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Reddit will help advertisers turn ‘positive’ posts into ads

⁨375⁩ ⁨likes⁩

Submitted ⁨⁨20⁩ ⁨hours⁩ ago⁩ by ⁨tonytins@pawb.social⁩ to ⁨technology@lemmy.world⁩

https://www.theverge.com/news/687604/reddit-positive-posts-ads-conversation-summary-add-ons-cannes-lions

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Comments

Sort:hotnewtop
  • notgivingmynametoamachine@lemmy.world ⁨4⁩ ⁨hours⁩ ago

    Because Reddit is a nazi sympathizing, brown shirt wearing shithole for jack booted thugs and fascists. It all started when some cunt at Reddit thought “what if my user base was a product?”, and thus the en-digg-ification of Reddit was complete.

    Fuck that fascist friendly corpo shithole, it belongs in the dumpster next to Digg.

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  • DirkMcCallahan@lemmy.world ⁨20⁩ ⁨hours⁩ ago

    How better to celebrate the 2-year anniversary of Rexit?

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    • LandedGentry@lemmy.zip ⁨19⁩ ⁨hours⁩ ago

      Fuck Reddit

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  • fossilesque@mander.xyz ⁨5⁩ ⁨hours⁩ ago

    Reddit feels like walking into a creepy anamatronic exibit alone at night. You keep looking for someone to ask where the exit is, and occasionally you bump into another warm blooded creature that is sometimes human, but you slowly start to realise that most of those shadowy figures aren’t alive. You’re trapped there until you start listening for the real music softly calling below the ambient noise of the exhibit in the distance.

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    • misteloct@lemmy.dbzer0.com ⁨4⁩ ⁨hours⁩ ago

      Five nights at Reddit

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  • otp@sh.itjust.works ⁨12⁩ ⁨hours⁩ ago

    If it wasn’t for the AI nonsense, this could’ve actually been a great idea.

    Businesses might want to use Reddit comments as ads.

    Reddit says “Hey, let us find those glowing reviews that we have as Reddit comments, and you can link directly to the original source!”

    Then the original comment writer could edit their comments to call political figures pedos, and businesses learn their lesson that this kind of stuff is not suited for using Reddit as a primary source, lol

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    • Alexstarfire@lemmy.world ⁨11⁩ ⁨hours⁩ ago

      I enjoyed this ride.

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    • MonkderVierte@lemmy.zip ⁨7⁩ ⁨hours⁩ ago

      Digitec/Galaxus (local online shop) does this with user votes.

      Image

      Image

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      And statistics.

      Image

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  • MedicPigBabySaver@lemmy.world ⁨6⁩ ⁨hours⁩ ago

    Fuck Reddit and Fuck Spez.

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  • whotookkarl@lemmy.world ⁨20⁩ ⁨hours⁩ ago

    Connecting ads masquerading as posts to bot posts shilling the same crap, got it

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  • sundray@lemmus.org ⁨19⁩ ⁨hours⁩ ago

    “When I’m cutting people off in traffic, illegally parking in handicap spaces, and racing at 100 mph through school zones, I rely on my Dodge Ram pickup to get it done!”

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    • const_void@lemmy.ml ⁨16⁩ ⁨hours⁩ ago

      I mean this isn’t far from the current state of things. I subscribe to /r/fuckcars an anti-car sub and regularly see car ads. These advertisers are wasting their money.

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    • musubibreakfast@lemm.ee ⁨12⁩ ⁨hours⁩ ago

      When I plowed through that kindergarten I didn’t get as much as a single dent. If that isn’t an endorsement, then I don’t know what is.

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  • frenchfryenjoyer@lemmings.world ⁨5⁩ ⁨hours⁩ ago

    Reddit already had ads that appeared in subs that looked like posts with some tiny text saying it’s an ad. This’ll make it even more insufferable. screw Spez

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  • doctortofu@reddthat.com ⁨15⁩ ⁨hours⁩ ago

    Quotes from the original announcement:

    Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.

    Bwahaha, “most human”? Really? Wow.

    A scalable, AI-powered social listening tool designed to unlock strategic value

    Barf. Oh boy, “social listening tool” - that’s a new one…

    These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity

    Yup, because nothing says “authenticity” like artificially realigned messages interspersed with AI slop ads. Such real, much authentic, wow…

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    • nthavoc@lemmy.today ⁨15⁩ ⁨hours⁩ ago

      Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.

      That reads like something out of their totalnotrobots subreddit. I TOO LOVE EXPRESSIVE AND AUTHENTIC HUMAN THOUGHTS.

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      • doctortofu@reddthat.com ⁨13⁩ ⁨hours⁩ ago

        Hahaha, great point :) HELLO FELLOW HUMAN, WOULD YOU LIKE TO BUILD AN AUTHENTIC, TRUSTED AND ENGAGED RELATIONSHIP WITH ANOTHER HUMAN BEING THAT IS TOTALLY NOT A ROBOT? :D

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    • hansolo@lemmy.today ⁨11⁩ ⁨hours⁩ ago

      By “Most Human” clearly they mean the most flawed and greedy.

