Submitted 8 months ago by absquatulate@lemmy.world to technology@lemmy.world
https://www.motor1.com/news/711957/2025-audi-a3-in-car-subscriptions/
So far there’s subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.
Absolutely insane to me that you’d pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again.
A fifth of users in the US rent the car itself via lease mechanisms. You aren’t the target.
Assuming there are discounts the folks leasing will use these options.
Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.
A fifth
Surely their target would be the four fifths, then?
Why? Why is going to buy it?
You when the only other option is to use public transport in a country with the worst public transportation of any western nation because instead of calling on the government to do something you said “it doesn’t effect me so why should I care?”
dumbest fucking timeline. A subscription for the physical thing you just paid $40k for.
If only we had people shouting from the rooftops for decades (100+ years?) to warn us about where capitalism inevitably leads… How could anyone have seen something like this coming??
If they keep doing it is because it keeps working
Or they just all decide to do it, and you have no choice.
Because gullible consumers keep paying
There is infrastructure involved with monitoring subscription status to make sure you’re not pirating heated seats. Also for taking payments to unlock your adjustable lumbar supports. They gotta pay for it somehow!
There is actually infrastructure involved… payment infrastructure, servers, modems and cell connectivity. Sure none of those things would be needed if there weren’t subscriptions, but there certainly is infrastructure used to verify your subscription and cut you off when you miss a payment.
The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton, much more than what they would save by having one with heated seats and one without (especially when multiplied by all the possible configurations), but instead of only providing the model at the price point with all of them enabled, they disable some for the cheaper models - this is possible because car prices aren’t really based on how much they actually cost to manufacture.
This then lead into allowing people to pay to enable the features later if they wanted to, because why not, they are already there. Iirc Tesla was one of the first to do this with unlocking range, performance and “self-driving” stuff.
And finally it morphed into a subscription option because hey, if you only need heated seats a few months a year, why pay for the others? Only $10/month! And $15 for that, and $5 for that, and…
The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton
Yeah, at the “minor” cost of the fact that the method of enforcing that market segmentation relies on using DRM to infringe upon everybody’s property rights.
Sure, that “make sense,” – if you’re a capitalist sociopath trying to turn consumers into serfs. But we sure as Hell shouldn’t let them get away with it!
For real dude.WTF.
Can’t wait to start pirating cars.
Those ads in the early 2000s were prophetic. The answer is yes, by the way. Yes I would.
indeed, yes you should. civil disobedience is the best term for fighting uncivilized barbarian bullshit like this in the first place.
I WILL pirate car. My property, my rules, so fuck you.
YOU WOULDN’T DOWNLOAD A CAR
Don’t copy that jalopy.
Goodbye warranty then. Many manufacturers have already been doing that with chip tuning, which is also just a software modification. When you take your car in for service they read out the ECU to detect chip tuning, and your VIN gets flagged in their system if it has been modified. So if at some point in the future you make a warranty claim, you are SOL.
Then there’s also the technical barriers they’re putting up, locking them down so unauthorized software can’t be flashed to them (much like Apple’s iphone and ipad crap).
This title is Amess
Welcome to Lemmy.
I don’t find that Lemmy has particularly poor titles, on average.
Amess is actually a word.
It means, to ruin (something) or to make many mistakes in doing (something).
I made sure I got it from an American English dictionary, Merriam Webster, anticipation of those who say that it’s not part of American English.
retards buying subscription based cars need to grow the fuck up and recognize a principle for once
and so the enshittification continues…
That’s not what that word…you know what, fuck it. I give up. Enshittification now just means “becoming worse” and I won’t be able to stop that.
i guess the enshittification of enshittification is part of the enshittification then?!
Can the EU please do something here? This is BS.
Not if German/French/Italian car manufacturers can make a profit on it
Headline is enough for me to never consider purchasing an Audi.
Toyota is out. Mercedes is out. Audi is out. Who else?
