Netflix Windows app is set to remove its downloads feature, while introducing ads

Submitted ⁨⁨5⁩ ⁨months⁩ ago⁩ by ⁨ForgottenFlux@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://www.techradar.com/streaming/thanks-a-bunch-netflix-its-windows-app-is-about-to-lose-downloads-but-gain-ads

Netflix has managed to annoy a good number of its users with an announcement about an upcoming update to its Windows 11 (and Windows 10) app: support for adverts and live events will be added, but the ability to download content is being taken away.

Netflix must realize that it’s a huge frustration for people who relied on offline downloads to watch content without internet access: on planes, trains, and campsites, and anywhere else where Wi-Fi is unavailable or unreliable.

There’s a small chance that Netflix will change its mind if it gets enough complaints, but the streaming service seems determined to add as many money-making features as possible, while taking away genuinely useful ones.

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Comments

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NoIWontPickAName@kbin.earth ⁨5⁩ ⁨months⁩ ago
Y’all just need to cancel your Netflix, they are too expensive for far too little

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- essell@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Yup.
  
  They told me I could choose between ads and a 35% price rise.
  
  I replied “I have a better idea”
  
  Can honestly say I’ve not missed out watching anything I wanted to watch
  
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- FlashMobOfOne@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Canceled mine.
  
  Sailing the high seas works just fine.
  
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- tigeruppercut@lemmy.zip ⁨5⁩ ⁨months⁩ ago
  The one value streaming services provide is subtitles in languages other than English. Unfortunately there aren’t enough pirates in a lot of countries to make foreign media viable.
  
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  - morriscox@lemmy.world ⁨5⁩ ⁨months⁩ ago
    Try github.com/morpheus65535/bazarr
    
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  - dubyakay@lemmy.ca ⁨5⁩ ⁨months⁩ ago
    My small ass original country with 9m pop has its own subtitle pages for pirated content. You just need to search by title + release group (+episode, if a TV show).
    
    I’m guessing most of them are created by some auto-subtitling services, because most are pretty horrible quality. But still better than nothing.
    
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  - NoIWontPickAName@kbin.earth ⁨5⁩ ⁨months⁩ ago
    That’s hilarious, I used to have trouble finding the stuff I wanted in subbed English, could only find dubbed that was changed in significant ways usually.
    
    Yes I was an anime nerd in the late 90’s and 2000’s
    
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- Andromxda@lemmy.dbzer0.com ⁨5⁩ ⁨months⁩ ago
  And start sailing the seven seas
  
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- sugar_in_your_tea@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
  I’m going to try doing that. My wife watches it a bit though, and my kids watch it occasionally. I’m thinking I’ll set aside $200 to buy whatever series they want, and if that lasts us the year, we’ve come out ahead.
  
  I need to do the same for Disney+. We really don’t watch either enough…
  
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- RampantParanoia2365@lemmy.world ⁨5⁩ ⁨months⁩ ago
  But they’re actually producing good stuff lately. I’ve watched more Netflix originals this year than I have in the past 10.
  
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homesweethomeMrL@lemmy.world ⁨5⁩ ⁨months⁩ ago
“What killed streaming?” - article from 2026

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- Darkard@lemmy.world ⁨5⁩ ⁨months⁩ ago
  “millennials are killing the streaming industry”
  
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  - billiam0202@lemmy.world ⁨5⁩ ⁨months⁩ ago
    Actually, that’s probably the one excuse that wouldn’t fly. The only company that cancels more stuff randomly and with no reason than Netflix is Google.
    
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- deweydecibel@lemmy.world ⁨5⁩ ⁨months⁩ ago
  People have been making this comment for so long, with every anti-consumer change, and it’s never been true.
  
  Killing VPN usages didn’t do it, canceling shows didn’t do it, the splintering of offerings across multiple platforms didn’t do it, killing password sharing didn’t do it, raising prices didn’t do it, and including a an advertising tier didn’t do.
  
  And this will not do it.
  
  Hell, this is barely going to tweak the dial.
  
  Consumers will accept anything if there’s no where else to get what they want. It’s why the “free market” has no power in the tech space: consumers are so addicted to their chosen platforms, apps, devices, and services that they will accept literally anything before they entertain the idea of using anything else.
  
