Submitted 1 year ago by L4s@lemmy.world [bot] to technology@lemmy.world
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
Oh boy. This is all moving very quickly. People already fall for simple SMS scams, I can only imagine just how many more will be falling victim to this trash in months/years to come.
People have already been falling for scams that “Elon Musk” was promoting. Naturally I’m talking about these crypto schemes run by scammers on YouTube using a deepfake of Musk. It’s been happening for about two years now.
Bill Gates has been giving away his fortune to some lucky email recipients every year now since the days where you had to pay for the internet by the hour.
Just imagine fans getting a facetime call from a Taylor Swift, explaining they won half-price tickets to an exlusive fan event. Then “Taylor” has to drop out to make the other calls, but will leave them a link for the purchase - only valid for 15 minutes, as of course many others are waiting for this opportunity.
Bro I still don’t know who MrBeast is.
Currently largest and most successful YouTuber on the platform (by a wide margin), started out by doing challenge videos about himself (24h in ice, that kinda stuff) that he’d invite friends to as the goody sidekicks causing mischief and making his challenges a little harder/more interesting.
These days, his stuff has transformed into a media powerhouse with absolutely crazy levels of production work. All of it is still challenges, but now with far higher stakes and involving other people in competitions against each other to get the money. Think of it like a game show, like “last of these 100 people to leave the circle wins $500k”, “kids vs adults - group with the most people still in the game after 5 days gets $500k distributed among the participants” - where several days (sometimes months) of filming all gets cut down to one 10-20 minute long video. Still featuring him and his friends causing mischief and making the challenges harder.
Then there’s also just “look at this thing” videos like “$1 to $10,000,00 car” where him and his friends check out increasingly expensive cars until they eventually get a whole bridge cordoned off to drive in the most expensive car in the world.
TL;DR: Today he’s both an internet gameshow host and an internet rich guy in one, and he does some philanthropy like his “raise money to plant 10 million trees” campaign.
How is he simultaneously so famous and yet no one knows who he is? I feel more people would know who Linus is than him. Until about a year ago I’d never even heard the name.
I believe he is a Youtuber. That’s as far as I’ve gotten.
If memory serves (being knowledge I gleaned from a podcast). He’s a YouTuber that has carved out a popular niche in philanthropy of sorts. All for views of course, but some philanthropy none the less. Very popular I think with, I want to say Gen Alpha aged kids. A lot of people have imitated the content style in the last few years. So I guess there is instant brand recognition and trust there for a lot of people.
I was confused because I thought they were talking about the LA Beast. Apparently this is not him.
Nobody fucking cares.
fwiw i read that comment and thought, ‘hmm, i don’t either’ and then i went and watched a few of his videos. they’re pretty awesome in a feel-good way. nice to see someone using tons of money to make other people happy and do good things for a change. now i’m subscribed to his channel :)
The more I hear about AI-generated content and other crap that is posted online these days, I wonder if I should just start reading books, maybe learn to play on a musical instrument and leave virtual world altogether.
Plagiarized books entirely written by an AI are nor far-fetched. Get ready for a shitty reality.
Why would AI need to write a plagiarized book?
There is already books written entirely by AI too, AI is litterly getting everywhere
Keep informed so you don’t buy AI-written books. Better know what’s going on instead of letting the world happen to you imo.
Came to watch a fake mrbeast left dissatisfied
Click blewlowaugh now
And that is why we need a pixel poisoner but for videos.
I’m not familiar with the term, and Google shows nothing that makes sense in context. Can you explain the concept?
It’s a technique to alter images that makes them distorted for the “perception” by generative neural networks and unusable as training data but still recognizable to a human.
en.wikipedia.org/…/Adversarial_machine_learning#D…
One example of a tool that does this is glaze.cs.uchicago.edu but I have doubts about its imperceptibility
Yeah I’m at a loss aswell. Is it a way to prove the source of a video?
Ban TikTok already. Can someone tell me why this isn’t a good idea?
So you see this as specifically a tiktok problem and not a tech problem? Do you think it won’t/hasn’t happened elsewhere, and will be only a tiktok problem? I don’t use tiktok, or care about it but I feel like every problem with it is something endemic to social media platforms run by businesses atm.
Sorry, just blurting an admittedly off-topic idea. No, I don’t think TikTok is the problem here…
But why isn’t TikTok banned? It is cancer.
Because its a overstep of government power. How would that be enforced? The US couldn’t even manage to get rid of alcohol let alone software.
Government? A ban would happen via the app stores, like all the other mass banned apps.
Maybe it’s a bad idea for the government to completely shutdown a private business?
Maybe it’s because of the first amendment violations the government silencing a social network would entail.
Maybe it’s because we are attempting to be a democracy and have due process available to all entities that operate within the United States?
Just a thought.
This is the best summary I could come up with:
TikTok ran an advertisement featuring an AI-generated deepfake version of MrBeast claiming to give out iPhone 15s for $2 as part of a 10,000 phone giveaway.
The sponsored video, which Insider viewed on the app on Monday, looked official as it included MrBeast’s logo and a blue check mark next to his name.
Two days ago, Tom Hanks posted a warning to fans about a promotional video hawking a dental plan that featured an unapproved AI version of himself.
“Realism, efficiency, and accessibility or democratization means that now this is essentially in the hands of everyday people,” Henry Ajder, an academic researcher and expert in generative AI and deepfakes, told Insider.