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  • Semi_Hemi_Demigod@lemmy.world ⁨20⁩ ⁨hours⁩ ago

    So they’re going to take what was once the best place for honest reviews and make it shittier.

    Glad they don’t have an API or it would make the internet worse.

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    • lagoon8622@sh.itjust.works ⁨4⁩ ⁨hours⁩ ago

      I mean, they do have an API. It’s just so expensive that no one but VC-funded EAcc weirdos can use it

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    • Xanthobilly@lemmy.world ⁨3⁩ ⁨hours⁩ ago

      Welcome to capitalism!

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  • devolution@lemmy.world ⁨13⁩ ⁨hours⁩ ago

    Seems like being banned from Reddit was a blessing.

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    • Cocopanda@lemmy.world ⁨12⁩ ⁨hours⁩ ago

      Here’s hoping they push more people to Lemmy.

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  • BlueLineBae@midwest.social ⁨19⁩ ⁨hours⁩ ago

    I wonder how far you can push this? Like there was a whole subreddit (can’t remember the name) that was dedicated to news that seems positive on the surface but is actually fucked up when you take 2 seconds to think. Could you just get chatgpt to come up with a way to positively frame the worst shit specifically to bait adds next to it?

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    • judgyweevil@feddit.it ⁨18⁩ ⁨hours⁩ ago

      Isn’t it just the majority of posts in r/upliftingnews ? Their news is like “Child working 24/7 in construction site get enough Kickstarter donations to pay for his mother’s cancer treatment”

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    • otacon239@lemmy.world ⁨19⁩ ⁨hours⁩ ago

      Are you thinking of r/orphancrushingmachine? There’s a c/orphancrushing here on Lemmy.

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      • BlueLineBae@midwest.social ⁨18⁩ ⁨hours⁩ ago

        Yep that’s the one! Thanks for the Lemmy reference!

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        • -> View More Comments
    • Stovetop@lemmy.world ⁨18⁩ ⁨hours⁩ ago

      As a single mom, it’s hard for me to be proactive about my kids’ health, but I have to say that Cerave cream has been a GODSEND for treating the scratches and blisters they get at work.

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    • rc__buggy@sh.itjust.works ⁨19⁩ ⁨hours⁩ ago

      www.youtube.com/watch?v=KpPE85Jogjw

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  • Engywuck@lemm.ee ⁨10⁩ ⁨hours⁩ ago

    Joke’s on them. I just post and comment negative rants.

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    • Korhaka@sopuli.xyz ⁨5⁩ ⁨hours⁩ ago

      I post positive ways to avoid consumerism.

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    • Rin@lemm.ee ⁨9⁩ ⁨hours⁩ ago

      then they’ll use your negativity as a reason not to buy their competition

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      • Engywuck@lemm.ee ⁨8⁩ ⁨hours⁩ ago

        I’m perfectly able to be negative about them and their competition at the same time.

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  • DFX4509B_2@lemmy.org ⁨16⁩ ⁨hours⁩ ago

    One more reason to be glad I ditched that hellpit.

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  • AmbitiousProcess@piefed.social ⁨19⁩ ⁨hours⁩ ago

    This wouldn't be an issue if Reddit always attached relevant posts, including negative ones even if those were the minority, to actually help people make a more informed judgement about an ad based on community sentiment, but I think we all know that won't be the way this goes.

    Posts will inevitably only be linked if they are positive, or at the very least neutral about the product being advertised, because that's what would allow Reddit to sell advertisers on their higher ROI. The bandwagon effect is a real psychological effect, and Reddit knows it.

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    • meco03211@lemmy.world ⁨18⁩ ⁨hours⁩ ago

      I specifically look for negative reviews before buying something. I haven’t really put numbers to a ratio of good to bad where I feel reassured about buying something but I’m sure it’s there. If your product has 5000 reviews with no bad ones, something is fucked up. If the majority of the reviews are “the delivery guy spiked the package on my porch and it was broke I’D GIVE ZERO STARS IF I COULD” then that’s a little better. Someone somewhere is going to have a legit grievance. I want to know what that is.

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  • OberonSwanson@sh.itjust.works ⁨19⁩ ⁨hours⁩ ago

    Spez uses his doomsday bunker as a cat sex dungeon.

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  • loaf@sh.itjust.works ⁨19⁩ ⁨hours⁩ ago

    Thankfully, there’s Lemmy. Makes me appreciate it even more when I read stuff like this.

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  • flop_leash_973@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    Wew, my raging negativity will keep them from buying my data then.

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  • Kolanaki@pawb.social ⁨19⁩ ⁨hours⁩ ago

    Basically this means nothing will happen, because Reddit is the most negative space in the world.

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  • Luouth@lemmy.world ⁨19⁩ ⁨hours⁩ ago

    Spez needs to fund his spezial needs somehow

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  • artifex@lemmy.zip ⁨19⁩ ⁨hours⁩ ago

    Image

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    • imdc@lemmy.ml ⁨18⁩ ⁨hours⁩ ago

      Ah, Vertical Integortion.

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  • Lexam@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    For $19.95 this is a great comment!

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