  That’s partially why enshitification is getting so bad: there’s no punishment for it. Users will not move.
  
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  - homesweethomeMrL@lemmy.world ⁨5⁩ ⁨months⁩ ago
    It’s sort of like “Going All-In works everytime. Until it doesn’t”
    
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  - 01011@monero.town ⁨5⁩ ⁨months⁩ ago
    Is there any space where the “free market” actually exists?
    
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- Aurenkin@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
  Greed, same as everything else
  
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- linearchaos@lemmy.world ⁨5⁩ ⁨months⁩ ago
  There’s not enough guaranteed margin in a single combined streaming and production house to feed the employees, investors, and media moguls.
  
  None of these companies are being outright assholes (well not more than normal). The business model is simply not sustainable and they’re doing whatever they can to slow the inevitable collapse. We’re producing 10 times the content we used to produce, and the revenue from the streamers is nowhere near enough to cover the bills.
  
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  - three20three@lemmy.world ⁨5⁩ ⁨months⁩ ago
    
    Netflix gross profit for the quarter ending December 31, 2023 was $3.525B, a 44.02% increase year-over-year.
    
    Netflix gross profit for the twelve months ending December 31, 2023 was $14.008B, a 12.54% increase year-over-year.
    
    What?
    
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DestroyMegacorps@lemmy.ml ⁨5⁩ ⁨months⁩ ago
These companies are gonna complain about piracy being so rampant while making their service so awful that piracy becomes a better choice

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- _sideffect@lemmy.world ⁨5⁩ ⁨months⁩ ago
  As they always did and continue to do in all businesses.
  
  Look at food prices: Supermarket - We’re raising prices on 95% of items by 200-300%. People: Steal because they can’t afford basic food Supermarket: Shocked pikachu face
  
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  - Gestrid@lemmy.ca ⁨5⁩ ⁨months⁩ ago
    
    Supermarket: Shocked pikachu face
    
    Actually, supermarkets typically factor theft into their projected sales.
    
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henfredemars@infosec.pub ⁨5⁩ ⁨months⁩ ago
Pirated movies don’t have this problem.

I’m just saying, ruin your own service, and lose to pirates who can provide a better one for free.

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InternetPerson@lemmings.world ⁨5⁩ ⁨months⁩ ago
Install an android emulator. Problem solved.

Start pirating again. Problem solved.

Make your own movies and shows. Problem solved.

Start a company, get rich, buy Netflix, problem solved.

Stop watching stuff, do something else. Problem solved.

Found a secret society, infiltrate politics worldwide, stir chaos and destruction, let the world burn and built a new Netflix from the world’s ashes where you still can download stuff. Problem solved.

See? It’s not that hard!

(In case it wasn’t clear, I am joking.)

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- gnygnygny@lemm.ee ⁨5⁩ ⁨months⁩ ago
  Best comment so far
  
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MoonRaven@feddit.nl ⁨5⁩ ⁨months⁩ ago
Meanwhile with piracy, you have none of these issues… Good job, convenience wins.

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- Dozzi92@lemmy.world ⁨5⁩ ⁨months⁩ ago
  It’s literally the thing that keeps me coming back (to the seas). I have paid for the services, and the service they provide has been steadily degraded. I still have Prime because they haven’t fucked up delivery to my home (yet), but I don’t even open the app on Roku anymore, I just download whatever it is, because I have no interest in dealing with their shit interface and then having to watch ads after.
  
  If a service can give me a simple, easy to use interface, good search feature, good quality, and decent enough content, you’ve got my money. That’s just too much to ask these days, so I’ll just donate to the site(s) that provide alternative services.
  
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- InternetPerson@lemmings.world ⁨5⁩ ⁨months⁩ ago
  There is just that teeny tiny ethical problem of not paying the creators and distaibutors for something we enjoy. This becomes a practical problem as well. If they make less money, it’s likely that even more movies or series get killed or never even started.
  
  Idk what to do.
  
