Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse

Submitted ⁨⁨11⁩ ⁨hours⁩ ago⁩ by ⁨throws_lemy@lemmy.nz⁩ to ⁨technology@lemmy.world⁩

https://www.pcworld.com/article/3034256/big-ai-has-pc-users-furious-nvidia-and-microns-weird-emotional-appeals-make-it-worse.html

Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.

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Kongar@lemmy.dbzer0.com ⁨10⁩ ⁨hours⁩ ago
Forget ram. Wait until there’s widespread power outages yet you’re somehow paying 10x for your electricity bill because of the new data enter down the street.

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- thisbenzingring@lemmy.today ⁨10⁩ ⁨hours⁩ ago
  this is actually happening
  
  my elecric company just raised its rates 13% and forcast rasing 25% next year after
  
  we have a power making dam
  
  historically we have had some of the cheapest power in the USA
  
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  - dmtalon@infosec.pub ⁨10⁩ ⁨hours⁩ ago
    Combined over 20% last November, great times!!
    
    Combined means we have:
    
    first 1k kwh rate Above 1k kwh rate
    
    And the above 1k kwh changes seasonally.
    
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- errer@lemmy.world ⁨8⁩ ⁨hours⁩ ago
  With gas prices at multiyear lows and electricity being so expensive it’s really hard to justify electrifying appliances. I was considering doing so (gas dryer, stove, water heater, furnace), but I think if I did I’d be paying an extra $300/month for quite a long time and that’s a hard pill to swallow.
  
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- Strider@lemmy.world ⁨10⁩ ⁨hours⁩ ago
  But think of the (big tech) shareholders!
  
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ZILtoid1991@lemmy.world ⁨6⁩ ⁨hours⁩ ago
> has an AI slop summary

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henfredemars@infosec.pub ⁨10⁩ ⁨hours⁩ ago
Computer electronics are like my main hobby. It was expensive on a good day. This makes it unaffordable.

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- adespoton@lemmy.ca ⁨10⁩ ⁨hours⁩ ago
  Switch to retrocomputing; it’s currently significantly more affordable.
  
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  - henfredemars@infosec.pub ⁨10⁩ ⁨hours⁩ ago
    Not a bad idea. How do you actually partake that hobby? Is it more the same building things or the challenge of getting old hardware/software working?
    
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  - notthebees@reddthat.com ⁨8⁩ ⁨hours⁩ ago
    I really need to get a new display replacement for my old vaio f series laptop. The screen layers are doing the funny vinegar thing. That and some sort of ssd. Maybe a USB Dom or some msata thing with a converter board.
    
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- A_norny_mousse@feddit.org ⁨9⁩ ⁨hours⁩ ago
  IMHO there’s much hobbiness and fun to be had with creating a second or third life for “outdated” hardware. The current RAM crisis leaves me cool, on a 2014 ThinkPad. My kitchen server was a 2008 HP laptop.
  
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  - UnspecificGravity@piefed.social ⁨7⁩ ⁨hours⁩ ago
    What’s funny is that ding this makes it kinda obvious how incremental a lot if improvements really were. Like on paper DDR5 is MUCH better than DDR3, but somehow my old gaming machine is only a little slower than a new system playing shit that I actually run.
    
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  - percent@infosec.pub ⁨9⁩ ⁨hours⁩ ago
    What does a kitchen server do?
    
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deadymouse@lemmy.world ⁨4⁩ ⁨hours⁩ ago
And all these video cards are spent on the generation of pornographic content in the highest quality.

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- NotSafeForWorld@lemmy.dbzer0.com ⁨4⁩ ⁨hours⁩ ago
  
  highest quality.
  
  Man’s got jokes!
  
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- 1rre@discuss.tchncs.de ⁨2⁩ ⁨hours⁩ ago
  All AI is good for is giving instructions on how to make bombs, and generating images of tits, but they caught on so now we just end up with search summaries saying it’s not physically possible to [xyz].
  
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- InternetCitizen2@lemmy.world ⁨3⁩ ⁨hours⁩ ago
  Idk I’ve seen better in the amateur section
  
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abbiistabbii@lemmy.blahaj.zone ⁨8⁩ ⁨hours⁩ ago
These people keep saying “it’s the future” but it just seems like they’re chasing pink elephants and forcing us to partake in the delusion.

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- hayvan@piefed.world ⁨7⁩ ⁨hours⁩ ago
  That delusion keeps pumping up stocks.
  
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- IchNichtenLichten@lemmy.wtf ⁨4⁩ ⁨hours⁩ ago
  The C suite and management of these companies want two things - for the stock to go as high as possible, and for them to be able to sell at the top and leave a bunch of bag holders wondering what the fuck just happened.
  
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melfie@lemy.lol ⁨7⁩ ⁨hours⁩ ago

What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

Your TAM is about to go BAM, so cut the shit and make us some RAM.

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- deadbeef79000@lemmy.nz ⁨5⁩ ⁨hours⁩ ago
  I can’t take anything that uses the word “tremendously” seriously any more.
  
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  - crusa187@lemmy.ml ⁨5⁩ ⁨hours⁩ ago
    Bigly agreed
    
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  - Surp@lemmy.world ⁨5⁩ ⁨hours⁩ ago
    Slammed!
    
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- cyberpunk007@lemmy.ca ⁨6⁩ ⁨hours⁩ ago
  They gotta get while the getting’s good or they’ll miss out on that margin
  
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Itdidnttrickledown@lemmy.world ⁨8⁩ ⁨hours⁩ ago
They(the companies) want AI to takeover so badly. They know they can control everyone if only we would embrace their slop. The idea we all have a terminal that has no storage and no computing ability that just allows us to access their slop remotely. For a forever fee of course.

