Submitted 10 months ago by 1984@lemmy.today to technology@lemmy.world
They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
gasp you mean to tell me you DON’T like 20 million videos playing over the top of the recipe that you’re trying to read while trying not to burn dinner? unbelievable.
smh these motherfuckers are so brazen
Speaking of cooking and not wanting to see 20 videos playing over the recipe:
No ad blockers needed
oooh i love this! thank you! FOSS cooking is indeed based af
Looks like it hasn’t been updated in a few years, but its open source so you could just fork the repo and add more. There are also quite a few forks already.
The ad industry is an abusive ex that complains when you defend yourself.
They’re not ex. They’re serial rapist.
I have my entire network running with a DNS that blocks all advertising by default. And then, just to make absolutely certain, I run browsers with UBlock Origin on them.
Any good guides you know of to set that up?
Besides Pi-hole, there’s Adguard. The “home” version works just like Pi-hole on a device on your network (but is a little slicker in my opinion), and a DNS service where you just set your router’s or devices DNS to their service (less private, but no dedicated device required). That’s an option that is not ideal, but far better than not blocking at the DNS level for anyone uncomfortable configuring a device on their network.
Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.
You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.
Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).
My DNS is from controld.com.
What you do is you log into your router and on the local area network page there’s generally a section to change the DNS settings of your router and you just put in the IP addresses that control D gives you.
You can also set it up on iOS and Android so that you are also protected when you leave your home network and are on the go on your cellular network.
As I said, along with Control-D, I also use U-Block Origin to catch anything that it might miss.
The other thing to do is use as many open source applications as you can possibly get away with.
“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”
“It’s demonetising publisher content at scale without user consent.”
They act like we don’t know what we are doing and want the ads. People who block ads in browsers like ddg and brave choose those browsers for that reason.
Without user consent? That’s exactly the opposite
Yeah, but bad ad choices cause people who would otherwise be fine with ads that fund content to block. Some will never go away, in the same way some will always pirate, but the ad landscape has become like the streaming landscape and pushed people towards these choices
Absolutely. Too bad that even unobtrusive ads still can’t be trusted not to have trackers.
You bro. Looks like you are looking at some information without 15 things popping up in your face. I see you are into the “dark traffic”
Advertising needs to become as socially acceptable as smoking.
It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.
I’m sorry to tell you but smoking is completely socially accepted.
While I definitely agree that most advertising these days is terrible, I do wonder how it should be done. How would you market a product you made? I genuinely want to know what you find acceptable.
Say that you invent a new type of ladder that is much more stable than normal ones, or maybe you start 3D printing a very cool figurine that you’ve designed. In either case, you realize you have a product that some people will probably want to buy, if only they knew about it.
You probably won’t go to an ad network, I wouldn’t. But do you make a post about it on Lemmy? That’s advertising. Do you tell your friends about it? Most of them probably don’t need a ladder, but maybe a couple would buy your figurine, though that is unlikely to be enough to kickstart your 3D design company.
Reminds me of the bill hicks quote on advertising.
The sentiment is influenced by many.
Agreed left unchecked it is horrible, on of the darkest pervasive elements of capitalism, used in a manipulative manner. We’ve reached astounding understanding of human psyche and are using that knowledge with advertising to control people’s subconscious. It’s disgusting.
When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I’d just learned.
I haven’t forgiven advertising since.
My daughter has become obsessed with watching videos about the game Wobbly Life. There’s one YouTuber who seems to post extremely frequently and advertises in every video for a subscription mod platform. She is now always asking about that mod platform, and the best way we can explain it to her (because she’s 5 and simply too young to understand what mods even are, has zero room for any nuance on her world views etc.) is we just give her a hard-line “we do not pay for mods”
Can only imagine how f’d up kids’ minds must be now
My kid hasn’t ever seen an ad on any streaming service or any web page, ever. And I block ads via DNS. We don’t have any kind of live TV service or cable so they literally have just never seen any ads, ever.
Sometimes if we’re out at a restaurant, some TV is playing live content and an ad runs. My kid is shocked like it’s the first time he ever ate sugar.
Glad I can keep that toxic trash out of my house and out of his life.
Besides the miserable experience unchecked advertisements cause, it is simply not safe to allow those advertisements to load these days.
A few years ago (before SSDs were common) there was unusual PC hard disk activity when loading a popular link aggregation site. A bit of investigation turned up a Trojan on my system. After removing it and reloading that site, my PC was immediately reinfected. The site owner denied any responsibility and said it was the advertising company’s fault.
The way the Internet operates now means no one is responsible for the content their site provides or the damage they cause. Imagine if restaurant owners were able to deny responsibility for the atmosphere in their establishments or food poisoning episodes they caused? IMO it’s the same thing.
Advertisers and websites have created the “dark traffic” mentioned here by repeatedly poisoning the public and they deserve the massive loss of revenue their behavior has caused.
Name and shame. Who’s the link aggregator?
It’s happened directly on Google before. Advertisers aren’t vetted except in specific industries. It could happen on any site, trusted or not.
but it's icky to say its name 🥺🥺🥺
joking aside, I'd wager it's reddit
The only site I allow ads on is photopea.net because it’s awesome and I use it regularly. Fuck ads otherwise
Almost 70. Spent way too many years watching cable shit tv. I hate ads. I fucking hate ads with a nuclear passion. I have ad blockers, pirated shit and some services that do not show ads so far. If there are ads I find an alternative or read a book. Our teen son screams ad every time he sees one that sneaks through ad just to get me going.
“Son, are those ads in my house!?”
dad, please, it’s only a little marketing!
