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Only 15%?
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Submitted 5 months ago by theHRguy@lemmy.world to technology@lemmy.world
Comments
jordanlund@lemmy.world 5 months ago
Yareckt@lemmynsfw.com 5 months ago
Not even that. While the article claims that the linked study isn’t even about reddit.
nosuchanon@lemmy.world 5 months ago
The study is from 2018. I’m sure Reddit has had plenty of time to get those stats up. 15% is rookie numbers.
Frozengyro@lemmy.world 5 months ago
The rest are Russian bots
Socialism_Everyday@reddthat.com 5 months ago
Literal study: “most of rhe propaganda on social media comes from private companies”
Lemmitors “ThE pRoBlEm Is RuZzIa”
Keep blaming a third country for all your endogenous problems.
edible_funk@lemmy.world 5 months ago
There’s a metric fuck ton of them here on lemmy too.
FauxLiving@lemmy.world 5 months ago
95% is technically ‘at least’ 15%
saltnotsugar@lemmy.world 5 months ago
This more insane than the great taste of RAT COLA. THE ONLY BRAND THAT MAKES YOU SCURRY LIKE A RAT.
FauxLiving@lemmy.world 5 months ago
No friend, I enjoyed RAT COLA but now BRAWNDO is more my brand. It has what plants crave, after all
TropicalDingdong@lemmy.world 5 months ago
this is an opinion that gets strongly hated on, but I believe the marvel rebuild of the past 15 years can be directly attributed to this.
Blue_Morpho@lemmy.world 5 months ago
You mean it started with Marvel movie marketing?
hperrin@lemmy.ca 5 months ago
Well I don’t know about all that. What I do know is that the delicious taste a cold refreshing Dr Pepper™️ simply can’t be beat.
devolution@lemmy.world 5 months ago
And water is wet.
northernlights@lemmy.today 5 months ago
…that’s it? i’m surprised
ano_ba_to@sopuli.xyz 5 months ago
- Post problem with product that’s not really a problem.
- People instinctively express their dislike of the product.
- Corporate troll posts solution, or inconsistencies with the post. “I’m not really a fan of ___ but this is a you problem. They even have a feature to help with such a problem. You people are overreacting. Did you even read the article? You losers should get a life.”.
- People are now discouraged to express problems with product, even getting sold on a feature.
MysticKetchup@lemmy.world 5 months ago
The 2020 study published in Computers in Human Behavior analyzed the top 100 subreddits — the most influential communities on the entire platform. Their finding? 15% of these subreddits contained content likely posted by bots or corporate trolls specifically designed to promote companies or organizations.
“15% of all subreddits contained corporate bot content” is very different than “15% of all content”
This also doesn’t really give a whole picture. How much of this content actually trends? There’s always some corporate sludge at 0 points if you sort by New, which is how the site is supposed to work. And even some stuff that gets brute forced through is “Hey fellow kids” level obvious and gets trolled or removed by mods.
And while Reddit right now is a soulless husk, all of these things need to be studied on Lemmy as well. Right now there’s probably not much because we’re just not a big target, but as it grows it’s certain that corporate shills and propaganda farms will start to target us. Like I’m not opposed to the general idea of the research, but it really needs to be more specific and in-depth to be helpful
Artisian@lemmy.world 5 months ago
Geth@lemmy.dbzer0.com 5 months ago
I still remember the time of the great Miele shilling by the vacuum repair guy. Every thread about vacuums had the same conversation about how only this single company is the best company of all. It worked, my brother bought one of those vacuums.
frongt@lemmy.zip 5 months ago
Not 15% of all subreddits, 15% of the top 100 that they studied.
acosmichippo@lemmy.world 5 months ago
And even some stuff that gets brute forced through is “Hey fellow kids” level obvious and gets trolled or removed by mods.
Or you’re experiencing the toupee phenomenon. you only notice the obvious ones.
MysticKetchup@lemmy.world 5 months ago
I’m not saying there aren’t subtle ones that get through, I’m just saying that there’s nothing in the report distinguishing between the obvious shill and disguised advert
Artisian@lemmy.world 5 months ago
Note their methodology for this study, afaict, also would entirely miss subtle stuff.
