[deleted]

Comments

• Ghostalmedia@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Wait. What year is it?

  Toy ‘R Us?

  Slashdot?

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  • BlueEther@no.lastname.nz ⁨4⁩ ⁨months⁩ ago

    come on, clicked through and auto logged in to slashdot…

    but my last comment was (oh shit) 17 years ago

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  • errer@lemmy.world ⁨4⁩ ⁨months⁩ ago

    Honestly it’s a great publicity stunt. Not like people would give a fuck about toys r us otherwise.

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    • demonsword@lemmy.world ⁨4⁩ ⁨months⁩ ago

      Not like people would give a fuck about slashdot otherwise

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  • aeronmelon@lemmy.world ⁨4⁩ ⁨months⁩ ago

    Toy’s R Us is, interestingly, still huge in Asia Pacific. In Japan Babies R Us rivals other major childcare suppliers.

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    • partial_accumen@lemmy.world ⁨4⁩ ⁨months⁩ ago

      Toy ‘R Us is alive and well in Canada too. There’s a Toy ‘R Us store 6 miles from Detroit in Windsor Ontario in Canada, as an example.

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• Chozo@fedia.io ⁨4⁩ ⁨months⁩ ago

  Video source for those who don't feel like clicking around.

  They don't go into detail, but I'd be real interested to see a breakdown of how this was made. It looks almost entirely like actual Sora output, with the exception of Geoffrey and the TRU logo, which I think are comped-in renders. But the rest of it all looks like genuine AI output, all the way down to a bit of R'lyehian text in a few places.

  It's honestly a little scary how good this looks. Granted, this was made by a professional media team who understand how these tools work and know how to use them better than anyone else, so of course it's going to be good. But it won't be long at all before this becomes the baseline.

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  • Schal330@lemmy.world ⁨4⁩ ⁨months⁩ ago

    This gave big uncanny valley vibes. I imagine it was meant to feel like a magical advert, but instead it felt creepy.

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  • DAMunzy@lemmy.dbzer0.com ⁨4⁩ ⁨months⁩ ago

    R’lyehian text definitely found under the windows of the shop. They must have manually done things like the bicycle shop sign.

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  • conciselyverbose@sh.itjust.works ⁨4⁩ ⁨months⁩ ago

    It looks really good.

    But it’s completely devoid of any sort of message at all, even by the standard of ads. It’s basically entirely abstract.

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• Lost_My_Mind@lemmy.world ⁨4⁩ ⁨months⁩ ago

  …what? I thought they went out of business years ago?

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  • philycheeze@sh.itjust.works ⁨4⁩ ⁨months⁩ ago

    Macys owns the name in the US and uses it to mark their toy section. It is super sparse and not at all exciting.

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    • Lost_My_Mind@lemmy.world ⁨4⁩ ⁨months⁩ ago

      Well, now I understand why Geoffrey didn’t want to grow up. Now he’s not a Toys R Us kid…he’s a corporate schill adult giraffe.

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  • MelodiousFunk@slrpnk.net ⁨4⁩ ⁨months⁩ ago

    They did (in the US). Bain Capital bled them dry and then sold off the scraps. There have been a few attempts to revive the brand but to my knowledge nothing has stuck yet.

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    • vvv@programming.dev ⁨4⁩ ⁨months⁩ ago

      Macy’s now has a Toys Я Us branded toy department.

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  • Dalraz@lemmy.ca ⁨4⁩ ⁨months⁩ ago

    Toy R Us Canada is still operational. Not sure if this is related to the canadian operation or not.

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    • Tylerdurdon@lemmy.world ⁨4⁩ ⁨months⁩ ago

      Yet another reason to move to Canada, would you look at that.

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  • pacmondo@sh.itjust.works ⁨4⁩ ⁨months⁩ ago

    In Canada it got bought out by another investment group and the national chain still exists in many big malls here.

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• kakes@sh.itjust.works ⁨4⁩ ⁨months⁩ ago

  In case anyone is curious - as I was - here’s the commercial: youtu.be/uTVlnehpRHQ

  (Not the Toys R Us channel, in case you don’t want to give them direct views.)

