The article doesn’t say much. So I checked the source for more information. It doesn’t say much more, but IMO in a much better way, in two concise paragraphs. In the sourced financial report, it is in the intro, two paragraphs:
An example R&D initiative, sponsored by the Innovation team was Project Ava, where a team, initially from Electric Square Malta, attempted to create a 2D game solely using Gen AI. Over the six-month process, the team shared their findings across the Group, highlighting where Gen AI has the potential to augment the game development process, and where it lags behind. Whilst the project team started small, it identified over 400 tools, evaluating and utilising those with the best potential. Despite this, we ultimately utilised bench resource from seven different game development studios as part of the project, as the tooling was unable to replace talent.
One of the key learnings was that whilst Gen AI may simplify or accelerate certain processes, the best results and quality needed can only be achieved by experts in their field utilising Gen AI as a new, powerful tool in their creative process. As a research project, the game will not be released to the public, but has been an excellent initiative to rapidly spread tangible learnings across the Group, provide insights to clients and it demonstrates the power and level of cross-studio collaboration that currently exists. Alongside Project Ava, the team is undertaking a range of Gen AI R&D projects, including around 3D assets, to ensure that we are able to provide current insights in an ever- evolving part of the market
The central quote and conclusion being:
One of the key learnings was that whilst Gen AI may simplify or accelerate certain processes, the best results and quality needed can only be achieved by experts in their field utilising Gen AI as a new, powerful tool in their creative process.
Which is obvious and expected for anyone familiar with the technology. Of course, experiments and confirming expectations has value too. And I’m certain actually using tools and finding out which ones they can use where is very useful to them specifically.
Rentlar@lemmy.ca 8 months ago
“Replacing Talent” is not what AI is meant for, yet, it seems to be every penny-pinching, bean counting studio’s long term goal with it.
darthsid@lemmy.world 8 months ago
Yep AI at best can supplement talent, not replace it.
9488fcea02a9@sh.itjust.works 8 months ago
I’m not a developer, but I use AI tools at work (mostly LLMs).
You need to treat AI like a junior intern… You give it a task, but you still need to check the output and use critical thinking. You cant just take some work from an intern, blindly incorporate it into your presentation, and then blame the intern if the work is shoddy…
AI should be a time saver for certain tasks. It cannot (currently) replace a good worker.
Rentlar@lemmy.ca 8 months ago
I do think given time, AI can improve to the level that it can do nearly all of the same things junior level people in many different sectors can.
The problem and unfortunate thing for companies I forsee is that it can’t turn juniors into seniors if the AI “replaces” juniors, which means that company will run out of seniors with retirement or will have to pay piles and piles of cash for people just to hire the few non-AI people left with industry knowledge to babysit the AIs.
assassinatedbyCIA@lemmy.world 8 months ago
The problem is the crazy valuations of AI companies is based on it replacing talent and soon. Supplementing talent is far less exciting and far less profitable.
Thorny_Insight@lemm.ee 8 months ago
Current AI*
I don’t see any reason to expect this to be the case indefinitely. It has been getting better all the time and lately been doing so at a quite rapid pace. In my view it’s just a matter of time untill it surpasses human capabilities. It can already do so in specific narrow fields. Once we reach AGI all bets are off.
altima_neo@lemmy.zip 8 months ago
Not even that, it’s a tool. Like the same way Photoshop, or 3ds max are tools . You still need the talent to use the tools.
Defaced@lemmy.world 8 months ago
www.cognition-labs.com/introducing-devin There are people out there deliberately working to make that vision a reality. Replacing software engineers is the entire point of Devin AI.
gravitas_deficiency@sh.itjust.works 8 months ago
sed “s/studio’s/tech industry c-suite’s/“
As an engineer, the amount of non-engineering idiots in tech corporate leadership trying to apply inappropriate technical solutions to something because it became a buzzword is just absurdly high.
Ragnarok314159@sopuli.xyz 8 months ago
Just make the modulus of elasticity more agile. Problem solved!
ZILtoid1991@lemmy.world 8 months ago
But that’s pretty much why AI is developed.
KeenFlame@feddit.nu 8 months ago
It was more like a scientific discovery