Either the point about frequency is valid, or this is a weak headline, no?
AdrianTheFrog@lemmy.world 5 months ago
It says in the article
15% of these subreddits contained content likely posted by bots or corporate trolls specifically designed to promote companies or organizations.
The title is just misinfo I guess
acosmichippo@lemmy.world 5 months ago
also no one can seem to find “The 2020 study published in Computers in Human Behavior” referenced in the article.
I was trying just now and found this discussion from 2023:
Yareckt@lemmynsfw.com 5 months ago
Thank you so much! There is so much shadowboxing going on in this comment section.
Email@lemmy.world 5 months ago
Thanks. Too many people seem to be eager to jump on the ‘reddit sux’ wagon. Social media content is being smeared across pretty much all platforms.
Perspectivist@feddit.uk 5 months ago
Yet another great example of how easily people accept a headline as fact when it supports their prior beliefs. It really shows how gullible people can be - even when they probably think of themselves as critical media consumers, at least compared to the average Reddit user.
panda_abyss@lemmy.ca 5 months ago
15 years ago I was offered money to write an app for shilling on reddit. I didn’t accept the job.
This is not new.
Artisian@lemmy.world 5 months ago
Could someone dive into the actual study and report on what a “Corporate troll” is defined as? Also, I note this is mostly citing user self reports… Do we really think that’s a good source?
Yareckt@lemmynsfw.com 5 months ago
Where is it citing user self reports? The linked study is a collection of opinions of selected experts. It’s a qualitative study on expert’s opinions not a quantitave one that is based on reddit content or user’s experiences.
Artisian@lemmy.world 5 months ago
Please do correct me if I’m reading poorly; but the first subheaded section in the article doesn’t claim to be quoting a summary of experts, it is quoting a pew poll of 2.5k typical americans and whether they see ‘corporate trolls’ on reddit. If you click through the pew link, I see that Pew has a much longer article of expert opinions on this, with the topics covering many social media sites and phenomena. That includes a survey of 1.3k experts, but it is also weird: 42% claim online climate wont change substantially in the next decade?
ordnance_qf_17_pounder@reddthat.com 5 months ago
I have no idea either, must be those people on there who constantly portray corporations in a positive light and attack anyone who criticises them.
Artisian@lemmy.world 5 months ago
It feels like the headline reinforces my first urge, so feeling a bit on guard.
I’m not sure how you operationalize (or falsify) ‘15% of people interacted with folks who like companies’.
yesman@lemmy.world 5 months ago
Any platform that’s advertising based is a propaganda outlet. Reddit’s function is to manipulate pubic opinion.
Blue_Morpho@lemmy.world 5 months ago
All platforms that have viewers become a propaganda outlet.
hperrin@lemmy.ca 5 months ago
Who’s trying to manipulate my pubes?
Saarth@lemmy.world 5 months ago
It’s only going to go up. Look at how revenues are increasing, it’s basically ad and PR money.
LifeInMultipleChoice@lemmy.world 5 months ago
18-29, where do they get this biased claim from? I find it hard to believe people 7 years or so younger than me and trusting false data more than the large swaths of 65+ gobbling up misinformation about immigrants, drugs, economics etc. “Younger users are more active, more influential in their peer groups, and frankly, often less skeptical about what they’re seeing online.”
Yareckt@lemmynsfw.com 5 months ago
I think the author asked ChatGPT to write an article for him. The study he links to does not confirm any of the statistical claims he makes even though the article says it does.
ordnance_qf_17_pounder@reddthat.com 5 months ago
A haha and a fuck you to the Reddit idiots who said we’d be back a week after leaving the platform due to the API shitstorm.
Tollana1234567@lemmy.today 5 months ago
now because of the massive bans waves, you cant go back anyways, even if you were not banned. the AI can " accidentally" ban you for botting.
Artisian@lemmy.world 5 months ago
M137@lemmy.world 5 months ago
From the little I’ve seen (or more had to be exposed to) they are 100% convinced that Lemmy is like 10 people and nothing else exists. They’re so walled in, much of those walls being built by themselves.
