Remember when cookies were used for session data, and local preferences? Good times
Google cancels plans to kill off cookies for advertisers
Submitted 3 months ago by vegeta@lemmy.world to technology@lemmy.world
https://www.cnbc.com/2024/07/22/google-cancels-plans-to-kill-off-cookies-for-advertisers.html
Comments
dinckelman@lemmy.world 3 months ago
radivojevic@discuss.online 3 months ago
I think this is the first time Google killed a plan to kill.
deegeese@sopuli.xyz 3 months ago
Just you wait, now that their plan to kill 3P cookies failed, FLOC will be on killedbygoogle.com in a year or two.
TheBat@lemmy.world 3 months ago
The plan to kill the plan has been killed by another plan
modifier@lemmy.ca 3 months ago
This is just the natural progression in the length of their product lifecycles, really.
riskable@programming.dev 3 months ago
They never ever got a license to do it in the first place!
thejml@lemm.ee 3 months ago
Add another one to killedbygoogle.com!
radivojevic@discuss.online 3 months ago
I hope they do. That would be hilarious.
UltraMagnus0001@lemmy.world 3 months ago
Get a non chromium based browser. I use Firefox.
simplejack@lemmy.world 3 months ago
I’m going to wager that killing cookies was going to kneecap their ad business significantly, so they got cold feet and are looking for a scapegoat.
Spotlight7573@lemmy.world 3 months ago
They definitely knew it would impact their ad business but I think what did it was the competition authorities saying they couldn’t do it to their competitors either, even if they were willing to take the hit on their own services.
Impact on their business (bold added): support.google.com/admanager/answer/15189422
- Programmatic revenue impact without Privacy Sandbox: By comparing the control 2 arm to the control 1 arm, we observed that removing third-party cookies without enabling Privacy Sandbox led to -34% programmatic revenue for publishers on Google Ad Manager and -21% programmatic revenue for publishers on Google AdSense.
- Programmatic revenue impact with Privacy Sandbox: By comparing the treatment arm to control 1 arm, we observed that removing third-party cookies while enabling the Privacy Sandbox APIs led to -20% and -18% programmatic revenue for Google Ad Manager and Google AdSense publishers, respectively.
Kolanaki@yiffit.net 3 months ago
Are there any methods of saving login and session data without the use of cookies? Because if Google killed cookies and I had to log in every single time I wanted to use something: I would stop using everything because of the inconvenience.
Spotlight7573@lemmy.world 3 months ago
The plan was only to kill off third-party cookies, not first-party so being able to log into stuff (and stay logged in) was not going to be affected. Most other browsers have already blocked or limited third-party cookies but most other browsers aren’t owned by a company that runs a dominant ad-tech business, so they can just make those changes without consulting anyone.
Also, it looks like there might be some kind of standard for federated login being worked on but I haven’t really investigated it: developer.mozilla.org/en-US/docs/Web/…/FedCM_API
magnetosphere@fedia.io 3 months ago
So… was Google just fucking with advertisers, basically saying “you’re so dependent on us, we can choose to make you freak out about a technology change that never happens?” That would be pretty diabolical, which means I wouldn’t put it past them.
ryathal@sh.itjust.works 3 months ago
The goal was to come up with an alternative that gave Google a significant advantage in advertising while appearing to protect privacy. That project has apparently failed, so it’s now more like business as usual.
umbrella@lemmy.ml 3 months ago
it sounds like they replaced it with something worse
0oWow@lemmy.world 3 months ago
So they get to keep their Ad Privacy malware and cookies. Sounds like that was their endgame.
praise_idleness@sh.itjust.works 3 months ago
You shouldn’t be using 3rd party cookie at this point.
mke@lemmy.world 3 months ago
All the more reason to use Firefox with uBlock Origin, which despite their issues are still much more likely to align with users’ best interests and help you avoid being tracked all over the web.
deegeese@sopuli.xyz 3 months ago
There’s an opt-out check box buried 4 clicks deep in Chrome settings. The choices are “Allow 3rd party Cookies” and “Ask me later”.
brbposting@sh.itjust.works 3 months ago
It should reset every time the browser is closed and/or daily to respect the, uh, dynamics of the modern consumer.
Pregnenolone@lemmy.world 3 months ago
“Informed”
lemmyvore@feddit.nl 3 months ago
Means they’d like to replace cookies with something proprietary that they control.
adarza@lemmy.ca 3 months ago
they’re trying, with that ‘privacy’ sandbox crap.
sfxrlz@lemmy.world 3 months ago
Lemminary@lemmy.world 3 months ago
What issues?
mke@lemmy.world 3 months ago
Edited to clarify which one I was referring to.
The definition of issue here changes significantly from person to person, from some disliking Firefox’s visual design to others criticizing business and technological decisions by Mozilla.
Honestly, there’s nothing I feel like bringing up and starting another discussion over. I mostly added that to stop certain folks from cleverly answering “but what about <issue>!” As if that wasn’t taken into account from the start.
MyTurtleSwimsUpsideDown@fedia.io 3 months ago
Pages blocking you because you block their cookies
Bookmeat@lemmy.world 3 months ago
Getting tracked 😂