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What dating apps are really optimizing. Hint: it isn’t love

⁨274⁩ ⁨likes⁩

Submitted ⁨⁨2⁩ ⁨days⁩ ago⁩ by ⁨Beep@lemmus.org⁩ to ⁨technology@lemmy.world⁩

https://theconversation.com/what-dating-apps-are-really-optimizing-hint-it-isnt-love-274931

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  • Slashme@lemmy.world ⁨45⁩ ⁨minutes⁩ ago

    The apps have been very kind to me.

    On Tinder, I met my GF from 2017 to 2022. We had a lot in common, had some really great times, but the long-distance thing in the end was too much, so when she suggested opening up the relationship, I went back on the apps, and after an open relationship phase, we decided to shift from a romantic relationship to friendship. We’re still good friends, though - I saw her last Thursday when she was in my city.

    During our open phase, I met some lovely people (two on Bumble, one on tinder) who for one reason or another weren’t open to a committed relationship, but there was no harm done - we spent good time together and drifted naturally apart once I started a relationship that turned monogamous. No hard feelings on either side.

    On Tinder I also met my current (forever) partner. Amazing, low-conflict relationship. We live together and I’ve kind of stepped into the dad role for her son. We met in December 2021, chatted for three months and then started seeing each other, and soon became exclusive. I get along brilliantly with her parents, as does she with mine. We’re absolutely sure that we’re together for life.

    I never felt that the apps were leading me into cheap, disposable relationships. I never had issues of “What if the next perfect person is just one swipe away?”

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  • noughtnaut@lemmy.world ⁨1⁩ ⁨hour⁩ ago

    I am very carefully trying to find a space to share with people that I’m building yet another dating app. Ugh, yes, but…

    I cannot believe that these offerings must be so expensive, and so enshittified. Where is the open source mentality?

    I don’t want to be blocked for selling things (I’m really not), but I hope to find a place to start a conversation about what an actually user friendly offering could look like.

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    • jjjalljs@ttrpg.network ⁨29⁩ ⁨minutes⁩ ago

      One problem is users are selfish idiots. They won’t go somewhere that doesn’t already have a lot of users. They don’t care that going there now moves it closer to having a lot of users, so in a few months it’ll be good and vibrant. Most people can’t even think an hour ahead.

      Another problem is that there are many scammers and bad actors. You need to deal with them, and convince your real users that the scammers are dealt with.

      Lastly, in this capitalist hellscape everything is expensive. How are you going to run a big service that’s got low latency and high quality?

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  • SocialMediaRefugee@lemmy.world ⁨9⁩ ⁨hours⁩ ago

    I feel bad for young people or anyone having to date today. It is treated like some shitty mobile game.

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  • futurk@feddit.org ⁨1⁩ ⁨day⁩ ago

    Yet another “perk” of capitalism. Profit is what matters boys, not our feelings :)

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    • luciferofastora@feddit.org ⁨7⁩ ⁨hours⁩ ago

      I feel like we ought to expand that traditional quote about the last fish being caught, the last tree being cut and all: When the last emotion is commodified, you will realise that you can’t buy happiness.

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    • lastlybutfirstly@lemmy.world ⁨1⁩ ⁨day⁩ ago

      That’s like saying that famine and starvation is a perk of communism when someone like Mao fucks up. In both systems, what matters is trying to find the most efficient way to generate and distribute wealth. Profit in capitalism is a byproduct of what matters. It’s important for people to remember this so they don’t fall for MLMs, pyramid and Ponzi schemes.

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  • fubarx@lemmy.world ⁨1⁩ ⁨day⁩ ago

    Online dating apps sell us hope by exploiting our needs, desires and insecurities.

    True for pretty much all social apps.

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    • vacuumflower@lemmy.sdf.org ⁨1⁩ ⁨day⁩ ago

      That’s because a social app that quickly solves the need of making a connection and then perpetually the need of maintaining it was called ICQ. Or AIM. Or other such. They were focused on the part after that hope.

      The reason that’s no longer the normal model is simple - weak people are easier to exploit. The “after hope” model doesn’t keep people weak.

      Even with XMPP - the classic instant messenger model of adding someone to friends, remember it? You send one invite message, and after it the other side won’t see anything you want to send until it accepts you into contacts. It might never do that. Or it might add you, see you’re sending unsolicited dick pics, remove you.

      With dating apps all you need is a search by tags and tags corresponding with truth, and of course ability to choose who can contact you. The former is not hard. The latter is hard when people are interested in putting false tags, but not when the tag social metric, so to say, is commutative. The model where conversations are started by mutual “like” is good, I think. And the anonymized way (like with Pure, have tried using it when decided to become more social, got some insights but no dates, or more specifically one failed date) is good, when those who liked you are shown as anonymous invitations to accept or deny, but also when mutual “like” means accepting that invitation. I think one’s visibility and one’s point of view are something that should both be customizable with logical conditions. One should be able to set they want to only be seen by people without “no less than 20 inches” wish to not be frustrated when those people ghost them, or that they don’t want to see people without photos on their page, or that they only want to see people and be seen by people who like hiking or who like animals, but not both at the same time, or any other set of logical rules, everyone is different. Perhaps a limit on searches is good, though.