On a vaguely related note, reddit has been so deeply shit now for long enough where it has stopped being a good source of info. It used to be such a good place to find just about any info via a search but now the results are just so fucking weird. Trying to find stuff about new-ish games, tech support, recommendations for anything etc. has become so much harder now.
Tollana1234567@lemmy.today 5 months ago
also the lemmyee apocalypse that happened like 2 months ago, theres less content, because every dispersed to other similar platforms that interact with lemmy,. plus i have been blocking alot of people that may also reduce content too.
victorz@lemmy.world 5 months ago
Can’t be back after I deleted my account can I. 😎 No, no, I will never be back on Reddit. I mean I want to. There’s a lot of content there that I’m missing out on that genuinely interests me. But I will not. I feel confident here. I feel welcome, at home.
There’s also the added benefit of being off my phone more since there isn’t as much content here.
YiddishMcSquidish@lemmy.today 5 months ago
That last sentence. It was truly an addiction that would lose me 3-4 hours a day. I get so much more shit done now.
DarkCloud@lemmy.world 5 months ago
That they could detect. The actual number is probably a little higher.
rozodru@pie.andmc.ca 5 months ago
considering the data is from 2018 and the report published in 2020 it’s probably not a “little” higher but a hell of a lot higher.
At this point it’s more likely bots are advertising/pushing agendas to other bots.
Yareckt@lemmynsfw.com 5 months ago
Wäre die you find the study? I couldnt find it. Can you post a link please?
Hubi@feddit.org 5 months ago
15% ist already an insane number considering the size of Reddit’s userbase.
etherphon@midwest.social 5 months ago
And the rest are Government trolls and regular trolls.
Tyrq@lemmy.dbzer0.com 5 months ago
Definitely not because going public shifted their obligations to trying to make as much money as possible
Tollana1234567@lemmy.today 5 months ago
it recieved the pornhub treatment, they have to “sanatize” the sub to be palatable to customers who would buy reddit.
criss_cross@lemmy.world 5 months ago
That’s definitely part of it. But some of it is also because marketers are always looking for a way to shill their garbage and pretend it’s “word of mouth “
Artisian@lemmy.world 5 months ago
I’d be interested in seeing a report of the change in these numbers; I’m guessing there’s not been much.
Tyrq@lemmy.dbzer0.com 5 months ago
Perhaps not, but I don’t doubt that it’s had an effect for the worse either way
victorz@lemmy.world 5 months ago
Going public, a.k.a. the big enshittifyer.
dhork@lemmy.world 5 months ago
Plot twist: this is just corporate shilling, too, trying to convince us it’s only 15%…
Artisian@lemmy.world 5 months ago
Just noting that the links inside the article seem to be wrong: lemmy.world/post/38174729/20270142
Yareckt@lemmynsfw.com 5 months ago
As the study that the author refers to does not seem to exist and he links to a study that does not justify any of the statistical claims of the article, the number is likely fake.
Openopenopenopen@lemmy.world 5 months ago
[deleted]Tollana1234567@lemmy.today 5 months ago
its 50% in 2023, and its most likely more now. i remember there was a reddit post a few years ago, saying it was 50% already.
FauxLiving@lemmy.world 5 months ago
2020
This is before LLMs (2022 is the Internet LLMpocalypse) so I imagine this number has increased significantly.
Search Engines have been nearly completely obliterated by AI SEO, I find it hard to believe that social media manipulation hasn’t exploded just as much. It’s just more subtle.
Perspectivist@feddit.uk 5 months ago
15% of these subreddits contained content likely posted by bots or corporate trolls
That’s very different from 15% of all reddit content being that.
sramder@lemmy.world 5 months ago
At least… meaning it could still be 99% ;-)
Yareckt@lemmynsfw.com 5 months ago
Sadly the study mentioned in the article doesn’t seem to exist. So we actually have no idea how high the number is.
sramder@lemmy.world 5 months ago
15% of the content is probably generated by just Spez 🤣