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Netflix uses AI effects for first time to cut costs

⁨219⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨weeks⁩ ago⁩ by ⁨Davriellelouna@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://www.bbc.com/news/articles/c9vr4rymlw9o

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  • NoForwardslashS@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

    Streaming services are soon going to be like mobile gaming. Literal tons of low effort shit copying off each other so it’s almost impossible to just browse the store and find anything with real quality.

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    • viral.vegabond@piefed.social ⁨2⁩ ⁨weeks⁩ ago

      Is it not already that way? Browsing around on (pick any contender) is mostly just b-rate shit to me anyway.

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      • finix_the_psyker@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

        At least its b-rate shit created by real human beings.

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      • Flagstaff@programming.dev ⁨2⁩ ⁨weeks⁩ ago

        I’ve been crawling through Star Trek: The Next Generation on P+. Go old-school and you’ll avoid all this!

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  • Stalinwolf@lemmy.ca ⁨2⁩ ⁨weeks⁩ ago

    Now canceling the show mid-story by Season 2 will be cheaper than ever!

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  • rmuk@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

    A boomer coworker recently said something that made a lot of sense to me: Netflix is for 2020s TV what Motown was for 1960s music. They’ve turned the artform into a production line, constantly optimising to shovel out as much content as possible, hunting the minimum viable product, and occasionally, very rarely, producing something good almost by chance. L

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    • IAmNorRealTakeYourMeds@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      not here to defend any corporation,

      but TV was corporate slop before netflix.

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      • KairuByte@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        Loooong before. But I will say, most shows at least got a decent shake before Netflix became a producer. These days even a solid season 1 with rave reviews isn’t a guarantee of a season 2.

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    • acosmichippo@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      sounds like your coworker just wanted an opportunity to bitch about motown. this phenomenon isn’t unique to motown either.

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      • GladiusB@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        It really isn’t. Optimization of any business usually yields promising benefits. But there are always those that lose to the optimization. Sports, films, music, even other businesses always cut people out that don’t pull their weight or make it pain in the ass to match the new focus.

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  • Imgonnatrythis@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

    Glad they are finally cutting costs at least. Will be nice to see the subscription cost finally drop for a change instead of perpetually getting jacked up with no improvements in the service provided. So when does the lower cost subscription start?

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    • jimjam5@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Image

      Too lazy to fill in the lines of text but your last question goes in the last box with Padme.

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    • LilB0kChoy@midwest.social ⁨2⁩ ⁨weeks⁩ ago

      Image

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      • assassinatedbyCIA@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        🏴‍☠️

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    • burgerpocalyse@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Image

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      • KairuByte@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

        This is the first time in a long time I don’t get a meme…

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  • Schnipp@feddit.org ⁨2⁩ ⁨weeks⁩ ago

    Why only the effects? They could generate the series or movie on demand based on your algorithm recommendations! A great way to cut costs on this nasty expensive storage. (/s)

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    • aceshigh@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      Why even bother paying actors?

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      • sqgl@sh.itjust.works ⁨2⁩ ⁨weeks⁩ ago

        I don’t have time for “TV”. Can AI do the watching for me too?

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  • tigerjerusalem@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I’m divided because on one side AI is taking away many jobs that now outputs low quality shit. On the other hand, AI may allow small creators to see their vision become real with tight budgets, specially in countries without a strong movie industry.

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    • Codpiece@feddit.uk ⁨2⁩ ⁨weeks⁩ ago

      Netflix were outputting a lot of low quality shit before AI got involved.

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      • victorz@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Funny, but ultimately irrelevant to their point, right?

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    • mienshao@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      I’m sorry but you’re a clown if you think AI is going to be a tool used to help the little guy. Is like zuckerberg claiming Facebook will help connect and bring us together.

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      • victorz@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        Is like zuckerberg claiming Facebook will help connect and bring us together.

        I don’t like to admit it, but it has in my case. Pretty wild calling someone a clown for having a pretty good point/valid concern.

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    • acosmichippo@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      the problem is AI is trained on small creators who don’t get compensated for it at all.

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  • melroy@kbin.melroy.org ⁨2⁩ ⁨weeks⁩ ago

    I'm not even surprised, but I'm disappointed.

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  • Jakule17@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Do what you want cause a pirate is free

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    • GreenKnight23@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      yo ho fiddle dee free

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  • ArchmageAzor@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    Does it make it look worse? No? Then it doesn’t matter.

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    • shneancy@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      it sure does matter to all the VFX artists who’s work the AI has been trained on without their consent, and who now aren’t getting hired because the plagiarism machine is cheaper

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      • prole@lemmy.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

        And we all know that VFX people are already super appreciated and always well-compensated for their work.

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      • tacosanonymous@mander.xyz ⁨2⁩ ⁨weeks⁩ ago

        Also the damage to our environment. The llms use a bunch of energy and fresh water.

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  • cupcakezealot@piefed.blahaj.zone ⁨2⁩ ⁨weeks⁩ ago

    netflix continues to suck film at 11

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  • RaivoKulli@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

    If it doesn’t mean it’s noticeably shitty then don’t care

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  • ArgumentativeMonotheist@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

    I mean, they’ve been using “AI” to write scripts for at least a couple of years (Hot Frosty and The Gray Man were obviously not thought nor written by a human, for example), so I guess this was inevitable.

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    • NoForwardslashS@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago

      Wasn’t The Gray Man based on a book? Yeah it was… not good, but is there evidence of AI in the script?

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      • ThunderComplex@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

        Well, the only evidence I found at a quick glance is that the movie was released about four months before ChatGPT. And it had been in production since about 2020 which is obviously way before LLMs became a widespread.

        So I think that’s a strong case it wasn’t written by AI.

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      • ArgumentativeMonotheist@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

        “Chat GPT, write the script for a movie lasting about 90 minutes based on ‘The Gray Man’, pronto!”

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    • kadup@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

      How things are made matter just as much as the thing itself. People who can’t understand this simple fact are half the reason our environment is being destroyed.

      If the end result is all that matters, there are a ton of unimaginable horrors that could be done.

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  • nthavoc@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

    They can streamline all they want and keep pumping out forgettable content. Nothing tops great makeup work and special effects. “American Werewolf in London” transformation scene will always haunt me and I will never forget the title of that movie.

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  • RagnarokOnline@programming.dev ⁨2⁩ ⁨weeks⁩ ago

    Regardless, The Eternaut was awesome

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    • KairuByte@lemmy.dbzer0.com ⁨2⁩ ⁨weeks⁩ ago

      I really want to get into it but its pacing is ever slightly too slow. Is it worth pushing through? I think I stopped right after the episode where the wife is introduced.

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      • RagnarokOnline@programming.dev ⁨2⁩ ⁨weeks⁩ ago

        It stays pretty slow but does begin to get a bit… weirder. The end of the season was rad and got me really hyped for season 2. I’ve actually watched the first season 2 times now.

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