      And then there is crime. Or mental illnesses. Or bad hygiene. Or conflict. That is, there are situations where outside observers should be able to evaluate who of the two sides is telling the truth about the other side being an abuser or whatever. I suppose some kind of escrow for contacts can be devised. This should be a social thing, a moderator can’t be trusted with correspondence and also with judgement. So - escrow by people trusted by both sides, something like that. To have a rating, it should be possible to tell who’s really spilling tea and who’s doing libel.

      And if you were reading attentively, you might have noticed this doesn’t just apply to dating, this applies to everything about establishing contact over social media. Because that’s absolutely correct, dating doesn’t differ in anything from any other social connectivity. In other social events you too want to quickly find and communicate for long with someone. Romance being involved doesn’t change much or anything.

      The reason these two purposes have been separated by businesses is pretty transparent - trying to apply general social media to dating shows that they don’t work, and trying to apply dating social media to normal long-term communication shows that they too don’t work. The issue is that what’s invisible still exists. That separation is just hiding what doesn’t work, but it still doesn’t work. A functional social media would function for both dating and daily buddy talk. Like ICQ did.

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  • Randelung@lemmy.world ⁨1⁩ ⁨day⁩ ago

    I fell for Parship. Forgot to cancel after family pushed me to subscribe just for a year.

    When I started, I didn’t know what a match unlock was. On Tinder, if you match, you get to chat. On Parship you have to UNLOCK the match first, and you only have a limited amount of unlocks before you have to buy more. So the app that claims to be designed to pair you up makes you HESITANT to actually talk to anyone! It’s like power-up potions in video games!

    We all know they’re evil and predatory, but the extent is worse than you think.

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  • Waldelfe@feddit.org ⁨1⁩ ⁨day⁩ ago

    I liked dating platforms way back in the days when you could make your own page, had large text fields to describe yourself and could filter by age, location and maybe a few other important things like smoking or wanting kids. Years later I tried the apps and it was just frustrating and nothing else. There wasn’t even really space to describe yourself or show your character.

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    • Soup@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Been trying Hinge and there’s lots of space and opportunity for it. What I’ve discovered/had validated is thay most people are just painfully cookie-cutter. Some are not, and it’s why I still use it.

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      • jjjalljs@ttrpg.network ⁨21⁩ ⁨minutes⁩ ago

        So many people see the prompt “what I’m looking for” and write “my keys”.

        A. That’s not a terribly funny joke. It’s fine, but not great.

        B. It’s not original.

        C. You are wasting valuable space. Now the other person has a little less information to make a good opening message. Do you really want that many people messaging you about your keys? Really? Why are you setting yourself up for unhappy outcomes?

        Most people don’t think very hard about this, and hope it’ll just work out.

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  • Calabast@lemmy.ml ⁨1⁩ ⁨day⁩ ago

    Okcupid used to be good, before they sold out. Its where I met my partner. I was sad to hear it had enshittified.

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    • iamdefinitelyoverthirteen@lemmy.world ⁨22⁩ ⁨minutes⁩ ago

      I also met my partner on OKC. It was a great platform.

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    • ivanafterall@lemmy.world ⁨1⁩ ⁨day⁩ ago

      Same, I met a lot of people through old-school OKCupid. It was great.

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    • dkppunk@piefed.social ⁨1⁩ ⁨day⁩ ago

      Yep, I met my partner through OKC just before they enshittified. I also had used it to meet folks when I travelled for work. I had a note on my profile that I travelled a lot and just wanted to see new cities and eat good food. Surprisingly, I had far more platonic meetups than creepy guys trying to hook up, which I stated I wasn’t looking for in my profile.

      I was a very very early adopter of OKC. I remember when it was more of a social media website with quizzes and badges than just dating. I’m still friends with a few people I met there in the early days.

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  • jjjalljs@ttrpg.network ⁨1⁩ ⁨day⁩ ago

    Most of the apps are trashy and don’t optimize for good matches.

    At the same time, many users half-ass using them, or deploy a variety of self-sabotage. (No, it’s not that you’re not tall or hot or whatever. It’s more likely your impersonal message didn’t warrant a response)

    These two facts together mean a lot of people have truly bad outcomes.

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    • ElectricWaterfall@lemmy.zip ⁨1⁩ ⁨day⁩ ago

      I feel like it’s hard to craft a bunch of personal responses only to receive no response or a short conversation that dries up quickly afterwards. Talk about exhausting! Might as well start with the bare minimum and engage more if there’s interest back. Otherwise I can’t maintain the energy to keep it up.

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      • jjjalljs@ttrpg.network ⁨1⁩ ⁨day⁩ ago

        Yeah, it can be hard, but many things worth doing are hard. If you start with the bare minimum, the other person’s first impression of you is that you half-assed it. Would you be extra interested in someone who’s too half assed to even read your profile?

        Put in the hard work. If you don’t have the energy, don’t use the apps. Half-assing it is just going to make you unhappy.

