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SanDisk's Name is Now Mud

⁨393⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨year⁩ ago⁩ by ⁨fne8w2ah@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://petapixel.com/2023/08/16/sandisks-name-is-now-mud/

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Comments

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  • Erika2rsis@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

    Curse English idioms, I literally thought they were rebranding to Mud.

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    • platysalty@kbin.social ⁨1⁩ ⁨year⁩ ago

      I mean, after X it looks downright sensible.

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      • Marsupial@quokk.au ⁨1⁩ ⁨year⁩ ago

        It’s a more down to earth name at least.

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    • Omgarm@lemmy.world ⁨1⁩ ⁨year⁩ ago

      It’s because of the capitalization. If the title was “SanDisk’s name is now mud” this wouldn’t happen.

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    • Caligvla@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      I was also very, very confused at first.

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      • Erika2rsis@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

        I guess I was thinking that if Gwyneth Paltrow could found a company called Goop that anything goes these days.

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      • CanniBallistic_Puppy@lemmy.world ⁨1⁩ ⁨year⁩ ago

        I’m pretty sure that was the author’s intention.

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    • TheSpookiestUser@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Wouldn’t be the weirdest rebrand recently, honestly

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    • Zorque@kbin.social ⁨1⁩ ⁨year⁩ ago

      Good thing it explains it in the second line of the article.

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    • asdfasdfasdf@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Me too

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    • qaz@lemmy.world ⁨1⁩ ⁨year⁩ ago

      I thought they were pulling a Facebook and rebranded themselves to avoid the bad press.

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    • Casmael@geddit.social ⁨1⁩ ⁨year⁩ ago

      Wait…. They’re not doing that? What?

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  • Pons_Aelius@kbin.social ⁨1⁩ ⁨year⁩ ago

    Just an FYI on Sandisk.

    They were acquired by Western Digital in 2016.

    So this bullshit falls as much at WD's feet as it does their wholly owned subsidiary, Sandisk.

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  • Pons_Aelius@kbin.social ⁨1⁩ ⁨year⁩ ago

    50% percent off a product that is almost guaranteed to lead to complete data loss?

    By Grabthar's Hammer, what a savings!

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    • reflex@kbin.social ⁨1⁩ ⁨year⁩ ago

      50% percent off a product that is almost guaranteed to lead to complete data loss?

      Get them for people you hate. 😏

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    • thefartographer@lemm.ee ⁨1⁩ ⁨year⁩ ago

      I came back to comment. I’m still chuckling at your Galaxy Quest quote

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      • Pons_Aelius@kbin.social ⁨1⁩ ⁨year⁩ ago

        I just wish text could convey the soul crushing ennui Rickman used to deliver the line.

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  • Bell@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Let’s be clear that a failing part is one thing but silently dumping them on the public is the unforgivable failure. I hope shareholders are seeing this and selling.

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    • Pons_Aelius@kbin.social ⁨1⁩ ⁨year⁩ ago

      I hope shareholders are seeing this and selling.

      Sandisk has been a wholly owned subsidiary of Western Digital since 2016.

      WD's share price is up ~25% this year...

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      • root@lemmy.world ⁨1⁩ ⁨year⁩ ago

        They’re saving a ton by not matching our 401ks anymore

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      • Bell@lemmy.world ⁨1⁩ ⁨year⁩ ago

        But WDC is down almost 10% in the last 10 days

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    • loutr@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      Yep, and shame on clickbaity tech “news” website for churning out “awesome deals on SanDisk SSDs!” articles with no mention of the failures.

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  • daddyjones@lemmy.world ⁨1⁩ ⁨year⁩ ago

    It took my sleep deprived brain far too long (less than a second, but still) to realise this wasn’t a genuine name change.

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    • randint@lemmy.frozeninferno.xyz ⁨1⁩ ⁨year⁩ ago

      Me too! I was thinking, “Why would any brand rebrand themselves to Mud? That is even worse than Twitter rebranding to X!”

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    • mapro@lemm.ee ⁨1⁩ ⁨year⁩ ago

      Same. The stupid capitalisation of nouns doesn’t help.

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      • spongebue@lemmy.world ⁨1⁩ ⁨year⁩ ago

        I grew up with title case being a thing ☹️

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  • AMAMazing@aussie.zone ⁨1⁩ ⁨year⁩ ago

    I feel like there’s a better way to title this article

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  • Muddobbers@infosec.pub ⁨1⁩ ⁨year⁩ ago

    No, MY name is Mud- oh, wait, yeah, carry on.

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    • hactar42@lemmy.world ⁨1⁩ ⁨year⁩ ago

      But call me Aloysius Devadander Abercrombie

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      • cowfodder@unilem.org ⁨1⁩ ⁨year⁩ ago

        That’s long for mud, so I’ve been told

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  • Echo71Niner@kbin.social ⁨1⁩ ⁨year⁩ ago

    They were acquired by Western Digital in 2016, so why not point at WD?