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- Analog@lemmy.ml ⁨4⁩ ⁨hours⁩ ago
  Don’t forget obligatory data mining the crap out of you!
  
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tal@lemmy.today ⁨10⁩ ⁨hours⁩ ago

Summary created by Smart Answers AI

chuckles

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Maeve@kbin.earth ⁨10⁩ ⁨hours⁩ ago

Micron reported a revenue of $37.38 billion for fiscal year 2025. Nvidia reported a revenue of $57 billion for just its latest quarter. AI is hot.
Meanwhile, inflation and interest rates continue to depress consumer spending power here in the U.S., which is reflected abroad as well. AI has also torched jobs—it’s fueled thousands of layoffs already.

Torched jobs, the environment, and climate.

Sure, in the grand scheme of things, the fevered pace of tech often has led to good outcomes in the end.

Only when it's well-planned and well executed, with people and our habitat treated well.

But that doesn’t change the individual impact of incomes lost, plans destroyed, security evaporated. So when a company makes a play for my agreement through emotion, I always wonder: Who benefits from this vision?

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MeatPilot@sh.itjust.works ⁨9⁩ ⁨hours⁩ ago
Image

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A_norny_mousse@feddit.org ⁨9⁩ ⁨hours⁩ ago

weird emotional appeals

“I think we’ve done a lot of damage lately with very well-respected people who have painted a doomer narrative, end of the world narrative, science fiction narrative. […] It’s not helpful to people, it’s not helpful to the industry, it’s not helpful to society, it’s not helpful to the governments.”

“Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

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MonkderVierte@lemmy.zip ⁨10⁩ ⁨hours⁩ ago
[deleted]
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- Telorand@reddthat.com ⁨9⁩ ⁨hours⁩ ago
  It’s not a win-win, it’s a silver lining amongst a shitstorm of suck.
  
  Why? Because what if you’re not trying to upgrade but just maintain? What if your RAM fails? Or your GPU? Now you’re out there with the AI tech bros vying for a piece of a production line that you have no influence over, but they do. If you just built your rig, you might be safe to wait a while, but what if you built in 2020? Those parts are getting old, by computer standards; they don’t last forever.
  
  We don’t actually know when prices will normalize, because nobody is calling in the IOUs, and nobody is clamping down on that circular economy; 2027 is just a guess. We might be waiting even longer.
  
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- edgemaster72@lemmy.world ⁨8⁩ ⁨hours⁩ ago
  They ain’t gonna optimize shit, they’ll tell us to turn on DLSS/FSR/XeSS or enjoy 30 FPS, or for just $59.99 a month here’s time limited access to a streaming computer that can run at decent framerate (no games included)
  
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- ApathyTree@lemmy.dbzer0.com ⁨9⁩ ⁨hours⁩ ago
  I hope you are correct, but I don’t think you are.
  
  I don’t think game devs (or web devs or any dev really) even remember what optimization means, at this point. They sure aren’t going to start prioritizing it now, especially if major companies continue to be out of touch about what gamers actually want.
  
  I mean we have microtransactions, we have games as service, we have single player games with online connection requirements, we have games that need logins to other services, etc etc etc. no gamers want these things, but it doesn’t matter because companies do.
  
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  - Telorand@reddthat.com ⁨9⁩ ⁨hours⁩ ago
    You just described the AAA gaming market almost to a T.
    
    The indie market, on the other hand, typically cares about what they produce, and you’re far more likely to get optimized games there that don’t require extra launchers, internet connections, or a massive GPU—not that it doesn’t happen there, mind you, but it’s going to tend to be more of a skill issue than a profit-driven one.
    
    Also, there’s still very good games in the retro space.
    
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  - cecilkorik@piefed.ca ⁨8⁩ ⁨hours⁩ ago
    I agree it’s not a win-win, it’s more of a win-lose tradeoff, but it will certainly drive customers away from those shitty companies, and towards the indie developers who don’t do microtransactions and unoptimized PC-crushing graphics-fests with 16-billion-K textures and Nvidia’s latest 600x FSXLAA running on every pixel 3 million times per second.
    
    Indie developers may not prioritize optimization, but if there’s a need to, they will, and most of the time, they simply don’t have to. Balatro and Vampire Survivors are going to be doing just fine on any hardware.
    
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- mohab@piefed.social ⁨9⁩ ⁨hours⁩ ago
  Bizarre logic, and I almost exclusively play older games. Consumers being priced out of consumption is never good no matter how hard anyone tries to spin it.
  
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- 87Six@lemmy.zip ⁨9⁩ ⁨hours⁩ ago
  I really don’t know, man. I want to believe that but at the same time I think it will simply be a mediocre situation.
  
  Cheap prices mean a lot of people upgrade and the game companies increase performance demands.
  
  Big prices mean people often can’t even get into gaming.
  
  Consumerism is the issue in the first case and greedy companies is the issue in the second… Idk…
  
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- Dindonmasker@sh.itjust.works ⁨8⁩ ⁨hours⁩ ago
  I only play PCVR games and i can tell you we are still in a very early stage or development and we need a lot more power. New headsets coming out with insane display resolutions make games need way more power and the games are getting bigger and look better. I’m lucky i need a beefy PC for both work and play so it’s a necessary expense for me anyway.
  
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