Not all AI-generated ad content featuring celebrities is inherently bad, as a recent campaign coordinated between Lionel Messi and Lay’s demonstrates.
“If someone releases an AI-generated advert without disclosure, even if it’s perfectly benign, I still think that should be labeled and should be positioned to an audience in the way that they can understand,” Ajder said.
The original article contains 518 words, the summary contains 168 words. Saved 68%. I’m a bot and I’m open source!
Can Mr Beast sue til tok over this?
No, can only DMCA takedowns.
If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It’s a privacy tort.
However I think he already said he doesn’t care
No, Section 230 protects TikTok as a platform. He would have to sue the ad creator.
I read this title last night and thought it was a story about AI making an amalgamation of MrBeast and Stephen Hawking to shill iPhones
I mean, that’s why I clicked
It would be a good time to start a paid online community that has a lengthy vetting process for accuracy and authenticity of all content.
Haha, paid, good one!
It’s either paid by the users or by the advertisers, or do you have a better plan on how to fund running such platform?
Yes, paid
Guess who wouldn’t be in the target demographic?
Moderation is costly if your dedicated to only putting out accurate and truthful content. And people will pay for that accuracy when the media landscape becomes saturated with AI deep fakes.
Lol who gives a fuck. If you’re a massive influencer being deepfaked then who cares - fuck your brand being damaged, I’d just call it part of the role of having a job like that. If you’re a person who buys ads because an influencer is telling you then you’re also a moron and you’ll be scammed regardless.
While I understand and partially agree with your sentiment, the problem is tik tok just casually deepfaking people in general without their consent and without being clear about it
I sincerely doubt tiktok made the ad themselves though.
Link to video?
This does not end until anonymity on the internet does. As long as nobody signs their content, nobody can be blamed for pooping in the punch bowl.
And that’s why I have conspiracy theories about the conspiracy theories about digital ID.
You already can sign content with GPG for example.
A signature that isn’t tied back to a single human being with a name and a face and an address that you can send a court summons to isnt worth the flash memory it’s printed on.
Paywalled. :(
AdmiralShat@programming.dev 1 year ago
Everyone with a brain has been saying this would happen for the last decade, and yet there was no legislation put in place to target this behavior
Why does every law need to be reactionary? Why can’t we see a situation developing and get ahead of it by legislating the very obvious things it can be used for?
camr_on@lemmy.world 1 year ago
How about a real answer: All but a few of our legislators have any idea how technology/Internet works. Anything about the Internet that is obvious to the crowd on lemmy will probably never cross the radar of a geriatric legislator who never needs to even write their own emails bc an aide will do it
KairuByte@lemmy.dbzer0.com 1 year ago
So, the first reason is that the law likely already covers most cases where someone is using deepfakes. Using it to sell a product? Fraud. Using it to scam someone? Fraud. Using it to make the person say something they didn’t? Likely falls into libel.
The second reason is that the current legislation doesn’t even understand how the internet works, is likely amazed by the fact that cell phones exist without the use of magic, and half of them likely have dementia. Good luck getting them to even properly understand the problem, never mind come up with a solution that isn’t terrible.
Pxtl@lemmy.ca 1 year ago
The problem is that realistically this kind of tort law is hilariously difficult to enforce.
Like, 25 years ago we were pirating like mad, and it was illegal! But enforcing it meant suing individual people for piracy, so it was unenforceable.
Then the DMCA was introduced, which defined how platforms were responsible for policing IP crime. Now every platform heavily automates copyright enforcement.
Because there, it was big moneybags who were being harmed.
But somebody trying to empty out everybody’s Gramma’s chequing account with fraud? Nope, no convenient platform enforcement system for that.
ramblinguy@sh.itjust.works 1 year ago
Huh TIL that the average age of the Senate and the House has steadily increased over time: nbcnews.com/…/118th-congress-age-third-oldest-178…
p03locke@lemmy.dbzer0.com 1 year ago
Why is the solution to every problem outlawing something?
“We need to do something about prostitution. Let’s outlaw it!”
“We need to do something about alcohol. Let’s outlaw it!”
“We need to do something about drugs. Let’s outlaw them!”
“We need to do something about gambling. Let’s outlaw it!”
All of it… a bunch of miserable failures, which have put good people in prison and turned our whole country into a goddamn police state. You can’t outlaw technology without international treaties to make sure every other country follows suit. That barely works with nuclear weapons, and only because two cities exploded by the bombs and at least a couple decades of being afraid of a nuclear apocalypse.
What the hell do you think is going to happen if we make moves on AI? China takes the lead, does what it wants, and suddenly, it’s the far superior superpower. The end.
Hell, how do we know this isn’t China propaganda running on China’s propaganda platform?
ABCDE@lemmy.world 1 year ago
Why is legislation= outlawing to you?
AdmiralShat@programming.dev 1 year ago
How is making it illegal to steal a person’s face and make them say things they never agreed to going to make China an AI super power?
halvo317@sh.itjust.works 1 year ago
At no point did you come anywhere close to anything that can be considered a rational thought
Ghostalmedia@lemmy.world 1 year ago
Or you could propose alternative solutions instead of building a weird straw man with sex workers and gin.
Atomic@sh.itjust.works 1 year ago
Are you seriously comparing alcohol. To people stealing someone’s likeness to commit fraud?
possiblylinux127@lemmy.zip 1 year ago
Because no laws will pass without reason.