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• just_another_person@lemmy.world ⁨4⁩ ⁨months⁩ ago

  If I was a child, and toy stores looked like that, I’d be there in a heartbeat. This is making insane expectations for children that will never come to pass. Fuck this PR firm, fuck this company, and anyone else who has anything to do with this.

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  • Neato@ttrpg.network ⁨4⁩ ⁨months⁩ ago

    Old Toys r Us was mostly just a warehouse vibe anyways. But it had a big box store level of toys to look over. It was the highlight of my childhood trips to the stores. They don’t really need to pretend to be the old FAO Schwarz.

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• partial_accumen@lemmy.world ⁨4⁩ ⁨months⁩ ago

  This was a shockingly good result when compared to the cost of producing this with a set, film crew, actors, costume/makeup, and post production.

  It doesn’t have to be perfect, it has to be good enough to get your attention between the latest streaming show you or your kid is watching. It will absolutely do that for a tiny tiny fraction of the cost businesses had to pay before.

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• MTK@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Honestly, brilliant move, even if the commercial sucks this is one of those “no bad publicity” situations.

  But after watching this ad, it honestly looks pretty good, slight uncanny vibes but if I just took it as “artistic choice” (ironic I know) of actually feels like a really nice ad

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  • demonsword@lemmy.world ⁨4⁩ ⁨months⁩ ago

    actually feels like a really nice ad

    first time I’ve seen someone around here who actually liked and praised an ad

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    • Zoomboingding@lemmy.world ⁨4⁩ ⁨months⁩ ago

      Image

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  • ATDA@lemmy.world ⁨4⁩ ⁨months⁩ ago

    Bingo. I left the whole deal thinking “who is talking about toys r us? … Fuck.”

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• cheese_greater@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Toys Я Us

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• dual_sport_dork@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Carefully watch the kid’s glasses.

  Now you can’t unsee it. You’re welcome.

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  • Jackhammer_Joe@lemmy.world ⁨4⁩ ⁨months⁩ ago

    What exactly can’t I unsee?

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    • dual_sport_dork@lemmy.world ⁨4⁩ ⁨months⁩ ago

      His glasses are different in every scene. No consistency. It’s subtle in the first few, but in the last shot they’re a totally different style and shape and have a crossbar over the bridge that wasn’t present in any of the previous scenes.

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• Eggyhead@kbin.run ⁨4⁩ ⁨months⁩ ago

  It definitely looks like AI.

  Also, merging with Macy's then using computers instead of humans to make a commercial, I wonder if Toys R Us is running out of money or something.

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  • treadful@lemmy.zip ⁨4⁩ ⁨months⁩ ago

    They went bankrupts in 2018 and are but a shell of what they once were.

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• Lobreeze@lemmy.world ⁨4⁩ ⁨months⁩ ago

  Wow Slashdot is still around…

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  • Cethin@lemmy.zip ⁨4⁩ ⁨months⁩ ago

    And Toys R Us apparently.

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    • Lobreeze@lemmy.world ⁨4⁩ ⁨months⁩ ago

      It never closed in Canada, so that’s far less surprising to me.

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• rbesfe@lemmy.ca ⁨4⁩ ⁨months⁩ ago

  I’ve always said that AI will never replace quality art, just the repetitive formulaic garbage. This is a good thing.

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• DumbAceDragon@sh.itjust.works ⁨4⁩ ⁨months⁩ ago

  This has the same vibes as gamestop starting an nft marketplace.

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• gerbler@lemmy.world ⁨4⁩ ⁨months⁩ ago

  One thing that always jumps out to me with each of these is that these videos are all just a sequence of 3 second clips stitched together.

  I know all film consists of discrete shots edited into a larger piece but there’s something mechanical about these. Like I’m watching a slide show that’s just been placed in chronological order.

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  • thirteene@lemmy.world ⁨4⁩ ⁨months⁩ ago

    Llms hit memory exhaustion between prompts, each “slide” is an individual generation which is why it feels so discontinuous. This will be really exciting after a couple breakthroughs though, especially when it can reference old generations.

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