Why do companies advertise on YouTube when their ads are only used to annoy people into paid accounts? I never see anything, I am interested in.
Hot take time.
Advertisements are not there for you to immediately buy something or even buy something in the next few days. Advertisements are there to associate a company with a product or service.
If you see an advert for washing powder the advertisers are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying “what about Fab or Omo?”
There was a show on the Australian Broadcasting Corporation years ago called The Gruen Transfer where advertisers would discuss each other’s ads and kinda pulls back the voodoo on advertising.
Telodzrum@lemmy.world 1 year ago
Because adverting works, yes even on you.
meco03211@lemmy.world 1 year ago
I hate this line of reasoning. I hate what advertising has become. Whatever advertising gimmicks might work on me, way more is wasted on gimmicks that at best I ignore, and at worst actively deter me from purchasing whatever they’re selling. I’m a net negative as far as advertising is concerned.
Lmaydev@programming.dev 1 year ago
Chances are those ads aren’t aimed at you.
But even ads you hate leave an impression deep down in your brain.
Telodzrum@lemmy.world 1 year ago
No, you’re not special. Advertising works on you.
BassTurd@lemmy.world 1 year ago
That may be true, but for every you (and me) that are deterred by some ads rather than inspired, there are more others. If it’s didn’t work, companies wouldn’t spend the money.
Khrux@ttrpg.network 1 year ago
The thing is, it’s quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that’s a pretty abnormal lifestyle pattern. Plus I’m still susceptible to choosing specific items inside a shop, and I definitely susceptible when I’m looking for specific products and come across secret ads disguised as advice.
Thorny_Insight@lemm.ee 1 year ago
You know how there’s often three sizes of something, say coffee, for example. Small, medium and large. Alternatively it could also be three price tiers; iPhone cheap, iPhone normal and iPhone expensive. Well more often than not the most expensive one is there so that people can go like: “$1499 for a phone?!? Absolutely not, I’ll go with the more affordable $999” version" - just like Apple wanted you to.
Customer behaviour is among the most studied psychological phenomenoms out there. No matter how stupid you think some ad is, it still works. It might not make a noticeable difference on individual level, but when you show an advertisement to million people, then it starts showing effect.
kaffeeringe@feddit.de 1 year ago
I wish I could tell YouTube, I can’t buy a car or sell a house, I’m not interested in football an I don’t wear make up or womens’ underwear.
Yawnder@lemmy.zip 1 year ago
Are you more likely to buy Cascade dishwasher soap, or that other random box of a name you’ve never heard of, for the same price?
That’s what I thought.
dakar@kbin.social 1 year ago
Not really, it just has to work on a few people.
With how cheap online ads are, if just 1% of people are stupid enough to act based on ads, it makes them worth it.
Roflmasterbigpimp@lemmy.world 1 year ago
Not on me, I shoved an Uno-Reverse Card up my Nose and now the Ads think about me.
KISSmyOS@lemmy.world 1 year ago
Life Pro Tip: You’re immune to advertizing if you can literally only afford rent nd store-brand groceries.
Luke_Fartnocker@lemm.ee 1 year ago
I’m not immune to advertising. I make a point to never purchase anything I’ve ever seen advertised. If you spend 30 seconds telling me about your product before I watch a 1 minute clip that I will probably regret watching anyway, then I will make a point to never buy anything from your company.