“NO SON OF MINE! GET MY BELT!”
dad, no!
Jesus. How are you going to get to 8.8.8.8 belt licks?
(and please, for the love of god, don’t use 8.8.8.8!)
Wow. That is pretty violent. I do not envy your son.
a nuclear passion. I like that. surprised I never came across this phrase before lol
Besides the trackers and malware, ads can be categorised as a flaw in technology. A kind of software parasite that uses a computer's resources without providing any additional functionality to the user.
Ads are malware (software maliciously made to do something the user wants), yes. :3
I have said it before and I’ll say it again.
Adblockers are a critical part of any modern computer’s security suit, and everyone should use them.
I won’t even consider removing mine unless the owners of a site with ads take full responsibility for any dammage to my computer coming from visiting their site with out an adblocker.
This is due to the fact that ads can be hijacked and infect your computer with malware just by accessing the site.
I have also experienced my browser being hijacked by clicking a link that was compromized, it redirected my browser in a loop, then opened a javascript password popup box that took all focus from the browser window and refused to go away, while the page below displayed a message that I needed to call tech support.
It was very annoying to resolve, Firefox would by default restore any pages that was open in a tab if the browser crashed, and since the password prompt was stealing focus from the browser window, I had to kill it through the Task manager, which restored the page on start up…
I had to create a new profile, then it it solved it
I don’t know if anyone reading this will ever have this problem (if you got this far without installing an adblocker, this is your wake up call - go get one now), but ctrl+W is the shortcut to kill a tab and that should work regardless site focus or popups
Unless the lovely javascript detects that you’re trying to close the tab and hijacks that to ask you if you are sure you want to forcefully tell them to fuck off and die leave the page. It’s only one extra click, sure, but I remember some from the old days that wouldn’t let you close shit. Ugh, thank god for better modern standards and adblockers.
Good 🖕🏻
It’s not about blocking ads for me, that’s a happy side-effect, it’s about owning your computing and taking the necessary protection against tracking. Before “ad blockers” existed I spent a lot of time manually configuring my browser to block websites from connecting me to unnecessary, potentially intrusive third party servers, after all it’s my browser and my internet connection. Now uBlock Origin does that for me, it’s not an ad blocker, it’s a wide spectrum content blocker and the user should have the final say on what they connect to. I think we should stop calling them ad blockers.
Call them what they are. Internet condoms.
Adblockers the heroes we need.
Damn people, enshitifying the internet for the advertisers.
I switched to GrapheneOS which uses Vanadium browser by default, which doesn’t support any content blocking yet. I use ProtonVPN which seems to block everything.
The issue with extensions (including adblockers) is you are trusting someone with access to your shit and money buys bad behavior. So I dislike the lack of blocking there but I can understand why that decision was made.
Obligatory xkcd 624:
Step 4 - success - Attention aquired. 😅
GitHer.com
I can clone her...
Raw-dogging the internet is about as irresponsible as not using contraception
For a few years, even the FBI officially recommended that everyone should use an adblocker. They recently removed that PSA from their website, I believe with the new administration:
And just like STDs, those malware-laden ads can infect your whole system before you even relaise what happened.
No glove block, no love browse
Perfection!
I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn’t good enough for the advertisers. They weren’t happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That’s when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.
Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.
Advertisers couldn’t just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don’t even know any websites that have unobtrusive ads because I never see their ads in the first place.
Dont forget the ads that are straight scams or malware
Ads used to be static text in the sidebar that the site owner manually put there. They didn’t have any tracking and didn’t slow down the loading time. Once they started adding images, I started using an ad blocker. I was stuck on dial-up until 2008 and a single, small image could add 10 or more seconds to the page loading time.
I was even okay with images. It’s when the images started moving, making it difficult and distracting to read text that I realized if they are willing to sacrifice the core purpose of the page for ads, it’s only going to get worse.
Remember the target that would move back and forth really quickly to try to get you to click it?
2008! Bro I feel for you, retrospectively.
Preach!!!
The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn’t even looking at.
Ex was mad that my PiHole was blocking some FB stuff so I turned it off.
“The internet’s slow.”
Looked over her shoulder and pointed to her (still loading) screen:
“Ad, ad, ad, ad, ad, ad, ad, ad…”
“FINE! Turn it back on!”
the big turning point I remember was a combo of popups and interstitial ads
Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit
But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post
Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).
The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened
The turning point for me is when banner ads added sounds. I would tolerate and ignore the flashing lights and the fake “games”, but then I encountered one that any time my mouse went over top of it an emoji screamed “HELOOOOOOOOO!!!” at me and I couldn’t download an ad blocker fast enough.
It’s never enough for these assholes unless they have all of your attention all of the time.
Advertising should be illegal. Huge waste of money and everyone’s time.
The trade body called it “illegal circumvention technology”
Lol. Fuck off.
Also, aren’t most folks using apps these days? I have elders and younger relatives that literally don’t know how to use a web browser.
Praise be
I still whitelist sites a like with sensible ads. Axios for instance.
But I had to rip APNews out when Google Ads tried to serve me malware.
Proud to be part of a growing tradition.
And I’m one or them. Every time I turn it off things become legitimately unusable.
Confused_Emus@lemmy.dbzer0.com 10 months ago
I run uBlock Origin for the browsers, and Pi-Hole for the network. Plus a wireguard VPN server that my phone connects to when I’m not on the home wifi for ad-blocking on the go.
1984@lemmy.today 10 months ago
I switched to adguard home recently, much nicer user interface and I dont miss any features from pihole. :)