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YouTube tops Disney and Netflix in TV viewing

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Submitted ⁨⁨10⁩ ⁨months⁩ ago⁩ by ⁨Pro@programming.dev⁩ to ⁨technology@lemmy.world⁩

https://www.nielsen.com/news-center/2025/youtube-maintains-largest-share-of-tv-viewing-among-media-companies-for-third-consecutive-month/

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Comments

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  • Vanilla_PuddinFudge@infosec.pub ⁨10⁩ ⁨months⁩ ago

    I’m just gonna not pay for anything, pirate everything and use an ablocker and clients to get Youtube for free.

    I don’t really care about being morally right. I’m just going to steal as much content as possible without giving any kind of a shit forever, unironically.

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    • Alchalide@lemmy.world ⁨10⁩ ⁨months⁩ ago

      For your phone there is revanced manager for yt, yt music and Spotify and many other tinkered apps for your entertainment.

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    • Bruhh@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Image

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  • deczzz@lemmy.dbzer0.com ⁨10⁩ ⁨months⁩ ago

    I don’t consider YouTube to be in the same category as these other streaming services. I use YouTube way more as the content is more interesting to me. But still…

    1. Most of the streaming services have subscriptions (some with ads). YouTube is completely free with ads (ublock origin saves the day).
    2. Content on YouTube is very different from other streaming services. I know YouTube have dipped its toes in the tv show market e.g. the karate kid series but nothing compared to the big productions like white lotus or lord of the rings.
    3. Length of content. YouTube is anywhere from 1 minutes to infinity (almost). Traditional shows on streaming services often is around 45 minutes +/- 15.
    4. YouTube had the worst recommendations algorithm nowadays. Seems to be the general opinion yet YouTube aren’t listening.

    Probably more points I haven’t thought of.

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  • mosscap@slrpnk.net ⁨10⁩ ⁨months⁩ ago

    I prefer Dropout

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    • panicnow@lemmy.world ⁨10⁩ ⁨months⁩ ago

      It’s such a game changer!

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  • Underwaterbob@lemm.ee ⁨10⁩ ⁨months⁩ ago

    How much attention is paid? I frequently throw on YouTube for background noise. I only hit up Netflix or Disney if I actually want to watch something. I bet I’m not alone.

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    • LadyButterfly@lazysoci.al ⁨10⁩ ⁨months⁩ ago

      Yep I have twitch on constantly. Am I watching it? No. But it’s always on.

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  • Ledericas@lemm.ee ⁨10⁩ ⁨months⁩ ago

    youtubes also a place for people to binge on right wing content, that youtube love to push, when your not logging in, it can get people hooked easily.

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    • echodot@feddit.uk ⁨10⁩ ⁨months⁩ ago

      I have never understood people who just watch whatever is served up to them. It’s like they go out of their way not to have a preference.

      If you actually curate your content it’s actually a pretty nice experience and it’s been consistently a nice experience for well over a decade. All the crap YouTube pull mostly affects people who use it not logged in. Also install sponsor blocker.

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  • ABetterTomorrow@lemm.ee ⁨10⁩ ⁨months⁩ ago

    Nielsen = king of guessamation

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    • bigkahuna1986@lemmy.ml ⁨10⁩ ⁨months⁩ ago

      It’s an educated wish.

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  • altphoto@lemmy.today ⁨10⁩ ⁨months⁩ ago

    I’m glad I blocked that shit. If you ever try to IP block YouTube get ready to wack-a-mole. YouTube/google have IP after IP after IP of backup addresses and ways around you. Like the worse sales man you ever met…try to get him out the front door and suddenly he’s under the couch suggesting scratch free flooring or furniture feet that really protect your floors. Its annoying as heck.

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  • thatradomguy@lemmy.world ⁨10⁩ ⁨months⁩ ago

    As someone who is constantly on YouTube and has been since the pre-Google era, their algorithm is shit now. It keeps giving me the same crap over and over and even though I click Not Interested, I continue to get things I don’t want to see. WTF

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    • lka1988@lemmy.dbzer0.com ⁨10⁩ ⁨months⁩ ago

      As someone who is constantly on YouTube and has been since the pre-Google era,

      Finally, someone else who remembers the singular year that Youtube existed independently

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    • trk@aussie.zone ⁨10⁩ ⁨months⁩ ago

      “Shorts” and “Games” are like herpes. No matter how many times you try to get rid of them, they just keep appearing.

