This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
I don’t understand why this needs AI. I’m guessing this is just more marketing nonsense. You can already see the “most engaged moments” by simply hovering over the timeline.
MagicShel@lemmy.zip 2 weeks ago
Google seems bound and determined to destroy itself trying to escalate it’s profits from “staggering” to “colossal.” The search is so bad AI is actually better, and that’s saying something. And now they want to enshittify YouTube? Okay. I’m sure it won’t die right away, but this will be one of the thousands cuts.
kami@lemmy.dbzer0.com 2 weeks ago
laughs in uBlock Origin
FrostyPolicy@suppo.fi 2 weeks ago
Laughs in FreeTube.
podperson@lemm.ee 2 weeks ago
Yep - I legit haven’t seen an ad on YT in years. I also, just the other day, ran across another filter that disables the stupid shorts since I don’t care for that format or YT pushing it on me all the time. Almost usable platform now.
WhyJiffie@sh.itjust.works 2 weeks ago
laughs in invidious. google doesn’t even get to know I’m watching anything
Gullible@sh.itjust.works 2 weeks ago
Someone correct me if I’m wrong, but isn’t YouTube still running year over year at a loss?
billiam0202@lemmy.world 2 weeks ago
Last I checked Alphabet had something like $60 billion in profit.
At this point, they probably consider YouTube to be a loss leader while they siphon up everyone’s data.
kami@lemmy.dbzer0.com 2 weeks ago
en.wikipedia.org/wiki/YouTube#Finances
I don’t think so.
Ulrich@feddit.org 2 weeks ago
I mean it must be? The only income it has is based on ads from Google.
TachyonTele@lemm.ee 2 weeks ago
I guess that’s what happens when you hit the top minds from yahoo