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Meta will cease political ads in European Union by fall, blaming bloc’s new rules

⁨398⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨day⁩ ago⁩ by ⁨Davriellelouna@lemmy.world⁩ to ⁨technology@lemmy.world⁩

https://apnews.com/article/meta-instagram-facebook-eu-european-union-political-89efeac96723308d2a0469740d24d433

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Comments

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  • echodot@feddit.uk ⁨6⁩ ⁨hours⁩ ago

    Under the regulations, which are set to take effect on Oct. 10, platforms will have to label political ads, disclosing who paid for them, and what campaign, referendum or legislative process they’re connected to

    Oh yeah they sound really unworkable, who could possibly expect meta to take this very basic information from their advertisers and then display it in a small text box.

    Of course not seeing the ads is even better so I don’t think anyone will complain.

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  • Naich@lemmings.world ⁨1⁩ ⁨day⁩ ago

    The word “blame” normally implies that something bad has happened.

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    • tedd_deireadh@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Exactly!

      “So, sorry <insert Super PAC here> we’d love to help you astroturf the EU elections, but those pesky laws are stopping us.”

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      • kautau@lemmy.world ⁨1⁩ ⁨day⁩ ago

        Exactly this. This messaging is for their customers, e.g. those that buy political ads, and their investors, those that want line go up regardless of how. They aren’t speaking to their users. Their users are part of the product they sell.

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      • tormeh@discuss.tchncs.de ⁨1⁩ ⁨day⁩ ago

        Bots and troll farms are not impacted, though. I don’t expect this will lead to better politics.

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  • VisionScout@lemmy.wtf ⁨7⁩ ⁨hours⁩ ago

    I guess this is a win-win situation 🤩

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  • tvbusy@lemmy.dbzer0.com ⁨18⁩ ⁨hours⁩ ago

    Is Meta threatening us in the EU with a good time?

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    • Klear@lemmy.world ⁨17⁩ ⁨hours⁩ ago

      EU is threatening Meta with a bad time

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  • genau@europe.pub ⁨1⁩ ⁨day⁩ ago

    This is good.

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  • cupcakezealot@piefed.blahaj.zone ⁨1⁩ ⁨day⁩ ago

    meta: we're stopping political ads because of the evil eu pls write them and complain

    literally everyone: another benefit to being in the eu <3

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  • lemmyknow@lemmy.today ⁨16⁩ ⁨hours⁩ ago

    We’re sad to announce that, from that day forward, you will no longer be able to see political ads on Meta services like Facebook, Instagram, and WhatsApp.

    (Idk how to blame the EU while trying to sound like a sane, professional corporation not throwing a hissy fit)

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  • comrade_frosty@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Wish we could have some of those rules here in the US…

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    • then_three_more@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Wish we could have some of those rules here in the UK…

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  • MentalEdge@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

    Blaming?

    You mean citing.

    This is a good thing.

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  • TwinTitans@lemmy.world ⁨1⁩ ⁨day⁩ ago

    “Blaming”? No one wants them to begin with…

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    • Babalugats@feddit.uk ⁨1⁩ ⁨day⁩ ago

      The government parties do. That’s who they’re targeting with this ‘news’ Any government party seen bending to the metatwats can fuck off too. But unfortunately they really want the exposure to show the kids how hip they are.

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      • leftzero@lemmy.dbzer0.com ⁨17⁩ ⁨hours⁩ ago

        The government parties do.

        The government parties who approved these regulations…?

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        • -> View More Comments
    • kautau@lemmy.world ⁨1⁩ ⁨day⁩ ago

      “No one”

      They don’t give a shit what their users want. Their users are part of the product they sell. Their customers are their advertisers. This is bad news for political advertisers and their investors, both of whom absolutely want this. This is a good thing. It would be a much better thing if people would just stop using Meta products altogether

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  • Tollana1234567@lemmy.today ⁨20⁩ ⁨hours⁩ ago

    nothing is stopping them to push propaganda(russian backed) into peoples feeds that arnt ads.

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    • mia@feddit.org ⁨17⁩ ⁨hours⁩ ago

      Aren’t these ads too? Someone as paid for this propaganda so it is technically ads right?

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      • GrumpyDuckling@sh.itjust.works ⁨15⁩ ⁨hours⁩ ago

        Like reedit they look the other way because fake accounts generate lots of engagement. They could easily shut down such accounts and they choose not to.

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  • bappity@lemmy.world ⁨1⁩ ⁨day⁩ ago

    this is a good thing though??

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  • Babalugats@feddit.uk ⁨1⁩ ⁨day⁩ ago

    They should also fuck off

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  • Squizzy@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Thanks to bloc’s new rules I guess. Fuck meta.

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  • tarknassus@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    “I’m sorry to say I cannot accept any more money from disinformation groups political parties, particularly from certain regions* because another region won’t let me put your ads out there for the plebs users to be manipulated informed.”

    ^*^ ^-^ ^Russia,^ ^China,^ ^North^ ^Korea,^ ^Iran,^ ^and^ ^other^ ^associated^ ^places.^

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  • tinsuke@lemmy.world ⁨22⁩ ⁨hours⁩ ago

    Damn stupid me! Once again thought this was #goodnews

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  • CosmoNova@lemmy.world ⁨1⁩ ⁨day⁩ ago

    A fantastic example of why regulation can be good and is often necessary.

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  • InFerNo@lemmy.ml ⁨1⁩ ⁨day⁩ ago

    They probably think this will persuade the politicians to review these rules, as they can’t reach their target audiences anymore. I hope they see the overwhelming support for this decision, but I’m not sure if I’m in a bubble. I only see positive reactions so far. There was 1 critical article in the news, but just stating facts, no opinions. I think it’s great. Less brainwashing going on during the election cycles from now on since Facebook in particular allowed for some really specific demographic targeting.

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  • lemmylommy@lemmy.world ⁨1⁩ ⁨day⁩ ago

    While pushing right wing and Russian „news“ I assume.

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  • Treczoks@lemmy.world ⁨15⁩ ⁨hours⁩ ago

    There is nothing to blame about except this should have come earlier and everywhere.

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  • BlushedPotatoPlayers@sopuli.xyz ⁨1⁩ ⁨day⁩ ago

    Good, now Hungary can put that 2M EUR per month from propaganda into research, education and healthcare.

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    • Hubi@feddit.org ⁨1⁩ ⁨day⁩ ago

      Nah it has already been allocated to Orban’s private residence.

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  • brot@feddit.org ⁨1⁩ ⁨day⁩ ago

    Let’s be honest: We are talking about several billions of dollars of ad revenue over the years. Meta has the resources to work within those rules and earn billions. If they do not want to do that, there is something really shady going on.

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    • coolmultitool@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Or maybe long term plan: let the political parties know if they want back in, to revise their policies in a more pro-meta stance?

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  • FishFace@lemmy.world ⁨1⁩ ⁨day⁩ ago

    The regulations impose additional requirements for a reason - because political advertising can be extremely dangerous. If it’s a question of no political advertising or opaque, microtargeted political advertising that can’t be investigated later, then it’s an easy choice.

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  • Feyd@programming.dev ⁨1⁩ ⁨day⁩ ago

    I see this as an absolute win

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  • Luouth@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Fantastic news. Get the fuck out, Zuck

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  • tooLikeTheNope@lemmy.ml ⁨1⁩ ⁨day⁩ ago

    Oh shit, really?

    That’s really a pity luckily for me I’m no longer giving an absolute metric fuck about meta and any of its shit content or its servi…spywares since 10 years at least already, and also I haven’t the slightest idea of changing my plans in that regard.

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