      I do not want short form video, nor do I want to participate in “gaming” that is just poker machines reskinned as a “game” to take your money.

      The “not interested” button, it does nothing!

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      • winkerjadams@lemmy.dbzer0.com ⁨10⁩ ⁨months⁩ ago

        I made a filter in ublock origin. Haven’t seen shorts in forever and I didn’t even realize they were trying to peddle ‘games’ now

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      • raltoid@lemmy.world ⁨10⁩ ⁨months⁩ ago

        The “not interested” button, it does nothing!

        When combined with “don’t recommend channel” and removing videos from your watch history, it works for content. Unless you actually partake in related content. For example: If you watch political content, you will get recommended stuff opposite to what you like, regardless of many times you click “not interested”.

        Although it should be mentioned that “not interested” does literally nothing when it comes to not seeing shorts, for that you need an extension or app that let you hide them.

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    • StereoCode@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Yup. I’ve built a system where I tell it every video “not interested” after searching 1 topic. It literally doesn’t give two shits about all the subs I have with content I’m actually interested in. It’s like “oh shit you watched that one popular video, time to fill your entire feed with ADHD shorts and slop bullshit. We’re just going to ignore your historical data completely”

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      • mctoasterson@reddthat.com ⁨10⁩ ⁨months⁩ ago

        I’m having an OK time with alternatives, namely GrayJay on Android and Windows desktop. Basically I had to make sure my subscriptions included the 50-75 creators I am actually interested in, then the list becomes 100% relevant because it is just videos from creators you are subbed to. On the Desktop app it still uses algorithm of some sort for sidebar content based on the current video you are watching only. So if you still want to “organically discover” things you can, but don’t have to.

        The only bad part with the Windows desktop version is it will crash the entire app mid-playback sometimes. Hopefully the bugs get fixed eventually. Also the “home” tab of Grayjay is some weird pseudo political stuff but at least you can ignore that entire tab and just look at your own subscriptions.

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      • Ilovethebomb@lemm.ee ⁨10⁩ ⁨months⁩ ago

        I’ve definitely noticed this, you watch one or two videos that are from a popular genre, and all of a sudden that’s half your recommendations. I’ve found the “not interested” option does work though.

        They do have a lot of viewing history to work with though.

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    • ViperActual@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

      YouTube has a subscriptions feed that shows videos only from channels you follow.

      I’ve found that turning the watch history off results in more accurate and relevant recommended videos from videos you watch from your subscribed channels.

      When the recommended videos suddenly go off kilter, it’s telling that the video you’re watching is somehow related to the weird side of YouTube.

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    • aceshigh@lemmy.world ⁨10⁩ ⁨months⁩ ago

      The only new things it recommends is alt right stuff or closely related alt right. I’m good with getting the same recommendations…

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  • vane@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Where VLC ?

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  • trashboat@midwest.social ⁨10⁩ ⁨months⁩ ago

    Might be a silly question, but is YouTube TV considered a part of YouTube here?

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  • CmdrShepard42@lemm.ee ⁨10⁩ ⁨months⁩ ago

    Disney also owned April’s top streaming title, Grey’s Anatomy, which notched 3.9 billion viewing minutes and benefited from its multichannel and multiplatform availability.

    WTF how are so many people still watching this show agter 20+ years? I honestly find this pretty shocking.

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    • Owlboi@lemm.ee ⁨10⁩ ⁨months⁩ ago

      well, even if every person on earth watched it, theres hundreds of thousands of new people being born every day who havent. thats not even counting rewatchers

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    • gndagreborn@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Because merideth Grey is HER. Girl can deliver 20 ccs of hopes and dreams directly to our hearts and souls.

      Rip my fantasies for Cristina yang comeback tho.

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    • Ledericas@lemm.ee ⁨10⁩ ⁨months⁩ ago

      arnt they still ongoing, they hard a large number of season.

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  • MimicJar@lemmy.world ⁨10⁩ ⁨months⁩ ago

    I do wonder where Twitch would appear on this chart. Is it wayyyyyy under? Or does it not count as “TV”?

    I don’t view YouTube as competing with Disney or Netflix. It does compete in a “only so much time in the day” sense, but then there are a lot of things to look at.