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  • Psythik@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Literally? Are they pulling an Elon?

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    • reason@lemm.ee ⁨1⁩ ⁨year⁩ ago

      For those unfamiliar, the phrase “one’s name is mud” means that a person, or in this case a brand, is widely unpopular due to disgrace or scandal>

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    • HikuNoir@lemmy.world ⁨1⁩ ⁨year⁩ ago

      I think if pulling an Elon means something like committing a massive fraud then yer. P.S. I using pulling an Elon from now on.

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      • Mamertine@lemmy.world ⁨1⁩ ⁨year⁩ ago

        No, no, pulling an Elon is buying a functioning company for over the market price then doing everything you can to drive it into the ground.

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      • HollandJim@lemmy.world ⁨1⁩ ⁨year⁩ ago

        Ah, so the answer is “yes” then.

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    • FlyingSquid@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Someone really needs to have a talk with their marketing department.

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  • shotgun_crab@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Play the primus song

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    • chili1553@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Kingston is Winona’s Big Brown Beaver

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      • swag_money@lemmy.world ⁨1⁩ ⁨year⁩ ago

        Western digital is Jerry the racecar driver

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  • TheMadnessKing@lemdro.id ⁨1⁩ ⁨year⁩ ago

    How are Samsung’s SSD?

    I am looking to buy one external drive of 2 TB for Backup of my multi-media collection and 1 M.2 SSD for my laptop upgrades.

    If someone can even specify the model that’s known to be good would really be helpful.

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    • glimse@lemmy.world ⁨1⁩ ⁨year⁩ ago

      I’ve been using their evos for awhile and they’re solid.

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      • Dicska@lemmy.world ⁨1⁩ ⁨year⁩ ago

        Well, every SSD is [S]olid.

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  • ComfortablyGlum@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

    So what’s a better quality option?

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    • Appoxo@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      So far I only bought Samsung SSDs
      for internal use and expanded that to Crucial as well.

      Only heard good things about Sabrent, Kioxia and Samsung so far and not much bad.

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      • Telodzrum@lemmy.world ⁨1⁩ ⁨year⁩ ago

        Samsung consumer SSD have a well-earned black mark on their reputation as of late.

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      • vanontom@geddit.social ⁨1⁩ ⁨year⁩ ago

        I’ve bought exclusively WD storage for many years. Mostly because I’ve never had a failure, and hadn’t read anything terrible about reliability. Well, all that changed this year.

        My newest portable drive (Passport Ultra USB-C 2TB) has only 30 hours (40 power cycles) on it, and is clicking/chirping and abnormally slow while writing anything. Probably dying, at least it warned me. It will need to be replaced, at my cost (just out if warranty of course). Combined with SanDisk failures, and complete silence from WD… I’m done with them.

        I’m moving to Samsung. I’ve already bought a replacement (T7 Shield SSD 2TB), and also an M2 NVME (980 Pro with Heatsink) for PC OS refresh later. Hoping to move almost all the things to Samsung SSDs in coming years, outside of 1-2 large Seagate HDDs for NAS. Bye WD.

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    • Solarius@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

      seconding this

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      • discodoubloon@kbin.social ⁨1⁩ ⁨year⁩ ago

        For memory Samsung all day. Micro/SD cards etc the big camera manufacturers source solid stuff.

        If you’re talking about readers I don’t think anyone does anything particularly well. Anker might be my preferred brand though. Lots of companies rip them off.

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  • whatisallthis@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Waiting for a Primus fan to make the joke

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    • cowpowered@lemm.ee ⁨1⁩ ⁨year⁩ ago

      Primus sucks!

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  • altima_neo@lemmy.zip ⁨1⁩ ⁨year⁩ ago

    This explains the SanDisk sale on newegg

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  • altima_neo@lemmy.zip ⁨1⁩ ⁨year⁩ ago

    Thanks Western Digital!

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  • SpezCanLigmaBalls@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

    Damn sandisk is really that bad? That’s sad but fuck em

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  • TwilightVulpine@lemmy.world ⁨1⁩ ⁨year⁩ ago

    So what are good brands for SD cards and SSDs?

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  • mojo@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Eh I’ve had good experiences with them.

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    • WarmSoda@lemm.ee ⁨1⁩ ⁨year⁩ ago

      And now you won’t if you buy more from them.

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  • Necronomicommunist@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

    Had an SSD of theirs fail and it took weeks to get a warranty replacement out and was the biggest hassle ever. If the customer service was tolerable I’d have considered renting, but even without this news I’d never buy or recommend them.

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