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  - NoTittyPicsPlz@lemm.ee ⁨5⁩ ⁨months⁩ ago
    The golden age of streaming is already over. Peoples wallets are getting tighter these days, but the value of what we are paying for is also declining. There is a lot less on Netflix now then there was 5 years ago and the cost has gone way up. They produce their own shows but then cancel them constantly, even if they have a decent following. Netflix has been putting in effort to make their service shittier and more expensive, removing features that people originally switched from cable to get.
    
    Netflix IS the content creator and yet giving them more money doesn’t seem to be making their content better or stop them from cancelling shows.
    
    Not to mention, some of these streaming sites allow you to “purchase” a movie, but then when they lose licensing to those shows it gets removed from your library. So there’s no value in purchasing digital content anymore because it can get taken from you at any time. Digital ownership has become a myth.
    
    If you want to support your favorite shows, purchase them on DVD or go see it in theater. Paying for a streaming service is only encouraging these companies to continue raising prices and reduce the value of the product you pay for.
    
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  - Lets_Eat_Grandma@lemm.ee ⁨5⁩ ⁨months⁩ ago
    I’m not really thrilled about almost all the money in show business being funneled to a couple of actors and actresses and giant studios/big money.
    
    Over and over again the majority of writers, actors, actresses and supporting teams strike for a real share and they never seem to get one.
    
    Meanwhile big companies get billions in tax credits every year for shooting movies. The public subsidizes the costs and then pays again once a show releases. It’s insanely big bucks going to the ownership class.
    
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  - nBodyProblem@lemmy.world ⁨5⁩ ⁨months⁩ ago
    The fact of the matter is that people will happily pay for content if it is made available in a convenient and affordable way. Hell, many people will pay artists for content that is available completely for free.
    
    People have no issue paying content creators.
    
    Piracy rose to prominence in the 2000s because a few executives were funneling massive amounts of money into their pockets by the sale of CDs and cable services that were simultaneously expensive and inconvenient. The studios attacked pirates directly to little effect because you simply can’t stop the free dissemination of information among the public.
    
    Piracy almost completely died when streaming made the alternatives affordable, user friendly and convenient. In a world where the proliferation of streaming services is making content just as expensive and inconvenient as in the old days of cable, it’s only natural that piracy will once again rise to prominence.
    
    If they want to get paid, they simply need to stop fucking with the customer and offer a service people want to pay for.
    
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extremeboredom@lemmy.world ⁨5⁩ ⁨months⁩ ago
… Yarrrrr mateys

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- Ookami38@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
  Yaaaaaarrrrrr
  
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  - DudeImMacGyver@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
    Ha har, yarr!
    
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WeLoveCastingSpellz@lemmy.dbzer0.com ⁨5⁩ ⁨months⁩ ago
its like they want you to turn to piracy

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- Lost_My_Mind@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Plot twist! Now the pirate pay costs subscription fees, and is owned by Netflix!!! Ohhhhh, what a twist!
  
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j4yt33@feddit.de ⁨5⁩ ⁨months⁩ ago
They’ve gone full circle at this point: it’s like paying for TV channels and piracy is looking really attractive again, even though Netflix was the reason many people stopped doing that initially (I assume)

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- pelerinli@lemmy.world ⁨5⁩ ⁨months⁩ ago
  To be honest, I like watching SciFi and superhero movies yet cinemas are too expensive in my country. So, my fiance (Netflix) and I (Amazon Prime) bought thsse services and using together.
  
  But guess what:
  
  No HBO in my country, so no DC for me. Yet they are not selling DC to Turkey neither. So no DC movie for me after 2018(?)
  
  Both Netflix and Prime just puts their content, and forget the rest for Turkey. For example I couldn’t watch Mad Max: Fury Road one month ago
  
  They are doing some kind of censorship? You cannot watch too bloody, too sexual, too whatever content while there is no legal censorship on internet content. For example I can watch “Barda” (“at pub”) on Youtube but not on Prime.
  
  So yes, why I am paying for TV channels wtih ads?
  
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- Dicska@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Back then, when I wanted to watch a film, I checked Netflix first, then amazon video. I only reached for other sources if it was unavailable at both. Now there are way too many platforms to play for, and they are getting way too shitty to pay at all.
  
