Advertisers plan to withdraw from X in record numbers | CNN Business
Submitted 2 months ago by airportline@lemmy.ml to technology@lemmy.world
https://www.cnn.com/2024/09/05/business/advertisers-x-withdrawal/index.html
Comments
hperrin@lemmy.world 2 months ago
shyguyblue@lemmy.world 2 months ago
Musk plans to sue advertisers planning to withdraw from x in record numbers.
NOT_RICK@lemmy.world 2 months ago
That’ll surely fix it
helenslunch@feddit.nl 2 months ago
He cant sue them for leaving. He can (and did) sue them for collusion, at which point they promptly closed up shop because they knew what they were doing was illegal.
don@lemm.ee 2 months ago
Well he did tell them to go fuck themselves, so it’d make sense for them to decide to just fuck right off.
Engywuck@lemm.ee 2 months ago
About fucking time. I’m just sick of the “news” about X. Hopefully it disappears for good.
ripcord@lemmy.world 2 months ago
Apparenrtly the “plan” would only drop Twitter down to $2B a year.
That plus Musk putting in whatever’s needed - it’s not going anywhere anytime soon.
Now, if people mass left the platform, that would change things. But it’s still suuuuper popular, because people fucking suck.
partial_accumen@lemmy.world 2 months ago
Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —
The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.
The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.
“But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably
Imgonnatrythis@sh.itjust.works 2 months ago
If Nike is one of these planning to withdrawal advertising with them I’ll be very disappointed. They need to just do it.
Sounds like they are trying to double dip by still using it as an ad platform but saying they are working on backing out but also appealing to people that hate bigoted idiots as well.
ivanafterall@lemmy.world 2 months ago
Wow, so brave. Why are they still there?
shalafi@lemmy.world 2 months ago
Knowing nothing about marketing, I figured that after threatening to sue his advertisers there would have been a full-stop on incoming customers and, at the least, a spending level freeze by existing customers.
bamboo@lemm.ee 2 months ago
I generally avoid voluntarily giving money to people threatening to sue me.
itsgroundhogdayagain@lemmy.ml 2 months ago
If you are wondering, some of the companies still advertising on Twitter are Samsung, State Farm, The Athletic, and DirecTV.
xtr0n@sh.itjust.works 2 months ago
I’m going to contact my State Farm agent about this. Maybe Geico or Progressive are more adverse to Nazis.
circuitfarmer@lemmy.sdf.org 2 months ago
Elon has fucked around so much at this point, he should eventually be enduring a never-ending streak of find outs.
cmrn@lemmy.world 2 months ago
I’d love to know the returns any of these companies are getting on advertising there… it was already pretty bleak before the takeover.
kandoh@reddthat.com 2 months ago
They gutted Youtube for far, far less.
scytale@lemm.ee 2 months ago
Plan? Just do it.
Tylerdurdon@lemmy.world 2 months ago
Money has been spent, budgets committed, etc. Think of it like steering a large ship. You may turn the wheel immediately, but the ship will take time to adjust it’s course.
Pechente@feddit.org 2 months ago
Yeah but it has also been 2 full years since he bought it
chakan2@lemmy.world 2 months ago
Ahh…the fortune 500 excuse…luckily those ships contain cash hordes that won’t run out for decades to centuries.
OsrsNeedsF2P@lemmy.ml 2 months ago
Yes but also not really, they could just stop buying those ads
Nollij@sopuli.xyz 2 months ago
Often there are contracts. Sometimes for a very long time, often multi-year. There are sometimes escape clauses (like a morality clause for a spokesperson), but these aren’t easy to invoke.
I suspect many of them are up for annual review/renewal, when they can be terminated without penalty. It might also just be an attempt to get better terms.
b161@lemmy.blahaj.zone 2 months ago
Yup. Every company still on there is a Nazi brand. If they actually cared about that they’d pull their ads immediately.
glitches_brew@lemmy.world 2 months ago
Is there a list of companies still showing ads there? I will gladly avoid them all.