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  • reddig33@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Interesting chart. Note that this is eyeballs, not profits or subscriber numbers. YouTube is free. All of the other services are paid, even with ads.

    I’m wondering where other free services are in this list. It’s missing Tubi and Pluto.

    Also there’s no WBD channel. It should be listing out HBO/Max. And where is Hulu on this list?

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    • Grandwolf319@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

      A free user viewing an ad is profitable though, so I would say that’s what the other streaming services get wrong, there is no free option even though their lowest option usually has ads m.

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    • Ilovethebomb@lemm.ee ⁨10⁩ ⁨months⁩ ago

      There is a paid version, and it’s good value for money in my view.

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      • taladar@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

        I would probably pay for Youtube if they stopped sabotaging their own platform and making it worse (e.g. adding shorts, releasing those horrible Rewind videos, preventing playlists with “content made for kids” (e.g. every music video of a song from some Disney movie), mixing in unrelated content into the search results,…).

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  • homesweethomeMrL@lemmy.world ⁨10⁩ ⁨months⁩ ago

    . . . So?

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  • CosmoNova@lemmy.world ⁨10⁩ ⁨months⁩ ago

    What are people even watching on Disney all day? I assume it’s just a constant stream of cartoons for toddlers?

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    • HootinNHollerin@lemmy.dbzer0.com ⁨10⁩ ⁨months⁩ ago

      Andor

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    • bjoern_tantau@swg-empire.de ⁨10⁩ ⁨months⁩ ago

      They have a ton of non-Disney stuff. Many old movies and shows. Like Buffy, Aliens, Monk.

      And of course Star Wars.

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    • Zarxrax@lemmy.world ⁨10⁩ ⁨months⁩ ago

      The chart isn’t about streaming services, but companies. So this is covering everything that is owned by Disney, which includes broadcast and cable channels in addition to Disney+, and probably Hulu and maybe even other things that I’m not even aware of.

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    • AugustWest@lemm.ee ⁨10⁩ ⁨months⁩ ago

      Conversely what is there to watch on YouTube? I mean I obviously have seen video on you tube of one kind or another, but it’s never been a place to go to watch a TV show or movie.

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      • aceshigh@lemmy.world ⁨10⁩ ⁨months⁩ ago

        I mostly watch true crime and arts and crafts. I’m learning how to paint using yt.

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      • TachyonTele@lemm.ee ⁨10⁩ ⁨months⁩ ago

        Almost anything you could want to watch is on yt in some form or another. Or listen to, it seems like every song ever made is on it too.

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      • Ilovethebomb@lemm.ee ⁨10⁩ ⁨months⁩ ago

        YouTube is basically where all the science and engineering content has moved to. How it’s made, megafactories, air crash investigation, if you enjoyed that type of content, it’s now on YouTube.

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      • CmdrShepard42@lemm.ee ⁨10⁩ ⁨months⁩ ago

        I watch a ton of automotive centric channels, hobbyist electronics/PC/home automation/3D printing channels and a few weird niche ones like drain cleaning and dashcams, stuff you would never see (or has never been viable) on TV at least without a bunch of product placement and manufactured drama.

        For TV and movies I have my own media server and I just download the stuff I, or friends and family, want to watch but I think the experience, content, and presentation is quite different than what you find on Youtube. They fill different roles for me personally as one is pure entertainment while the other is a mix of educational and entertainment in typically shorter formats.

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    • billiam0202@lemmy.world ⁨10⁩ ⁨months⁩ ago

      And sports:

      Disney’s 0.2 point gain over March was partly driven by cross-network coverage of the NFL Draft, the NCAA Women’s Basketball Championship and the first round of the NBA Playoffs.

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  • KY13KR385@lemmy.world ⁨10⁩ ⁨months⁩ ago

    Totally makes sense. I either watch YouTube or shows/movies I own on my Emby server.

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  • Ulrich@feddit.org ⁨10⁩ ⁨months⁩ ago

    Wow I didn’t realize Netflix had fallen so far.

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    • Ilovethebomb@lemm.ee ⁨10⁩ ⁨months⁩ ago

      It’s good to see though, their original shows just aren’t very good.

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    • CosmoNova@lemmy.world ⁨10⁩ ⁨months⁩ ago

      It‘s all about raising the stock for them lately so I expect viewership to fall further.

