wikipedia.org/wiki/LifeStraw
  
  vs
  
  en.wikipedia.org/…/Stanley_(drinkware_company)
  
  Which one is more ethical?
  
  These companies could have broken ties:
  
  en.wikipedia.org/…/Business_collaboration_with_Na…
  
  That being said there’s currently a pretty strong rise globally in support for nationalism / fascism / racism / anti-science / religious domination of government and media / genocide. So even companies that seem more local can immediately change their culture to adopt to a shift in power, belief, etc.
  
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  - lordnikon@lemmy.world ⁨1⁩ ⁨day⁩ ago
    Just because interests align with the wellbeing of the public doesnt make a company moral. You back a few years ago and Tesla started by Martin Eberhard and Marc Tarpenning to push Electric cars and battery tech and thus would get us off fossil fuels. We all for the most part think of that as a good thing and look at them now.
    
    The problem is companies by design eventually get big enough that the people in them don’t truly care of the mission of the company. Most people do what they need to do to keep their job and when you have enough people doing that in the micro where they dont see it as immoral, but it adds up at the maco to some really immoral stuff.
    
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drhodl@lemmy.world ⁨1⁩ ⁨day⁩ ago
Another company that doesn’t need to, cow-towing to the cowardly cunt in the White House. Or is it the kitsch Gold House now?

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- sylvieslayer@lemmy.world ⁨17⁩ ⁨hours⁩ ago
  Omg 😂😂😂 ive been calling it the gold leaf house recently
  
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NigelFrobisher@aussie.zone ⁨21⁩ ⁨hours⁩ ago
If they suddenly care what Americans think they should just go ahead and rename the system “legos”.

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- FarraigePlaisteach@lemmy.world ⁨19⁩ ⁨hours⁩ ago
  😂
  
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quick_snail@feddit.nl ⁨18⁩ ⁨hours⁩ ago
Fuck Lego. What does the k’nex annual report say?

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- FarraigePlaisteach@lemmy.world ⁨11⁩ ⁨hours⁩ ago
  K’nex appear to be owned by Basic Fun!, a U.S. company. Unlike LEGO I can’t find any social obligations that they’ve committed to in the past. www.basicfun.com/about/
  
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CubitOom@infosec.pub ⁨1⁩ ⁨day⁩ ago
This sucks, my daughter just got into Lego. I guess it’s just another evil company I’ll be boycotting.

If my daughter wants more Lego, I’ll just buy it second hand

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- Tar_alcaran@sh.itjust.works ⁨1⁩ ⁨day⁩ ago
  Good news: their patent expired, and offbrand lego now fits on Lego, at a third of the price.
  
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  - bus_factor@lemmy.world ⁨1⁩ ⁨day⁩ ago
    Do those companies have DEI policies, or are we just indirectly dinging Lego for having had one in the first place?
    
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  - bus_factor@lemmy.world ⁨1⁩ ⁨day⁩ ago
    The official bricks have a better feel than any of the off-brand versions I’ve encountered, though. Every other brand is usually too tight, or sometimes too loose. Lego spent a lot of time perfecting the clasping power, and it shows.
    
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  - tkohldesac@lemmy.world ⁨1⁩ ⁨day⁩ ago
    Care to share some of these offbrand 1/3 the price lego brands?
    
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  - CrayonDevourer@lemmy.world ⁨1⁩ ⁨day⁩ ago
    Bad news, their patent expired and they in turn, trademarked the bricks. They sue everyone under trademark now, instead of patent infringement.
    
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  - FenrirIII@lemmy.world ⁨1⁩ ⁨day⁩ ago
    I bought a bunch of minifigs off Amazon sold as “cake toppers” to escape notice.
    
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- kent_eh@lemmy.ca ⁨7⁩ ⁨hours⁩ ago
  
  If my daughter wants more Lego, I’ll just buy it second hand
  
  That’s where most of the sets my kids had came from.
  
  It’s a durable product that is easy to clean. Buying used is very low risk.
  
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- moakley@lemmy.world ⁨1⁩ ⁨day⁩ ago
  This isn’t a great look, but calling Lego “evil” is a bit of a stretch. This was one report that has no bearing on how they run their company or how they interact with their customers.
  
  They still support and promote diversity in their products, which is where it matters.
  
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  - scrion@lemmy.world ⁨1⁩ ⁨day⁩ ago
    No, it’s not. Lego has been bullying local distributors of other brick systems (e. g. CADA) by issuing patent claims, knowing very very well that those claims are false and the patents have expired long ago.
    
    However, customs has to hold and store the shipping containers until the court settles, and they charge for it. A lot. This forces small shops (down to your local mom&pop toy store) to pay for customs storage fees, for weeks, sometimes months. These costs are high enough to force small shops out of business, mind you.
    
    Along with the declining quality of the sets and the increasing cost, Lego is very well a shitty company.
    
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  - CubitOom@infosec.pub ⁨1⁩ ⁨day⁩ ago
    You might have a point. It’s only one document that they decided not to mention DEI related words in dispite using it 7 times in the same document the previous year.
    
    However, I’ve been on the fence about even buying Lego for my daughter. The fact is that they sell a product entirely made from plastic, it doesn’t matter that they use paper bags now to contain their plastic. This is the modern day equivalent of buying your children toys made with asbestos or lead. These products make our children and planet less healthy in ways we aren’t fully sure yet.
    
    Maybe they aren’t evil. But they also seem to be far from innocent.
    
    I think I’ll still stick to buying second hand if at all.
    