  There was a time when I was even feeling good going “clean”. Now everything is dirtier than I ever imagined.
  
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  - kevincox@lemmy.ml ⁨5⁩ ⁨months⁩ ago
    Yeah, not only are there a dozen platforms that you need to search but they all suck. I have seen so many instances where people download videos for a vacation and then they can’t be played. I can’t even share screenshots to advertise the shows that you are selling to my friends for free!
    
    Funny enough when I have a video file sitting on my computer it just works, all of the time, super fast. And instead of using services that tell me what streaming platform a given show is on it is easier to use a service that tell me the infohash of the file.
    
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- NutWrench@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Yup. Cable TV was amazing back in the 1980s. Almost no ads and great content (I loved “Night Flight” on USA, especially). But it didn’t take them more than 10 years to ruin it.
  
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Kekzkrieger@feddit.de ⁨5⁩ ⁨months⁩ ago
I got Netflix stock, and i can tell you guys that stock is just going up and up.

People rly are fking stupid

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- yamanii@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Yep, it’s why everyone is raising prices, introducing ads and stopping password sharing, Netflix was the case that proved it works, there was a dip but now they have more users than before it.
  
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frostysauce@lemmy.world ⁨5⁩ ⁨months⁩ ago
So they are introducing ads and removing the download option, both moves unfriendly to consumers. Sounds like they plan to do a “We’ve listened to consumers and” shelving one of those moves for later (probably the download option) when the hubbub over the worse option dies down.

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- InternetPerson@lemmings.world ⁨5⁩ ⁨months⁩ ago
  Also, at least where I live, they are increasing prices.
  
  Makes me feel like it’s time to dust my old pirate hat…
  
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Bamboodpanda@lemmy.world ⁨5⁩ ⁨months⁩ ago
My wife and I unsubscribed a few months back. I’ve not noticed.

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- DudeImMacGyver@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
  Better late than never, fuck Netflix!
  
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banana_lama@lemm.ee ⁨5⁩ ⁨months⁩ ago
Took me a minute to figure out why these 2 updates would be bundled together. Must be cause if you downloaded something you’d be able to bypass their ads

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- supermarkus@startrek.website ⁨5⁩ ⁨months⁩ ago
  
  Must be cause if you downloaded something you’d be able to bypass their ads
  
  They could also download the ads. People on an ad-supported subscription tier would probably expect that those are there.
  
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gnygnygny@lemm.ee ⁨5⁩ ⁨months⁩ ago
A quick reminder : you don’t need to watch Netflix.

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sneezycat@sopuli.xyz ⁨5⁩ ⁨months⁩ ago
Enshittification follows its course.

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nutsack@lemmy.world ⁨5⁩ ⁨months⁩ ago
this is part of the reason why the stock market does what its doing

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- vox@sopuli.xyz ⁨5⁩ ⁨months⁩ ago
  wdym even a shitty 50mbps connection is enough to watch stuff at 1080p
  
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  - MoonlitCringe@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
    What a world it would be if everyone had minimum 50mbps internet. “Good” rural internet is 1mbps for a lot of peeps, and a whole lot more people have a whole lot lower speeds.
    
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  - dukethorion@lemmy.world ⁨5⁩ ⁨months⁩ ago
    Some people still live is DSL land, even in the US.
    
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  - Lost_My_Mind@lemmy.world ⁨5⁩ ⁨months⁩ ago
    
    shitty 50mbps
    
    …I feel like anyone who grew up with 56k gets legal right to strangle you for these personal attacks against our childhood.
    
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  - desktop_user@lemmy.blahaj.zone ⁨5⁩ ⁨months⁩ ago
    
    shitty 50mbps
    
    shitty would be less than 10mbps, perhaps you are from places where the internet isn’t comically expensive.
    
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slaacaa@lemmy.world ⁨5⁩ ⁨months⁩ ago
Capitalism breeds innovation

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OpenStars@discuss.online ⁨5⁩ ⁨months⁩ ago

“While downloads will no longer be supported, you can continue to watch TV shows and movies offline on a supported mobile device,” the Netflix document says

So essentially Windows devices are no longer “supported” wrt this particular feature.