I use Linux and Lemmy, if they think they are going to get me to buy a subscription for cruise control they are out of their mind.
BMW was the first I think to announce subscriptions but they backtracked after negative feedback. Hopefully they stay that way, as I do love my bimmers. All it takes is one holdout.
I’d rather drive around an open source rustbox.
I’ve kinda been looking at the price of used cars and have started thinking – I’m an engineer, I can probably learn how to replace my Subaru’s engine myself. I’ll just ride it til the wheels fall off.
Bicycles and feet, if you can.
Mazda is still good I think.
But they’re kinda expensive and they gatekeep features to their higher tiers, that other manufacturers keep to their lower ones.
Hyundai perhaps, but they’ve also had other issues.
Mazda no, they are harassing the app developers who use their API home-assistant.io/…/removal-of-mazda-connected-se…
Hyundai perhaps, but they’ve also had other issues.
I can’t find an article about it right now, but I could’ve sworn they tried to pull some subscription bullshit (other than “Bluelink” or “Evolve+,” which are relatively legit) a while back, too.
Toyota is doing the subscription thing too? I didn’t hear about that one. I only heard about BMW, Mercedes, and now Audi.
If Toyota/Lexus is out, then I guess my plans of buying an AWD coupe as my next car are truly dead.
Looks like all they do is: Music streaming directly from your infotainment ($15), live navigation + new voice commands + 24/7 agent in case you need support ($15), both above ($25, wow, such sale), and some AT&T specific bullshit where you can apparently make your car a hotspot ($25).
www.toyota.com/connected-services/
All in all, all of them useless, and absolutely not required. All of them are covered by having a phone with Android Auto or Apple CarPlay.
iirc BMW pulled back on it and only does a subscription for stuff that legit requires an internet connection
Man… What’s Toyota doing?
IIRC, Hyundai is out.
Are they?
They charge for the stuff that actually requires server infrastructure after 3 years, I believe. Which is the one case that seems reasonable to me as long as it’s not gouging. But I hadn’t heard about anything else.
Tesla, certainly. BMW also.
Subaru still seems to be okay.
Tesla was one of the original pioneers with FSD subscriptions. BMW had heated seat subscriptions but walked it back. They do have a subscription for the “drive recorder” camera but you can pay a one time fee to permanently unlock it so that’s at least acceptable.
I have a 2022. It’s not terrible, but there’s definitely a subscription for remote start and a few other connected type features. Nothing related to actual driving once you’re in the car though.
If you read more than the headline, you’d know that you can simply purchase those options instead of subscribing, if you want.
Which makes the entire article pointless. But you’d need to read more than the headline to see that, which is too much to ask.
Sweats in Apples “Courage” to remove the headphone jack
Anyone…? Hello?
Depends on how easy it is to jailbreak.
I have an Audi, it is a great car. I dont lioe subscriptions so I wouldnt get into that type of deal but there are workarounds also.
Why would anyone sign up for that? Now you have your car payment AND the fucking subscription? Makes no damn sense. What happens when they inevitably shut down their cloud servers that keep your access to the features in the car turned on?
Ah yes, the moment you to have to break the law to own the stuff you bought. Audi A3 jailbreak
What law do you break? I know it won’t be plausible for the general public because of warranties and all that.
And some copyright things or something else will prevent repair shops from jailbreaking it for you.
But what would prevent you legally from jailbreaking your own car?
No one would sign up for that, but I bet that car maufacturers will make it the only model available. As for the shutting down of servers: something something small print
“Or you can just purchase any of those features permanently”
This fact, hidden somewhere in the middle, makes the entire article pointless.
It still sucks that features are physically present in the car, but you have to pay to unlock them.
Just like a movie is already available for download on the Internet but you must still pay to download it. Unless yarrr not a fan of artificial scarcity.
Weird that across many industries they keep adding things consumers hate but get away with it because everyone else is doing it. How do people still believe in the premisis of capitalism when consumer choices range from ineffective to flat out impossible.
Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen. Tesla heated seates need subscription? Heres a 20$ dongle to turn it on forever. Hyundai remote start subscription? Here take this 80$ remote to start it forever. Bmw fake exhaust sound onley comes with M sports pack and costs over a thousand? Give me 10$ and ill turn that on and turn on everything else that is hidden.
This is what happens when cars are basically a necessity to live.
Is there a way to ‘jailbreak’ these cars?
You will own nothing and be “happy”.
Update: Audi issued a statement noting that the upcoming 2025 A3 in the US will have “the same offer structure for Function on Demand as the previous 2024 model year.” That means only enhanced navigation with Audi’s Virtual Cockpit and adaptive cruise control will be offered as subscriptions. Dual-zone climate control and high-beam assist won’t be offered as subscriptions in the US. Specifics will be available closer to the A3’s launch in the US.
I was considering an A3 for my next new car. Nope. Not anymore.
If people don't just say no to this garbage, it will continue. Honestly I think I'm gonna go to an Audi dealership this weekend and crank the salesguys up before walking out on principle.
Doors this apply to Europe too?
Has this been cracked, so people using these features bypassing the paywall?
Hard pass. I’m not going to own a car that spies on me or requires a subscription for something that’s already in the fucking car. Eat shit.
Or you can just purchase any of those features permanently The subscription model for features on a car is shitty for a host of reasons, but at least they’re still offering the option to buy them outright like normal. If you really value ownership then at least you can purchase the car and buy these addons up front.
I’m going to go against the grain here and say I do see why they think doing this could be attractive to customers. I’d wager to say that ownership of their vehicle isn’t a priority, just look at how many people lease their cars now vs buying outright. This is a market that will have the car and replace it within 3 years. So these type of people may purchase upfront an extra they absolutely do care about and must have, but if there’s something else they’re a bit unsure of, they could leave it off, get the subscription for a month to try it, and then decide if they want to continue on a longer plan to keep the feature.
I mean I know all car companies are going to do this so this is a tangential point but why the hell would you buy an audi anyways?
Their reliability scores are fucking horrendous on Audis.
The only thing german engineering is actually superior at is generating ultra rightwing nationalism.
Wonder how much that ends up costing per month and how much that ends up costing over the lifetime of the vehicle.
Assuming the lifetime even matters when they decide to just cut off subscriptions at some point in the future to turn features off to drive you towards buying a new vehicle and dumping this one like a good consumer.
Can I still buy a dongle and Bluetooth into it and subscribe myself for free?
grue@lemmy.world 8 months ago
This shit should be illegal. When you buy a device, you own all the hardware and have every right to use it to the full extent of its physical capabilities. Audi has no right to hold your property hostage!
tsonfeir@lemm.ee 8 months ago
grue@lemmy.world 8 months ago
Things that legitimately rely on an outside service are different. You understand how those are different, right?
Cruise control doesn’t require Audi to maintain a fucking server for you.
BastingChemina@slrpnk.net 8 months ago
My car has a 4g cell connection that allow me to find its position, check the battery level, lock it, unlock it, call for emergency, play online music, check for update, set up the interior temperature or seat heating and use it as a WiFi hotpsot in the car.
I’m would have prefered no connection but I’m not paying a dime for it.
state_electrician@discuss.tchncs.de 8 months ago
How else am I, a humble car artisan (cartisan, if you’re feeling naughty), supposed to continue to generate obscene levels of wealth for my shareholders if I can’t continue to milk customers?
grue@lemmy.world 8 months ago
That’s the neat part: you’re not!
IsThisAnAI@lemmy.world 8 months ago
Nope.
If you are leasing subscriptions it makes sense. Or for certain features.
I couldn’t care less as long as the option to buy remains. I’d almost certainly end up subbing though on my next lease.
grue@lemmy.world 8 months ago
Why do you hate property rights?