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  - Akt0@reddthat.com ⁨1⁩ ⁨day⁩ ago
    I’d agree “evil” might be hyperbolic, but it’s not like Legos are made out of bamboo or aluminum, either.
    
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- Wurzelfurz@feddit.org ⁨1⁩ ⁨day⁩ ago
  There are also great alternatives for LEGO compatible toy sets. Some of them are even higher quality than LEGO.
  
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  - tkohldesac@lemmy.world ⁨1⁩ ⁨day⁩ ago
    What are the alternatives?
    
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  - Hawke@lemmy.world ⁨1⁩ ⁨day⁩ ago
    
    Some of them are even higher quality than LEGO.
    
    Like such as?
    
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  - bus_factor@lemmy.world ⁨1⁩ ⁨day⁩ ago
    Which ones? Mega Bloks make really nice designs, but the Lego bricks feel better to build with.
    
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Quokka@quokk.au ⁨15⁩ ⁨hours⁩ ago
Lego is an anti-family company.

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MisterOwl@lemmy.world ⁨23⁩ ⁨hours⁩ ago
Welp, fuck Lego too I guess. I hope at least some of their fans vote with their wallet and choose new hobbies a little less supportive of fascism.

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- Soup@lemmy.world ⁨22⁩ ⁨hours⁩ ago
  As if I could afford any to begin with.
  
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- Tattorack@lemmy.world ⁨22⁩ ⁨hours⁩ ago
  That would be assuming most corporations care about idealogies.
  
  LEGO would sell their toys in Nazi countries simply to make money. Like any other corp, that’s the one and only thing that matters.
  
  Anyway, knock-off LEGO has become just as good as the real thing these days, but significantly cheaper to buy. Perhaps better, since knock-offs often have colours LEGO doesn’t.
  
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  - Tja@programming.dev ⁨14⁩ ⁨hours⁩ ago
    Yes, I’m sure the Chinese companies that create those are much better when it comes to human rights and diversity.
    
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golli@sopuli.xyz ⁨1⁩ ⁨day⁩ ago
Imo the title falsely implies that Lego not being a US company means they are completely independent and unaffected by US actions.

Lego presumably does substantial business in the US and thus is beholden to US jurisdiction and the whims of Trump to some degree. Them dropping diversity and inclusion from their reports just shows their priorities. However on that note Lego still being family owned lets us pin this decision more squarely on some particular individuals, rather than the usual vague mass of shareholders.

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- FarraigePlaisteach@lemmy.world ⁨1⁩ ⁨day⁩ ago
  You’re right. I actually thought my title implied that connection, but I can see how it works the opposite way too. I’m not sure how to phrase it without editorialising too much / posting opinion as fact. I’m open to suggestions.
  
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- Iceblade02@lemmy.world ⁨23⁩ ⁨hours⁩ ago
  Most companies with specific dei reporting in my country started because of political pressure via us investors to begin with.
  
  HR is a scam - if you’ve an issue go to your union rep instead, that’s why we have them. If you live in a country w/o them, get some.
  
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ZILtoid1991@lemmy.world ⁨1⁩ ⁨day⁩ ago
Well, their products were overpriced anyways, also still selling wizard legos…

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- FarraigePlaisteach@lemmy.world ⁨1⁩ ⁨day⁩ ago
  The wizard lego is very disappointing, and goes completely against their other inclusive language. As for pricing, I’m not sure since quality is top tier. But I suppose the profits will tell us just how much room they have to lower their prices.
  
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  - kent_eh@lemmy.ca ⁨7⁩ ⁨hours⁩ ago
    
    The wizard lego is very disappointing, and goes completely against their other inclusive language.
    
    To be fair, they started making those sets long before anyone knew the author was a TERF.
    
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- KumaSudosa@feddit.dk ⁨1⁩ ⁨day⁩ ago
  I was about to ask what you meants with wizard lego… but I assume you mean that they make Harry Potter ones?
  
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  - irelephant@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago
    Yep.
    
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Onomatopoeia@lemmy.cafe ⁨1⁩ ⁨day⁩ ago
What’s the US have to do with it?

China doesn’t have DIE, despite Blackrock heavily investing in China.

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zr0@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago
As if I would care what’s included and not in an annual report. Stop acting as this is the only thing which is wrong in any given company. How about you just boycott everything, starting with the manufacturer of the device you are currently using. Hypocrites.

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ToAllOfYou@feddit.org ⁨1⁩ ⁨day⁩ ago
lego is a really shitty company even if it weren’t for this. support different brands that are even way better and way cheaper

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SlartyBartFast@sh.itjust.works ⁨1⁩ ⁨day⁩ ago
I always thought that the solution to sexism and racism in the workplace isn’t necessarily forcing sexism and racism in the other direction, but rather by eliminating it entirely by demolishing all workplaces

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Perspectivist@feddit.uk ⁨1⁩ ⁨day⁩ ago
Definitely a much more evil company than all the others still doing it purely out of fear of being bullied into bankruptcy otherwise.

From my European point of view, this whole thing looks like keeping shoes on indoors - mostly only done by Americans, and even there, most people think it’s stupid.

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WhatGodIsMadeOf@feddit.org ⁨22⁩ ⁨hours⁩ ago
No shit. There’s a New World Mafia.

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Atomic@sh.itjust.works ⁨1⁩ ⁨day⁩ ago
Well, no one has ever accused the Daniah of having a spine.

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Harbinger01173430@lemmy.world ⁨1⁩ ⁨day⁩ ago
Guess it wasn’t profitable enough

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