It essentially means the Windows app will be little more than a wrapper for the Netflix website.

It’s possible that the move means Netflix can save some money on licensing, which may cost extra if downloads are included – enabling users to take shows and movies around with them and watch them without an internet connection.

So once again everything devolves down to licensing - i.e. it sounds like they were pressured into this hard choice to leave those users in the cold, which they did. Probably bc the user base of Windows phones is so tiny?

Though that is one of the main advantages of Netflix these days, as opposed to e.g. piracy.

TLDR: Ultimately it is yet more enshittification, and while due to licensing rather than Netflix, still it is Netflix users (on Windows phones) who will bear the burden.

My advice would be to disable automatic updates and coast for a long while on the current app version, though that can be easier said than done due to multiple locations of automatic update settings. I have zero experience ever with Windows phones, but good luck if you want to try it!:-|

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- Chronographs@lemmy.zip ⁨5⁩ ⁨months⁩ ago
  If there’s still downloads available on mobile it’s probably not licensing. Iirc the downloads were only available in shit quality anyways so as always, pirating is a better experience.
  
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  - deweydecibel@lemmy.world ⁨5⁩ ⁨months⁩ ago
    Only if the people that pirate the shows are able to obtain those higher quality downloads.
    
    As these platforms become increasingly hostile to users, they’re going to be well aware of the subsequent increase in piracy, and implement even more methods of preventing their content from being pirated.
    
    It will always be impossible to stop piracy completely, but you can make it increasingly difficult to obtain best quality.
    
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  - OpenStars@discuss.online ⁨5⁩ ⁨months⁩ ago
    I am not certain I know what you mean.
    
    Netflix hasn’t given any reason for ditching downloads on Windows: when Windows Latest asked about it they were simply directed to the relevant support document, which confirms that a new app is “coming soon”, without the download option.
    
    The fact that downloading is still available on Windows is purely bc the update hasn’t rolled out yet.
    
    They think (unproven) that this radical change might be due to the cheaper licensing options if they remove the ability to download. A cost-benefit analysis where Windows users will either take it and like it or else who cares about Windows mobile users anyway if they leave. Either way, a victory for licensing companies, or they’ll spin it that way regardless.
    
    My worry is that it will embolden them to go still yet further, making it harder on both pirates and paying customers just bc they can get away with doing so.:-(
    
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  - QuarterSwede@lemmy.world ⁨5⁩ ⁨months⁩ ago
    This is part of why I like AppleTV+ so much. I watched two episodes of Slow Horses in 1080p HDR on my iPhone while in an airplane. It was fantastic.
    
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- deweydecibel@lemmy.world ⁨5⁩ ⁨months⁩ ago
  If I had to guess, it might be because the people that pirate Netflix shows may be doing it from the Windows app using the download feature. After all, you have full access to the file system on Windows.
  
  Meanwhile, iPhones have always been locked down to prevent the user from accessing the file system, and Android in the last couple versions has locked its file system down too, while Google continues to become increasingly fierce in trying to detect and block anybody with a rooted device.
  
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  - OpenStars@discuss.online ⁨5⁩ ⁨months⁩ ago
    
    Android in the last couple versions has locked its file system down too
    
    Really!? I’m a bit behind, but somehow this surprises me. I mean, not the intention, bc Google’s motto these days is “definitely be evil”, but that it had gotten this far this fast.
    
    Anyway at a guess all you’d have to do is download whatever you want, then root, profit, then turn off root and it wouldn’t even know? Plus the tons of ways that you can do things without even needing root access these days, and I haven’t even mentioned yet a custom ROM. And ofc piracy, where someone else obtains the video files, e.g. ripping from a physical medium. So they will most definitely lose that flight. And in the meantime, the most honest customers are the ones who suffer.
    
    Overall I just chalked this up to: anyone who uses Windows phones (or iOS) basically is at the mercy of profit-seeking behaviors. You will own nothing, and like it - or else!:-(
    
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  - ricdeh@lemmy.world ⁨5⁩ ⁨months⁩ ago
    
    while Google continues to become increasingly fierce in trying to detect and block anybody with a rooted device
    
    While that’s true, I don’t think that anyone is able to tell at this time whether such efforts will ever become effective. Atm, we have things like GApps, so this is a non-issue.
    
