Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
Idk if it’s immoral or not, but if Disney is resorting to AI to keep the content slurry flowing that’s more a sign of growing creative bankruptcy than anything.
Iwasondigg@lemmy.one 1 year ago
I don’t understand the controversy really. A graphic designer at Disney used stock photography in their design of the poster, that’s pretty normal and extremely common. It turns out that whoever uploaded that stock image to the service used AI to create it, but how is that Disney’s fault? I don’t get it.
Zehzin@lemmy.world 1 year ago
The picture was not flagged as AI.
lolcatnip@reddthat.com 1 year ago
How is that Disney’s fault?
p03locke@lemmy.dbzer0.com 1 year ago
Can we talk about how Shutterstock only allows their own AI-generated images? Stock image sites will be the first to face the guillotine of AI generation, and this is how they protect themselves?
Good riddance. I got my video card and several Stable Diffusion models that are way better than the prices they charge.
Touching_Grass@lemmy.world 1 year ago
More reason for Disney to just use AI generated art. I don’t see the point of artists anymore.
BB69@lemmy.world 1 year ago
Because the corporation is ALWAYS at fault, duh. This is the internet, there’s only one way to look at things
Mojave@lemmy.world 1 year ago
p03locke@lemmy.dbzer0.com 1 year ago
Why would they use a stock image of Loki? That already seems like its own copyright issue. Any image or likeness of a Disney character isn’t exactly “stock”.
ante@lemmy.world 1 year ago
Read the fucking article, man. It’s not a stock image of a character, it’s the spiral clock background.
TheTetrapod@lemmy.world 1 year ago
It’s just the spiraling clock in the background in question, not the Loki stuff.
Honytawk@lemmy.zip 1 year ago
It is literally why stock photographs exist in the first place.
Shazbot@lemmy.world 1 year ago
There’s one that comes to mind: registration of works with the Copyright Office. When submitting a body of work you need to ensure that you’ve got everything in order. This includes rights for models/actors, locations, and other media you pull from. Having AI mixed in may invalidate the whole submission. It’s cheaper to submit related work in bulk, a fair amount of Loki materials could be in limbo until the application is amended or resubmitted.
Honytawk@lemmy.zip 1 year ago
AI collides with Copyright. The 2 systems don’t work together at all.
Because if an image is generated, who “owns” it?
It just doesn’t work. And AI is here to stay. So the only possible solution I see is that we revise the entire copyright system.
Which is long overdue anyway. Disney has gotten away with too much already.