How are they still in business? Every single farmer, bar none, has to know about their business practices
Wendover Productions has a decent video on John Deere’s market dominance. tl;dw It’s by cutthroat capitalism of course.
John Deere has bought out all their competitors and continues to do so. Every single breakthrough in farming equipment technology in the last decade is owned by John Deere. As a farmer, you either choose to sign a one-sided contract with John Deere or you use outdated inefficient equipment that John Deere hasn’t purchased the patent rights to. Or, of course, you sell your farm all together. Large corporate farms don’t care much about the John Deere contract since they have the power to negotiate a better deal. A lot of small farmers have been making the choice to sell out.
Soon, all farming will be done by one megacorp, buying their seed from Monsanto, using John Deere equipment, and cashing in a ridiculously fat subsidy cheque from the government.
AlecSadler@sh.itjust.works 1 year ago
I hate myself for buying a John Deere tractor, but it was up to $5000 less than any comparable competitor at the time, included a 5 year service contract, and was 0.9% financing.
I’m in a better place financially now, so when I can and need to, I’m absolutely getting something different.
DJDarren@thelemmy.club 1 year ago
I get that ready cash availability at the time is absolutely a factor, but it does make you wonder whether spending $5k more on the competitor would save a bunch of money in shit that John Deere won’t let you repair for yourself down the line.