This is a win for everyone in Europe, and possibly beyond. [Emphasis mine.] Companies may no longer secretly track your behavior based on “consent” given under pressure. Hopefully, this will not only put an end to these dubious practices, but also to those pesky cookie banners.
But we’re not there yet. Regulators have ruled the system illegal, and the court’s ruling has now confirmed it. Still, the companies making billions from this model won’t stop on their own. That’s why European regulators must now truly step up: enforce the law and make sure these companies actually comply.
Regulators try not to get compromised by lobbyists when billions of dollars are at stake.
I sincerely wish you good luck.
Kyrgizion@lemmy.world 3 weeks ago
Love the sentiment, curious about implementation.
gian@lemmy.grys.it 3 weeks ago
Simple:
Or any other solution where the eventual punishment cannot be considered just business cost.
I know, almost impossible… :-(
Imgonnatrythis@sh.itjust.works 3 weeks ago
Sounds like a plan from someone that has never been lobbied by the advertising industry. Many billions are at stake here. Not many governments can withstand the kind of lobby power this money can buy.
Would be great to see more crackdown on this though. Random companies are collecting tons of data on people via default opt-in methods.
hddsx@lemmy.ca 3 weeks ago
wintermute@discuss.tchncs.de 3 weeks ago
Attacker94@lemmy.world 3 weeks ago
I agree with the sentiment, but that harsh of an enforcement method is overkill, the penalty should be a fine, not jail time, because otherwise it could be abused to an insane extent, and 50% will immediately bankrupt pretty much any company immediately, most well structured businesses could probably sustain fines on the order of 40%, I do like your inclusion of percentage based penalties, but realistically with 2-5% fines, any ceo will be removed from their company after the first or second offense, and the company will bankrupt if they sustain more than a couple fines in a year.