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- slurpinderpin@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Infuse let’s you download shows off your Jellyfin server and watch offline
  
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  - OpenStars@discuss.online ⁨5⁩ ⁨months⁩ ago
    Let’s not pretend that an “average” mobile user is capable of doing that?
    
    Which is why we need to help one another to get there:-).
    
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- fluckx@lemmy.world ⁨5⁩ ⁨months⁩ ago
  Is Windows mobile still a thing? I thought they meant the app in the windows store ( desktop/laptop).
  
  Last time I saw somebody use a windows phone was 10 years afk :/
  
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  - OpenStars@discuss.online ⁨5⁩ ⁨months⁩ ago
    Looks like the last release was 2020, so yeah they almost certainly meant laptops.
    
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FangedWyvern42@lemmy.world ⁨5⁩ ⁨months⁩ ago
Guess people are gonna have to sail the seven seas.

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BigTrout75@lemmy.world ⁨5⁩ ⁨months⁩ ago
This is no big deal because Windows users are used to ads. Sorry feeling snarky.

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AgentGrimstone@lemmy.world ⁨5⁩ ⁨months⁩ ago
Netflix living long enough to become the villain I see

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Freuks@lemmy.ml ⁨5⁩ ⁨months⁩ ago
[deleted]
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- lauha@lemmy.one ⁨5⁩ ⁨months⁩ ago
  Yo, ho, ho and a bottle of rum!
  
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EmperorHenry@discuss.tchncs.de ⁨5⁩ ⁨months⁩ ago
who the hell would ever use the Netflix windows app? And for that matter, at this late date, who the hell is still paying for Netflix to actually watch what little is still on there?

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- Black_Gulaman@lemmy.dbzer0.com ⁨5⁩ ⁨months⁩ ago
  We do. Because it’s the only streaming app that has a very large catalogue of local shows and non western shows that is available in our country.
  
  Also we pay because it’s our servicing and nothing you say will change that.
  
  That said.
  
  I pirate shows from Amazon, Disney, hbo, Hulu, paramount, etc. Simply because I chose Netflix to pay because they were the first to not snub our country and offered their services and I choose to not pay for other platforms, because it’s expensive to do so.
  
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  - Rekorse@lemmy.dbzer0.com ⁨5⁩ ⁨months⁩ ago
    How do you choose what you pirate and what you dont?
    
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- chronicledmonocle@lemmy.world ⁨5⁩ ⁨months⁩ ago
  It’s one of the only non-Android TV, Apple TV, or Roku ways of streaming Netflix with a remote via HTPC. There are EXTREMELY niche uses for it.
  
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Aurenkin@sh.itjust.works ⁨5⁩ ⁨months⁩ ago
Guess it’s time to use the other download feature.

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cdf12345@lemm.ee ⁨5⁩ ⁨months⁩ ago
🏴‍☠️ 🏴‍☠️ 🏴‍☠️

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Scrollone@feddit.it ⁨5⁩ ⁨months⁩ ago
I’m laughing in Plex

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jabjoe@feddit.uk ⁨5⁩ ⁨months⁩ ago
The problem is power dynamic. It is a DRM service built round closed app. You will take what you are given and like it. You can view their cultural work without agreeing to these terms. The deal will keep getting worse until it starts losing money.

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unreasonabro@lemmy.world ⁨5⁩ ⁨months⁩ ago
the televisionification (good grief, what?) of the internet is truly one of the most monstrous and monumental failures of creativity the world has ever seen.

Cramming this square peg into that round hole no matter the fucking consequences

nothing matters but money, right? (kys)

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Katana314@lemmy.world ⁨5⁩ ⁨months⁩ ago
Downloads on my Surface for the sake of my vacation were the reason I resubscribed. Seems fitting it should be the reason I unsubscribe. I only worry about finding a good point of communication to let them know about this reason.

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Buttons@programming.dev ⁨5⁩ ⁨months⁩ ago
They are doing extra work to change the product in ways that customers don’t want.

Can someone explain to me again how “free markets” and “competition” are supposed to work?

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