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    • klymilark@herbicide.fallcounty.omg.lol ⁨1⁩ ⁨day⁩ ago

      At the same time, many users half-ass using them

      Honestly the way a lot of the Tinder-style ones (swiping) are designed it almost feels like they’re meant to be half-assed? You can’t filter by likes, just exclude by dislikes (ex. Don’t include people who don’t want kids, don’t include smokers, etc) because there’s no search anymore. They just show you a profile, and you swipe.

      When I was using them I very quickly stopped reading bios before they matched back. I just swiped right on everyone, checked daily for new matches, read those profiles and blocked/messaged people based on what was in their profile.

      Speaking on filters, though: They don’t even work. I had men filtered out, and I ended up getting about 25% of profiles being men. Like, the only gender tag they had was “Man,” which lead to a lot of the “Idk why they even showed me to you I have men filtered out” message being sent.

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      • PabloSexcrowbar@piefed.social ⁨1⁩ ⁨day⁩ ago

        I had that happen to me, too, and I’m a straight man. Never really wanted to do gay stuff, and yet Tinder would constantly throw in gay matches as if to say “are you SURE you don’t wanna do a little experimenting while we watch?”

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      • jjjalljs@ttrpg.network ⁨1⁩ ⁨day⁩ ago

        The top of the funnel I could see an argument for not putting a lot of thought in. You’re just trying to get a pool of potential matches. (The apps are cruel for making you pay for this and not just giving you the list up front)

        But once you do have a match, you have to put in some effort to stand out. A lot of people get a match and all they write is “hey”, and then they go right into the trash. Why would I engage with someone who just wrote “hey” when I could instead talk to someone who read my profile and said something personalized?

        Also swiping yes on everyone might do strange things to their recommendation algorithm. Unfortunately that’s a black box, but I wouldn’t be surprised if that puts you in some sort of chum bucket shadow ban situation.

        And also, yeah, making you pay for basic filters is a trashy design. Match group should be broken up.

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    • brygphilomena@lemmy.dbzer0.com ⁨1⁩ ⁨day⁩ ago

      On essentially all of them, they went to a swipe right to like and a swipe left for no.

      Except when actually trying to make a match, it’s more advantageous to literally swipe right on everyone to maximize matches and then unmatch if you match with someone you aren’t interested in.

      But if you are swiping left, you will match with significantly fewer and potentially none. It becomes demoralizing. And it takes much longer to make a decision if you are looking at everyone including those that don’t match with you so you go through fewer people to potentially match with.

      Wait until you match with someone to look at their pictures and their profile, and only then, decide whether to stay matched or unmatch.

      I had quite a few short relationships from tinder and bumble. But some of those wouldn’t have happened if I were more picky at the swiping stage.

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      • jjjalljs@ttrpg.network ⁨1⁩ ⁨day⁩ ago

        Except when actually trying to make a match, it’s more advantageous to literally swipe right on everyone to maximize matches and then unmatch if you match with someone you aren’t interested in.

        This isn’t true if their system punishes people for swiping “yes” on everyone. While I can’t be certain that’s the case, it seems very plausible it is. Swipe yes on everyone, your profile is down ranked, you don’t get as many good matches.

        Additionally, tinder and hinge only allow you a limited number of yes swipes per day. If you blow them on the first ten profiles, you’re going to have worse results than if you spend a little longer looking at profiles.

        Furthermore, on hinge, you can send a message with your like. Your chances of having a conversation and date go way down without a good message.

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  • nyan@lemmy.cafe ⁨1⁩ ⁨day⁩ ago

    They’re really optimizing for the income of the people who make the apps. No surprise there.

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  • HertzDentalBar@lemmy.blahaj.zone ⁨1⁩ ⁨day⁩ ago

    Oh someone liked me… Oh I can’t like them back because the system locks 3/4 of people who like you behind a paywall.

    Accounts that have more activity tend to get locked down to extract revenue from users.

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  • MonkderVierte@lemmy.zip ⁨1⁩ ⁨day⁩ ago

    Maybe limit it geographically? .com domain, meaning US, next to no market regulation?

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  • Nilay@thelemmy.club ⁨1⁩ ⁨day⁩ ago

    I’ve never used a dating app. I think dating apps are mostly used for hookups. At least that’s what I’ve heard, and I’m not interested at all. In this capitalist system where we consume everything so quickly, it’s very difficult to truly find love. A philosopher once wrote a book about how love is gradually dying. The Agony of Eros by Chul Han. I recommend.

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    • jjjalljs@ttrpg.network ⁨1⁩ ⁨day⁩ ago

      I think dating apps are mostly used for hookups

      This isn’t especially true. Maybe Feeld and Tinder are less “serious”, but the idea of dating apps is mainstream enough that you find all sorts of people and goals.

      The capitalism and for-profit nature does make them all kind of suck, though

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      • Nilay@thelemmy.club ⁨1⁩ ⁨day⁩ ago

        I don’t know, they still seem to me like they’re only for short-term gains. Capitalism ruins everything.

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  • HubertManne@piefed.social ⁨1⁩ ⁨day⁩ ago

    whose been screwing with the gas chromategraph?!

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