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    • kaitco@lemmy.world ⁨10⁩ ⁨months⁩ ago

      They have almost no content library these days. I’m actually surprised that it is as high as it is.

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  • cattywampas@lemm.ee ⁨10⁩ ⁨months⁩ ago

    I’m not surprised. YouTube has a constant stream of new material, curated to each user’s exact interests. And more back catalogue than you could watch in a thousand lifetimes. It’s definitely the service I use the most.

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    • StereoCode@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Don’t sleep on the free movies.

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      • lka1988@lemmy.dbzer0.com ⁨10⁩ ⁨months⁩ ago

        Pro-tip: If you use uBlock Origin, no ads will play even on Youtube’s own free movies.

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    • Teknikal@eviltoast.org ⁨10⁩ ⁨months⁩ ago

      Yet they only ever recommend things you have already watched, if there was a real alternative I think YouTube would die very quickly.

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      • Bristingr@lemm.ee ⁨10⁩ ⁨months⁩ ago

        I’ve just turned to Nebula for the stuff I want to watch.

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      • cattywampas@lemm.ee ⁨10⁩ ⁨months⁩ ago

        I get new videos and new creators that are aligned with my interests all the time.

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    • Kyrgizion@lemmy.world ⁨10⁩ ⁨months⁩ ago

      If you curate your Youtube experience decently by subbing to worthwhile creators only it’s damn high quality content.

      Never paying Youtube a single cent though. I’ll consider donating to the creators directly (or buying from their store) if their efforts are sufficient.

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      • Ledericas@lemm.ee ⁨10⁩ ⁨months⁩ ago

        most of thier income comes from sources outside of youtube: brand promotion, promotions, patreon. all because youtube wants more share of ad revenue. also alot of youtubers eventually turns out to be pos in the end, or they become to preachy and political.

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      • dejected_warp_core@lemmy.world ⁨10⁩ ⁨months⁩ ago

        This is the way. The key is to ignore the clickbait, politics, low-effort content, and sensational bullshit, and just go after stuff you really like.

        There’s even videos for every schedule. We seem to be back to 30-50 minute videos these days, but there are still some micro channels around. Like “Sandwiches of History”, where every video is at most two minutes.

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    • TheFeatureCreature@lemmy.ca ⁨10⁩ ⁨months⁩ ago

      And if you pay for Premium you get all features and zero ads. Many of the competitors have paid options that still include ads.

      Whether or not Premium is worth it is another debate entirely, but the fact of the matter is that it is simply a better deal compared to other streaming services.

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      • mle86@feddit.org ⁨10⁩ ⁨months⁩ ago

        While love the content on Youtube, I’d like to pay for no ads and I’d like to support the creators, I just can’t bring myself to pay for a service where the UX is so catastrophically bad.

        Search is basically non functional at this point. Video quality has to be adjusted manually for each video to not get pixelated mess. Even at 1080p the quality is barely better than DVD. The app caches so little ahead that the slightest network interruption pauses playback. Forced auto rotation makes you grab the device each time you return from full screen to the video list. Subtitles have completely gone to shit and it’s wild that in the age of forcing AI on everyone, that auto generated subtitles are still as bad as they are.

        To name just a few…

        Sorry for the rant

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      • gdbjr@lemmy.world ⁨10⁩ ⁨months⁩ ago

        Correctly configure ad blockers will also get you an ad free experience and without that pesky monthly payment.

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      • SARGE@startrek.website ⁨10⁩ ⁨months⁩ ago

        And if you pay for Premium you get all features and zero ads

        Oh hey, me too, except I would never pay for premium. I just don’t use the official front-end.

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      • something_random_tho@lemmy.world ⁨10⁩ ⁨months⁩ ago

        Seemingly every video still includes sponsor segments. I use ublock origin with sponsorblock and actually see zero ads.

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      • MegaUltraChicken@lemmy.world ⁨10⁩ ⁨months⁩ ago

        And if you pay for Premium you get all features and zero ads

        I like that I get music too. I honestly don’t mind my Premium subscription, I get decent value out of it for the amount of content I view. I just wish creators saw more of that money.

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      • cattywampas@lemm.ee ⁨10⁩ ⁨months⁩ ago

        And a portion of your money goes to the creators you watch, and you get YouTube music included. I always say if you’re gonna pay for one service, the one that makes the most sense is YouTube.

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